Google only sorts and searches a fraction of the overall internet

The dark web makes up about 0.01% of all the data on the internet

The surface web (5%-10%) consists of indexed sites—those traditional search engines have visited and stored so users can discover them via web search. The remaining 90%-95% makes up the deep web, which is not indexed and includes email and banking portals that require login credentials. The dark web is unindexed and requires anonymizing software to visit.

The dark web cannot be stumbled upon by accident

Many pages on the dark web are not publicly broadcast and are available only to relevant parties on a need-to-know basis. Although some online directories list the URLs for these webpages, connecting to them still requires specialized software, as these pages block connections from traditional web browsers such as Chrome.

Google reveals the top searches of 2023

Google Search remains the world's most popular online search engine, and the tech behemoth reveals the most common searches from at the end of every year. See global as well as more local trends in most common searches for people, films, and more.

Why Google Search's ranking system combines filters, signals, and machine learning layers

Rather than static rankings, dynamic tools continually shift search results in real time. These include Twiddlers, which adjust ranking positions based on document traits and search context, and FreshnessNode, which reshuffles top results to prioritize timely informational content.

Generative AI is reinventing Internet search

Explore content on the dark web safely with the Ahmia search engine

Endorsed by the Tor project, the 501(c)(3) research-education nonprofit responsible for the software needed to navigate the dark web, Ahmia allows users to search known onion sites while blocking illegal and harmful content. Through the search engine, activists can learn where to anonymously send files to media outlets.

Google Search includes over 50 Easter eggs hidden behind specific search terms

Some queries—besides providing search results—trigger additional effects on the site, including tilting the page after searching for "askew," having the page perform dance moves to the song after searching for "[cha-cha slide]," and the ability to play a version of block breaker after searching for "Atari breakout."

Google's early focus on simplicity and user experience drove its future successes

Google Search revolutionized information retrieval in 1998, but additional web-based products, including Gmail, Maps, Docs, and YouTube reinforced the company's core ad business while allowing it to aggregate the world's information. Forming Alphabet protected this business from riskier moonshot projects.

Google had a quirky, auction-based IPO

In its sixth year, Google's shareholders reached a size where regulators would require the company to publicly report its financials. This prompted the company to go public through an unconventional style: the Dutch auction. The company auctioned its shares starting from a high price and dropping to a lower level.

Web crawlers and internet archives and back-ups limit perfect erasure of online data

Crawlers are programs that automatically browse the internet for links and index pages for search engines to pull up when page content matches search queries. Networks of global data centers also create copies of content as fail-safes for potential failures to ensure access isn't ever lost.

Data privacy advocates worry that Google collects too much personal information

Politicians have also criticized whether the search engine exerts too much control over gatekeeping online information and influencing what is considered fact or fiction, deviating from its original corporate motto of "don't be evil."

Google data centers possess six layers of security

Property boundaries, such as anti-climb fencing, overlapping cameras, vehicle crash barriers, and circulating patrols, are coupled with lobby iris scans and ID and badge checks. The security operations center monitors individuals throughout their visit, including the less than 1% of Google users who ever receive permission to visit the data center floor.

The funding behind Google's origin, including an NSF digital libraries grant

Over $4.5M in funding from the National Science Foundation was allocated to the Stanford Integrated Digital Library Project, which aimed to develop the infrastructure for an accessible universal library of digital information sources. Google cofounders Sergey Brin and Larry Page were working on this project when developing the PageRank search algorithm.

A gallery of places without addresses on Google Street View

Google Street View records billions of images of streets across the world. Within those photos are many "unplaces," locations that appear to have some purpose or former history but do not have an address. This site curates some of those images and seeks further information from users. You can peruse the odd, fascinating locations spread across both rural and urban areas.

See the original websites for companies like Google, Facebook, and Apple

Explore archived images of homepages on websites dating all the way back to 1991.

How companies track you around the internet, explained

Being able to track how users behave on websites is a massive opportunity for companies to hone their products, target their ads, and more. Dozens of trackers are on the average website you visit, depending on how you deal with that site's cookie policy, and Google is the chief tracker of them all. Learn about these companies and what they are tracking with this informative blog visualization.

An overview of the World Wide Web, which is often confused with the internet

When users create a website, they organize content and store it on a web server—one of various types of hardware that make up the internet—in web languages, such as HTML and JavaScript. When visiting the site, a web browser translates these languages into text and other media for consumption.

Private Facebook groups are acting as an entryway to support groups

Many groups are findable via search but only members can see their content. Others are "secret"—meaning an existing member must invite you to become part of it. But they're all free, remote, and potentially accessible 24/7. (Some users may encounter a paywall.)

