Why grunge fashion lasted longer than its music

The Marc Jacobs grunge fashion collection

After Nirvana's breakthrough, the grunge aesthetic became a marketable commodity. Fashion designer Marc Jacobs created a collection for Perry Ellis that featured grunge fashion, incorporating thrift store clothing typically worn by grunge bands onto the runway, accompanied by the music of Nirvana and Sonic Youth. Jacobs sent samples of the collection to Kurt Cobain and Courtney Love, but the couple burned them. "We were punkers," Love said in 2010, "we didn't like that kind of thing."

Why grunge artists loathed the term 'grunge'

As the music took off, the word quickly became a convenient marketing term that lumped together bands that were rather distinct. "'Grunge,' as a term, nobody liked that," Soundgarden's Kim Thayil once said. "Everyone thought, 'Oh this is a marketing thing. This is a way to file Seattle on a retail display in a record store.'"

​Why heroin became associated with the grunge world

The drug was popular with several Seattle acts in the early 1990s, with artists like Hole's Courtney Love even publicizing her use in a magazine profile. A 1992 New York Times story on Seattle said the city's principal drugs were "espresso, beer, and heroin."

The best grunge albums of the 1990s

The best way to understand the music is to immerse yourself in it. This list compiles the definitive albums from the subgenre's peak period, featuring records from the big names associated with the scene (such as Nirvana, Pearl Jam, and Soundgarden) alongside less obvious picks that released grunge-adjacent classics (including Sonic Youth, Smashing Pumpkins, and PJ Harvey).

Why Neil Young is sometimes called 'the godfather of grunge'

The legendary singer-songwriter's work with his band Crazy Horse, especially "Rust Never Sleeps" and "Ragged Glory," married infectious melodies with overpowering guitars, a formula that many grunge acts would replicate. Young would go on to perform with Pearl Jam (like in the performance of "Rockin' in the Free World" below) and record the 1995 album "Mirror Ball" with them.

The '90s riotgrrrl movement brought female-fronted bands to the front

The movement—which pushed back on punk’s misogyny and argued for a countercultural form of third-wave feminism—began in self-published magazines before taking root in bands like Bikini Kill and Bratmobile. The scene’s music and ethos can still be found in contemporary acts like Olivia Rodrigo.

How a Seattle scenester pranked The New York Times with ridiculous grunge 'slang'

In 1992, The New York Times was eager to report on the grunge phenomenon. When a Times reporter called Megan Jasper, who'd previously worked at Sub Pop, she decided to have some fun, feeding him a fake "Lexicon of Grunge."

Kurt Cobain's cardigan is the most expensive sweater ever sold at auction

Cobain wore the green button-up during Nirvana's "MTV Unplugged" performance. It hasn't been washed since then and has several stains as well as a cigarette burn. It sold for $334K in 2019. (Some users may experience a paywall.)

Fugazi refused to make merchandise, but that didn't stop bootleggers

The band—formed by members of Minor Threat and Rites of Spring—was known for its innovative post-hardcore music and its high-minded ethics: They released albums themselves through the Dischord label, ensured all shows were $5 all-ages affairs, and refused to make merchandise to avoid commodifying their art. That didn’t stop bootleggers.

Coachella fashion repurposes looks from Woodstock

Coachella attendees’ flower-forward fashion sense has been widely replicated (and lampooned) since the festival became a mainstay of the cultural calendar. This podcast, featuring a panel of style writers and music reporters, traces the aesthetic back to the 1969 Woodstock festival. In the process, they also look to untangle why festivalgoers fall into certain styles—and what that means for Coachella and its attendees.

Beat Generation iconoclast William S. Burroughs once appeared in a Nike ad

Following the rise of grunge in 1991, major corporations sought to capitalize on the changing cultural tide by using "authentic" voices to bolster their brands. One of them was Beat writer William S. Burroughs, known for his iconoclastic novels "Naked Lunch" and "Junky," who appeared in a 1994 Nike ad, singing the praises of "the coming of the new technology."

View a gallery of 3D printed clothing

Many 3D printed garments represent wearable art where technology meets couture. Despite their appearances on runways since Iris van Herpen's pioneering top at Amsterdam Fashion Week in 2010, mainstream adoption has been limited due to high costs and reduced comfort when compared to fabric-based apparel.

Met Gala fashion over the decades

Check out the wildest, most impressive Met Gala looks of past decades. This video covers notable outfits from every year of the event. From themes like “The Eighteenth-Century Woman” to First Lady Jackie Kennedy Onassis to the many looks of Rihanna, the video walks viewers through every stitch and sequin. An inside look into just what makes the Met Gala one of the most important fashion events of the year.

The best album covers of all time

Rock 'n' roll has defined the style of several generations, and much of that is the result of iconic album covers. This Billboard list breaks down the best of the best, ranking generation-defining images from Pink Floyd, Cyndi Lauper, Nirvana, and more.

The 1980s neo-pop movement put pop art back in the zeitgeist

Pop art’s legacy is perhaps best exemplified in its longevity. Long after the end of pop art’s classical phase, a neo-pop revival ushered in a new cohort of artists like Murakami, Hirst, and Koons who brought pop once again to the top. To this day, contemporary pop artists—young and seasoned—command high prices on the open market.

