In one of Ogilvy’s most well-known ads, he put an eyepatch on the ad’s star for ‘story appeal’

Scroll through a 75-year timeline of Ogilvy’s iconic ads

From the brilliant Rolls-Royce slogan that David Ogilvy wrote himself (“at 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”) to Dove’s early 2000s campaign for Real Beauty, these 75 ads are among the best in advertising agency Ogilvy’s history.

Warren Buffett once referred to David Ogilvy as a genius

Buffett also owned stock in Ogilvy & Mather, David Ogilvy's advertising agency. This podcast episode dives into an overview of one of Ogilvy's best-selling books, "Confessions of an Advertising Man," which he wrote in part to grow his agency business.

Ogilvy & Mather rebranded to just ‘Ogilvy’ in 2018

This was far from the first brand evolution the agency itself has gone through in its more than century-long history. The agency now known as “Ogilvy” started as a London advertising agency founded in 1850 by Edmund Mather. By 1964, it became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.

Ogilvy won the Shell account with a last-minute flight from New York to London

When Shell was searching for a new ad agency, David Ogilvy filled out the pitch questionnaire himself, planning to hand-deliver it to Shell’s President in New York. When he found out that the president was in London, Ogilvy hopped on a flight. This newsletter edition tells the full story of how Ogilvy’s grit and determination won Ogilvy & Mather the coveted Shell account.

Jane Maas was one of the first prominent female ad executives on Madison Avenue

Jane Maas started as a copywriter at the advertising agency Ogilvy & Mather in 1964. She’s known for working on the famous "I Heart NY" tourism campaign alongside artist Milton Glaser. This interview provides a glimpse into what life was like for women like her on Madison Avenue.

Apple’s '1984' ad aired once during the game and permanently shaped their advertising

During Super Bowl XVIII, Apple aired its dystopian “1984” commercial once to a mass audience, introducing the Macintosh and positioning Apple as a challenger to IBM’s dominance in personal computing.

How 'Don't leave home without it' became the American Express tagline

The tagline was created by legendary New York advertising firm Ogilvy & Mather. Its first commercial was fronted by Karl Malden, famous for his role in the TV show "The Streets of San Francisco." The slogan was originally designed for American Express traveler's cheques, but was revived for the company's credit cards. (Some users may experience a paywall.)

What did people do before eyeglasses were invented?

An estimated two-thirds of the world's adults use a form of prescription glasses or contacts, proof spectacles were a godsend when they were invented in 1286 CE. But what did people do before that? Different tools were used for distinct vision problems, but some would use magnifying lenses, clear emeralds, and more. Watch this video for a historical explanation.

In the 1920s, Rockwell worked as a commercial illustrator

After getting his start at Boys’ Life, Rockwell began illustrating advertisements for products like Jell-O and Orange Crush. Below is one of Rockwell’s advertisements for Jell-O, from 1923.

Nike’s slogan was inspired by a death row inmate’s last words

Advertising superstar Dan Wieden of legendary advertising agency Widen+Kennedy said he got inspiration for Nike’s “Just do it” from an inmate’s last words on death row. Wieden said the way the inmate talked about facing uncertainty inspired him.

Why Steve Jobs always wore the same outfit

Steve Jobs is well-known for his signature outfit: a black mock turtleneck and denim jeans. The outfit originated in Japan, where Jobs observed Sony employees all wearing matching uniforms. He proposed Apple employees do the same, but that idea was rejected. However, he still decided to create his own uniform.

Marketers often use psychological tactics to sway consumer action

From making someone feel as though a resource is scarce (“only one item left in stock!”) to invoking a sense of authority (“top dentists recommend this toothpaste”), marketers use a variety of psychological tactics to elicit a desired response from their target audience.

Advertisers emphasized Cupid's childlike qualities to appeal to a younger demographic

Cupid is the Roman god of desire, and was often depicted in ancient mythology as both childlike and violent. In the 1800s, however, American advertisers eager to appeal to a younger demographic leaned into the less threatening versioning, portraying him as a cherubic child.

Optical illusions were a key component in animating the Muppets

Despite being fairly typical puppets, Jim Henson's Muppets often ventured out into the real world without any apparent humans controlling them. That's thanks to several ingenious optical illusions devised by Henson and his partners, including well-placed mirrors, platformed sets, and remote-controlled puppeting.

Why does that bag look like a face?

If you've ever spotted a face hidden in an inanimate object, you've engaged in a timeless phenomenon known as pareidolia. This three-minute video explains why and how it happens.

How the Guy Fawkes mask became iconic

The Guy Fawkes mask, popularized by the film "V for Vendetta," is now one of the most iconic visual symbols in recent history. Learn about the mask's origin and adoption by protest movements in this brief piece. The movie presents an anonymous,...

Berkshire Hathaway's origin story is strongly intertwined with Warren Buffett's

"Acquired" is a podcast that tells company origin stories—and in one series of episodes, it dives into Berkshire Hathaway's. While the Berkshire Hathaway story ended up becoming three "Acquired" episodes instead of one, Part I explores how Berkshire Hathaway's former CEO became who he is today.