Learn how governments around the world restrict internet access for their citizens

Various countries around the world, including China, Russia, and Iran, control their local DNS infrastructure, allowing them to block access to online content by preventing the internet "phone book" from finding the IP addresses for specific URLs. Government-controlled internet service providers can also cut off access entirely or throttle specific traffic.

A private repository of millions of FOIA-requested documents

The Black Vault is one of the largest privately run archives of declassified documents in the world. Explore UFO sightings, doorways on Mars, and more.

The Grace Hopper subsea cable transmits internet traffic across the Atlantic

Running between the US, UK, and Spain, the cable is part of an extensive underwater network of fiber optic connections that transmit data across the world at light speed. Equipped with 16 fiber pairs, the private cable was Google's first-ever subsea connection to Spain.

Most of the observable universe's volume consists of voids and supervoids—enormous regions of space with little to no galaxies, stars, or light.

As of 2025, humans have only dug 0.2% the way to Earth's center

The Kola Superdeep Borehole revealed two billion-year-old fossils and underground water, but the immense temperature and pressure prevented further tunneling. Beyond those depths, scientists know of Earth's interior by analyzing how seismic waves move.

Most of the observable universe's volume consists of voids and supervoids—enormous regions of space with little to no galaxies, stars, or light.

Roughly 40% of basic US research is federally funded

Basic research aims to produce new knowledge for it's own sake, as opposed to applied research, which seeks direct application. Private businesses make up the bulk of the rest of the funding.

The unavailability bias says what we don't see must not exist

Before social media, information was more scarce, and it was the norm not to know much about some controversy or episode. This led to a common prejudice: the availability bias, that what is at hand must be true (in business, the courts, finance, and many fields). With information overload today, the inverse occurs: when something is missing (like the photo of a suspect), it makes us think the suspect does not exist.

When you complete a CAPTCHA on a website to prove you are human, you may be unknowingly training algorithms for self-driving cars, whose systems require training data to help identify crosswalks, bicycles, and other outdoor objects.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

Explore the animals that populate the depths of the ocean, from fish and coral in the first few hundred feet, all the way down to the bottom of the Mariana Trench.

All rainbows are 'raincircles' caused by water droplets separating white sunlight into a spectrum of colors, but Earth's surface blocks the bottom half of the circle from our line of sight.

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.

Explore the known asteroids, comets, and spacecraft involved in asteroid studies within our solar system with 'Eyes on Asteroids,' a 3D visualization from NASA.

In 2019, a laptop loaded with six of the worst malware in history and described as 'an exhibit of historical weaponry' sold for $1.3M.

Stanford built a Google Maps for the Roman Empire, revealing how much it cost to travel in the ancient world

As of 2025, the most cited papers in science include a review of graphene, methods to improve image recognition, streamlining electron density calculations, and optimizing protein studies.

Learn how to read a prospectus, the juicy document that any company must file with the SEC before going public.

Explore an interactive map built from more than 100,000 survey responses on where people find joy in their lives

Search a massive database of over 4 decades of clues from the TV quiz show 'Jeopardy!'

The price of gas is a composite made up of several different factors, with the federal gas tax making up less than 20% of what drivers pay at the pump.

In 2025, four executives from large tech companies were given positions in the US Army Reserves—including Palantir Chief Technology Officer Shyam Sankar, which reinforced Palantir's ties with the US military and its role as a leading defense partner.

Lesser-known phobias include turophobia, or the fear of cheese, and nomophobia, the fear of being without your cell phone.

Discover the catastrophic consequences of a failure of the US electrical grid—something that is more likely than many Americans think.

The United States is one of only around two dozen countries with a fully federal system of government, in which power is divided between national and state governments.

In 1915, workers recovered a submarine-like vessel from the Chicago River, prompting fears of German espionage

Recent research found that the brain doesn't seem to massively rewire following amputation—upending earlier beliefs about the cause of phantom limb pain.

The first line of 'immortal' human cells, which can divide indefinitely and are used in scientific research, was nonconsensually taken from a Black woman.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

In its famous catalog, Sears sold $600 DIY house kits from 1908 through the 1940s, resulting in an estimated 100,000 'Sears and Roebuck homes.'

Explore a list of the 100 best novels of all time, compiled by some of the world's best living writers, including Salman Rushdie, Stephen King, and Jennifer Egan.

Corals are themselves not coral reefs—the term refers to the tiny marine invertebrates that build the rigid reef.