So-called 'recession blondes and brunettes' skip hair appointments to save money

One hairstyle trend is seen as a recession indicator: people letting their hair grow darker roots instead of frequently splurging on expensive blonde highlights.

'In the past, people were born royal. Nowadays, royalty comes from what you do.'

- Fashion designer Gianni Versace (1946–1997)

Graffiti has its own visual language, including simple 'tags,' large block letters, and complex 'pieces'

Every graffiti artist looks to create their own visual identity, but they often rely on common folk styles, especially when they're still developing their craft. "Tags" are little more than an artist's pseudonym, while "Wildstyle" takes an abstract approach to the signature. More complicated styles, like "blockbuster," are like informal billboards strapped to the sides of buildings and subway cars.

Musician Gladys Bentley defied gender norms during the Harlem Renaissance

The singer and pianist was known for performing in a white tuxedo, something out of the ordinary for a woman in the 1920s and '30s. She was also openly gay at a time when homosexuality was still widely considered taboo. In the late '50s, she claimed she'd undergone a medical treatment to awaken her "womanliness," which scholars believe was a reaction to the retrenched homophobic attitudes of the McCarthy Era.

What happened at Fyre Festival?

Top supermodels and influencers, including Bella Hadid, promoted Fyre Festival—which was supposed to be a luxury music festival on a secluded island—on their social media feeds. But when the people who had shelled out thousands to attend arrived, they found something closer to a horror movie turned survival situation.

'After you make a fool of yourself a few hundred times, you learn what works.'

- Musician Gwen Stefani (1969-present)

Why Steve Jobs always wore the same outfit

Steve Jobs is well-known for his signature outfit: a black mock turtleneck and denim jeans. The outfit originated in Japan, where Jobs observed Sony employees all wearing matching uniforms. He proposed Apple employees do the same, but that idea was rejected. However, he still decided to create his own uniform.

The band 'The Bangles' was initially named 'The Bangs'

Legal troubles forced the band to change their name. See a slew of other music facts, like how Taylor Swift's "All Too Well (Taylor's Version) is the longest song to reach number one on the US singles chart. The song is over 10 minutes long, and surpassed Don McLean's "American Pie."

2025 marked the first time in 35 years a hip-hop song wasn't in the top 40

The Billboard Hot 100 chart dated October 25, 2025, didn't have any rap or hip-hop songs in its top 40 singles, something that hadn't happened since Feb. 2, 1990. One explanation is a Billboard methodology change, and another is Taylor Swift's "The Life of a Showgirl."

The sound of country music has evolved over its lifespan

Like any genre, country music is constantly evolving. This in-depth analysis from NPR illustrates how the notoriously traditionally minded industry has been redefined, time and time again, by its greatest artists. More recently, it highlights stars like Kacey Musgraves, Sam Hunt, and Maren Morris for taking it in new directions.

A century of Billboard issues documenting the evolution of popular music.

70 years ago today, city officials in Santa Cruz, California, banned rock 'n' roll to protect its youth from corruption after witnessing a 'provocative' concert the night before.

One of the most famous portraits ever taken is 'Afghan Girl' (1984) by Steve McCurry, yet the subject Sharbat Gula went much of her life without being identified or benefitting from the image's success.

Urushiol, the oily toxin in poison ivy, can remain allergenic on clothing for years.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

A researcher recently discovered an interview from 1967 between groundbreaking journalist Joan Didion and the Grateful Dead, years before the band became an institution.

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

To reduce wrinkles in clothing, research recommends gentle wash cycles with more water and tumble drying with smaller loads and longer times.

Graffiti dates back to at least ancient Pompeii, where citizens scrawled messages to one another on public walls

In preparation for this weekend's Eurovision finale, which is something like the World Cup of pop music, here's a young Céline Dion performing (for Switzerland?) at the 1988 competition.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

After her fellow cult members tried to kill her with an LSD-infused hamburger, one member of the Manson Family, the murderous cult led by Charles Manson, decided to testify against the group's leader.

Warren Buffett's former professor Benjamin Graham is known as the 'father of value investing,' a strategy in which investors seek to buy stocks trading below their intrinsic worth.

Volcanoes 'die' when their supply of magma runs out, if they are shifted away from their underlying magma reservoir, or if they get clogged by collapsing or their magma cooling back into rock.

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

Iran's Revolutionary Guard Corps is independent of Iran's regular army and is one of the most powerful and influential military-political organizations in the Middle East.

The US Constitution is widely regarded as the longest-standing written national constitution still in force—see how it has influenced rights worldwide.

Sunflowers have long been a symbol of nuclear disarmament because they can extract large amounts of radioactive cesium from soil.

Cultural norms about how to handle the bodies of loved ones in communities in West Africa have hampered Ebola responses.

Hotels in Cannes, the glamorous city on the French Riviera, hire hawks to ward off seagulls during the city's famous film festival.

Some coin denominations have ridges etched on their sides, partly to prevent counterfeiting, in a practice called 'reeding.'

Shooting stars, or meteors, are fragments of asteroids and comets that burn up as they enter Earth's atmosphere, creating streaks in the sky called meteor showers.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.