What we learned about Google

Google Searches have increased from 14 billion to 5.9 trillion from 1999 to 2025

As of 2025, an estimated 5.01 billion people use Google Search worldwide, with over 20% of activity conducted via voice search. "YouTube" is the most searched term, with an average monthly search volume of over 375 million.

A timeline of Google's growth

As of 2025, Google will approach its third decade of existence. A period that's seen the company go from dominating the search market to the launch of one billion-user product after another, from Gmail to YouTube. This detailed timeline lays out what happened when, laying out Google's history in detail. It marks key milestones, like the introduction of Google Maps, and what year they happened.

Google began as a Stanford University dorm room project

Launched in 1998, Google revolutionized search engines with its clean design and PageRank algorithm. As of 2025, Google has about 90% of the search market share but faces new challenges from AI-powered competitors and regulatory scrutiny.

Google's early focus on simplicity and user experience drove its future successes

Google Search revolutionized information retrieval in 1998, but additional web-based products, including Gmail, Maps, Docs, and YouTube reinforced the company's core ad business while allowing it to aggregate the world's information. Forming Alphabet protected this business from riskier moonshot projects.

Google reveals the top searches of 2023

Google Search remains the world's most popular online search engine, and the tech behemoth reveals the most common searches from at the end of every year. See global as well as more local trends in most common searches for people, films, and more.

Targeted ads accounted for 80% of Google's parent company's total revenue in 2020

Ads in Google Search, YouTube, and other products brought in $147B for Alphabet, with ad click costs ranging from $7 to several hundred dollars. YouTube's ad revenue alone jumped 49% year-over-year in one quarter.

As of 2025, Wikipedia is one of the top 10 most-visited sites in the world

Alphabet Inc.'s Google search engine and YouTube received nearly 150 billion combined visits in November, followed by Facebook, ChatGPT, and Instagram, which each received over 5 billion visits during the same span. With 4.42 billion visits for the month, Wikipedia ranked just behind Reddit's 4.85 billion.

Explore an interactive history of Google search trends

This interactive allows users to browse for the most searched topics on Google Search since 1999 and provides noteworthy statistics. Topics are sorted by categories, including athletes, movies, reality TV, dog breeds, and sauces.

View a list of companies owned by Google's parent company, Alphabet

These companies include Google subsidiaries like YouTube, the biggest online video sharing and streaming platform, Nest, which manufactures smart products like speakers and thermostats, and Waymo, the technology company developing self-driving cars.

How companies track you around the internet, explained

Being able to track how users behave on websites is a massive opportunity for companies to hone their products, target their ads, and more. Dozens of trackers are on the average website you visit, depending on how you deal with that site's cookie policy, and Google is the chief tracker of them all. Learn about these companies and what they are tracking with this informative blog visualization.

Google only sorts and searches a fraction of the overall internet

The "surface web," consisting of billions of public webpages, excludes nonindexed digital content, such as corporate intranets and email inboxes. A deeper layer, called the dark web, is also hidden and requires special software to access.

Data privacy advocates worry that Google collects too much personal information

Politicians have also criticized whether the search engine exerts too much control over gatekeeping online information and influencing what is considered fact or fiction, deviating from its original corporate motto of "don't be evil."

Visualizing how we dream via Google search trends

When dreams perplex us, we often want to understand them—and in the age of Google, millions go to its search engine to find answers. Now, researchers have compiled a decade's worth of dream-related queries to glean dream trends across seven languages. See what dream was most commonly searched in Arabic in 2015, or what fears and hopes are specific to one culture and time alone with this unique visual essay.

Explore more than 7,000 of the world's languages

Google collects open-source data on languages, detailing how many known speakers each language has, whether its endangered, and where in the world it is spoken.

Google’s quantum computer completes a 10,000-year task in about 3 minutes

Google used its 53-qubit processor on an extremely difficult problem for traditional computers to simulate to showcase quantum supremacy. IBM later challenged Google’s claim by arguing that its Summit supercomputer could solve the same problem in just 2.5 days using a more efficient method.

Youtube, explained

YouTube began as a quirky site where users uploaded funny, random videos—a do-it-yourself television service. Today, it’s a global media powerhouse and home to everything from movie trailers to video podcasts, livestreams, and much more. Want to learn more about the streaming giant? Check out our 5-minute explainer here.

Google data centers possess six layers of security

Property boundaries, such as anti-climb fencing, overlapping cameras, vehicle crash barriers, and circulating patrols, are coupled with lobby iris scans and ID and badge checks. The security operations center monitors individuals throughout their visit, including the less than 1% of Google users who ever receive permission to visit the data center floor.

