See a collection of Valentine's Day cards from the past century

In the 20th century, Valentine's Day became more commercialized

Historian Elizabeth Nelson notes that companies sought "to turn holidays into opportunities for selling things from candy to flowers to magazine advertisements" in the 1900s. Hallmark, founded in 1911, pushed the holiday toward elementary students, who aimed to collect cards from as many classmates as possible.

Reforms reducing postage rates helped popularize Valentine's Day cards

In 1845, Congress voted to slash postage rates, paving the way for larger swaths of the American public to send and receive mail. This convenience was capitalized on by paper and stationery sellers who sought to profit from the holiday. Esther Howland's New England Valentine Company was the first major commercial producer of valentines in the US, but Hallmark followed a few decades later.

Esther Howland built a Valentine's Day card empire in 19th-century New England

In 1849, Howland launched her card business, the New England Valentine Company, in her home, staffing an assembly line with her friends, who'd piece together the intricate valentines. The cards were elaborately decorated, with silk, lace, and romantic verse. Howland's annual sales eventually grew to $100K and helped popularize the holiday in the US.

Dalí partnered with Hallmark to design surreal Christmas cards

Dalí pursued commercial work throughout his career. In 1948, Hallmark released a set of Christmas cards designed by the artist. A decade later, he created images for additional holidays, including Valentine's Day, Easter, and Mother's Day.

The first commercial Christmas card was created in 1843

Overwhelmed by the task of writing many holiday letters, Sir Henry Cole commissioned artist JC Horsley to design a festive card he could send to friends and family in 1843—creating and popularizing the first mass-produced Christmas card.

Check out Valentine's Day traditions from around the world

Valentine's Day is a holiday all about romance, but the way that's expressed differs depending on where the celebration takes place. This list breaks down some interesting takes on the holiday from across the globe, including mass weddings in the Philippines and Japan's gender-specific chocolate exchanges.

Read a 19th-century guide to writing a Valentine's Day card

Thomas Richardson's "London Fashionable Gentleman's Valentine Writer" offers readers romantic messages they can send to the objects of their eyes—along with some chippy kiss-offs for unwanted suitors. It might be sincere, or it might be satire. Either way, it's an entertaining read. (Some readers may experience a paywall.)

'Roses are red, violets are blue' has a long, twisting history

The earliest known use of the phrase, a stock romance form used in greeting cards, is in Edmund Spenser's "The Faery Queen" from 1590 (excerpt below). By 1785, Joseph Ritson updated the verse and connected it to Valentine's Day, creating a cliché that's still used today.

A detailed analysis of romance novel covers through history

A lot has changed in the romance genre over time, a fact that's clearest in the way that the books are marketed to consumers. This interactive data visualization surveyed decades of romance book jackets, finding that raunchy, realistic paintings of scantily clad models have largely been replaced by vibrantly colored illustrations, often with the characters drawn as cartoons.

Explore Sears’ holiday Wish Book catalogs dating back to 1930

The Sears Wish Book was a holiday-themed version of its catalogs that helped people make Christmas gift wish lists and more from the 1930s until the early 2000s. See what they looked like with editions in this archive.

Mini-portraits were shared as love tokens in Elizabethan England

Art historians are identifying previously unknown works by Nicholas Hilliard, Elizabeth I's court painter, whose thumb-sized watercolors on vellum served as love tokens, diplomatic currency, and status symbols. They were believed to be passed secretly between courtiers and monarchs.

100 years of passenger air travel: a visual guide

This interactive timeline covers the first 100 years of passenger air travel, which was created in 1925 when the U.S. Post Office allowed private airlines to start delivering mail.

Diamond engagement rings didn’t become popular until the 1900s

However, the history of engagement rings stretches all the way back to the year 850, when the pope said that a ring symbolized a man’s intent to marry. At the time, gold was the most popular choice for engagement rings. See a full timeline of the engagement ring’s history.

See the most iconic photos from four decades of LIFE magazine

Read about the history of gift cards

The first retailer to sell gift cards was Neiman Marcus, but Blockbuster popularized them by selling them via in-store displays in 1994. Starbucks then started selling gift cards that could be reloaded in 2001.

See a massive collection of Norman Rockwell's paintings

Rockwell's works sought to capture authentic scenes from American life and, in the process, came to define the American ideal. This collection includes 244 of his paintings, from his early days at the Saturday Evening Post through his more socially minded work for Look, to the end of his career. Below is 1951's "Saying Grace."

Newspaper headlines from a century ago today

The Library of Congress' Chronicling America project is dedicated to providing access to information about historic newspapers, with the goal of digitizing these windows into the country's past. This (among other archives) lets you explore a number of different local papers' front pages from a century ago on today's date.

