Why the publishing industry is hot for romance

The economics of romance novels

Romance is the publishing industry's most popular genre, with over 44 million units sold in 2025 alone. This episode of "The Economics of Everyday Things" podcast explores how the once-maligned form became the most reliable kind of book in the industry.

The data on romance's recent rise

Romance novels have historically sold well, but since 2022, the genre has seen rapid growth, propelled by popular writers, like Colleen Hoover and Emily Henry, and a devoted readership active on TikTok. This study from statistician Daniel Parris runs through the numbers, demonstrating how the genre has become an industry powerhouse.

A deep dive into the data behind the romance bookstore renaissance

As the literary genre expands, so does the network of romance-specific stores. Romancing the Data keeps track of the rise of romance bookstores across the globe. This article not only shows how quickly the trend is taking off but also explains how brick-and-mortar shops are simply catching up with audience demand.

Why romantasy is so popular on social media

Much of romantasy's success is thanks to social media, especially TikTok, where posts tagged as #BookTok or #Romantasy often propel titles to mainstream popularity. This deep dive into the trend interviews fans and marketers to explain why the genre's steamy content does so well online.

A scholarly analysis of romance's enduring popularity

Diane Winston, a media scholar at the University of Southern California, argues that romance novels have remained popular because they've historically offered women shame-free ways to explore their identities and sexualities. She notes that's even more true today, with contemporary romance novels, from romantasy bestsellers to "Heated Rivalry," more willingly explore social dynamics.

Consumers are buying more books now than they were 20 years ago

Interest in reading spiked during the COVID-19 pandemic and has continued building since then. The romance and fantasy genres in particular have been especially popular, with titles celebrated on BookTok, a wing of TikTok dedicated to reading, spurring the craze.

Listen to some of romance's leading writers discuss the genre

In this interview from 2022, romance novelists Helen Hoang (author of the "Kiss Quotient" series) and Emily Henry ("Beach Read," "People We Meet on Vacation," and more) discuss both loving and subverting the conventions of the genre.

Hockey romance novels have become an unexpected sensation

The combination was not an obvious hit, but books like "Hockey With Benefits," "Body Check," and "Puck and Prejudice" (a Jane Austen fan fiction) have grown popular thanks to a romance novel boom and an interest on TikTok. Now, HBO and Amazon are taking note with streaming adaptations. (Some readers may experience a paywall.)

A guide to the romance genre's major tropes

This guide breaks down romance's most prominent tropes, or narrative patterns, used by romance writers and adored by their fans. After you learn about "friends to lovers," "marriage of convenience," and "forced proximity," you'll start to see your favorite romance reads in an entirely new light.

How Harlequin became the most famous name in romance fiction

The publisher, which began as a modest family operation in 1949 in Winnipeg, took off when it noticed its bestselling titles were romance novels. That success intensified as it began selling its titles in grocery stores during the 1970s. This deep dive explores its meteoric rise and how that would set the stage for the genre for years to come.

A comparative analysis of the romance and horror genres' overlap

Both genres aim to make their readers' hearts pound, albeit in different ways. Romance novelist Trilina Pucci argues that the gap between the two aims is much slimmer than it may seem, with some horror tropes (like a man enraged by the abuse of his wife) and romance tropes (like the subgenre of dark romance) blurring the line.

Breaking down 'clinch covers,' a defining characteristic of '80s romance novels

As romance novels became more popular in the 1980s, publishers leaned into the books' steamier content by advertising it on their covers. Eventually, one specific kind of portrait emerged: the clinch cover, which featured a muscly man, usually shirtless, holding a woman against his chest. This episode from 99% Invisible explores the history of the trend and why it's largely disappeared from modern romance novels.

Readers discovered AI prompts in several romantasy books

In 2025, readers discovered AI prompts in three writers' texts, with one even instructing the AI bot to make a passage sound more like another romance writer. This Futurism piece digs into the scandals and how it's contributed to readers' skepticism about the genre's more prolific writers.

Is the love song dying?

This visual essay, compiled using 65 years of industry data, is an entertaining trip through the history of pop music, exploring whether or not music has grown less romantic. But, at its heart, this isn't about the Billboard charts—it's about the many different ways we define romance.

The unexpected rise of the global romcom

The romantic comedy has mostly fallen out of favor in the US, but it's booming in other parts of the world, including India, Nigeria, and South Korea. Rebecca Liu talks with film scholars and industry veterans to unpack why that happened and whether an American romcom renaissance is possible.

Nearly a quarter of the US's 451 top-ranked podcasts belong to the true crime genre

Perhaps, Pew Research Center proposes, this popularity stems from the fame of "Serial," the 2014 hit series about a 1999 murder in Baltimore. Politics and government is the second top genre. Outside typical genre divides lie series such as fictional radio stories and Dungeons & Dragons podcasts, which account for 12% of top-ranked podcasts.

