Valentine's Day is considered the end of 'proposal season'

The average person celebrating Valentine's Day spends $189

That might include dinner, flowers, or something even more romantic. The most popular gift is candy, with 56% of people celebrating the holiday by purchasing sweets. That's about $2.5B in sales.

Check out Valentine's Day traditions from around the world

Valentine's Day is a holiday all about romance, but the way that's expressed differs depending on where the celebration takes place. This list breaks down some interesting takes on the holiday from across the globe, including mass weddings in the Philippines and Japan's gender-specific chocolate exchanges.

The best Valentine's Day-themed horror movies

It may seem like an odd combination—a holiday centered on love and a film genre dedicated to fright—but the hyperspecific subgenre thrives on the apparent juxtaposition, along with some campy send-ups of an overly commercialized holiday.

Some believe Valentine's Day evolved from the Roman holiday Lupercalia

The festival, which took place in mid-February, featured Roman priests sacrificing a goat and using its hide to lightly slap women and the land, believing it would bring fertility. Some believe that the Catholic Church repurposed the pagan holiday as a Christian one by attaching it to a saint, but scholars are not certain that this is true.

19th-century 'vinegar valentines' sometimes mocked recipients

In Victorian England, cards were sent to paramours and crushes, but they were also sometimes sent to people the sender disliked and would belittle them for their occupations or appearances. It was also expected that anyone who received a Valentine's Day card would send one in return, so there was a subgenre of responses, including rejections for unwanted suitors.

The fall is the best time of year to buy a car

The months of October through December are generally considered the best time to buy a car because old inventory is getting pushed out the door to make room for new cars. In addition to those months, some days of the week are considered better for car buying than others. To find out more, read this article.

Ancient Chinese marriages began with an elaborate marriage proposal and acceptance between families

The chief objectives of early Chinese marriages involved joining and enhancing the two families and ensuring succession with numerous descendants. Chinese couples still compare astrological signs, although some of the more elaborate rituals of betrothal gifts and sleeping in the “cock loft” are far less common.

The most common birthdays

Nine of the top 10 most common birthdays fall in September, with Sept. 9 being the most common. However, August is the most common birth month, followed by July and December. On the flip side, the least common birthdays are around major holidays, with Christmas Day being the rarest—probably due to doctors scheduling fewer inductions and C-sections on those days. Find out more birthday surprises here.

Diamond engagement rings were popularized via an ad campaign

In 1947, an ad agency copywriter wrote the De Beers diamond company's slogan, "a diamond is forever"—and diamond engagement rings became basically required for brides-to-be. This video tells the story of exactly how the ad campaign happened, and why it was so impactful.

A group of 88 kindergarteners creates heartfelt centerpieces defining what love is for their teacher's wedding

Ahead of her big day, a kindergarten teacher came up with an idea to have her students help decorate her wedding tables. Teachers prompted their students to fill out the prompt "love is…" and found that the children shared a variety of heartfelt responses.

The term 'wedding tax' is often used to refer to the extra money that many wedding industry suppliers charge

According to wedding vendors, the "wedding tax"—the additional money charged for goods and services specifically intended for a wedding rather than another type of event—stems from the increased amount of time and attention that someone like a florist or makeup artist spends on a wedding versus any other type of event. Unlike other events, weddings are often planned a year or more in advance and require more detailed planning and hours of communication.

In 1924, the department store Marshall Field's invented the first modern 'wedding registry'

However, there were many traditions around wedding gifts before the wedding registry was invented, too—from dowries to marriage chests. Read about the history of the wedding registry in this article.

An early literary mention of a New Year's kiss dates to the 14th century

The medieval poem “Sir Gawain and the Green Knight” includes a description of a New Year’s party where women are planning on giving “New Year’s gifts” to men. Scholars say it’s implied that the “gifts” are kisses.

Advent calendars have become a major seasonal driver for brands

Companies now treat Advent calendars as key holiday products, expanding production as demand surges across categories. Retail data shows beauty and self-care calendars consistently rank among the most popular, as some brands report selling out yearly, and retailers order months in advance.

The hidden effects of March Madness

March Madness isn’t just a major sporting event—it’s also peak season for vasectomies. Urologists report a 50% increase during the tournament, as patients use recovery time as an excuse to watch nonstop basketball. Meanwhile, workplace distractions from bracket pools and game streaming are estimated to cost US businesses $17 billion.

Photobombing bird nabs best wedding photo of the year

Just as groom-to-be started in on his vows in the beautiful setting of wild Whistler, Canada, a curious bird alighted upon his dear love's head, and photographer Tara Lilly captured what would become the year's best wedding photograph. See the shot and read the story here.

