How Harlequin became the most famous name in romance fiction

The data on romance's recent rise

Romance novels have historically sold well, but since 2022, the genre has seen rapid growth, propelled by popular writers, like Colleen Hoover and Emily Henry, and a devoted readership active on TikTok. This study from statistician Daniel Parris runs through the numbers, demonstrating how the genre has become an industry powerhouse.

Exploring the life of Colleen Hoover, one of romance's most popular authors

The writer is one of the bestselling names in fiction, with her book sales in 2022 surpassing those of the Bible. This profile unpacks her fast rise to fame, including the story behind her first book, which began as a self-published e-book but quickly found its way onto the New York Times bestseller list.

Breaking down 'clinch covers,' a defining characteristic of '80s romance novels

As romance novels became more popular in the 1980s, publishers leaned into the books' steamier content by advertising it on their covers. Eventually, one specific kind of portrait emerged: the clinch cover, which featured a muscly man, usually shirtless, holding a woman against his chest. This episode from 99% Invisible explores the history of the trend and why it's largely disappeared from modern romance novels.

Diving into 'The Flame and the Flower,' the book that popularized 'bodice ripper' romance

The 1972 Kathleen E. Woodiwiss novel helped create the romance subgenre featuring historical settings and intense, steamy sex scenes. It was an under-the-radar sensation, quietly selling millions of copies while simultaneously courting controversy for its portrayals of rape. In this essay, Jeannette Cooperman revisits the book to see how it reads 50 years after its publication.

'Carrie' kick-started a wildly successful career

King has published more than 60 novels—along with dozens of novellas, hundreds of short stories, and several collections of nonfiction—and has sold over 400 million books. This 2024 interview finds him reflecting on his debut novel, and breakthrough hit, "Carrie," and the wild success that followed.

'Harry Potter' became one of the most successful franchises in history

What began as a story written in cafés by an unknown author grew into a global phenomenon—spanning seven books, eight films, theme parks, and video games—reshaping modern popular culture.

The history of Samuel Richardson's 'Pamela,' which some consider the first romance novel

The 1740 novel will likely strike modern readers as odd, to say the least. Its titular character, a 15-year-old maidservant, is harassed by her boss, who finally changes his ways and asks for her hand in marriage, which is presented as a happy ending. As this analysis of the text makes clear, though, "Pamela" established a template for the romance genre, even if contemporary writers have been happy to break it.

How the New Yorker went from poker game to powerhouse

After 100 years in print, the New Yorker is still going strong, publishing weekly issues featuring the best in long-form journalism, cultural criticism, and short fiction. This history of the magazine's founding and early years shows how its balance of high and lowbrow culture, along with a fortuitous game of poker, led to its longstanding success.

After surging in popularity, King began using a pseudonym

King was a rarity in the '70s: a genre writer with a vast mainstream audience. He was so popular, in fact, that he began releasing books under the pseudonym Richard Bachman, a ploy that allowed him to write outside the horror genre without attracting the displeasure of his massive fan base.

Horror exploded as a commercial literary genre in the late 1960s

Ira Levin’s 1967 novel “Rosemary’s Baby” showed publishers horror was a viable commercial genre. That was proven again in 1971, with William Peter Blatty’s “The Exorcist” and again in 1974 with Stephen King’s “Carrie.” The books dealt with societal fears (the occult, drugs, sex) during a time of political upheaval.

Fanfiction proliferated on fan-made sites in the 1990s

As the internet became more accessible in the '90s, fanfiction writers created websites dedicated to publishing stories about their favorite characters. Still, the hobby was far from mainstream. As one writer from that time said, "Going to Star Trek/comic book conventions in the '80s and '90s was something nerds did. Telling people you read or wrote fan fiction put you in the super geek category."

Why so many romance stories take place in Regency-era England

The British Regency era lasted less than a decade, but it remains a popular setting for romance stories, including for Julia Quinn's "The Duke and I," the novel that became Netflix's "Bridgerton." Scholars note that the period's strict social hierarchy, high fashion, and aristocratic traditions are ripe for the romance genre's tropes.

Esther Howland built a Valentine's Day card empire in 19th-century New England

In 1849, Howland launched her card business, the New England Valentine Company, in her home, staffing an assembly line with her friends, who'd piece together the intricate valentines. The cards were elaborately decorated, with silk, lace, and romantic verse. Howland's annual sales eventually grew to $100K and helped popularize the holiday in the US.

Innovative novelist Don DeLillo wrote an erotic hockey novel under a pseudonym

The acclaimed writer—known for books like "White Noise" and "Underworld"—published "Amazons" in 1980 under the pen name Cleo Birdwell. The story claimed to be a memoir, written by a woman who secretly joined an NHL team. The ruse went beyond the text, too, with a female model posing as Birdwell for promotional events.

The American middle class started imitating high-society weddings in an attempt to establish its status around the 1920s

Marshall Field's, a retailer based out of Chicago, published the first bridal registry in 1924. Brides magazine—which was geared to women creating elaborate wedding celebrations—debuted in 1934. This article dives into more of the wedding-industrial complex's history.

