Esther Howland built a Valentine's Day card empire in 19th-century New England

Reforms reducing postage rates helped popularize Valentine's Day cards

In 1845, Congress voted to slash postage rates, paving the way for larger swaths of the American public to send and receive mail. This convenience was capitalized on by paper and stationery sellers who sought to profit from the holiday. Esther Howland's New England Valentine Company was the first major commercial producer of valentines in the US, but Hallmark followed a few decades later.

In the 20th century, Valentine's Day became more commercialized

Historian Elizabeth Nelson notes that companies sought "to turn holidays into opportunities for selling things from candy to flowers to magazine advertisements" in the 1900s. Hallmark, founded in 1911, pushed the holiday toward elementary students, who aimed to collect cards from as many classmates as possible.

Conversation candy hearts were originally message-free medicinal lozenges

In 1847, a Boston pharmacist invented a machine that automated the production of his pharmacy's medicinal lozenges and then formed the New England Confectionery Company, which later became part of the company now known as NECCO. By the late 1800s, they were producing cookies with Valentine-themed messages and eventually brought the romantic messages to their smaller lozenges, which they later called Sweethearts.

Read a 19th-century guide to writing a Valentine's Day card

Thomas Richardson's "London Fashionable Gentleman's Valentine Writer" offers readers romantic messages they can send to the objects of their eyes—along with some chippy kiss-offs for unwanted suitors. It might be sincere, or it might be satire. Either way, it's an entertaining read. (Some readers may experience a paywall.)

The first commercial Christmas card was created in 1843

Overwhelmed by the task of writing many holiday letters, Sir Henry Cole commissioned artist JC Horsley to design a festive card he could send to friends and family in 1843—creating and popularizing the first mass-produced Christmas card.

Dalí partnered with Hallmark to design surreal Christmas cards

Dalí pursued commercial work throughout his career. In 1948, Hallmark released a set of Christmas cards designed by the artist. A decade later, he created images for additional holidays, including Valentine's Day, Easter, and Mother's Day.

Mini-portraits were shared as love tokens in Elizabethan England

Art historians are identifying previously unknown works by Nicholas Hilliard, Elizabeth I's court painter, whose thumb-sized watercolors on vellum served as love tokens, diplomatic currency, and status symbols. They were believed to be passed secretly between courtiers and monarchs.

How Harlequin became the most famous name in romance fiction

The publisher, which began as a modest family operation in 1949 in Winnipeg, took off when it noticed its bestselling titles were romance novels. That success intensified as it began selling its titles in grocery stores during the 1970s. This deep dive explores its meteoric rise and how that would set the stage for the genre for years to come.

Estée Lauder's family ran a hardware store in Corona, Queens

Estée Lauder grew up organizing the storefront window of her father's hardware store, which her family lived above. Lauder was reportedly a natural salesperson, and her experience working with her father is frequently cited as her earliest business training.

President Abraham Lincoln was inspired by a novel to create the holiday

A writer and abolitionist from New Hampshire, Sarah Josepha Hale was instrumental in cementing many of the Thanksgiving traditions we celebrate today. Her 1852 novel "Northwood, a Tale of New England," described a feast with a roasted turkey, stuffing, plum pudding, and pumpkin pie. She wrote dozens of editorials and letters to politicians campaigning for the day to become a national holiday. In 1863 she was finally successful in convincing President Lincoln to make it official.

Browse a timeline of the fascinating history of board games in America.

The Victorian queen of ice cream

Agnes Marshall invented "ices," the Victorian equivalent of ice cream, through her books and equipment, as shown in the pictures below. Her 1888 book also includes a recipe for "cornets with cream," an early version of the ice cream cone, which was a major advancement from the time period's most popular method for eating ice cream: licking it from a shared parlor dish.

Jane Maas was one of the first prominent female ad executives on Madison Avenue

Jane Maas started as a copywriter at the advertising agency Ogilvy & Mather in 1964. She’s known for working on the famous "I Heart NY" tourism campaign alongside artist Milton Glaser. This interview provides a glimpse into what life was like for women like her on Madison Avenue.

Elizabeth Schuyler Hamilton founded New York City's first private orphanage

Schuyler Hamilton, Alexander's wife for 24 years, continued telling his story after his death. She devoted decades to her own work—cofounding New York's first private orphanage, leading charitable fundraising, and becoming a prominent advocate for education and social welfare in the early republic.

The unexpected origin story of the snow globe

In 1900, a Vienna tradesman named Erwin Perzy I was attempting to invent an inexpensive way to improve light amplification in hospital operating rooms. After experimenting with a glass globe filled with water, the idea for the snow globe struck. Industrious as well as inventive, Perzy eventually turned his idea into a successful business. Read the full article to learn how the invention grew to become recognized globally.

The story of America's first woman presidential candidate

This video guides us through the history of Victoria Woodhull, the first woman to run for president in the US. Despite the odds being against her, Woodhull experienced extraordinary success as a stockbroker, newspaper founder, and presidential candidate. Watch to learn more about her background, her revolutionary ideas, and her impact on 19th-century politics.