Mariah Carey's 'All I Want for Christmas Is You' is the longest-running No. 1 single

In 2025, the 1994 track spent 20 weeks atop Billboard’s Hot 100 chart. The song has been a popular Christmas number since its release, but streaming has elevated it to a perennial chart-topper: Every time someone plays the song on a service like Spotify (something that’s likely to happen every holiday season), they’re effectively casting a vote for it to hit the chart.

Couples therapy has seen a massive boom in recent years

70% of therapists offer couples counseling. Experts predict continuous growth in the field. With so many marriages ending in divorce, more couples are recognizing the potential for therapy to get them back on track. And parents are starting to see the impacts of divorce on their children and their own mental health.

Google reveals the top searches of 2023

Google Search remains the world's most popular online search engine, and the tech behemoth reveals the most common searches from at the end of every year. See global as well as more local trends in most common searches for people, films, and more.

The best New Year’s Eve drops

There’s more out there than the Times Square ball drop. This list ranks the best of the rest, including the Great Pinecone Drop in Arizona, the Lebanon Bologna Drop in Pennsylvania, and the Pickle Drop in North Carolina.

Interracial and same-sex marriages have both been illegal at certain times during US history

June 12 marks Loving Day, the date when interracial marriage was legalized in 1967. A brave Virginia couple fought back against anti-miscegenation laws, which were finally struck down by the Supreme Court. The Court also ruled for the protection of same-sex marriages in 2015.

Congestion from Lunar New Year holiday travels can last around 40 days

American Thanksgiving or winter holiday travels aren't nearly as busy as Chunyun, the annual travel rush kicked off by the Lunar New Year. It's widely considered to be the largest mass migration of humans in the world. Millions of people travel within China to be home for the traditional family reunion meal.

A 1981 wedding on 'General Hospital' drew 30 million viewers

The wedding of Luke and Laura was a pop culture sensation and remains the most-watched episode of any show in daytime television history. Even Elizabeth Taylor wanted to get in on the fun, requesting she be written into the episode, which the show’s staff happily made happen.

Landmark study pinpoints what makes a good relationship

Whether you’re finding a potential partner by swiping right on an app, or thumbing through stacks of biodata a la Netflix’s “Indian Matchmaking,” there may be some wisdom for you in the researchers’ findings.

Listen to some of romance's leading writers discuss the genre

In this interview from 2022, romance novelists Helen Hoang (author of the "Kiss Quotient" series) and Emily Henry ("Beach Read," "People We Meet on Vacation," and more) discuss both loving and subverting the conventions of the genre.

'Silent' fireworks have gained more interest in recent years as a quieter celebratory option.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

See the most iconic photos from four decades of LIFE magazine

El Niño, Spanish for 'the boy,' was named after Jesus Christ because the phenomenon resembled the weather changes observed around Christmastime.

Poison ivy can cause rashes year-round since all parts of the plant contain urushiol, the oil that triggers our allergic response.

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

An initial public offering or 'IPO' is the process of a private company becoming public by putting shares of the company on the stock market for purchase.

Coral polyps reproduce via broadcast spawning, where entire reefs simultaneously release reproductive cells for about one hour, once a year.

44% of Americans say they pray at least once a day—discover how your state's religiosity stacks up against the rest of the country.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

US consumers collectively owe more than $1T to credit card companies—almost as much as they owe in auto loans.

Before the current East Wing ballroom project, only two White House renovations in the past 100 years cost more than $10M.

This site reaches millions of visitors who are tired of AI chatbots and seeking human connection. Pretend to be an AI chatbot and ask questions, provide answers, and draw for people in real time.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

The Russia-Ukraine conflict is the largest ground war in Europe since World War II in casualties, forces mobilized, and displacement of civilians.

Prince's sexually explicit 1984 track 'Darling Nikki' attracted the ire of the Parents Music Resource Center, an advocacy group that inspired the Parental Advisory sticker, even though the song ends with a Christian message.

Hotels in Cannes, the glamorous city on the French Riviera, hire hawks to ward off seagulls during the city's famous film festival.

Animal phobias are likely the most common type of phobias, followed by an extreme fear of heights.

Studies suggest when you sleep is as important as how much you get, and syncing with your circadian rhythms may lead to less fatigue and improved long-term health outcomes

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

After the Boston Tea Party, colonists switched to coffee, which became the main morning drink for revolutionaries.

Most of the observable universe's volume consists of voids and supervoids—enormous regions of space with little to no galaxies, stars, or light.