Luxury Advent calendars now include fine china, jewelry, and rare whisky

Tiffany & Co. released a $200K Advent calendar in 2021

Tiffany & Co. has released ultra-luxury Advent calendars containing more than $100K worth of jewelry, including gold bracelets, diamond earrings, and platinum pendants. The 2021 edition cost $200K and featured daily drawers of high-end pieces.

See some of the weirdest Advent calendars you can buy

Modern Advent calendars span nearly every niche imaginable. Shoppers can now buy versions filled with cheese, dog treats, hot sauce, and even sexual-wellness products, reflecting how far the tradition has expanded beyond simple chocolate countdowns.

Hear how Advent calendars have become a pricy branding tool

Advent calendars have shifted into a high-margin branding vehicle, with retailers prioritizing elaborate design and reusable packaging. This episode questions whether premium calendars—despite their rising prices, environmental concerns, and flashy marketing—actually deliver products worth the cost.

Advent calendars have become a major seasonal driver for brands

Companies now treat Advent calendars as key holiday products, expanding production as demand surges across categories. Retail data shows beauty and self-care calendars consistently rank among the most popular, as some brands report selling out yearly, and retailers order months in advance.

Chanel faced major backlash in 2021 over its $825 Advent calendar

Chanel’s $825 Advent calendar drew millions of views on TikTok after shoppers unboxed items like stickers, string bracelets, and a standard dust bag—products many felt didn’t match the luxury price. The viral controversy made the calendar one of the year's most criticized holiday releases.

The first chocolate Advent calendar appeared in 1958

Chocolate Advent calendars began in 1958, when German companies first paired the traditional countdown with small pieces of chocolate behind each door. The idea spread slowly at first, but eventually became one of the most popular Advent calendar formats worldwide.

‘Compound chocolate’ lacks cocoa butter, making Advent calendar candy taste different

One of the fun aspects of the contemporary Advent calendar, making them irresistible to children, are the numerous little chocolates often tucked inside little paper flaps, marking each day leading to Christmas. That chocolate tastes different because it’s likely made from inexpensive fats like palm kernel oil, not cocoa butter.

See how Advent traditions vary widely around the world

Advent is celebrated in distinct ways across countries—Chinese Christians hang colorful lanterns, Mexicans reenact Las Posadas processions, Germans light weekly wreath candles, and Hungarians attend dawn matins—reflecting how local cultures shape the season’s preparation.

A German town transforms its entire city hall into a massive Advent calendar

Gengenbach turns its 18th-century town hall into a 24-window Advent calendar attracting up to 220,000 visitors each December. Each night reveals new art, reviving winter tourism in the town.

Nazi Germany replaced Advent calendars with depictions of family life under Nazi rule

During World War II, the Nazi regime banned printed Advent calendars because of religious messaging. Officials instead produced state-approved versions featuring swastikas, tanks, and Nazi symbols.

The traditional colors of Advent are purple, rose, and white

Purple is Advent’s primary color, symbolizing preparation and prayer; rose appears on the third Sunday to signal joy; and white, used for the fifth Advent candle or Christmas liturgies, represents purity and celebration as Christmas arrives.

Estée Lauder used wealthy people's bathrooms to curate the color of the jars her products were sold in

While Lauder herself was just starting her cosmetics empire, she knew wealthy people who could afford high-quality products would always be her target market. In order to make her products as appealing to this market as possible, Lauder held up different colors of glass bottles in people's bathrooms to see what would look best with their decorations before landing on a turquoise bottle with a gold cap.

Dalí partnered with Hallmark to design surreal Christmas cards

Dalí pursued commercial work throughout his career. In 1948, Hallmark released a set of Christmas cards designed by the artist. A decade later, he created images for additional holidays, including Valentine's Day, Easter, and Mother's Day.

Danish cookies became a treasured Lunar New Year gift, thanks to their unique tin container

Hong Kong experienced an economic boom in the 1970s, which led to snacking, including on Western foods, becoming a cultural norm. Kjeldsens butter cookies became a popular treat, and their packaging, a distinct tin container, presented them as more refined than a simple snack. Instead, they were considered a worthwhile present for Lunar New Year.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

The calendars of the 'Lord of the Rings'

JRR Tolkien's epic fantasy trilogy "The Lord of the Rings" is a seminal work in the history of literature partly due to its creator's obsessive focus on systematic detail—including the calendars used in the world. Take a fantastic dive into the minutiae of Tolkien's creation by learning the different approaches to time organization in the Shire or Rivendell with this dense, comprehensive resource based on Tolkien's appendices.

Why caviar is still so expensive, even though it's no longer rare

An ounce of caviar can cost more than $250, even though China has flooded the market with a surge in supply over the past decade. As it turns out, the perception of caviar as a luxury good rather than a true scarcity is part of what keeps it so expensive.

