Why are books released in hardcover and paperback?

Mass market paperbacks were originally designed to fit in your pocket

These books were supposed to cost no more than a pack of cigarettes and had a huge reach thanks to their affordable price. The pocket-sized paperbacks are now going extinct due to the convenience of downloading reading materials on smartphones and other shifts in the publishing industry.

Why the publishing industry is hot for romance

Romance books are currently trending in the publishing industry. That means romance authors are currently seeing greater commercial success than many writers in other genres. This podcast episode dives into what's behind the publishing industry trend from a business perspective. Listen to it here.

Hear how Advent calendars have become a pricy branding tool

Advent calendars have shifted into a high-margin branding vehicle, with retailers prioritizing elaborate design and reusable packaging. This episode questions whether premium calendars—despite their rising prices, environmental concerns, and flashy marketing—actually deliver products worth the cost.

America's most misunderstood dollar

The $2 bill isn't rare; it's just hiding. First printed in 1862, stopped in 1966, and revived in 1976, there are still 1.6 billion in circulation. People just don't spend them.

What exactly is college for?

The rising cost of college has many of us wondering, what exactly is a college education for, anyways? This "Freakonomics" podcast episode breaks down how colleges operate like large businesses and try to differentiate their products from one another to win market share. To find out what the overwhelming higher education system is doing wrong (and what it gets right), listen here.

Costco and Amazon have very similar pricing across everyday staples

This article compares the average prices of everyday staples at Amazon and Costco, like toilet paper ($1.12 at Costco, $1.14 on Amazon), to help consumers decide which discount retailer to purchase from.

Why can't we just turn the empty offices into apartments?

As both rent prices and mortgage rates rise across the US, many companies have simultaneously continued operating hybrid or remote workforces post-pandemic. A podcast episode dives into why city dwellers aren't all living in their prepandemic break rooms just yet.

Book building is widely considered the most efficient way to price securities

During the book-building process, bankers determine an IPO’s price per share, requesting bids from fund managers and other institutional investors for the number of shares they want and how much they’d be willing to pay for them.

How Netflix battled Blockbuster

The most consequential business stories involve intense rivalries. The story of Netflix versus Blockbuster is one of those: an agile upstart versus an entrenched incumbent. This nine-part podcast explores the key strategies and pivotal moments in the rivalry that upended the entertainment business, setting the stage for the streaming wars.

Hedge funds make money from imposing steep fees on investors, as well as from investment performance

Hedge funds often operate on a "2 and 20" model: Investors pay fund managers a 2% management fee, and the hedge fund keeps 20% of their profits. (The 2% is imposed annually, irrespective of performance.) Hedge funds are known for chasing big returns—and taking big risks to get them. This explainer not only breaks down how they work in detail, but also the strategy first introduced in 1949 that still shapes hedge fund investing today.

An explanation of dynamic pricing algorithms and the factors that impact them

Rather than static prices set by manufacturers or retailers based on the costs of goods, online businesses or box stores with electronic price tags can change prices in real time based on supply, demand, time, location, and competitor prices. These algorithms can be programmed to maintain or maximize profit margins based on shoppers' willingness to spend.

Analyzing why Dickinson was briefly marketed as a children's poet

In an effort to promote the posthumously published volumes of Dickinson's poetry, her editors positioned the work as children's literature, sometimes even amending the rhyme schemes to be more elementary. This brief look at the misguided marketing tries to understand why it seemed like such a good idea.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

Four popular budgeting strategies

While budgeting is an individualized process, there are a few tried-and-true budgeting methods people interested in saving money or paying down debt tend to use. These methods include the envelope method—where people budget for things like rent, savings, and food by putting cash in various physical envelopes—the 50/20/30 method, and others. Read about four popular budgeting strategies in this article.

Dual-class stock structures separate equity and decision-making authority

In the past few decades, dual-class stock structures have become an increasingly popular way for companies to raise capital in public markets without allocating traditional shareholder voting rights. Meta, Estée Lauder, and The New York Times are companies that are famously dual-class.

Inside a congressional office, the scheduler is more powerful than you think

A former congressional scheduler explains that a member's time is the scarcest resource in any Hill office, and controlling the calendar means understanding every competing claim on it, from the legislative team to the member's family. The interview demystifies how a typical House office actually functions, from staff hierarchies to outside resources like the Congressional Research Service.

An explanation of hard credit checks vs. soft credit checks

Some buy now, pay later services do a soft credit check rather than a hard credit check, like credit card companies would do when someone applies for a card. While hard credit checks can impact your credit score, soft pulls typically do not.

Winning Pulitzers doesn't attract readers to newspapers

A 2014 study by Nate Silver found that newspapers that win the awards rarely see a change in circulation. While plenty has changed in the media landscape since the article was published in 2014, it's still a fascinating peek into how prestigious awards affect (or, more accurately, don't affect) readership.

