The NFL is the most valuable sports league in the world

NBA players are the best paid athletes in major US sports

The NFL is the most valuable pro league in the world, but its players aren’t making nearly as much as NBA players. This CNBC video dives into how league structure, salary cap, and guaranteed contracts define how much an athlete will make, and shows how NBA players are able to use those to get almost double the average annual salary of other pro leagues.

Ranking valuations of NBA teams

NBA teams were worth a total of $138B in 2024, with the Golden State Warriors the highest-valued at over $9B, according to research and analysis conducted by sports business outlet Sportico. Dive into the data with this write-up and visualization.

NFL explained

The NFL is the premier professional American football league, founded in 1920 in Canton, Ohio. It consists of 32 teams playing an 18-week regular season from September to January, culminating in the Super Bowl championship in February. The NFL has grown into the world's most valuable sports league, generating nearly $20B in revenue in 2023, and with teams valued at $163B combined. Learn its history here.

The NFL makes most of its money through media licensing deals

The NFL, which reportedly earned more than $20B in 2023, generates its revenue through several key streams. The largest comes from media licensing deals, where networks and streaming platforms pay billions for the rights to broadcast games. Corporate sponsorships are another major contributor.

See a ranking of the world's most valuable brands

Evaluating a brand's value involves evaluating investments in marketing, the strength of the brand, and even the company's performance. Technology companies represent most of the global economy's brand value. As of 2026, Apple has the most valuable brand in the world at $608B.

Ranking the world's highest paid athletes in 2022

The top 100 highest-paid athletes in the world include players from 10 sports and 24 countries. They earned $4.46 billion in total income, including $3.24 billion in salary and prize money, as well…

The ‘Harry Potter’ franchise is valued at more than $32B

Combining book sales, films, theme parks, and merchandise, Harry Potter ranks among the world’s highest-grossing media franchises—estimated at more than $32B in total value, alongside giants like Star Wars and Marvel.

Americans spent nearly $150B in sports-related bets in 2024

These bets ranged from who would win the World Series to what color clothes famous celebrities would wear to the Super Bowl. Experts believe the industry will continue to grow.

How NFL teams mistake the values of their draft picks

The NFL draft is a highly anticipated event. Each spring football franchises take turns selecting roughly 250 players over seven rounds. Teams regularly trade draft picks to reach a certain player they expect to fall at their selection point, giving market analysts the ability to determine the value of those trades. This video explores the NFL draft market's inefficiency.

Leagues like the Premier League differ from the World Cup

The Premier League and other similar club leagues are professional organizations like the NFL or the NBA, where owners purchase player contracts. World Cup teams, on the other hand, are organized by citizenship.

The MLB consist of 30 teams

The league is home to the National and American leagues, which include 780 active players. The MLB season is the longest in professional sports, with 162 games played during the regular season, typically from April through September, ending with the World Series championship in October.

American billionaires' wealth, visualized

America's top 20 billionaires have a combined wealth of $2.7T as of 2024. That's more than Russia's annual GDP. But some billionaires, like Elon Musk, hold a greater share of that $2.7T number than others. To see just how much money each of these 20 billionaires have in comparison to the others in the group, check out this data visualization.

Every NFL team's top 10 plays of all time

In more than a century of football, there have been a tremendous number of awe-inspiring, defy-the-odds, and borderline miracle plays. This 90-minute compilation from the NFL pulls together the top 10 plays for each time from their franchise history.

An estimated 49 million people played fantasy football in 2022

The number, estimated by the Fantasy Sports and Gaming Association, has grown exponentially since the start of the century. While fantasy sports in general are popular, football is the most popular, with an estimated 79% of fantasy participants playing fantasy football.

The decline in value of the NFL running back

Running backs long held the role of superstar on NFL teams, carrying their team down by down to the endzone. Their salaries reflected that importance as well. But in the last 30 years, front offices and fans have taken more to the quarterback instead, who receives much higher salaries. This podcast episode breaks down the economics of the turn in the game's focus from rushing to passing.

The Nasdaq is typically the world's second-largest stock exchange when measured by the total market value of the companies listed on the exchange

However, the Nasdaq sometimes surpasses the NYSE in terms of the total market cap of all the companies listed on each exchange. For instance, as of late April 2026, the Nasdaq's roughly 4,000 listed companies had a total market cap of about $44T, while the NYSE's roughly 2,300 companies' total market cap was around $38T.

