John Pemberton only sold roughly 25 gallons of Coca-Cola syrup in its first year

Visualize how Coca-Cola's secret formula has changed over time

Coca-Cola contained small amounts of cocaine until the early 1900s—but that's not the only time Coca-Cola has altered its recipe over the years. For instance, Coca-Cola transitioned from cane sugar to high-fructose corn syrup in the 1980s.

The drink that became Coca-Cola was originally called 'Pemberton's French Wine Coca'

When Civil War veteran John Pemberton concocted the drink, he was suffering from both a saber wound and a morphine addiction. He formulated Pemberton's French Wine Coca by copying the popular cocaine-infused Vin Mariani wine that Popes and Presidents drank at the time. This podcast episode details Coca-Cola's origin story, as well as the financial and business strategies it used to get to where it is today.

Coca-Cola and Pepsi have a fierce rivalry

And it's been that way for a long time—both of the sodas were created in the late 1800s in the South. Pepsi was created by Caleb Bradham, and was originally called "Brad's Drink."

See an image of the earliest surviving coupons used in America

This clip from the "Acquired" podcast shows an image of one of the original Coca-Cola coupons. The hosts argue that the coupons helped popularize Coca-Cola in its early days, making them a key component in the story of one of the world's most iconic brands.

Coca-Cola made up roughly 19.2% of US carbonated soft drink market share as of 2023

Separately, Diet Coke made up about 7.8% of US market share that year. Pepsi was responsible for 8.3% of market share, as was Dr. Pepper.

Coca-Cola was created during a patent medicine boom

A "patent medicine" is a proprietary medicine that is ostensibly created and marketed under a patent, and, crucially, is available without prescription.

Coca-Cola operates under an asset-light, divided structure

The "company" manages the brand itself, as well as its secret formula and syrup production. The capital-intensive "system" of independent bottlers, on the other hand, handles manufacturing and distribution.

'Dirty soda' took off in Utah before exploding on TikTok

The concoction is a combination of Diet Coke, coffee creamer, and citrus. This Eater article delves into the history behind the sugary drink, pinpointing its start as a Mormon-friendly alternative to alcohol and caffeine. The explainer also explores why the drink became so popular on social media and offers helpful hints for crafting your own recipe.

Bottled water started as a 19th-century wellness trend

Selling drinking water in America began at resorts in New York and West Virginia, where tourists were encouraged to take the regenerative mineral water back to their homes.

The strange story behind President Jimmy Carter's brother's 'Billy Beer'

During Carter's 1976 presidential campaign, his brother, Billy Carter, became a sideshow attraction as a country bumpkin. The Louisville-based Falls City Brewing Company decided to capitalize on the attention and hired Carter has a brand ambassador to promote his own "Billy Beer." What followed was a strange, suspicious bit of guerilla marketing and hucksterism, all of it documented in this Mental Floss retrospective.

The history of coffee

From its likely origins in what is now Ethiopia to today's worldwide consumption, this video uses a map to show how coffee conquered the world. Follow along and see how pilgrimages and centuries of trade influenced the spread of the beverage we all know so well.

American beer, by the numbers

This statistics-focused resource breaks down the shape of the beer industry in the US, outlining the amount of beer produced by American breweries, the state cranking out the most beer, and the states with the most breweries per capita.

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

The story of the first commercial US oil well and why crude oil is measured in barrels

The 1859 oil discovery in Titusville, Pennsylvania, sparked a boom in oil exploration and production to meet the demand for kerosene lamp fuel. Because the 42-gallon barrel was a readily available container already in use for shipping fish, butter, wine, and other goods, it was adopted by the Petroleum Producers Association in 1872 and by both the US Geological Survey and the US Bureau of Mines in 1882.

The 1990s “Got Milk?” ad campaign was intended to fix milk’s dwindling popularity

Despite its success in spreading the word about milk, the sales numbers weren’t quite as impressive. This Mental Floss article details the marketing efforts themselves, as well as how milk lobbyists didn’t necessarily succeed despite their revolutionary ads.

Trader Joe's hired a college student to advise on health food lingo

The grocer jumped into the 1970s health food movement by selling granola, fresh juice, nuts, and raw milk. Joe Coulombe, the company’s founder and namesake, hired “a young hippie woman” from the University of California at Santa Cruz to teach employees the language of the health food movement to properly label their products.

Nike made $126M in the first year of Air Jordan sales

The first pair of Air Jordans hit shelves in 1985 for $65. The company expected to sell $3M worth of shoes in the first three years, but ultimately blew past that goal in the first year of sales.

What a $1K investment in P&G stock 20 years ago would be worth today

If someone put $1K into P&G stock 20 years ago, it would be worth about $5.2K in 2025, making its annualized return about 8.6%. For context, the S&P 500 has had an annualized return of 10.7% over the same time period.