The data on sequels in 11 charts

Sequels, reboots, and other adapted content are generally on the rise in Hollywood, with nearly half of all movies based in some previous film or story. This set of 11 charts dives into the data on sequels, including their budgets, critical success, performance in relation to the original, and more.

What are repurchasing agreements?

Repurchasing agreements are short-term trade agreements in which a dealer sells securities and agrees to repurchase them at a higher price soon after (often within 1 to 2 days). This gives dealers quick access to cash and allows the purchasing party, often the Federal Reserve, to control liquidity in securities. This can be used to alter the money supply, which is a key element in combating deflation.

Many shows close without earning a profit

Broadway is a tough market, and a show closing early is relatively common, especially in the winter: Between December 2024 and February 2025, 17 shows closed. It's more than just low ticket sales: Broadway shows face a number of hurdles to success, including stop clauses and bad reviews.

Taylor Swift outsmarted her label by re-recording her albums

After Taylor Swift lost the rights to her songs, she lost control over what she could and couldn't do with them. Aware of her fan base, she re-recorded them, encouraged fans to listen only to her new versions, and improved the production quality, creating new hits out of existing songs.

The first ‘Harry Potter’ book was retitled for US readers

Scholastic changed "Harry Potter and the Philosopher’s Stone" to "Sorcerer’s Stone" in 1998, fearing the original title sounded too academic and might confuse American readers unfamiliar with the word’s magical meaning.

Court documents reveal how Anthropic destroyed millions of books to build its AI models

Anthropic cut the bindings from purchased books and discarded them after scanning to rapidly collect high-quality text at low cost for training Claude. This, despite hiring the former head of partnerships for the Google Books project, which nondestructively scanned millions of books borrowed from libraries before returning them.

Stephen King once shelved his own book

Stephen King's "Rage" follows a high school student who kills a teacher and holds classmates hostage. Originally published in 1977, the book was later linked to several school shootings. In the late '90s, King asked his publisher to pull it from print.

Pizza boxes are square for practical reasons

Although circular pies have sometimes appeared in circular boxes, they usually travel in square, cardboard boxes. That's because the cardboard industry manufactures them with edges so they can be made in one piece and be easily stacked.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

Hedge funds, the private investment firms that trade a wide swath of financial assets, make money by imposing steep fees on investors and from the fund's investment performance.

Some coin denominations have ridges etched on their sides, partly to prevent counterfeiting, in a practice called 'reeding.'

The distributor behind 'Rocky Horror' pulled the film from its scheduled national release, believing it would be a failure, though it eventually amassed a dedicated fanbase through midnight showings, a trend that continues over 50 years later.

US consumers collectively owe more than $1T to credit card companies—almost as much as they owe in auto loans.

Sears sold DIY house kits starting at $600 in its famous catalog from 1908 through the 1940s, resulting in roughly 10,000 'Sears and Roebuck houses' being built.

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

The USPS spent $3.97B in 2024, accounting for .058% of the federal budget.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

Sony set the standard for cylinder-shaped batteries when it repurposed manufacturing equipment used to make rolls of magnetic recording tape.

Gerrymandering works through two techniques: cracking opposing voters across districts to dilute their power, and packing them into a few to waste their votes in lopsided majorities.

How the most famous Ebola book, The Hot Zone, which sold 3.5 million copies and was translated into 30 languages, got aspects of the disease so wrong.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

The Beatles' US label rejected the band's first two singles, 'Please Please Me' and 'From Me to You,' with one executive calling the band 'dead in the water.'

Coral polyps reproduce via broadcast spawning, where entire reefs simultaneously release reproductive cells for about one hour, once a year.

For centuries, it was common to sleep in two shifts: a few hours at the beginning of the night, and a longer period beginning around midnight

To reduce wrinkles in clothing, research recommends gentle wash cycles with more water and tumble drying with smaller loads and longer times.

Dozens of S&P 500 stocks, including Coca-Cola and Walmart—known as the dividend aristocrats—have increased dividends every year for 25 years

How fusion—which releases energy when two lighter atoms combine to form a heavier atom—differs from fission

According to the physics of black holes, our 4D reality may be a hologram—a projection of information coded on a 2D surface on the edge of the universe.

20,000 letters to the advice columnist 'Dear Abby' provide insight into prevailing sex, religion, and LGBTQ fears, anxieties, and concerns from the 1950s onward.

As of 2025, the most cited papers in science include a review of graphene, methods to improve image recognition, streamlining electron density calculations, and optimizing protein studies.

Hear 50 years of iconic hip-hop samples, the genre's foundational looped tracks

Recent research found that the brain doesn't seem to massively rewire following amputation—upending earlier beliefs about the cause of phantom limb pain.