'Harry Potter’ transformed the young adult publishing industry

The series’ success reshaped the market for youth fiction. In 1997, about 3,000 young adult titles were published annually. By 2009, that number soared to 30,000 as publishers chased the next major phenomenon.

Nonfiction books have been struggling to sell in the mid-2020s

In the early 2020s, readers sought out nonfiction books to help explain prominent current events, such as the first presidency of Donald Trump and the BLM movement. That interest has since waned, as publishers note that readers have lately shown a preference for escapism and gather their information from podcasts.

A professor explains how podcasts built on radio's strengths

When podcasts were first produced in the early 2000s, they were often recordings of radio shows aimed at listeners who wanted to listen outside of the broadcast windows. Siobhan McHugh, an associate professor of journalism at Australia's University of Wollongong, argues that the form is built on radio's intimacy, amplifying the connection listeners feel with their favorite hosts.

Why are books released in hardcover and paperback?

Publishers regularly release books in hardcover only to rerelease them in paperback a year later. It's a strategy that might seem counterintuitive. Why spend so much time on two separate releases? And why spend so much money on two individual products? This Reader's Digest article goes behind the scenes in the publishing industry to answer these questions and others, offering insight into the intricacies of a complicated business.

Wedding photographers and other vendors have tailored their services to social media in recent years

In this podcast interview with Xochitl Gonzalez—a former luxury wedding planner who wrote the viral The Fake Poor Bride article in 2023—you'll learn a lot about how the wedding-industrial complex has evolved over the past few years and how modern additions, such as the rise of wedding styling services for "wedding weeks," have driven costs up.

What's behind the cassette renaissance

Cassettes fell out of fashion in the late 1990s as the popularity of compact discs ascended. But in the streaming era, tapes are having a moment thanks to changing audio preferences, the desire for tangible objects, and a healthy dose of nostalgia. This article explores the recent resurgence, asking whether it's the future of music consumption or just another passing trend.

The way dating apps make money is changing

As downloads fall across the industry, dating apps are trying to stay competitive by adding paywalls to their business models. The more than $6B dating app industry is largely dominated by Match Group, the parent company of both Tinder and Hinge. This video explores how AI and human behavior are changing the industry one right swipe at a time.

Some critics argue that Grammys favor commercially successful artists

For this two-part series of Slate’s pop music podcast "Hit Parade," pop critic Chris Malanfi looks into the relationship between commercial and critical success and how the Grammys are affected by outside influences like the Billboard Hot 100 chart.

Disney’s IP problem, according to industry experts

Disney seems to be an unstoppable force in the entertainment industry, but after an unprecedented high point in 2019, the company began losing money. In this podcast, two industry veterans discuss what they see as Disney's existential problems: an overreliance on preexisting material and an inability to innovate as it once did.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

Browse a detailed visual analysis of over 200,000 similes—comparisons that often use 'like' or 'as'—from popular fiction to see how frequently writers the same idiomatic expressions.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

Explore a list of the 100 best novels of all time, compiled by some of the world's best living writers, including Salman Rushdie, Stephen King, and Jennifer Egan.

A century of Billboard issues documenting the evolution of popular music.

20,000 letters to the advice columnist 'Dear Abby' provide insight into prevailing sex, religion, and LGBTQ fears, anxieties, and concerns from the 1950s onward.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

Explore an interactive map built from more than 100,000 survey responses on where people find joy in their lives

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

How the most famous Ebola book, The Hot Zone, which sold 3.5 million copies and was translated into 30 languages, got aspects of the disease so wrong.

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

US consumers collectively owe more than $1T to credit card companies—almost as much as they owe in auto loans.

The 19th-century painters of the Hudson River School were among the first American romantics, with portraits that displayed the natural beauty of the young country.

Learn how to read a prospectus, the juicy document that any company must file with the SEC before going public.

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.

As of 2025, the most cited papers in science include a review of graphene, methods to improve image recognition, streamlining electron density calculations, and optimizing protein studies.

Fish populations in the Great Barrier Reef have increased after installing waterproof speakers on the ocean floor that played recordings of sounds from healthy coral reefs.

Dozens of S&P 500 stocks, including Coca-Cola and Walmart—known as the dividend aristocrats—have increased dividends every year for 25 years

How fusion—which releases energy when two lighter atoms combine to form a heavier atom—differs from fission

The Dracula character, now seen as the vampire archetype, was inspired by a seafood-induced nightmare its creator experienced.

Poison ivy can cause rashes year-round since all parts of the plant contain urushiol, the oil that triggers our allergic response.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

While El Niño moves warm Pacific Ocean waters east along the equator, La Niña moves them west, shifting where rainfall will become more common for months.

The hormonal disorder PCOS was renamed PMOS in 2026, a move designed to improve care and research by shifting the focus to the hormonal causes of this condition that affects 1 in 8 women.