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

Father Christmas was originally associated with decadent parties

The English figure of Father Christmas is another component of the character that would become Santa Claus. Father Christmas was depicted as eating and drinking to excess until the more austere Victorian era. He morphed into a figure dedicated to children and charity, eventually blending into the modern Santa Claus.

A 6-liter bottle of wine once sold for $1M

Some fine wines are considered alternative investments that could grow in value over time.

The tradition of drinking Champagne on New Year's is believed to come from ancient Rome

Julius Caesar might not have had sparkling wine, but when the Romans created the now-standard calendar that begins on Jan. 1, they celebrated with a toast. The tradition spread throughout Europe and then the colonies, and so when Champagne became the drink of choice for special occasions, it was only natural that it became the standard New Year’s Eve sip.

Scroll through a 75-year timeline of Ogilvy’s iconic ads

From the brilliant Rolls-Royce slogan that David Ogilvy wrote himself (“at 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”) to Dove’s early 2000s campaign for Real Beauty, these 75 ads are among the best in advertising agency Ogilvy’s history.

Campaigning for the Westminster dog show can cost up to $6K

Before dogs make it to the high-profile Westminster Kennel Club Dog Show, owners invest money in registering their dog in numerous shows, paying for professional photoshoots, and grooming services. While winning dog shows often doesn't come with cash prizes, it does usually result in more interest in the dog's breeding stock.

For centuries, European aristocrats made travel a rite of passage

Starting in the 16th century, young English aristocrats mounted “Grand Tours” of Europe. Accompanying tutors provided lessons in the continent’s architecture, art, history, and literature. A Grand Tour wasn’t just for classical education, though; it was also an opportunity for young men to indulge in vices away from their parents.

Eating KFC is a Christmas tradition in Japan

Since a 1974 marketing campaign, eating KFC on Christmas has become a nationwide custom in Japan. Families place orders weeks in advance, and the holiday accounts for nearly a third of KFC Japan's total yearly sales.

The expedition purchased more than 260 separate items to supply their journey

Preparing for two years in the wilderness, Lewis acquired hundreds of supplies, including medicine, food, weapons, and 63 lbs of pigtail tobacco. The total bill was estimated to be around $2,324 (around $60,000 today).

Handel's 1741 'Messiah' saved him from financial ruin

The piece is widely recognized as a masterpiece and a perennial expression of highbrow culture during the holiday season. The biblically based, English text also broke from opera norms at the time, rewarding him for his risky innovations.

'Silent' fireworks have gained more interest in recent years as a quieter celebratory option.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Sears sold DIY house kits starting at $600 in its famous catalog from 1908 through the 1940s, resulting in roughly 10,000 'Sears and Roebuck houses' being built.

In 2019, a laptop loaded with six of the worst malware in history and described as 'an exhibit of historical weaponry' sold for $1.3M.

Hotels in Cannes, the glamorous city on the French Riviera, hire hawks to ward off seagulls during the city's famous film festival.

Before the current East Wing ballroom project, only two White House renovations in the past 100 years cost more than $10M.

Dozens of S&P 500 stocks, including Coca-Cola and Walmart—known as the dividend aristocrats—have increased dividends every year for 25 years

See 33 images that became central to huge scandals, including a young Charles and Camilla, Michael Jackson's baby on a hotel balcony, and Hugh Grant's mugshot.

In 1945, Surrealist artist Salvador Dalí and legendary animator Walt Disney began collaborating on a short film that was not completed until 2003, years after both men had died.

Stanford built a Google Maps for the Roman Empire, revealing how much it cost to travel in the ancient world

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

Prince's sexually explicit 1984 track 'Darling Nikki' attracted the ire of the Parents Music Resource Center, an advocacy group that inspired the Parental Advisory sticker, even though the song ends with a Christian message.

Poison ivy was sent to Europe in the 1600s as an exotic, ornamental oddity, where it was purposefully grown in the English royal gardens at Kew, the Faculty of Medicine in Paris, and a few other locations.

Explore a list of the 100 best novels of all time, compiled by some of the world's best living writers, including Salman Rushdie, Stephen King, and Jennifer Egan.

NBA superstar Victor Wembanyama spent the 2025 summer training with monks in central China to enhance his body and mind.

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

20,000 letters to the advice columnist 'Dear Abby' provide insight into prevailing sex, religion, and LGBTQ fears, anxieties, and concerns from the 1950s onward.

El Niño, Spanish for 'the boy,' was named after Jesus Christ because the phenomenon resembled the weather changes observed around Christmastime.

Explore our favorite visualization of the immense scale of space, from an astronaut to the size of the observable universe

After the Boston Tea Party, colonists switched to coffee, which became the main morning drink for revolutionaries.

Some coin denominations have ridges etched on their sides, partly to prevent counterfeiting, in a practice called 'reeding.'

Objects can be 3D printed with light by projecting 2D computerized tomography (CT) scans onto rotating cylinders of resin, which solidify upon exposure.

Studies suggest when you sleep is as important as how much you get, and syncing with your circadian rhythms may lead to less fatigue and improved long-term health outcomes