Diamond engagement rings were popularized via an ad campaign

Wedding rings can be traced back to ancient Egypt, where the ring symbolized eternity

The tradition later spread through Greece and Rome, evolving with precious gems during the medieval period. Diamonds became central after De Beers' 1947 "a diamond is forever" campaign, boosting sales by 50% in three years.

Diamond engagement rings didn’t become popular until the 1900s

However, the history of engagement rings stretches all the way back to the year 850, when the pope said that a ring symbolized a man’s intent to marry. At the time, gold was the most popular choice for engagement rings. See a full timeline of the engagement ring’s history.

Dove’s ‘Real Beauty’ campaign sparked conversations about beauty standards in media

For the 20-year anniversary of the campaign in 2024, Dove conducted a brand-commissioned study to gauge how perceptions of beauty standards have shifted since its launch. While 81% of US women thought “the media and advertising set an unrealistic standard of beauty that most women can’t ever achieve” in 2004, the share had shrunk to 69% in 2024. Watch the ad here.

The new phenomenon of 15-minute lab-grown diamonds

In 2024, scientists developed a groundbreaking method to create diamonds at normal room temperature and pressure. This efficient and simple process contrasts with the traditional high-pressure, high-temperature method. While limitations still exist, such as minuscule sizes, this discovery moves us toward an exciting new era in diamond synthesis. Check out the article for further information about how diamonds are made.

The best advertisements of all time

This list includes the spots (like Nike’s “Just Do It” campaign and Snickers’ Betty White cameo) that transcended advertising and became genuine pop culture sensations.

Some argue that Queen Victoria's wedding started the ripple effect that led to the modern-day wedding-industrial complex

This Vogue article takes you inside the details of Queen Victoria's nuptials, from the dress to the bridesmaids drama. Learn all about the wedding that changed the wedding industry forever.

Hear the stories behind each Super Bowl ring from the past 59 champions

Super Bowl rings are championship jewelry given to players, coaches, and staff to commemorate a title. Over time, they’ve grown dramatically—from the Packers’ 1966 ring with a single half-carat diamond to modern designs featuring nearly 10 carats.

'Telephone, telegraph, tell a woman:' Listen to Estée Lauder's legendary vision for word-of-mouth marketing

Without a large advertising budget, Lauder focused her marketing strategy on making high-quality products that women would love enough to tell their friends about. Those friends would later inevitably buy Estée Lauder products.

Some ads help create ‘symbolic value’ for products

A Rolex watch and a watch from the Dollar Store serve the same purpose: helping the wearer tell the time. But a Rolex is worth thousands of dollars while the Dollar Store watch is costs $1 because of symbolic value, or what the watch says about its wearer. This article helps break down the difference between the two.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

Explore how fine jewelry investing works

Experts recommend that fine jewelry investors focus on the most in-demand brands like Cartier, and on trends, time periods, and stones with staying power.

Tiffany & Co. released a $200K Advent calendar in 2021

Tiffany & Co. has released ultra-luxury Advent calendars containing more than $100K worth of jewelry, including gold bracelets, diamond earrings, and platinum pendants. The 2021 edition cost $200K and featured daily drawers of high-end pieces.

See how Britain promoted imperial trade through 1920s propaganda posters

This photo gallery showcases posters from the Empire Marketing Board, created after Canada gained dominion status in 1926. The campaign encouraged Canadians to buy goods from across the British Empire, producing more than 800 posters displayed nationwide.

Watch the Super Bowl commercial that launched Discover

A Sears subsidiary, the financial services company Dean Witter, launched Discover Card through a Super Bowl commercial during Super Bowl XX.

In one of Ogilvy’s most well-known ads, he put an eyepatch on the ad’s star for ‘story appeal’

A 1951 campaign for men’s clothing brand Hathaway’s shirts featuring a distinguished man … wearing an eyepatch. Ogilvy has said he added it for “story appeal,” the idea that an ad should make viewers want to know the full story. The campaign ran for more than a decade. Ogilvy explains story appeal and more of his creative principles in this video.

In the 20th century, Valentine's Day became more commercialized

Historian Elizabeth Nelson notes that companies sought "to turn holidays into opportunities for selling things from candy to flowers to magazine advertisements" in the 1900s. Hallmark, founded in 1911, pushed the holiday toward elementary students, who aimed to collect cards from as many classmates as possible.

'Deinfluencing' explained

You’ve probably heard of influencers, but have you heard of “de-influencers?” Basically, the de-influencing trend started when creators began making videos about products you shouldn’t buy, rather than sponsored content promoting things you should purchase. Comedian Taylor Tomlinson recently cracked some jokes about the trend, and its companion “under consumption-core.”

30,000 men known as the 'League of Broke Husbands' once protested Dior's luxury fashion designs

In the 1940s, these men living in post-war France were angry about the waste and cost of the fabric needed to make its luxury clothing. Today, Dior is owned by luxury conglomerate LVMH.

