There’s a solid argument to be made that Macy’s was the inventor of the retail Santa

Macy’s revolutionized retail with fixed pricing, pay-upfront policies, and marketing

The brand soon grew into a cultural icon, hosting the first in-store Santa in 1862, and launching the Macy’s Thanksgiving Day Parade in 1924, now a holiday staple. Its flagship Herald Square store became the world’s largest, and its festive window displays set a new standard for holiday celebrations.

Mall Santas became a widespread tradition beginning in the 1900s

Santa Claus and commercialism are inextricable. In the early 1900s, department stores started putting “live” Santa Claus displays in their windows to help sell goods.

Two Americans solidified the modern conception of Santa Claus in the 1800s

Clement Clarke Moore’s 1823 poem, now known as “The Night Before Christmas,” envisioned Santa riding a sleigh pulled by reindeer, making nighttime visits to provide gifts. Thomas Nast’s Harper’s Weekly illustrations in the 1860s–1880s established his distinctive appearance—large, bearded, and clad in an (often) red suit.

In 1924, elephants from the Central Park Zoo marched in Macy's inaugural parade

Enormous balloons didn’t make an appearance until 1927, and the parade wasn’t televised until 1948. But no matter the decade, a visit from Santa Claus has always been a highlight.

An illustrator named Thomas Nast helped create the Santa Claus we know today

Older depictions of Saint Nicholas present a tall and thin bishop, while 19th-century illustrations from Thomas Nast gave the world Santa’s iconic white beard, big belly, jolly smile, and red suit.

Working as a mall elf is not always merry

Humorist David Sedaris’s classic radio piece on his time working as Crumpet the Elf at Santaland in a Macy’s revealed a darker side of Christmas, filled with tantrums and fights. First broadcast in 1992, Santaland Diaries was Sedaris’s breakout story, and NPR has annually aired the story ever since.

Christmas elves evolved from Norse mythology to Santa’s workshop

Elves originated as powerful human-sized beings in Norse mythology, closely tied to nature and fertility. In the 1800s, American writers reimagined them as tiny, toy-making assistants for Santa Claus, with later visual depictions by Norman Rockwell and Disney solidifying their role in Christmas folklore.

Hundreds of thousands of children still write handwritten letters to Santa

Children have been writing letters to Santa Claus for centuries, but in the early 1900s, Santa started writing back. That’s when the United States Postal Service began Operation Santa, allowing its employees to help answer St. Nick's mail. In 2017, the USPS started accepting digital letters to Santa.

Tiptoe, an adorable blue reindeer, became Macy’s new mascot in 2021

Move over Rudolph—there’s a new reindeer in town. And just like the red-nosed reindeer, this one was also created by a department store. An article explains Tiptoe’s origin story, and the business implications of the new mascot.

Dutch immigrants to America brought 'Sinterklaas,' a tradition of gift-giving to children

Dutch settlers brought Sinterklaas—their tradition of celebrating Saint Nicholas on Dec. 6 with gifts for children—to 17th-century New Amsterdam (now New York), where American culture eventually reimagined the bishop into our modern portrayal of Santa Claus.

A Nantucket woman helped build Macy’s

Margaret Getchell, an early Macy’s superintendent, was among the first female executives in the American retail industry. Getchell (who was distantly related to Macy’s founder RH Macy, although it’s unclear if the pair knew that when she was hired) helped shape Macy's as an early employee.

Mall Santas can make five-figures for just six weeks of work

The annual gig requires more dedication than most would expect. Mall Santas undergo training at Santa University, receive a bodyguard, and must stay in character.

The myth of Santa Claus has partially caused a consumption-oriented holiday season

Yahoo pulled together a humorous collection of social media posts from people who seem to have forgotten that the holidays aren’t only about getting presents. The article is a sobering reminder to spend time with loved ones and show gratitude during the special season.

Red and green became Christmas colors thanks to holly—and Coca-Cola

Holly's green leaves and bright red berries linked the colors to winter festivals for centuries, but Coca-Cola's 1931 Santa—painted by Haddon Sundblom in Coke-red robes—helped cement red and green as the modern Christmas palette.

SantaCon went from an anarchist protest to a rowdy bar crawl

Now known mainly as a costumed, Christmas-themed bar crawl, SantaCon began in San Francisco in 1994 as an anarchist protest against Christmas overconsumption inspired by a Danish event in 1974. It spread to Portland and Seattle before the event went worldwide and lost its radical roots in the process.

Some believe telling children about Santa Claus is immoral

David Kyle Johnson, a professor of philosophy, thinks telling kids that Santa is real is psychologically damaging and sets them up for being more easily conned as adults.

