Mall Santas became a widespread tradition beginning in the 1900s

There’s a solid argument to be made that Macy’s was the inventor of the retail Santa

The Macy’s website claims that retail Santas—the Christmas icons who invite children to meet them at department stores and malls around the holidays—have been visiting the store since the 1860s.

Santa Claus is the result of centuries of evolving traditions

Originating from Saint Nicholas, a 4th-century bishop celebrated for his generosity, Santa's story merged with European folk legends like Sinterklaas and Father Christmas. By the 1800s, American culture redefined him, thanks to Clement Clarke Moore’s poem "'Twas the Night Before Christmas" and Thomas Nast’s illustrations.

In 1924, elephants from the Central Park Zoo marched in Macy's inaugural parade

Enormous balloons didn’t make an appearance until 1927, and the parade wasn’t televised until 1948. But no matter the decade, a visit from Santa Claus has always been a highlight.

Mall Santas can make five-figures for just six weeks of work

The annual gig requires more dedication than most would expect. Mall Santas undergo training at Santa University, receive a bodyguard, and must stay in character.

Working as a mall elf is not always merry

Humorist David Sedaris’s classic radio piece on his time working as Crumpet the Elf at Santaland in a Macy’s revealed a darker side of Christmas, filled with tantrums and fights. First broadcast in 1992, Santaland Diaries was Sedaris’s breakout story, and NPR has annually aired the story ever since.

Hundreds of thousands of children still write handwritten letters to Santa

Children have been writing letters to Santa Claus for centuries, but in the early 1900s, Santa started writing back. That’s when the United States Postal Service began Operation Santa, allowing its employees to help answer St. Nick's mail. In 2017, the USPS started accepting digital letters to Santa.

In the 20th century, Valentine's Day became more commercialized

Historian Elizabeth Nelson notes that companies sought "to turn holidays into opportunities for selling things from candy to flowers to magazine advertisements" in the 1900s. Hallmark, founded in 1911, pushed the holiday toward elementary students, who aimed to collect cards from as many classmates as possible.

The myth of Santa Claus has partially caused a consumption-oriented holiday season

Yahoo pulled together a humorous collection of social media posts from people who seem to have forgotten that the holidays aren’t only about getting presents. The article is a sobering reminder to spend time with loved ones and show gratitude during the special season.

Leaving cookies for Santa became popular in America during the Great Depression

During the period of economic hardship, many parents wanted to teach their children the importance of sharing and gratitude. The tradition dates even further back to ancient Norse mythology. The god Odin and his eight-legged horse, Sleipner, were left food in exchange for gifts.

The first commercial Christmas card was created in 1843

Overwhelmed by the task of writing many holiday letters, Sir Henry Cole commissioned artist JC Horsley to design a festive card he could send to friends and family in 1843—creating and popularizing the first mass-produced Christmas card.

Red and green became Christmas colors thanks to holly—and Coca-Cola

Holly's green leaves and bright red berries linked the colors to winter festivals for centuries, but Coca-Cola's 1931 Santa—painted by Haddon Sundblom in Coke-red robes—helped cement red and green as the modern Christmas palette.

SantaCon went from an anarchist protest to a rowdy bar crawl

Now known mainly as a costumed, Christmas-themed bar crawl, SantaCon began in San Francisco in 1994 as an anarchist protest against Christmas overconsumption inspired by a Danish event in 1974. It spread to Portland and Seattle before the event went worldwide and lost its radical roots in the process.

Track Santa and his industrious elves

Starting in December, you can follow along with Santa’s trek across the globe. Spend time on the map, play games, and even translate your holiday messages into other languages.

Thomas Edison created the first strand of electric Christmas lights in 1880

Edison strung electric bulbs outside his laboratory in 1880, and his business partner Edward H. Johnson first wrapped a tree in lights in 1882. It wasn’t until the lights were commercialized in 1917 that they became common in household Christmas decorations.

Rockwell helped define the American Christmas

Rockwell painted 30 Christmas covers for the Saturday Evening Post. Drawing on his love of Charles Dickens’ “A Christmas Carol,” Rockwell placed the holiday’s unofficial traditions in an American context, with images of eager children, snow-covered small towns, and warm family meals.

Advent calendars have become a major seasonal driver for brands

Companies now treat Advent calendars as key holiday products, expanding production as demand surges across categories. Retail data shows beauty and self-care calendars consistently rank among the most popular, as some brands report selling out yearly, and retailers order months in advance.

Saturnalia was a Roman festival that helped shape Christmas

Ancient Romans celebrated Saturnalia in mid-December, honoring Saturn, the god of agriculture, with week-long street festivals. These celebrations featured gift exchanges, lavish meals, and gambling, which was prohibited in public at the time.