Play 'Quick, Draw!' to help train Google's neural networks

Players are tasked with drawing objects, and Google’s AI—which has been trained on millions of user-submitted doodles—tries to guess what’s being sketched. Over 50 million drawings across 345 categories have been created and can be reviewed by users.

Tracing the evolution of mobile phones

The first cell phone was created in 1973, with a 2.4-pound handset and a battery life of about 30 minutes. Since then, pretty much everything about it has drastically changed, with more than 5 billion cellphone users across the globe (that's more than half of the world population). Learn about the evolution of the mobile phone and where the technology may go in the future with this four minute video.

Five surprising things your GPS can do

You’d be surprised at all the things that GPS—the global positioning system that underlies all of modern navigation—can do. Here's a quick breakdown.

Distinguishing between Android and Linux-based operating systems

The Google-owned OS for mobile devices runs atop a Linux-based kernel that manages core services and manages software communication with hardware. While many Linux distributions can often be installed on these devices, Android uses its own standard libraries, user interface, and other open-source software, which comprise the Android Open Source Project.

WeChat: The world's second-largest messaging platform

The central technology in Tencent's empire, WeChat boasts roughly 1.4 billion users and provides a platform for the company to expand its ambitions in digital payments, e-commerce, and more. Unlike rival WhatsApp (owned by Meta), WeChat was built as a "superapp"—a single place where users are provided a wide range of features.

The Grace Hopper subsea cable transmits internet traffic across the Atlantic

Running between the US, UK, and Spain, the cable is part of an extensive underwater network of fiber optic connections that transmit data across the world at light speed. Equipped with 16 fiber pairs, the private cable was Google's first-ever subsea connection to Spain.

An overview of 12 fundamental types of algorithms and the uses for each

These include search algorithms to quickly process and find important information, cryptographic algorithms to secure communications, randomized algorithms—such as Monte Carlo simulations for estimating probabilities of outcomes—and greedy algorithms, which make optimal choices based on available data in a step-by-step fashion, as seen in navigation apps.

Samsung makes much more than smartphones

Samsung is best known for its highly popular smartphones and related consumer electronics. But the business, first created in 1938, is a conglomerate invested in container shipping, tank building, and even real estate construction like the Burj Khalifa. Its annual $200B in revenue comprises 20% of South Korea's gross domestic product. Watch this video for more on this diverse, enormous company.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

SpaceX's S-1 or 'prospectus' revealed many previously unknown details about the company, including its unprofitability despite doing $18.7B in revenue in 2025, exactly how many voting shares Elon Musk will have in the company (roughly 85%), and more.

Explore an interactive map built from more than 100,000 survey responses on where people find joy in their lives

Stanford built a Google Maps for the Roman Empire, revealing how much it cost to travel in the ancient world

When you complete a CAPTCHA on a website to prove you are human, you may be unknowingly training algorithms for self-driving cars, whose systems require training data to help identify crosswalks, bicycles, and other outdoor objects.

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.

As of 2025, the most cited papers in science include a review of graphene, methods to improve image recognition, streamlining electron density calculations, and optimizing protein studies.

Explore fun facts from the USPS, including unique post office buildings, a stamp that traveled past Pluto, and more.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

Explore the history, structure, and species of Australia's Great Barrier Reef with this interactive journey narrated by Sir David Attenborough.

A century of Billboard issues documenting the evolution of popular music.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Researchers believe the brain consolidates memories, processes emotions, and plans for the future during dream states

Search a massive database of over 4 decades of clues from the TV quiz show 'Jeopardy!'

In 2019, a laptop loaded with six of the worst malware in history and described as 'an exhibit of historical weaponry' sold for $1.3M.

The US dollar is the most widely circulated currency in the world, and is involved in nearly 90% of global transactions

The first image of a black hole was captured by creating an Earth-sized virtual observatory from a network of eight radio telescopes.

Calculate how much of your tax dollars go to each federal program based on your income, filing status, and number of children

Scientists can determine Earth's past climate conditions by analyzing air trapped in microscopic bubbles within ice cores—columns of compressed snow layers that build up over hundreds of thousands of years.

Learn more about the history of fireworks, which dates back to an accidental invention during an alchemist's quest for information about immortality.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

The first line of 'immortal' human cells, which can divide indefinitely and are used in scientific research, was nonconsensually taken from a Black woman.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

Some researchers have labeled nomophobia, the fear of being without your phone, as 'the phobia of the 21st century.'