The first commercial Christmas card was created in 1843

Overwhelmed by the task of writing many holiday letters, Sir Henry Cole commissioned artist JC Horsley to design a festive card he could send to friends and family in 1843—creating and popularizing the first mass-produced Christmas card.

The Rockefeller Center Christmas tree was first erected in 1931 by construction workers

The tradition of erecting a tree in Rockefeller Center officially began two years later, when the company continued what the Depression-impacted workers had started. Today, its lighting and nearby ice skating draw millions annually, making it one of America’s most famous holiday traditions.

A brief history of Christmas tree design

A celebration of the Christmas tree in all its festive glory. Get a glimpse into its intriguing background and the lore that accompanies it.

''Twas the Night Before Christmas' was published anonymously with a different title

A decade after it came out, Clement Clarke Moore accepted credit for the rhyming holiday tale. Some still believe that Henry Livingston, Jr. is the author, but evidence largely points to Moore.

Read about the history of gift cards

The first retailer to sell gift cards was Neiman Marcus, but Blockbuster popularized them by selling them via in-store displays in 1994. Starbucks then started selling gift cards that could be reloaded in 2001.

Scroll through a Sears historical timeline, starting in the year 1886

The Sears story starts with railroad worker Richard Sears purchasing a declined shipment of watches for a discounted price. An interactive historical timeline chronicles the history of Sears from then onwards.

The rise of the museum gift shop

While museum gift shops are commonplace now, they weren’t when the Met opened in 1870. Nevertheless, the museum was one of the first to offer copies of several of their paintings for visitors to display in their own homes. Read about how the museum gift shop has evolved and how they decide what to carry with this look behind the scenes from Artsy.

In its famous catalog, Sears sold $600 DIY house kits from 1908 through the 1940s, resulting in an estimated 100,000 'Sears and Roebuck homes.'

Celebrities love Santa Barbara’s beauty, proximity to LA and the ocean

The city has been home to top actors, TV hosts, and more for decades, particularly in Montecito to the east of downtown Santa Barbara. Locals can see Oprah Winfrey walking on San Ysidro Road regularly (when she’s in town).

Mariah Carey's 'All I Want for Christmas Is You' is the longest-running No. 1 single

In 2025, the 1994 track spent 20 weeks atop Billboard’s Hot 100 chart. The song has been a popular Christmas number since its release, but streaming has elevated it to a perennial chart-topper: Every time someone plays the song on a service like Spotify (something that’s likely to happen every holiday season), they’re effectively casting a vote for it to hit the chart.

El Niño, Spanish for 'the boy,' was named after Jesus Christ because the phenomenon resembled the weather changes observed around Christmastime.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

Hear about the 250-year history of the United States Postal Service, complete with some of its strangest deliveries, important innovations, and the figures that made it an American institution.

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

The first horror movie is believed to be George Méliès' 1986 short 'The Haunted Castle,' which pioneered the use of special effects

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

70 years ago today, city officials in Santa Cruz, California, banned rock 'n' roll to protect its youth from corruption after witnessing a 'provocative' concert the night before.

Clever Hans was a 1900s horse that was believed to be able to solve math equations, tell time, and read and comprehend German, until a psychology student discovered how he got his answers.

The 19th-century painters of the Hudson River School were among the first American romantics, with portraits that displayed the natural beauty of the young country.

Salvador Dalí believed he was his own dead brother, who had died nine months before he was born

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

After the Boston Tea Party, colonists switched to coffee, which became the main morning drink for revolutionaries.

Many legends about George Washington, including his supposed wooden teeth and the story of cutting down the cherry tree, lack evidence.

For centuries, it was common to sleep in two shifts: a few hours at the beginning of the night, and a longer period beginning around midnight

Dozens of S&P 500 stocks, including Coca-Cola and Walmart—known as the dividend aristocrats—have increased dividends every year for 25 years

In 2025, four executives from large tech companies were given positions in the US Army Reserves—including Palantir Chief Technology Officer Shyam Sankar, which reinforced Palantir's ties with the US military and its role as a leading defense partner.

The word 'jazz' evolved from 'jasm,' 19th-century American slang for 'energy'

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

See how fireworks are made and learn how metals like magnesium and copper are responsible for different colors.

Visualize the path of every solar eclipse from 1900 to 2099 and see what each looks like when observed from different locations on Earth.

While the sun's gravity keeps the planets in orbit, their gravity also pulls on the sun, causing it and everything else in the solar system to orbit around a mutual balance point called the barycenter—the true center of the solar system.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.