McMahon made WWE more graphic to compete with other outfits

In 1997, Vince McMahon ushered in a new era for the WWF, one that would later called the “Attitude Era.” In this clip, McMahon explicitly tells viewers what they can expect moving forward and shows how he thinks about his organization, mentioning Jerry Springer, soap operas and "Seinfeld."

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

The usual rules of fate do not apply': Race car driver-turned-ace WWI fighter pilot survives being lost at sea

Eddie Rickenbacker had an amazing career as a World War I hero, fighter pilot, and race care driver, among other accomplishments. This restored footage of an short 12-minute documentary about his early life, war stories, and survival at sea for 24 days provides amazing insight on a truly American character.

August A. Busch, Sr. was gifted a six-horse Clydesdale hitch to celebrate Prohibition’s end

This helped reveal the marketing power of a horse-drawn beer wagon, so it invested in a second six-horse Clydesdale hitch. The Clydesdales soon went to New York, where they drew a crowd of thousands en route to the Empire State Building. Anheuser-Busch even gifted a case of Budweiser to New York Governor Alfred E. Smith in thanks for his help in the fight against Prohibition.

EY 'Yip' Harburg is the lyricist behind 'The Wizard of Oz'

The 1939 film’s songs were written by composer Harold Arlen and lyricist EY “Yip” Harburg. In an early draft of "Over the Rainbow," the movie's most famous song, Harburg scribbled "Some day I’ll wish upon a star + wake + find the darkness far behind me,” which would eventually become the iconic line, “Some day I’ll wish upon a star and wake up where the clouds are far behind me.”

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

Charles and Ray Eames designed military leg splints in WWII

The married couple is most famous for their sleek, modern office furniture, but they also designed leg splints for injured soldiers in World War II.

Prada is now in the short story business

Fashion house Prada commissioned Ottessa Moshfegh, author of "My Year of Rest and Relaxation" and "Eileen," to write "Ten Protagonists," a short story collection that includes photos of Cary Mulligan posing as the titular characters.

Houdini recalls how he became 'Handcuff King'

Illusionist Harry Houdini rose to fame through his many escapes, like from the handcuffs slapped onto his wrists by Los Angeles police in 1899. In this 1907 Los Angeles Herald article, Houdini recalls some of the many times he's thwarted attempts to...

Appropriation is a common feature of pop art

Many of pop art’s most famous works appropriate objects or (more controversially) artwork and photography with new techniques and contexts, a practice that extends beyond pop into movements like readymade and Dada. Some pop artists, like Elaine Sturtevant, even made copies in partnership with the help of their targets.

Dorothy's famous entrance into Oz in 'The Wizard of Oz' relied on analog tricks, including a body double and sepia-toned paint, as much as it did on technology

American short story writer Flannery O'Connor raised 40 peacocks, which became potent symbols for her fiction's elegant violence

See the most iconic photos from four decades of LIFE magazine

In 1939, baseball star Lou Gehrig delivered his inspirational 'Luckiest Man' speech after retiring due to the health condition that now bears his name.

Watch a 1934 short film starring jazz legend Cab Calloway, a major figure in the Harlem Renaissance's music scene

The concept of phantom limbs, the perception that amputated limbs are still present, dates back to a French military surgeon in the 16th century.

The story of Dollree Mapp, whose legal challenge over her 1957 conviction for possessing "obscene material" led to a major strengthening of the Fourth Amendment

Warren Buffett's former professor Benjamin Graham is known as the 'father of value investing,' a strategy in which investors seek to buy stocks trading below their intrinsic worth.

Watch this video that uses Lego bricks to explain how venture capital works.

The idea for the Federal Reserve was conceived in secret in 1910—with bankers donning duck hunt gear for disguise while traveling to a remote country club on Georgia's Jekyll Island

Budweiser stores yeast derived from the original 1800s strain in a secret bunker, which only the Head of Yeast Management can access—not even the CEO

Clever Hans was a 1900s horse that was believed to be able to solve math equations, tell time, and read and comprehend German, until a psychology student discovered how he got his answers.

In its famous catalog, Sears sold $600 DIY house kits from 1908 through the 1940s, resulting in an estimated 100,000 'Sears and Roebuck homes.'

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Double world record holder Hunter Ewen helped conquer his fear of balloons, called globophobia, by training to win Guinness World Record titles for balloon inflation.

Graffiti dates back to at least ancient Pompeii, where citizens scrawled messages to one another on public walls

Hotels in Cannes, the glamorous city on the French Riviera, hire hawks to ward off seagulls during the city's famous film festival.

Gerrymandering works through two techniques: cracking opposing voters across districts to dilute their power, and packing them into a few to waste their votes in lopsided majorities.

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

Watch the cumbersome, but necessary, precautions healthcare workers must take to care for and protect themselves while caring for Ebola patients.

Fear or disgust related to clusters of holes and cracks, called trypophobia, may stem from evolutionary processes to help us avoid pathogens.

Watch contemporary footage covering the US-backed Shah of Iran fleeing the country in the face of the 1979 Iranian Revolution

Poison ivy's characteristic rash is caused by an allergic response to an oily compound in the plant called urushiol.