The 1939 film changed Dorothy's slippers from silver to ruby

Baum’s original book listed the slippers as silver, but the filmmakers wanted the shoes to pop on film—and highlight their use of Technicolor—so they turned them ruby. The slippers wound up becoming one of the movie’s most iconic elements.

Watch a video about how cellphones conquered the world

A fight with a telecom giant. A stunt call on a New York sidewalk. A forgotten memo that rewired the world. Host Sony Kassam sits down with Marty Cooper, the father of the cellphone, and Arlene Harris, the first lady of wireless, to explore the innovation, politics, and high-stakes battles that pried connectivity out of corporate control, unlocked the airwaves, and built the always-on world we live in today, for better or for worse.

A new logo helped the NBA stay relevant in the '70s

In 1967, the American Basketball Association was formed, featuring a flashier style of offense. The competition caused player salaries to rise in both leagues. After watching Major League Baseball unveil its new logo, the NBA decided to use the same designer to create an iconic logo for the league. It debuted in 1971 and reignited basketball fans' interest.

An ad agency is a firm that a company contracts to assist with marketing efforts

While some corporations have marketers and advertisers as full-time employees, others contract advertising agencies to get the work done. Ad agencies typically have a variety of departments depending on their specialty, but they often include account executives to help manage client relationships and a creative department to produce the ads.

Disney chipped away at its debt by creating propaganda during World War II

Disney began producing training videos for the Navy and propaganda films for US involvement in World War II, including the shorts "Der Fuehrer's Face," "The Spirit of '43," and "Donald Gets Drafted." The effort provided a much-needed cash injection, allowing Disney to continue producing films.

How 'A Hard Day's Night' innovated popular culture

The Beatles' first film, "A Hard Day's Night," was groundbreaking, using innovative directorial techniques, the aesthetics of French New Wave, and slapstick class-based humor to effectively establish the model for the music video decades before the debut of MTV. This essay from a music educator breaks down how the film was received in 1964 and why it still resonates with new fans today.

The Brill Building was a breeding ground for girl group classics

The Brill Building was a building in New York City that housed the working offices for over 160 music industry professionals, including some of the country’s finest songwriters, such as Neil Diamond, Burt Bacharach, and George Clinton. Below is a 1959 picture of three more Brill Building pros: Carole King, Paul Simon, and Gerry Goffin.

Champagne has a rich history in hip-hop

The drink is both aspirational and a bragging right. Famous artists name-check brands like Cristal, and up-and-comers long for the day when sparkling wine will flow like water. The trend traces back to the early 1990s and Branson B., “hip-hop’s unofficial sommelier.” The Harlem-based artist would bring bottles of his favorite bubbly to parties, celebrations, and, crucially, recording studios, where friends like the Notorious B.I.G. were laying down some of rap’s foundational tracks.

See the most iconic photos from four decades of LIFE magazine

In its famous catalog, Sears sold $600 DIY house kits from 1908 through the 1940s, resulting in an estimated 100,000 'Sears and Roebuck homes.'

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

'Saturday Night Fever,' the 1977 film that introduced disco to the mainstream, was based on a fabricated magazine story.

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

20,000 letters to the advice columnist 'Dear Abby' provide insight into prevailing sex, religion, and LGBTQ fears, anxieties, and concerns from the 1950s onward.

Budweiser stores yeast derived from the original 1800s strain in a secret bunker, which only the Head of Yeast Management can access—not even the CEO

Watch a 1934 short film starring jazz legend Cab Calloway, a major figure in the Harlem Renaissance's music scene

The Beatles' US label rejected the band's first two singles, 'Please Please Me' and 'From Me to You,' with one executive calling the band 'dead in the water.'

Some coin denominations have ridges etched on their sides, partly to prevent counterfeiting, in a practice called 'reeding.'

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

A researcher recently discovered an interview from 1967 between groundbreaking journalist Joan Didion and the Grateful Dead, years before the band became an institution.

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

Learn more about the history of fireworks, which dates back to an accidental invention during an alchemist's quest for information about immortality.

Prince's sexually explicit 1984 track 'Darling Nikki' attracted the ire of the Parents Music Resource Center, an advocacy group that inspired the Parental Advisory sticker, even though the song ends with a Christian message.

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

Sony set the standard for cylinder-shaped batteries when it repurposed manufacturing equipment used to make rolls of magnetic recording tape.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

The power and influence of the American presidency have expanded significantly over time—far beyond what the founders envisioned.

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

After NASA's Voyager 1 captured Earth as a single pixel as it left the solar system in 1990, astronomer Carl Sagan used the image to reflect on humanity's fragility and the responsibility to protect 'the only world we've ever known.'

See the evolution of Ebola vaccine and treatment development.