One of the earliest Advent practices came as a response to a heretical movement

In 380 CE, the Council of Saragossa met to oppose the spread of Priscillianism, a local heresy. The council ordered Christians to observe strict church attendance from Dec. 17 to Christmas—one of the earliest documented Advent-like practices.

Explore Sears’ holiday Wish Book catalogs dating back to 1930

The Sears Wish Book was a holiday-themed version of its catalogs that helped people make Christmas gift wish lists and more from the 1930s until the early 2000s. See what they looked like with editions in this archive.

Read about the history of gift cards

The first retailer to sell gift cards was Neiman Marcus, but Blockbuster popularized them by selling them via in-store displays in 1994. Starbucks then started selling gift cards that could be reloaded in 2001.

An exploration of the life and death of US malls

American malls sought to recreate the cohesion of a downtown shopping center but with the indoor, quiet convenience of a rural or suburban setting. First developed in the 1950s, malls quickly took off and became the spine of American retail shopping. In the last two decades, online retail has forced many to close, leaving behind peculiar, vast abandoned spaces. Pick through the stark nostalgia with this fascinating photo essay.

El Niño, Spanish for 'the boy,' was named after Jesus Christ because the phenomenon resembled the weather changes observed around Christmastime.

Celebrities love Santa Barbara’s beauty, proximity to LA and the ocean

The city has been home to top actors, TV hosts, and more for decades, particularly in Montecito to the east of downtown Santa Barbara. Locals can see Oprah Winfrey walking on San Ysidro Road regularly (when she’s in town).

Mariah Carey's 'All I Want for Christmas Is You' is the longest-running No. 1 single

In 2025, the 1994 track spent 20 weeks atop Billboard’s Hot 100 chart. The song has been a popular Christmas number since its release, but streaming has elevated it to a perennial chart-topper: Every time someone plays the song on a service like Spotify (something that’s likely to happen every holiday season), they’re effectively casting a vote for it to hit the chart.

‘The Nutcracker’ was a flop when it premiered

Although it's now a holiday classic, Tchaikovsky's ballet "The Nutcracker" flopped when it debuted in 1892. It wasn’t until it was reimagined in 1954 as a Christmas season spectacular, aimed at families, that it became a hit.

La Catrina is Day of the Dead’s unofficial symbol

The image of the skeleton in a feather hat, satirizing women who chased European fashion trends, first appeared in 1912 on broadsides printed by José Guadalupe Posada, a Mexican artist. Today, she is the holiday’s most recognizable symbol.

In its famous catalog, Sears sold $600 DIY house kits from 1908 through the 1940s, resulting in an estimated 100,000 'Sears and Roebuck homes.'

70 years ago today, city officials in Santa Cruz, California, banned rock 'n' roll to protect its youth from corruption after witnessing a 'provocative' concert the night before.

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

For centuries, it was common to sleep in two shifts: a few hours at the beginning of the night, and a longer period beginning around midnight

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

In 1945, Surrealist artist Salvador Dalí and legendary animator Walt Disney began collaborating on a short film that was not completed until 2003, years after both men had died.

A century of Billboard issues documenting the evolution of popular music.

The concept of phantom limbs, the perception that amputated limbs are still present, dates back to a French military surgeon in the 16th century.

Hear about the 250-year history of the United States Postal Service, complete with some of its strangest deliveries, important innovations, and the figures that made it an American institution.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

The 19th-century painters of the Hudson River School were among the first American romantics, with portraits that displayed the natural beauty of the young country.

At the beginning of the 20th century, a group of young men ate standard American food—replete with food additives like borax and formaldehyde—as part of government research to better understand food safety.

Clever Hans was a 1900s horse that was believed to be able to solve math equations, tell time, and read and comprehend German, until a psychology student discovered how he got his answers.

'Silent' fireworks have gained more interest in recent years as a quieter celebratory option.

After the Boston Tea Party, colonists switched to coffee, which became the main morning drink for revolutionaries.

The Brothers Grimm were lawyers before they were storytellers, and became interested in fairy tales as they began investigating how rules and customs had been passed down through cultures.

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

The word 'jazz' evolved from 'jasm,' 19th-century American slang for 'energy'

Dozens of S&P 500 stocks, including Coca-Cola and Walmart—known as the dividend aristocrats—have increased dividends every year for 25 years

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

Visualize the path of every solar eclipse from 1900 to 2099 and see what each looks like when observed from different locations on Earth.

Existentialist writer Jean-Paul Sartre coined the famous phrase 'Hell is—other people' in his play 'No Exit'