Why caviar is still so expensive, even though it's no longer rare

Bluefin tuna, now used in high-end sushi, was once reserved for cat food

Until the ‘70s, the enormous fish were the base for cat food or, at times, thrown into the trash. Now it’s the most expensive fish in the ocean and is a popular topping for nigiri sushi thanks to the abundance of fat in its belly.

How five of the world's most expensive salt and spices are made

Part of the charm of certain spices and salts is their exotic origin, hailing from difficult-to-access locales or hewn via special processes. That also explains why they can be so expensive. Dive into the businesses of producing and marketing five of the world's most expensive food additives with this engaging video.

Why is cocaine worth so much?

The global cocaine trade is worth an estimated $100B a year. But, where does that money go, who is spending it, and who is making it? Vice follows the money to understand why the cocaine business functions the way it does. From illicitly growing...

View the most expensive materials on Earth, led by those forged in particle accelerators

Californium-252—valued at $27.8M per gram, as of 2025—is far rarer and more valuable than gold, silver, or diamonds due to production and transportation costs. The most expensive substance ever found or created is antimatter, costing approximately $62.5T per gram.

Gold has no nutritional value or flavor—but edible gold is still popular

Gold is a pretty expensive topping. Nonetheless, luxury menus around the world are offering food staples—think bagels, chocolate, and burgers—wrapped or dusted with gold. What's the deal with this fascination?

Why new Rolexes can cost less than used ones

It's reasonable to assume a new Rolex watch—which often sell for thousands of dollars each—would be more expensive than a used version. However, that's increasingly not always the case. This video explains why some used Rolexes cost more than their new counterparts. Watch it here.

Canada Goose jackets can cost upward of $1K

Canada Goose winter jackets have become status symbols of sorts in chilly cities all over the United States. But the brand wasn’t always considered luxury. Originally, Canada Goose was a little-known manufacturer of utilitarian outerwear. This video shows how the retailer went from selling coats for the working class to selling coats to the 1%.

Prices can still feel high even if inflation is slowing

This is partly because a recent spike in inflation raised prices permanently, so even though the pace of price growth has slowed, prices have still gone up for good.

Civet coffee is some of the most expensive (and bizarre) coffee in the world

Known colloquially as "cat poo coffee," the style is made from beans that have been consumed and then excreted by the Asian palm civet, a small mammal related to the mongoose. Coffee made from these beans is said to be smooth and complex, with notes of chocolate.

One of LVMH's key business innovations was widening the luxury market's target audience

While certain items under the LVMH umbrella can cost thousands of dollars, like large Louis Vuitton bags, others, like coin purses or lipstick, cost significantly less. Some argue that these comparatively lower-priced items allows LVMH's target audience to be much larger in size than it would have been if it only targeted the world's wealthiest shoppers, whereas others argue that it makes the brand more vulnerable to economic downturns.

Here's why weddings are so expensive

Anyone who has planned a wedding knows firsthand how shockingly expensive things like flowers or a live band can be. This article from the wedding experts at The Knot breaks down why, exactly, weddings cost so much. Plus, it explains the truth behind the so-called “wedding tax.” Read the article to learn more.

The world of rare and expensive Pokémon cards

The rising value and popularity of Pokémon trading cards is driven by nostalgia, influencer culture, and the launch of Pokémon Go. Fans of the decades-old Japanese game are now seeking to buy rare cards in mint condition for thousands of dollars, sometimes even millions. Learn more about the frenzy to collect these rare cards, and how influencer Logan Paul helped boost market interest in this article.

Luxury Advent calendars now include fine china, jewelry, and rare whisky

Advent calendars have shifted sharply upmarket, with retailers offering versions filled with bone china ornaments, gold jewelry, premium beauty products and even rare whisky. Some cost hundreds or thousands of pounds, including a £10,000 whisky calendar and Dior's £570 perfume-filled set.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

The economics of horseshoe crab blood

Horseshoe crabs are older than dinosaurs and have survived five mass extinctions that wiped most life from the planet. But it's only now that their future as a species is in danger. This blood, worth about $60,000 per gallon, is hyper-sensitized to certain bacteria that are fatal to humans. This 17-minute podcast dives into humanity's pursuit of horseshoe crab blood, a "somewhat magical" mixture heavily relied on by the pharmaceutical industry.

All-you-can-eat buffets are a practical demonstration of economic ideas

Economists have noticed some restaurant goers prefer a flat pricing model despite it usually being more expensive than per-dish costs. The strategy behind endless servings includes concepts such as economy of scale, cross-subsidization, diminishing returns (of enjoyment of excess food), and more.

Why there's a snack recession

Inflation and economic uncertainty have driven many Americans to make cuts to their snack budgets, according to reports from major food manufacturers like General Mills, JM Smucker, and Campbell's. Major retailers have also observed lower-income consumers cutting back on nonessentials due to the macroeconomic environment.

