Check out Valentine's Day traditions from around the world

The average person celebrating Valentine's Day spends $189

That might include dinner, flowers, or something even more romantic. The most popular gift is candy, with 56% of people celebrating the holiday by purchasing sweets. That's about $2.5B in sales.

The dark origins of Valentine's Day.

The holiday began as a feast to celebrate the decapitation of a third-century Christian martyr, or perhaps two. So how did it become all about love?

The best Valentine's Day-themed horror movies

It may seem like an odd combination—a holiday centered on love and a film genre dedicated to fright—but the hyperspecific subgenre thrives on the apparent juxtaposition, along with some campy send-ups of an overly commercialized holiday.

See a collection of Valentine's Day cards from the past century

Hallmark helped popularize (and commercialize) the holiday in the early 20th century, largely through its greeting cards. This digital collection includes cards from the 1910s through the 2000s, allowing you to see how the holiday—and our popular understanding of romance—has evolved. Below is a card from the 1930s.

Read a 19th-century guide to writing a Valentine's Day card

Thomas Richardson's "London Fashionable Gentleman's Valentine Writer" offers readers romantic messages they can send to the objects of their eyes—along with some chippy kiss-offs for unwanted suitors. It might be sincere, or it might be satire. Either way, it's an entertaining read. (Some readers may experience a paywall.)

Valentine's Day is considered the end of 'proposal season'

Wedding website The Knot's internal study found that Christmas is the most popular day to propose. It also kicks off "proposal season," a monthslong season from Christmas to Valentine's Day that's a popular time for lovers to pop the question.

See Christmas traditions from around the world

From Venezuelans roller-skating to church to the decoration of boats in Greece, Christmas traditions vary widely all around the world. See examples from 30 different countries, which highlight how a country’s history shapes its holiday traditions.

Singles' Day was created as a response to Valentine's Day

Inspired by people feeling left out by Valentine's Day, the Chinese holiday celebrates the unattached. It takes place Nov. 11, sometimes referred to as "Double 11," and has become a major shopping day, with over $202B spent on that day in 2024.

Twelve ways the world celebrates springtime

Celebrating the seasonal change is rarely filled with as much relief and hope around the world as spring. This list compiles some famous and lesser-known springtime traditions from diverse cultures.

'Roses are red, violets are blue' has a long, twisting history

The earliest known use of the phrase, a stock romance form used in greeting cards, is in Edmund Spenser's "The Faery Queen" from 1590 (excerpt below). By 1785, Joseph Ritson updated the verse and connected it to Valentine's Day, creating a cliché that's still used today.

A list of Carnival celebrations from around the world

Mardi Gras might be associated with New Orleans, but cities across the globe also celebrate Carnival with similar festivities. This list breaks down nine of the most popular, including masquerade balls in Venice, Creole celebrations in Cape Verde, and the Battle of the Flowers in France.

Colombia exported 35,000 tons of greens for Valentine's Day bouquets in 2025

The country is home to the green foliage that pads out Valentine's Day bouquets. Over 70% of the country's Valentine's Day exports (an operation that includes 500 flights) went to the United States. Environmental activists warn that the large-scale cultivation is harming a fragile ecosystem.

Lunar New Year is celebrated around the globe

“Lunar New Year” is a catchall term that encompasses celebrations in several Asian countries. The date of the new year can vary by location depending on which calendar—lunar, lunisolar, or solar—is being used, but many of the traditions are shared across borders.

The holiday has evolved alongside its participants' cultural identities

The Day of the Dead blends various traditions, including Aztec myth, Mexican heritage and Chicano identity. That makes for a complex and evolving holiday. This conversation between Cynthia Vidaurri, a Smithsonian folklorist, and Lalo Alcaraz, a cultural consultant for “Coco,” analyzes how the varied influences have created the modern holiday.

Unique Hanukkah traditions exist globally, thanks to the global spread of Judaism

In Mexico, they smash dreidel-shaped piñatas, while in Morocco, children make bonfires from the leftover candles. And in Tunisia, Hanukkah overlaps with the Festival of Daughters, during which women are freed from doing any labor and gather to snack on doughnuts and honey cookies.

The history of Mother's Day in the US

Mother’s Day is a holiday honoring motherhood that is observed in different forms throughout the world. Learn about the origins of the official holiday in the US with this in-depth breakdown of the holiday, from the 19th-century women's movement to the commercialization of Mother's Day sales.

Where to celebrate Halloween in the US

Whether you are seeking extravagant celebrations, historic tours, frightening experiences, or family-friendly fun, this list provides a number of thrilling options for Halloween enthusiasts. Discover how different places across the U.S. observe the holiday, and choose the spooky opportunity that speaks to your tastes.

Around the world, marriage plays an important role in bolstering social stability

Marriage was around in one form or another long before written history. From bonds between two people to large polyamorous gatherings of spouses, the rich history of marriage practices demonstrates that partnerships have been, and will likely continue to be, incredibly diverse.