Starbucks operates more than 38,000 stores on six continents

The brand started with a single Seattle cafe and grew into an international sensation, thanks to former CEO Howard Schulz’s bold move toward “reigniting the emotional attachment with customers” rather than focusing on expansion.

Hear how the Piggly Wiggly grocery store founder attempted to squeeze short sellers by cornering the grocery store's stock

Founded in 1916 in Memphis, TN by Clarence Saunders, Piggly Wiggly was the first modern grocery store with aisles for customers to shop for themselves. In 1922, investors placed short positions, sensing that the stock may be overvalued after several Piggly Wiggly franchises in the Northeast went bankrupt. Saunders attempted to squeeze short sellers by taking out $10M and buying up nearly 99% of all available Piggly Wiggly stock. Ultimately, the fiasco ended with Piggly Wiggly's stock being permanently banned from the New York Stock Exchange and Saunders leaving Piggly Wiggly and filing for bankruptcy.

George Washington spent thousands of dollars on ice cream in a single summer

Records show that America's first president purchased a "cream machine for ice" as early as 1784. An accounting record from 1790 reveals that Washington spent $200—roughly equivalent to $6,300 today—on ice cream.

The Sears catalog sold some weird products before it folded, including drugs

At various times in its existence, the Sears catalog sold everything from heroin to tombstones. But by the 2000s, the catalog was no longer in publication.

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

In its famous catalog, Sears sold $600 DIY house kits from 1908 through the 1940s, resulting in an estimated 100,000 'Sears and Roebuck homes.'

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

A technological breakthrough altered how Billboard determined what was popular

Before 1991, retail stores manually reported sales to Billboard, which then used those figures as part of its calculations for its weekly charts. In 1991, the magazine began using Nielsen SoundScan, a technology that tracked every unit sold in participating stores, providing a more accurate picture of what consumers were actually buying.

Some parents are spending about $200 on berries per month

About 32% of respondents to a recent survey about berries said their children typically eat a carton of berries in a single serving. That level of consumption is costing parents more money than one might expect.

At the beginning of the 20th century, a group of young men ate standard American food—replete with food additives like borax and formaldehyde—as part of government research to better understand food safety.

Chris Stapleton's 'Tennessee Whiskey' is the best-selling country song of all time

The 2015 track has sold over 20 million units in the US, making it the third single to be certified double diamond. (The other two are Bruno Mars' "Just the Way You Are" and Post Malone and Swae Lee's "Sunflower.") Stapleton's track is actually a standard that was written in 1981 and recorded by several other artists, including George Jones.

Dozens of S&P 500 stocks, including Coca-Cola and Walmart—known as the dividend aristocrats—have increased dividends every year for 25 years

In its early years, HBO didn't air 24/7

In its earliest incarnation, HBO only aired content for about nine hours daily. After each day's programming, it'd play a cozy animated bumper. The network changed course when its primary competitor Showtime began airing for 24 hours in 1981.

After the Boston Tea Party, colonists switched to coffee, which became the main morning drink for revolutionaries.

Walt Disney's early film 'Alice's Wonderland' was a groundbreaking innovation in the silent film era

Hear about the 250-year history of the United States Postal Service, complete with some of its strangest deliveries, important innovations, and the figures that made it an American institution.

Hear 50 years of iconic hip-hop samples, the genre's foundational looped tracks

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Sony set the standard for cylinder-shaped batteries when it repurposed manufacturing equipment used to make rolls of magnetic recording tape.

A vending machine run with Anthropic's AI went out of business after it was convinced to give away items for free and sell a video game console.

The word 'jazz' evolved from 'jasm,' 19th-century American slang for 'energy'

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

Roughly 43 million US borrowers owe roughly $1.7T in student debt, the second-largest source of consumer debt behind mortgages.

How the most famous Ebola book, The Hot Zone, which sold 3.5 million copies and was translated into 30 languages, got aspects of the disease so wrong.

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

An initial public offering or 'IPO' is the process of a private company becoming public by putting shares of the company on the stock market for purchase.

US intelligence allegedly pursued more than 600 schemes to assassinate Cuban revolutionary Fidel Castro.

Fireworks-related ER visits are on the rise—in 2024, they increased by 52% as compared to the prior year.

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

In 1963, a basement renovation in Turkey revealed a passageway to a hidden, multilevel underground city that once housed as many as 20,000 people

The price of gas is a composite made up of several different factors, with the federal gas tax making up less than 20% of what drivers pay at the pump.

Bone marrow (soft tissue found inside certain bones) generates roughly 500 billion new blood cells each day