Wealthy Americans are keeping car dealerships afloat

In the past five years, the share of people buying cars above $50K has increased by several-fold. Car prices have significantly increased overall in recent years.

Why there’s barely any cheese in traditional East Asian food

East Asian cuisine has historically been cheese-free, but why? Several unique circumstances combined to limit—or eliminate—the dairy product in dishes from Japan, Korea, China, and other nearby countries: Livestock were seen as working animals rather than nutritional sources, and most people were lactose intolerant. As Western cuisine becomes more popular globally, though, cheese is making its way into more East Asian diets.

Here's why pennies don't make sense

Did you know that pennies cost roughly 3 cents to produce? That fact doesn't seem to make sense, being that pennies are only worth 1 cent each. This podcast episode explains why we still have pennies, plus where they came from, why Americans don't use pennies, and how we got here. Click here to listen.

Sparkling wine was a political tool in the Soviet Union

To show the world that the Soviet Union had recovered after the devastating famine of the early 1930s, leader Josef Stalin turned to a surprising source: sparkling wine. Stalin believed that if everyday citizens could access luxury goods like caviar and Champagne, it would show socialism had succeeded. The result was Sovetskoye Shampanskoye, a Soviet-made sparkler that achieved his goal of availability and affordability if not quality.

The most expensive EU countries

Among countries in the European Union, Luxembourg has the highest prices (52% higher than the EU average). Romania seems like it's the cheapest option in the EU at 46% below the EU average. Want to see how other countries such as Italy, France and Germany rank? Explore this color-coded map to learn more.

Understanding how the commodification of water has contributed to global water scarcity

In 2010, the UN General Assembly recognized access to water and sanitation as a basic human right, noting that an estimated 884 million people worldwide lack access to safe drinking water. The treatment of water as a commodity and reserves as property has contributed to unequal access and competition over its use, which is expected to intensify due to climate change.

What's behind the cassette renaissance

Cassettes fell out of fashion in the late 1990s as the popularity of compact discs ascended. But in the streaming era, tapes are having a moment thanks to changing audio preferences, the desire for tangible objects, and a healthy dose of nostalgia. This article explores the recent resurgence, asking whether it's the future of music consumption or just another passing trend.

Meet China's "VICs," or Very Important Customers

High-volume spenders power China's economy. Despite making up just over 10% of consumers, they account for about 40% of consumer spending. WeChat has focused on these spenders to supercharge the expansion of its digital payments and e-commerce services.

The average US adult spends roughly $195 on Easter

That's up from $189 in 2025 and the previous record of $192 in 2023. The vast majority of consumers intend to use it on candy (92%), followed by food (89%) and other gifts.

The price of gas is a composite made up of several different factors, with the federal gas tax making up less than 20% of what drivers pay at the pump.

Hotels in Cannes, the glamorous city on the French Riviera, hire hawks to ward off seagulls during the city's famous film festival.

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.

US consumers collectively owe more than $1T to credit card companies—almost as much as they owe in auto loans.

Before the current East Wing ballroom project, only two White House renovations in the past 100 years cost more than $10M.

Some coin denominations have ridges etched on their sides, partly to prevent counterfeiting, in a practice called 'reeding.'

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

The Dracula character, now seen as the vampire archetype, was inspired by a seafood-induced nightmare its creator experienced.

Human-to-human transmission of hantavirus remains extremely rare, so the 2026 hantavirus cruise ship outbreak doesn't mean we're facing a COVID-style pandemic risk.

Stanford built a Google Maps for the Roman Empire, revealing how much it cost to travel in the ancient world

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

The Great Salt Lake's distinct dual coloration results from high-salinity organisms that only live in the northern portion and produce a purple protein.

Poison ivy was sent to Europe in the 1600s as an exotic, ornamental oddity, where it was purposefully grown in the English royal gardens at Kew, the Faculty of Medicine in Paris, and a few other locations.

The United States has had a tumultuous relationship with Cuba since its 1959 revolution, highlighted by a nuclear crisis and a decades-long trade embargo.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

While atoms are normally made of protons, neutrons, and electrons, exotic ones have been built with antimatter—alternate versions of normal matter that live for fractions of a second and are about a billion times as rare.

In preparation for this weekend's Eurovision finale, which is something like the World Cup of pop music, here's a young Céline Dion performing (for Switzerland?) at the 1988 competition.

Waves off the coast of Nazaré, Portugal, can reach over 100 feet and are caused by the area's deep underwater canyon geography

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

In 2026, Finland was named the world's happiest country for the ninth consecutive year based on its wealth, social safety network, and high life expectancy, among other factors.

Sunflowers have long been a symbol of nuclear disarmament because they can extract large amounts of radioactive cesium from soil.

The boiling temperature of water decreases with increasing elevation because the molecules need less energy to overcome the lower atmospheric pressure associated with thinner air.

'Silent' fireworks have gained more interest in recent years as a quieter celebratory option.

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.