Mass market paperbacks were originally designed to fit in your pocket

These books were supposed to cost no more than a pack of cigarettes and had a huge reach thanks to their affordable price. The pocket-sized paperbacks are now going extinct due to the convenience of downloading reading materials on smartphones and other shifts in the publishing industry.

In 1965, Warren Buffett took over Berkshire Hathaway, a failing textile company

After buying bulks of its stock, Buffett then flipped Berkshire Hathaway into the most successful and largest holding company in the world, which owns companies like Geico, Duracell, and Fruit of the Loom.

In its famous catalog, Sears sold $600 DIY house kits from 1908 through the 1940s, resulting in an estimated 100,000 'Sears and Roebuck homes.'

Dickens wrote his books as they were serialized in newspapers

Dickens, like many Victorian writers, published his novels as serials that were released piecemeal, over an extended period. Unlike most of his contemporaries, though, Dickens wrote the story as it was released, allowing him to respond to public reactions.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

The Brill Building was a breeding ground for girl group classics

The Brill Building was a building in New York City that housed the working offices for over 160 music industry professionals, including some of the country’s finest songwriters, such as Neil Diamond, Burt Bacharach, and George Clinton. Below is a 1959 picture of three more Brill Building pros: Carole King, Paul Simon, and Gerry Goffin.

Amazon sold its first book on April 3, 1995

Before selling everything on the internet, Amazon started as an online bookstore. The company's first customer was a man named John Wainright, who purchased "Fluid Concepts And Creative Analogies: Computer Models Of The Fundamental Mechanisms Of Thought" by Douglas Hofstadter. There's a building named after Wainwright on Amazon's Seattle campus.

The most iconic vintage ads

Looking at vintage ads can provide a deep dive into the history of how businesses communicate with their customers. This archive of some of the most iconic print and out-of-home ads of all time breaks down why each ad resonated at the time (think brutally honest copywriting, and long copy that is a pleasure to read). See ads from Porsche, Listerine, and more.

A sample of quirky medieval era-book titles

The medieval book publishing industry wasn't quite so robust as our modern era's, but the mystical and satirical tomes coming out at that time still needed a name. Peruse this list of some of the quirkier of those titles, which reflects the era's literalness, theological interest, and downright silliness.

The Sears catalog sold some weird products before it folded, including drugs

At various times in its existence, the Sears catalog sold everything from heroin to tombstones. But by the 2000s, the catalog was no longer in publication.

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

The colorful history of the world's first gummy bears

Hans Riegel Sr. founded Haribo in 1920, creating the world's first gummy bears in 1922. Initially working from his kitchen in Bonn, Germany, Riegel developed the Dancing Bear, which was larger and slimmer than modern gummy bears, inspired by dancing bears at European festivals. Haribo has continuously evolved, creating unique gummy products for different countries and addressing ethical concerns. Learn the history here.

The story behind one iconic meme

The 2012 post titled "Just a book owners smile" shows 11-year-old Maggie Goldenberger—resplendent in her braces, pigtails, and treasure map-like vest—holding a trio of Goosebumps books and grinning wildly at the camera. Another user quickly captioned it, "GERSBERMS. MAH FRAVRIT BERKS."

See the most iconic photos from four decades of LIFE magazine

20,000 letters to the advice columnist 'Dear Abby' provide insight into prevailing sex, religion, and LGBTQ fears, anxieties, and concerns from the 1950s onward.

A century of Billboard issues documenting the evolution of popular music.

The distributor behind 'Rocky Horror' pulled the film from its scheduled national release, believing it would be a failure, though it eventually amassed a dedicated fanbase through midnight showings, a trend that continues over 50 years later.

Explore a list of the 100 best novels of all time, compiled by some of the world's best living writers, including Salman Rushdie, Stephen King, and Jennifer Egan.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

Browse a detailed visual analysis of over 200,000 similes—comparisons that often use 'like' or 'as'—from popular fiction to see how frequently writers the same idiomatic expressions.

The 19th-century painters of the Hudson River School were among the first American romantics, with portraits that displayed the natural beauty of the young country.

Hear about the 250-year history of the United States Postal Service, complete with some of its strangest deliveries, important innovations, and the figures that made it an American institution.

Watch a 1934 short film starring jazz legend Cab Calloway, a major figure in the Harlem Renaissance's music scene

American short story writer Flannery O'Connor raised 40 peacocks, which became potent symbols for her fiction's elegant violence

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

The Dracula character, now seen as the vampire archetype, was inspired by a seafood-induced nightmare its creator experienced.

The Brothers Grimm were lawyers before they were storytellers, and became interested in fairy tales as they began investigating how rules and customs had been passed down through cultures.

How the most famous Ebola book, The Hot Zone, which sold 3.5 million copies and was translated into 30 languages, got aspects of the disease so wrong.

The Beatles' US label rejected the band's first two singles, 'Please Please Me' and 'From Me to You,' with one executive calling the band 'dead in the water.'

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

Clever Hans was a 1900s horse that was believed to be able to solve math equations, tell time, and read and comprehend German, until a psychology student discovered how he got his answers.

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

Fireworks make a loud booming sound after exploding due to air expanding faster than the speed of sound.