Reforms reducing postage rates helped popularize Valentine's Day cards

Esther Howland built a Valentine's Day card empire in 19th-century New England

In 1849, Howland launched her card business, the New England Valentine Company, in her home, staffing an assembly line with her friends, who'd piece together the intricate valentines. The cards were elaborately decorated, with silk, lace, and romantic verse. Howland's annual sales eventually grew to $100K and helped popularize the holiday in the US.

See a collection of Valentine's Day cards from the past century

Hallmark helped popularize (and commercialize) the holiday in the early 20th century, largely through its greeting cards. This digital collection includes cards from the 1910s through the 2000s, allowing you to see how the holiday—and our popular understanding of romance—has evolved. Below is a card from the 1930s.

In the 20th century, Valentine's Day became more commercialized

Historian Elizabeth Nelson notes that companies sought "to turn holidays into opportunities for selling things from candy to flowers to magazine advertisements" in the 1900s. Hallmark, founded in 1911, pushed the holiday toward elementary students, who aimed to collect cards from as many classmates as possible.

The long-lost art of coded postage stamps

In the 1800s, the postcard was a relatively new phenomenon, as was the post office. In the burgeoning system, recipients of mail had to sometimes pay prohibitively costly fees to receive it. So to get around the fees, a system of placing stamps on the envelopes in specific ways to communicate—a simple yes or no—was devised by clever mailers and expanded and codified by postcard companies into guides. Learn about the fascinating system here.

The first commercial Christmas card was created in 1843

Overwhelmed by the task of writing many holiday letters, Sir Henry Cole commissioned artist JC Horsley to design a festive card he could send to friends and family in 1843—creating and popularizing the first mass-produced Christmas card.

The average person celebrating Valentine's Day spends $189

That might include dinner, flowers, or something even more romantic. The most popular gift is candy, with 56% of people celebrating the holiday by purchasing sweets. That's about $2.5B in sales.

Conversation candy hearts were originally message-free medicinal lozenges

In 1847, a Boston pharmacist invented a machine that automated the production of his pharmacy's medicinal lozenges and then formed the New England Confectionery Company, which later became part of the company now known as NECCO. By the late 1800s, they were producing cookies with Valentine-themed messages and eventually brought the romantic messages to their smaller lozenges, which they later called Sweethearts.

19th-century 'vinegar valentines' sometimes mocked recipients

In Victorian England, cards were sent to paramours and crushes, but they were also sometimes sent to people the sender disliked and would belittle them for their occupations or appearances. It was also expected that anyone who received a Valentine's Day card would send one in return, so there was a subgenre of responses, including rejections for unwanted suitors.

In 1882, American Express began offering money orders to compete with the US Postal Service

Money orders were American Express' first move into financial services. USPS launched its money order service in 1864 as a way for Civil War soldiers to send money back home. Between the 1880s and 1920s, immigration into the United States surged;the American Express money order service gave immigrants a way to send money to family members living in other countries.

Some believe Valentine's Day evolved from the Roman holiday Lupercalia

The festival, which took place in mid-February, featured Roman priests sacrificing a goat and using its hide to lightly slap women and the land, believing it would bring fertility. Some believe that the Catholic Church repurposed the pagan holiday as a Christian one by attaching it to a saint, but scholars are not certain that this is true.

Hundreds of thousands of children still write handwritten letters to Santa

Children have been writing letters to Santa Claus for centuries, but in the early 1900s, Santa started writing back. That’s when the United States Postal Service began Operation Santa, allowing its employees to help answer St. Nick's mail. In 2017, the USPS started accepting digital letters to Santa.

Mark Twain had many gripes with the US Postal Service

Twain often complained about the cost of postage and the service's inefficiencies, often sharing these criticisms in newspaper opinion pieces. Still, in 1907, the USPS issued a commemorative stamp featuring his face.

Explore fun facts from the USPS, including unique post office buildings, a stamp that traveled past Pluto, and more.

Few actual Stamp Act stamps survived, as colonists destroyed nearly all of them in protest

The elaborate stamp bore royal symbols and the word "America" and was printed in Britain and shipped to the colonies to be sold by government officials. Protests erupted in nearly every colony before it could take effect, often violently targeting stamp collectors.

Mark Twain spent decades feuding with the US Postal Service, convinced its costs and regulations were bureaucratic overreach.

An estimated 91% of all Americans had used a coupon at least once as of 2022

Coupon use accelerated during the Great Depression, when the US unemployment rate reached nearly 25 percent. While coupons were invented in the late 1800s, they became more popular during the Depression as a way to stretch household budgets during the era’s economic hardships. Companies soon began distributing coupons via newspapers and women’s magazines.

Mary Cassatt was not a fan of Mother's Day

When Mother's Day was first proposed as a holiday in 1913, the American Impressionist opposed it, believing that women's suffrage was a far more important issue. The holiday was established by an act of Congress in 1915; Congress did not pass the 19th Amendment, which guaranteed women the right to vote, until 1919.

