Canada Goose jackets can cost upward of $1K

Why caviar is still so expensive, even though it's no longer rare

An ounce of caviar can cost more than $250, even though China has flooded the market with a surge in supply over the past decade. As it turns out, the perception of caviar as a luxury good rather than a true scarcity is part of what keeps it so expensive.

How the beaver became Canada's national symbol

The beaver has been the national symbol of Canada since 1975, where over 1,000 locations are named after the animal. Intimately tied up with the country's economic development via the fur trade, the beaver is a well-established motif in Canadian society. Though the species was endangered in the late 1900s, conservation efforts have returned them to a "secure" status.

Attending Davos can cost hundreds of thousands of dollars

Access to Davos’ most exclusive events often comes at a steep price: Annual WEF dues can exceed $50K, premium membership can reach $500K, and attendance adds high costs for travel, lodging, security, and credentials.

Chanel faced major backlash in 2021 over its $825 Advent calendar

Chanel’s $825 Advent calendar drew millions of views on TikTok after shoppers unboxed items like stickers, string bracelets, and a standard dust bag—products many felt didn’t match the luxury price. The viral controversy made the calendar one of the year's most criticized holiday releases.

There's a debate over whether or not Hermes Birkin bags are good investments

Hermes often requires would-be buyers of its luxury Birkin purses (which can cost as little as $10K or more than $100K, depending on the bag) to have a relationship with a sales associate before getting off the company’s Birkin “wish list” and being granted the opportunity to purchase one.

Owning a Peloton has become a status symbol

Given the relatively high financial barriers to entry—with its cheapest bikes selling on its website for almost $2K—owning a Peloton has become a status symbol for some, representing the disparity between access to fitness between the upper and lower classes in the US (especially during COVID).

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

Find out what salary makes each generation 'upper class' today

For instance, as of 2026, Gen Zers are considered upper class in lower-cost-of-living areas when they start making around $110K per year. In areas with a higher cost of living, they're considered upper class once they make $130K to $150K or more per year.

The most expensive shoe ever sold is from Nike

A prototype of Kanye’s Air Yeezy’s from 2008 sold for $1.8M in 2021. Kanye West wore the shoes at a Grammys performance in 2008, and they became one of the most sought-after samples in sneaker history.

Some ads help create ‘symbolic value’ for products

A Rolex watch and a watch from the Dollar Store serve the same purpose: helping the wearer tell the time. But a Rolex is worth thousands of dollars while the Dollar Store watch is costs $1 because of symbolic value, or what the watch says about its wearer. This article helps break down the difference between the two.

Geneva, Switzerland, has some of the highest grocery prices worldwide

Other cities that made the top 20 on the list of the global cities with the highest grocery prices around the world include Boston, Hong Kong, and Toronto, at least as of 2025.

Louis Vuitton is considered LVMH's most valuable brand

Louis Vuitton consistently ranks among the world's top 10 most valuable global brands—it's worth an estimated $100B as of this writing.

America's top 100 universities, ranked by tuition​.

What school has the highest tuition in America? From Columbia to Ohio State, we rank college tuition across the top schools in the country.

The incredibly advanced engineering of the B-2 Bomber

B-2 Bombers are the world's most expensive plane, coming in at a cost of $2B per aircraft. There are roughly 20 in the world, all in use by the United States Air Force. They are known for their single-wing profile, allowing for stealth and the ability to transport some of the world's largest bombs.

The NHL's first regular season outdoor game was in 2003

Despite being a sport born on frozen ponds, modern professional hockey has held only a few exhibition and college games outside. In 2003, a game between the Edmonton Oilers and the Montreal Canadiens brought players and 57,000 fans together to endure sub-zero temperatures for a piece of history.

American Express was the first company to offer 'gold' cards to borrowers

American Express began offering gold cards to affluent consumers in 1966. However, other credit card companies began offering similar, premium cards in the 1980s, which quickly became a status symbol for wealthy Americans.

Why some US cities pay thousands of dollars for a single public trash can

The rationale supposes high-end, heavy-duty trash cans reduce litter and maintenance costs, justifying per-unit costs of close to $3,000 in some municipalities. But results are mixed, and some experiments using cheap 55-gallon drums were similarly effective.

Guns N' Roses' 'November Rain' is the most expensive music video ever

This list breaks down the priciest videos to ever hit MTV. The top spot is a 1991 video featuring an over-the-top narrative, cinematic shots, and luxurious costumes costing a whopping $11M.

