Christmas trees are a $6B global industry

Artificial Christmas trees can range from about $85 to $1K or more

In 2022, 22.34 million real Christmas trees were purchased and sold at a median price of $80. Even so, from a price standpoint, a fake tree is usually the less expensive option in the long run, as they're reusable and can save time and maintenance.

The best day to buy a Christmas tree, with data

Using data from 200,000 tree sales in 2018, the authors found that some weekends are more expensive than others. Learn when it's optimal to buy a tree here.

Thirty weird facts about Christmas trees

From its fascinating origin to how yours is grown today, these incredible Christmas tree facts will add a little bit more wonder to your holiday season.

In 2024, Americans bought over $7B of cut flowers

That's more than any other country in the world. Most of the flowers Americans purchase are imported, creating an economy that's both booming and reliant on dwindling natural resources.

See how artificial Christmas trees are made

Modern artificial Christmas trees are built from bent steel frames and PVC plastic. The plastic is cut into strips and shredded to mimic the needles of an evergreen tree. See the factory process of these mass-produced holiday mainstays.

The title of 'World’s Largest Christmas Tree' is disputed

Cities in the US, Italy, Germany, and the Netherlands all claim they have the world’s largest Christmas tree—ranging from massive evergreens, TV and communication towers, and hillside light displays.

The US restaurant industry generates over $1T in sales

In 2024, the industry brought in $1.1T, and the National Restaurant Association anticipated reaching $1.5T in 2025, numbers that are considered a return to normal after the tumultuous years of the COVID-19 pandemic. The industry also employs a large workforce, with over 13 million employees. (Some readers may experience a paywall.)

The wedding industry is a roughly $200B global market

That market is shaped by both tradition and commercial influence. In the US, couples spend an average of $35K on a wedding, while Indian weddings range from $5K to more than $100K. Despite rising costs, weddings remain a deeply emotional tradition, celebrating love and human connection.

The North American waste management market was worth $208B in 2019

Burning waste to generate energy is a $10B industry in the US alone. A growing number of major companies—including Amazon, Subaru, and American Airlines—are pursuing "zero landfill" sustainability goals.

There are over 20,000 trees on the National Mall

Nearly 4,000 of the Mall's trees are cherry trees, all maintained by a small National Park Service arborist team that provides year-round, science-based care to address soil compaction, root damage, and heavy visitor traffic.

Every Thanksgiving, Americans eat over 40 million turkeys

That's 50% of all whole turkeys sold in the US in a given year. (Most of the remaining 50% are purchased for Christmas.)

The global creator economy is worth roughly $250B

That number is derived from multiple sources (such as brand deals and affiliate links), and the projections for how much the creator economy will be worth in the future are even more complicated.

The NFL is the most valuable sports league in the world

NFL teams are worth a total of $228B. Each team holds an average value of over $7.6B, almost as much as the NBA and MLB combined. The Dallas Cowboys, valued at $12.5B, are the most valuable sports franchise on Earth.

Global xenotransplantation market may already be valued at more than $13B

With more than 100,000 people on the waiting list for organs at any given time in the United States, there's a known demand for organ transplants. Some estimates put the value of the global xenotransplantation market above $13B in recent years—and project the market to continue growing.

In 2006, Macy's was worth $20B—but as of 2024, its market cap was just under $5B

Macy's went from roughly 800 to 500 stores within the same time period. Macy’s has spent the recent years since the pandemic closing swaths of stores.

Dollar stores tend to be smaller in size than other retail stores

A typical Dollar Tree is roughly 8,000 to 12,000 square feet. That's about one-eighteenth of the average Walmart store. Some experts suggest Dollar Tree keeps its stores smaller intentionally, so that customers can see all the products faster, increasing their likelihood of seeing something they want to buy.

The science (and scams) behind essential oils

Essential oils are a big business, with industry estimates pegging its market size at $10B last year—a number expected to double by 2030. These distilled plant compounds have a long history of both legitimate and exaggerated uses, and many marketed oils are, as the author of this long read claims, just selling wish fulfillment. Revisit some of the history and contemporary use of essential oils with this piece.

Investors collectively own $28T in US Treasury securities

The 10-year Treasury yield is a central measure of the health of the economy, shaping how much both the government pays on its debt and the cost of borrowing for the private sector. This explainer provides stats and explainers on the important metric.