The American middle class started imitating high-society weddings in an attempt to establish its status around the 1920s

Marshall Field's, a retailer based out of Chicago, published the first bridal registry in 1924. Brides magazine—which was geared to women creating elaborate wedding celebrations—debuted in 1934. This article dives into more of the wedding-industrial complex's history.

Explore early Thanksgiving documents, from recipes to early proclamations

History buffs will love this trove of original documents related to the Pilgrims and Thanksgiving, including 18th-century recipes, one of Sarah Josepha Hale’s appeals to President Lincoln to establish the national holiday, and a copy of Abraham Lincoln’s original 1863 Thanksgiving Day Proclamation. You can also find illustrations and photos of historical Thanksgiving celebrations over the years.

See an image of the earliest surviving coupons used in America

This clip from the "Acquired" podcast shows an image of one of the original Coca-Cola coupons. The hosts argue that the coupons helped popularize Coca-Cola in its early days, making them a key component in the story of one of the world's most iconic brands.

See a timeline of Silicon Valley's greatest innovations

Silicon Valley is home to some of the biggest innovations of the last century. From radio communicators in the 1930s, to personal computers in the 1970s, the Valley has been the center of technological innovation for decades.

Computer scientists first started trying to optimize dating using computers in the 1950s

Although early dating sites like Match.com weren't launched until the 1990s, the history of dating apps dates arguably back to the mid-1900s when computer scientists used IBM computers to solve matchmaking and compatibility problems.

A millennial's guide to American Hanukkah specials

The 1990s and early 2000s were a boom time for television specials, including dozens of Hanukkah specials. See classics like Adam Sandler's "Chanukah Song" on "SNL" or the special "Rugrats" episode for the holiday.

Halloween originated with the Celtic festival of Samhain

Halloween, a holiday primarily popular in the US and Canada, originated 2,000 years ago with the Celtic people. The Celts interpreted this transition as when ghosts returned to the land of the living, leading to rituals like feasts, bonfires, and wearing costumes made of animal body parts on Oct. 31.

A century of Billboard issues documenting the evolution of popular music.

Love is a more recent part of marriage

Love matches are incredibly late to the marriage game. For most of our history, marriage has been about alliance, wealth, property, power, and, as an occasional afterthought, the couple liking each other. All that changed when Enlightenment thinkers were inspired in their pursuit of personal happiness, including in their choice of mate.

The history of the iconic Barbie doll

The 1959 debut of the Barbie doll changed the culture of toys permanently, and its many iterations have come to reflect, in a certain way, the aspirations of women around the world. But Barbie's unrealistic looks and plastic substance have prompted...

Hear about the 250-year history of the United States Postal Service, complete with some of its strangest deliveries, important innovations, and the figures that made it an American institution.

The 19th-century painters of the Hudson River School were among the first American romantics, with portraits that displayed the natural beauty of the young country.

Sears sold DIY house kits starting at $600 in its famous catalog from 1908 through the 1940s, resulting in roughly 10,000 'Sears and Roebuck houses' being built.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

20,000 letters to the advice columnist 'Dear Abby' provide insight into prevailing sex, religion, and LGBTQ fears, anxieties, and concerns from the 1950s onward.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

Walt Disney's early film 'Alice's Wonderland' was a groundbreaking innovation in the silent film era

At the beginning of the 20th century, a group of young men ate standard American food—replete with food additives like borax and formaldehyde—as part of government research to better understand food safety.

Visualize the path of every solar eclipse from 1900 to 2099 and see what each looks like when observed from different locations on Earth.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

The original copy of the Declaration of Independence is not a pristine document, and even features a smudged anonymous handprint in the bottom left corner.

Learn more about the history of fireworks, which dates back to an accidental invention during an alchemist's quest for information about immortality.

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

Poison ivy was sent to Europe in the 1600s as an exotic, ornamental oddity, where it was purposefully grown in the English royal gardens at Kew, the Faculty of Medicine in Paris, and a few other locations.

Clever Hans was a 1900s horse that was believed to be able to solve math equations, tell time, and read and comprehend German, until a psychology student discovered how he got his answers.

Long before Major League Baseball began allowing instant replay for balls and strikes, an umpire reluctantly used the technology to determine whether a hit was a home run, a move that inadvertently ushered in a new era for the sport.

See a ranking of the best (and worst) Federal Reserve Chairs since 1914 out of the 16 men and women who have held the office since.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

The distributor behind 'Rocky Horror' pulled the film from its scheduled national release, believing it would be a failure, though it eventually amassed a dedicated fanbase through midnight showings, a trend that continues over 50 years later.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

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