Goose bumps require a surprisingly complex series of steps

Watch an anatomical breakdown of how goose bumps work—featuring real skin from a human cadaver, a segmented brain, and a detailed anatomical model of the skin—to learn about all the jargon behind goose bump science. (Warning: Includes graphic footage of cadaver skin.)

Why grunge fashion lasted longer than its music

Although grunge musicians largely resisted the fashion world's overtures, the style associated with grunge—thrifted shirts, combat boots, loose-fitting flannels—continues to appear on runways and in photo shoots, with fashion icons like Rihanna, Miley Cyrus, and Gigi Hadid often sporting the look.

Inside the pigeon race with $50K at stake

More than 1,000 pigeons are released each year at the American Racing Pigeon Union convention as owners wait to see which of the birds arrives home first. This essay unwraps the niche activity's paradoxical love for the birds despite its at times utilitarian treatment of them.

Life insurance premiums can cost anywhere between $80 and $1K a month, depending on the policy

A life insurance premium is essentially the monthly cost or fee someone pays to an insurance company in exchange for a specified sum of money after their death to their beneficiaries. Factors like term length, health and lifestyle, and any added benefits can impact your premium.

Charting the rise of the American McMansion

US homes are growing larger and more luxurious, with Census Bureau data revealing a rise in four-bedroom houses equipped with air conditioning. Experts say the trend of elevated home prices is expected to continue.

X's bird logo cost just $15 and wasn't added until four years after launch

When Twitter launched in 2006, it featured green, slimy lettering and lacked the now-famous bird icon. The bird was adopted in 2010 and eventually became the platform's official logo—unofficially named Larry after NBA legend Larry Bird.

George Washington spent thousands of dollars on ice cream in a single summer

Records show that America's first president purchased a "cream machine for ice" as early as 1784. An accounting record from 1790 reveals that Washington spent $200—roughly equivalent to $6,300 today—on ice cream.

Geothermal heat pumps have the greatest upfront cost of any home heating system

As of 2025, installations of these systems can range from $15,000 to over $40,000, significantly more than for furnace-air conditioner and air-source heat pump systems. However, they are up to 50% more efficient than these alternative systems, making them able to pay for themselves within 15 years.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

American short story writer Flannery O'Connor raised 40 peacocks, which became potent symbols for her fiction's elegant violence

US consumers collectively owe more than $1T to credit card companies—almost as much as they owe in auto loans.

US housing costs have risen by roughly 175% between 1991 and 2026—but a growing number of Gen Zers are becoming homeowners anyway. In 2025, 4% of homebuyers were Gen Z, up from 3% the year before.

Hotels in Cannes, the glamorous city on the French Riviera, hire hawks to ward off seagulls during the city's famous film festival.

Sears sold DIY house kits starting at $600 in its famous catalog from 1908 through the 1940s, resulting in roughly 10,000 'Sears and Roebuck houses' being built.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

Before the current East Wing ballroom project, only two White House renovations in the past 100 years cost more than $10M.

The price of gas is a composite made up of several different factors, with the federal gas tax making up less than 20% of what drivers pay at the pump.

Warren Buffett's former professor Benjamin Graham is known as the 'father of value investing,' a strategy in which investors seek to buy stocks trading below their intrinsic worth.

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

About 2,000 US babies are born annually without some portion of their limbs, potentially leading to a lifetime of pricey prosthetics.

Comedy legend Catherine O'Hara, star of 'Schitt's Creek' and 'Home Alone,' quit 'Saturday Night Live' after just one week to return to her old job.

After the Boston Tea Party, colonists switched to coffee, which became the main morning drink for revolutionaries.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

Scientists can determine Earth's past climate conditions by analyzing air trapped in microscopic bubbles within ice cores—columns of compressed snow layers that build up over hundreds of thousands of years.

The United States is one of only around two dozen countries with a fully federal system of government, in which power is divided between national and state governments.

The Mona Lisa's celebrity status and repeated restorations have obscured what made the painting so revolutionary for its time

Mark Twain spent decades feuding with the US Postal Service, convinced its costs and regulations were bureaucratic overreach.

Stanford built a Google Maps for the Roman Empire, revealing how much it cost to travel in the ancient world

Poison ivy can cause rashes year-round since all parts of the plant contain urushiol, the oil that triggers our allergic response.

Explore a list of the 100 best novels of all time, compiled by some of the world's best living writers, including Salman Rushdie, Stephen King, and Jennifer Egan.

Neutron stars, the remains of some massive stars after they explode in a supernova, are the densest directly observable objects in the universe.