American Express created 'Small Business Saturday' in 2010

As small businesses across the US were still reeling from the Great Recession, American Express came up with the idea of "Small Business Saturday" to help drive consumer spending to small businesses. Small Business Saturday is the day after Black Friday. In 2011, the Senate passed a resolution supporting Small Business Saturday, and, since then, it's become nationally recognized.

Circulating libraries helped the novel's popularity surge

As literacy rates began to rise in the 19th century, so did the demand for reading materials. The only problem? Newspapers and books weren’t cheap, and newly literate middle-class families struggled to afford literature. That changed when booksellers began offering small fees for patrons who decided to borrow rather than purchase books. This was eventually called a circulating library, an innovation that would satisfy the burgeoning readership of novels and increase literacy rates further.

Why millions of telegrams are still sent every year

Telegrams enabled much faster communication across distances when they were invented in the 1800s, but they became generally obsolete after emails and cell phones were widely adopted. So why are 17 million still sent every year? A combination of factors: the legal requirement to send paper documents far and fast, the resistance to updating processes, and nostalgia. Explore more with this video.

Browse a timeline of the fascinating history of board games in America.

Explore early Thanksgiving documents, from recipes to early proclamations

History buffs will love this trove of original documents related to the Pilgrims and Thanksgiving, including 18th-century recipes, one of Sarah Josepha Hale’s appeals to President Lincoln to establish the national holiday, and a copy of Abraham Lincoln’s original 1863 Thanksgiving Day Proclamation. You can also find illustrations and photos of historical Thanksgiving celebrations over the years.

Congress mandated that the Fed streamline check payments

When it was first created in the 1910s, the Federal Reserve System became a crucial link between the nation's regional banks. The increasing number of checks used by the thousands of banks across the nation required a central operator, and the Fed was uniquely positioned to help. Learn more about the role the Fed played in the history of checks.

George Washington's birthday was a federal holiday until it was moved to the third Monday in February in 1968

Washington's February 22 birthday became a federal holiday in 1879. A 1968 law moved it to the third Monday in February, and decades of advertising popularized the unofficial name "Presidents' Day," which the federal government never formally adopted.

Rockwell's 'Four Freedoms' raised millions for the US war effort

Rockwell initially pitched the "Four Freedoms" project to the US Ordnance Department, but was rejected. Rockwell's editor at the Saturday Evening Post, however, loved the idea and published the images across four consecutive issues. After they became a sensation, the Saturday Evening Post partnered with the US Department of the Treasury to send the paintings on a 16-date national tour, which raised $133M in war bonds and stamps. Meanwhile, the Office of War Information printed four million sets of the posters with "Buy War Bonds" emblazoned on them.

Voting in the US has shifted from days-long journeys to modern, secure ballots

In the early 1800s, voting was limited and arduous, often requiring long travel and in-person balloting. This illustrated resource traces how voting technology evolved to expand access, speed elections, and improve security over time.

The Erie Canal reduced freight costs by 90%

Before the canal, shipping goods overland cost about $100 per ton. After its completion in 1825, rates fell to just $10—making western farm products competitive in eastern markets for the first time.

The 19th-century painters of the Hudson River School were among the first American romantics, with portraits that displayed the natural beauty of the young country.

Sears sold DIY house kits starting at $600 in its famous catalog from 1908 through the 1940s, resulting in roughly 10,000 'Sears and Roebuck houses' being built.

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

20,000 letters to the advice columnist 'Dear Abby' provide insight into prevailing sex, religion, and LGBTQ fears, anxieties, and concerns from the 1950s onward.

US consumers collectively owe more than $1T to credit card companies—almost as much as they owe in auto loans.

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

After the Boston Tea Party, colonists switched to coffee, which became the main morning drink for revolutionaries.

At the beginning of the 20th century, a group of young men ate standard American food—replete with food additives like borax and formaldehyde—as part of government research to better understand food safety.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

The original copy of the Declaration of Independence is not a pristine document, and even features a smudged anonymous handprint in the bottom left corner.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

Long before Major League Baseball began allowing instant replay for balls and strikes, an umpire reluctantly used the technology to determine whether a hit was a home run, a move that inadvertently ushered in a new era for the sport.

English mathematician Ada Lovelace wrote the first computer algorithm a century before computers existed and hypothesized that computing devices would one day be able to compose music—foreseeing the generative AI systems of today.

The Beatles' US label rejected the band's first two singles, 'Please Please Me' and 'From Me to You,' with one executive calling the band 'dead in the water.'

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

'Silent' fireworks have gained more interest in recent years as a quieter celebratory option.

The power and influence of the American presidency have expanded significantly over time—far beyond what the founders envisioned.

The story of Dollree Mapp, whose legal challenge over her 1957 conviction for possessing "obscene material" led to a major strengthening of the Fourth Amendment

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

During the French Revolution, a botanist's letter asking about "dear Rhus" (poison ivy) was intercepted, leading authorities to suspect he was conspiring with the Russians.

The first horror movie is believed to be George Méliès' 1986 short 'The Haunted Castle,' which pioneered the use of special effects

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

Sony set the standard for cylinder-shaped batteries when it repurposed manufacturing equipment used to make rolls of magnetic recording tape.