Fungal diseases cost the US around $19B annually

Estimates derived from health insurance claims, death certificates, and hospitalization data suggest that fungus is a significant medical issue. Each year, fungal diseases kill some 7,300 people—roughly the same number of deaths attributed to motor vehicles striking pedestrians. Around 130,000 people are hospitalized with fungal diseases, and the total national cost from fungal diseases is estimated to be about $19B—a figure that roughly matches Jamaica's entire gross domestic product.

Roughly 350,000 billboards advertise across the US

The world's oldest form of advertising can feel antiquated in a digital age, but the place-specific signs are the basis of a $9B business. Learn the history of these ads and how they remain relevant in a digital age.

Cardboard thieves are making millions

The global market for recycled cardboard is worth billions of dollars—and it's attracting criminals. Specifically, people are making a fortune from taking used cardboard that's been left outside to be recycled, then proceeding to sell it. As a result, legitimate recycling firms and local authorities are missing out on millions. Learn more here.

The Beanie Baby craze is known as one of the wildest collectible bubbles in history

The Beanie Baby boom saw collectors drive prices for stuffed animals into the hundreds or thousands of dollars, fueled by hype surrounding scarcity and online bidding wars. When demand collapsed in the early 2000s, the market crashed—leaving steep losses for many speculators.

The pregnancy test industry is worth roughly $769M

The inventor of the at-home pregnancy test, Margaret Crane, largely hasn't taken credit for her invention until recently.

The agricultural origins of paintball guns

The paintball field industry—where players compete in pseudo-battle using the (minimally) harmless guns—is worth over $1 billion annually, and it continues to grow. This fun piece breaks down the relatively recent history of the industry by...

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.

Nonprofits strive to replant the Amazon and slow global warming

This article explores the efforts of nonprofit organizations like Rioterra in reforesting the Brazilian Amazon to mitigate climate change. Their goal is enormous: reforest an area twice the size of Germany, costing over 20 billion dollars. In order...

US consumers collectively owe more than $1T to credit card companies—almost as much as they owe in auto loans.

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

About 2,000 US babies are born annually without some portion of their limbs, potentially leading to a lifetime of pricey prosthetics.

See how each of the more than two million known species relates to each other—and to common ancestors—in this zoomable tree of life.

Scientists testing how climate change affects plants found, in a years-long simulation study, that poison ivy grew 70% faster with the resulting extra carbon dioxide.

The price of gas is a composite made up of several different factors, with the federal gas tax making up less than 20% of what drivers pay at the pump.

Electrical grids worldwide must double their power delivery capacity by 2050 to meet surging demand from AI and electric vehicles.

US housing costs have risen by roughly 175% between 1991 and 2026—but a growing number of Gen Zers are becoming homeowners anyway. In 2025, 4% of homebuyers were Gen Z, up from 3% the year before.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

In 2019, a laptop loaded with six of the worst malware in history and described as 'an exhibit of historical weaponry' sold for $1.3M.

'Silent' fireworks have gained more interest in recent years as a quieter celebratory option.

Before the current East Wing ballroom project, only two White House renovations in the past 100 years cost more than $10M.

SpaceX's S-1 or 'prospectus' revealed many previously unknown details about the company, including its unprofitability despite doing $18.7B in revenue in 2025, exactly how many voting shares Elon Musk will have in the company (roughly 85%), and more.

Use this calculator to find the dollar value of your mental load, from meal planning to coordinating after-school care for your children.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

Sears sold DIY house kits starting at $600 in its famous catalog from 1908 through the 1940s, resulting in roughly 10,000 'Sears and Roebuck houses' being built.

Massive blooms of microscopic plankton called dinoflagellates produce the neon blue light seen in glowing tides.

Dozens of S&P 500 stocks, including Coca-Cola and Walmart—known as the dividend aristocrats—have increased dividends every year for 25 years

In 2026, Finland was named the world's happiest country for the ninth consecutive year based on its wealth, social safety network, and high life expectancy, among other factors.

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

Many legends about George Washington, including his supposed wooden teeth and the story of cutting down the cherry tree, lack evidence.

Stanford built a Google Maps for the Roman Empire, revealing how much it cost to travel in the ancient world

El Niño, Spanish for 'the boy,' was named after Jesus Christ because the phenomenon resembled the weather changes observed around Christmastime.