Google reveals the top searches of 2023

Google Searches have increased from 14 billion to 5.9 trillion from 1999 to 2025

As of 2025, an estimated 5.01 billion people use Google Search worldwide, with over 20% of activity conducted via voice search. "YouTube" is the most searched term, with an average monthly search volume of over 375 million.

Explore an interactive history of Google search trends

This interactive allows users to browse for the most searched topics on Google Search since 1999 and provides noteworthy statistics. Topics are sorted by categories, including athletes, movies, reality TV, dog breeds, and sauces.

View a tracker of the most popular search engines from 1993 to 2021

Before Google dethroned Yahoo! as the most popular search engine in 2002 on its way to dominating the market, significant shares of internet searches were conducted across multiple sites, including MSN, AOL, AskJeeves, and AltaVista.

What we learned about Google

Google processes over 8.5 billion searches every day—more than the number of people on Earth. This short breakdown covers how the company evolved from a Stanford research project into a global tech leader, with products like YouTube, Gmail, and Android reaching billions worldwide.

As of 2025, Wikipedia is one of the top 10 most-visited sites in the world

Alphabet Inc.'s Google search engine and YouTube received nearly 150 billion combined visits in November, followed by Facebook, ChatGPT, and Instagram, which each received over 5 billion visits during the same span. With 4.42 billion visits for the month, Wikipedia ranked just behind Reddit's 4.85 billion.

Visualizing how we dream via Google search trends

When dreams perplex us, we often want to understand them—and in the age of Google, millions go to its search engine to find answers. Now, researchers have compiled a decade's worth of dream-related queries to glean dream trends across seven languages. See what dream was most commonly searched in Arabic in 2015, or what fears and hopes are specific to one culture and time alone with this unique visual essay.

Google began as a Stanford University dorm room project

Launched in 1998, Google revolutionized search engines with its clean design and PageRank algorithm. As of 2025, Google has about 90% of the search market share but faces new challenges from AI-powered competitors and regulatory scrutiny.

Google Search trends reveal truths about society that traditional surveys miss

Studies of human behavior show that survey respondents may lie to present themselves more favorably. By studying anonymous search data, researchers have uncovered hidden racism, mental health struggles, and interest in taboo or stigmatized topics.

Generative AI is reinventing Internet search

Google Search includes over 50 Easter eggs hidden behind specific search terms

Some queries—besides providing search results—trigger additional effects on the site, including tilting the page after searching for "askew," having the page perform dance moves to the song after searching for "[cha-cha slide]," and the ability to play a version of block breaker after searching for "Atari breakout."

Google only sorts and searches a fraction of the overall internet

The "surface web," consisting of billions of public webpages, excludes nonindexed digital content, such as corporate intranets and email inboxes. A deeper layer, called the dark web, is also hidden and requires special software to access.

Why Google Search's ranking system combines filters, signals, and machine learning layers

Rather than static rankings, dynamic tools continually shift search results in real time. These include Twiddlers, which adjust ranking positions based on document traits and search context, and FreshnessNode, which reshuffles top results to prioritize timely informational content.

The 30 most popular YouTubers

From music superstars like Justin Bieber and Taylor Swift to streamers like PewDiePie and MrBeast, the ranks of YouTube’s most-subscribed-to accounts includes a mix of everything from celebrities whose YouTube presence complements the rest of their persona to stars who made a name for themselves solely from the platform. This ranking from Search Engine Journal breaks down the 30 biggest YouTube accounts as of June 2004.

How companies track you around the internet, explained

Being able to track how users behave on websites is a massive opportunity for companies to hone their products, target their ads, and more. Dozens of trackers are on the average website you visit, depending on how you deal with that site's cookie policy, and Google is the chief tracker of them all. Learn about these companies and what they are tracking with this informative blog visualization.

Google banned ads for loans due within 60 days and interest rates exceeding 36% or higher

In 2016, Google said it would stop allowing payday lenders to advertise on the search engine. According to the company, this decision was made to protect users from deceptive and harmful financial products.

National Geographic's list of best places to visit in 2023

National Geographic has released its latest Best of the World list with 25 must-see destinations for 2023 from Alberta, Canada, to Busan, South Korea.