Before the US Mint, people made currency in private mints

Around the year 1652, New England coinage was created at private mints. Historically, private mints were often located in places where governments did not meet the demand for currency. This article dives into the history of private mints, including the ones people can still visit today.

The 19th-century painters of the Hudson River School were among the first American romantics, with portraits that displayed the natural beauty of the young country.

Tens of thousands of Austen superfans celebrated the writer's 250th anniversary

The Jane Austen 250th celebration sold 15,000 tickets to the writer's most dedicated fans, who dressed in period-specific dress. Austen scholar Devoney Looser says that many readers are attracted to Austen's novels because they're entertaining and funny yet sophisticated works of social criticism.

Browse Emily Dickinson's collection of plant life

The poet began collecting plant life as a teen and assembling a herbarium, a collection of dried and pressed plants. The original book is housed in Harvard's rare book collection, but you can view digital scans of every page through the university's digital library.

As a girl, Billie Holiday fell in love with music while scrubbing the floors of a brothel

Record players were rarities in the 1920s, but Holiday had access to one at Alice Dean's, the brothel in Baltimore where she scrubbed floors. It was there that she listened to her heroes, Louis Armstrong and Bessie Smith.

Sears sold DIY house kits starting at $600 in its famous catalog from 1908 through the 1940s, resulting in roughly 10,000 'Sears and Roebuck houses' being built.

How Sears helped create Discover Card

Sears owned the financial services company Dean Witter, which rolled out the Discover Card in 1986. The Discover Card is just one of many Sears inventions that seems to have outlasted Sears’ peak popularity, including Allstate Insurance and the clothing brand Lands End.

Colonial America imported brides for their beer brewing skills

Life in the New World's English colonies was hard, so it's easy to see how these colonizers might've wanted to reach for a cold one more often than not. This article explains how beer brewing became one of the most critical skills expected in imported English wives.

The mastermind behind Veuve Clicquot Champagne was an 1800s French widow

When Barbe-Nicole Ponsardin's husband died in the early 1800s, the Widow Clicquot (the word "veuve" means "widow" in French) took over the family's Champagne business—and turned it into the success it is today. She did so during a particularly unfavorable time for women in business.

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

Take a virtual tour of Val-Kill, Eleanor Roosevelt's home and retreat

Two miles from the Roosevelt family estate in upstate New York, Val-Kill was built as a furniture factory that Eleanor Roosevelt helped create to employ rural workers and craftspeople. It later became her private home and political hub. World leaders and civil rights activists visited her there, and she called it the place where she "became an individual in her own right."

A New York fireworks ban necessitated a new way to ring in the New Year

In 1906, the city banned fireworks displays, forcing the Times Square celebration to find a new centerpiece. The Times commissioned Jacob Starr, a Ukrainian immigrant who worked for Strauss Signs, to develop an ornament. He returned with the now-iconic New Year’s ball.

English mathematician Ada Lovelace wrote the first computer algorithm a century before computers existed and hypothesized that computing devices would one day be able to compose music—foreseeing the generative AI systems of today.

After the Boston Tea Party, colonists switched to coffee, which became the main morning drink for revolutionaries.

Explore fun facts from the USPS, including unique post office buildings, a stamp that traveled past Pluto, and more.

20,000 letters to the advice columnist 'Dear Abby' provide insight into prevailing sex, religion, and LGBTQ fears, anxieties, and concerns from the 1950s onward.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

US consumers collectively owe more than $1T to credit card companies—almost as much as they owe in auto loans.

At the beginning of the 20th century, a group of young men ate standard American food—replete with food additives like borax and formaldehyde—as part of government research to better understand food safety.

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

The story of Dollree Mapp, whose legal challenge over her 1957 conviction for possessing "obscene material" led to a major strengthening of the Fourth Amendment

Before writing 'Walden,' transcendentalist Henry David Thoreau nearly burned down his hometown with a campfire that grew out of control.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

The first horror movie is believed to be George Méliès' 1986 short 'The Haunted Castle,' which pioneered the use of special effects

Brandi Chastain, the star of the 1999 US victory over China in the 1999 Women's World Cup, was a last-second choice to take the penalty kick that sealed the victory.

Planeterrellas create artificial auroras that mimic the atmospheric displays of light by setting up an electric field between two metal balls in a jar filled with a small amount of air.

This real-time tracking of the hantavirus cruise ship outbreak in May 2026 offers a unique glimpse into the global reach of the outbreak and whether the virus sickened passengers and their communities around the world.

In 1939, baseball star Lou Gehrig delivered his inspirational 'Luckiest Man' speech after retiring due to the health condition that now bears his name.

See this overview of the firework rules across all 50 states, ranging from a complete ban on non-professional fireworks in Massachusetts to states with more lax rules like Indiana.

The Beatles' US label rejected the band's first two singles, 'Please Please Me' and 'From Me to You,' with one executive calling the band 'dead in the water.'

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.