Measuring which nation has the most baseball fans

It's known as America's pastime, but just how devoted are Americans to baseball? FiveThirtyEight outlines several metrics indicating Puerto Rico may have the most devoted fanbase. See how they used an adjusted metric to rank the world's biggest...

The Pittsburgh Steelers and New England Patriots are tied for the most Super Bowl wins

The Steelers and Patriots each have six wins, while the Cowboys and 49ers are tied for second with five wins. The Patriots have the most appearances with 11, while four teams—the Browns, Lions, Texans, and Jaguars—have never played in a Super Bowl.

The Walton family behind Walmart is the world’s richest family with $432B

The world’s 10 richest families, including the families behind Hermès and Mars, control hundreds of billions of dollars worth of the world’s wealth.

Christmas trees are a $6B global industry

In the US, the real tree industry is valued at $2B, the reflection of nearly 30 million trees sold annually at an average profit of about $10 per tree. While each tree takes about 8 years to mature, their artificial counterparts can be made much more quickly, mostly in China, valued at over $1B as of 2020.

The global horse market is worth about $400B

In this podcast episode from a new series on horses, Freakonomics explores the market around buying and selling some of the world's top sport horses, and the nebulous forces that make them so valuable.

F1 is a billion-dollar industry

...but that money doesn't come easily. Team principals have to constantly ensure money is coming in to fund their million-dollar cars every weekend. This CNBC video explores all the costs of running a team. It also shows how team principals woo sponsors and find ways to maximize their technology with a cost cap.

Inside one credit union’s big NFL bet

Herndon, Virginia-based Northwest Federal Credit Union is working to bring credit unions into the spotlight. The relatively small institution just made a big splash when it struck an $8M-per-year naming rights deal with the Washington Commanders. Northwest is now the official credit union partner for the team and has turned FedEx Field into Northwest Stadium. Banking nerds and sports fans alike are paying close attention. Read this article to learn more.

A unique art piece became the most expensive NFT when it sold for $92M

Non-fungible tokens sold for millions of dollars during their popularity peak from 2021 to 2022, with the top ten most expensive NFTs all costing upwards of $7M.

The US dollar is the most widely circulated currency in the world, and is involved in nearly 90% of global transactions

Tencent is the world's largest video game publisher

Despite mainly being known for its 1.4 billion WeChat users, Tencent has quietly expanded its video game empire to include more than 600 investments. These include 100% ownership of Riot Games (maker of League of Legends) and 30% of Epic Games (Fortnite), two of the most popular online video games.

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

Most of the observable universe's volume consists of voids and supervoids—enormous regions of space with little to no galaxies, stars, or light.

44% of Americans say they pray at least once a day—discover how your state's religiosity stacks up against the rest of the country.

Use this calculator to find the dollar value of your mental load, from meal planning to coordinating after-school care for your children.

The US first hosted the World Cup in 1994, a tournament that lives in soccer infamy for its poor planning and the murder of Colombian player Andres Escobar, who'd accidentally scored on his own net.

Warren Buffett's former professor Benjamin Graham is known as the 'father of value investing,' a strategy in which investors seek to buy stocks trading below their intrinsic worth.

Before the current East Wing ballroom project, only two White House renovations in the past 100 years cost more than $10M.

In 2026, Finland was named the world's happiest country for the ninth consecutive year based on its wealth, social safety network, and high life expectancy, among other factors.

See how each of the more than two million known species relates to each other—and to common ancestors—in this zoomable tree of life.

Louisiana's 'Cancer Alley' is infamous for having some of the highest industrial pollution, toxic air emissions, and cancer risks in the US.

Explore a list of the 100 best novels of all time, compiled by some of the world's best living writers, including Salman Rushdie, Stephen King, and Jennifer Egan.

NBA superstar Victor Wembanyama spent the 2025 summer training with monks in central China to enhance his body and mind.

Bone marrow (soft tissue found inside certain bones) generates roughly 500 billion new blood cells each day

Power lines are dotted with large, brightly colored balls to improve the visibility of these thin wires to helicopters and small planes and help prevent potential crashes.

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

Iran's Revolutionary Guard Corps is independent of Iran's regular army and is one of the most powerful and influential military-political organizations in the Middle East.

See how Ebola tore through Guinea, Sierra Leone, and Liberia in 2014-2016.

See a 3D reconstruction of Tenochtitlan, the Aztec capital that was home to an estimated population of 200,000 to 400,000.