Most popular baby names in the US by year

The Social Security is one of the most authoritative sources for data on baby names each year. Here's the list of last year's top ten baby names among those children born in the US.

The top 200 most common passwords—you probably shouldn't use

Many people use the same weak passwords year after year. Check out the 2022 list of top 200 most common passwords used around the world.

Explore coral reefs in Google's "street view"

Expanding its mission to map the world, Google Maps partnered with The Catlin Seaview Survey to introduce the first-ever underwater panoramas, making oceanic marvels like the Great Barrier Reef accessible to everyone. With Google Maps, the public...

2025 showed that memes continue to blend politics and pop culture

This list from InsideHook ranks the top 25 memes of 2025. A recurring trend is the thin line between politics and popular culture, with users often using memes to comment on the state of the country. Of course, there was also a fair amount of highly specific and highly bizarre content, something the internet has been known to highlight.

The world derives more of its energy from oil than from any other resource

Coal and gas are second and third, respectively, in terms of where the bulk of the world’s energy consumption stems from. These interactive charts can help you visualize where the world sources the most of its energy.

Visual Capitalist shows the top 50 countries by central bank reserves

As of 2024, China, Japan, and the United States held the top three spots in terms of the value of their respective central bank reserves.

Degrees in business, law, and health are among the most common US master’s degrees

While popular worldwide, these degrees aren’t necessarily the most popular in every country. In Japan, for instance, engineering is the most popular subject for master’s degrees. This data visualization ranks the most popular master’s degrees in dozens of countries around the world.

Netflix's 'KPop Demon Hunters' is the streamer's most-watched original movie

The 2025 film, which combines K-pop music and Korean mythology, became a big hit on the streaming platform. It was equally successful in its limited theatrical release, shooting to the top of the box office rankings.

Explore the 2025 Uber lost & found index

A chainsaw. Ten live lobsters. A mannequin head with human hair. These are just a few curious items passengers left behind in Ubers this year, according to Uber itself. Uber is among the largest gig economy platforms in the US, with a valuation of roughly $150B as of 2024.

Explore an interactive map built from more than 100,000 survey responses on where people find joy in their lives

As of 2025, the most cited papers in science include a review of graphene, methods to improve image recognition, streamlining electron density calculations, and optimizing protein studies.

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

The US dollar is the most widely circulated currency in the world, and is involved in nearly 90% of global transactions

Fireworks-related ER visits are on the rise—in 2024, they increased by 52% as compared to the prior year.

A century of Billboard issues documenting the evolution of popular music.

In 2019, a laptop loaded with six of the worst malware in history and described as 'an exhibit of historical weaponry' sold for $1.3M.

Explore a list of the 100 best novels of all time, compiled by some of the world's best living writers, including Salman Rushdie, Stephen King, and Jennifer Egan.

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.

When you complete a CAPTCHA on a website to prove you are human, you may be unknowingly training algorithms for self-driving cars, whose systems require training data to help identify crosswalks, bicycles, and other outdoor objects.

Browse a detailed visual analysis of over 200,000 similes—comparisons that often use 'like' or 'as'—from popular fiction to see how frequently writers the same idiomatic expressions.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

Explore the known asteroids, comets, and spacecraft involved in asteroid studies within our solar system with 'Eyes on Asteroids,' a 3D visualization from NASA.

Search a massive database of over 4 decades of clues from the TV quiz show 'Jeopardy!'

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

Explore fun facts from the USPS, including unique post office buildings, a stamp that traveled past Pluto, and more.

Lesser-known phobias include turophobia, or the fear of cheese, and nomophobia, the fear of being without your cell phone.

Explore the history, structure, and species of Australia's Great Barrier Reef with this interactive journey narrated by Sir David Attenborough.

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

The Russia-Ukraine conflict is the largest ground war in Europe since World War II in casualties, forces mobilized, and displacement of civilians.

Most of the observable universe's volume consists of voids and supervoids—enormous regions of space with little to no galaxies, stars, or light.

Hotels in Cannes, the glamorous city on the French Riviera, hire hawks to ward off seagulls during the city's famous film festival.

One of the most famous portraits ever taken is 'Afghan Girl' (1984) by Steve McCurry, yet the subject Sharbat Gula went much of her life without being identified or benefitting from the image's success.