A guide to the romance genre's major tropes

This guide breaks down romance's most prominent tropes, or narrative patterns, used by romance writers and adored by their fans. After you learn about "friends to lovers," "marriage of convenience," and "forced proximity," you'll start to see your favorite romance reads in an entirely new light.

See some of the weirdest Advent calendars you can buy

Modern Advent calendars span nearly every niche imaginable. Shoppers can now buy versions filled with cheese, dog treats, hot sauce, and even sexual-wellness products, reflecting how far the tradition has expanded beyond simple chocolate countdowns.

A group of 88 kindergarteners creates heartfelt centerpieces defining what love is for their teacher's wedding

Ahead of her big day, a kindergarten teacher came up with an idea to have her students help decorate her wedding tables. Teachers prompted their students to fill out the prompt "love is…" and found that the children shared a variety of heartfelt responses.

The origins of World Laughter Day

Every first Sunday of May worldwide, World Laughter Day is observed, where people gather in public places and laugh. Dr. Madan Kataria developed the ritual based on the facial feedback hypothesis, which posits our facial expressions can affect our mood. The day, first started in 1998 in India, has grown exponentially in recent years. Meet the chortler-in-chief here.

The unexpected rise of the global romcom

The romantic comedy has mostly fallen out of favor in the US, but it's booming in other parts of the world, including India, Nigeria, and South Korea. Rebecca Liu talks with film scholars and industry veterans to unpack why that happened and whether an American romcom renaissance is possible.

'Coral Castle,' Florida's self-built monument to a lost valentine

Latvian Ed Leedskalnin moved to the US shortly after his teenage fiancée ditched him. He quickly began work building a romantic tribute to this tragic episode via massive oolitic limestone. Working mostly at night, the Latvian cultivated an air of mystique as bystanders grew curious over his methods. Today, the castle stands as a bittersweet monument to unrequited love.

Eating KFC is a Christmas tradition in Japan

Since a 1974 marketing campaign, eating KFC on Christmas has become a nationwide custom in Japan. Families place orders weeks in advance, and the holiday accounts for nearly a third of KFC Japan's total yearly sales.

Explore an interactive map built from more than 100,000 survey responses on where people find joy in their lives

See the most iconic photos from four decades of LIFE magazine

See the 25 of the best photos of auroras from around the world.

Hear about the 250-year history of the United States Postal Service, complete with some of its strangest deliveries, important innovations, and the figures that made it an American institution.

20,000 letters to the advice columnist 'Dear Abby' provide insight into prevailing sex, religion, and LGBTQ fears, anxieties, and concerns from the 1950s onward.

Cultural norms about how to handle the bodies of loved ones in communities in West Africa have hampered Ebola responses.

Georgia O'Keeffe's flower paintings are often assumed to be sexual, though the artist claimed she was simply interested in highlighting the beauty of flowers that most people neglect

See this overview of the firework rules across all 50 states, ranging from a complete ban on non-professional fireworks in Massachusetts to states with more lax rules like Indiana.

Poison ivy was sent to Europe in the 1600s as an exotic, ornamental oddity, where it was purposefully grown in the English royal gardens at Kew, the Faculty of Medicine in Paris, and a few other locations.

The US dollar is the most widely circulated currency in the world, and is involved in nearly 90% of global transactions

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

In 2018, 26-year-old missionary John Allen Chau was killed by tribesmen after attempting to reach and evangelize on India's isolated North Sentinel Island

El Niño, Spanish for 'the boy,' was named after Jesus Christ because the phenomenon resembled the weather changes observed around Christmastime.

Take a 3D tour of the Hajj, Islam's annual pilgrimage to Mecca, undertaken by over 1.5 million Muslims.

Explore a list of the 100 best novels of all time, compiled by some of the world's best living writers, including Salman Rushdie, Stephen King, and Jennifer Egan.

In preparation for this weekend's Eurovision finale, which is something like the World Cup of pop music, here's a young Céline Dion performing (for Switzerland?) at the 1988 competition.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

The distributor behind 'Rocky Horror' pulled the film from its scheduled national release, believing it would be a failure, though it eventually amassed a dedicated fanbase through midnight showings, a trend that continues over 50 years later.

At the beginning of the 20th century, a group of young men ate standard American food—replete with food additives like borax and formaldehyde—as part of government research to better understand food safety.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

For centuries, it was common to sleep in two shifts: a few hours at the beginning of the night, and a longer period beginning around midnight

Coral reefs get their colors from zooxanthellae—microorganisms that line corals' digestive tracts and provide them with sugars in exchange for a home within this protective tissue.

Before humans, the Soviet Union and the United States sent animals—including apes, dogs, and cats—to space during the Space Race.

Animal phobias are likely the most common type of phobias, followed by an extreme fear of heights.

The Brothers Grimm were lawyers before they were storytellers, but became interested in fairy tales as they began investigating how rules and customs had been passed down through cultures.