See how Coca-Cola bottle designs have changed over the years

The Coca-Cola bottle was designed to be recognizable even when shattered

The contour bottle, which was designed and patented to prevent copycats in its distributed bottling system in 1915, would soon become one of the most identifiable shapes in commercial culture. The designers also made sure it could be easily identified even in the dark.

Visualize how Coca-Cola's secret formula has changed over time

Coca-Cola contained small amounts of cocaine until the early 1900s—but that's not the only time Coca-Cola has altered its recipe over the years. For instance, Coca-Cola transitioned from cane sugar to high-fructose corn syrup in the 1980s.

Coca-Cola began developing Diet Coke to compete with a diet cola called Tab

Launched in 1963, Tab was successful in part because of its diet-conscious branding, with the name "tab" referring to the idea of "keeping a tab on your weight." Diet Coke made its debut in 1982.

Red and green became Christmas colors thanks to holly—and Coca-Cola

Holly's green leaves and bright red berries linked the colors to winter festivals for centuries, but Coca-Cola's 1931 Santa—painted by Haddon Sundblom in Coke-red robes—helped cement red and green as the modern Christmas palette.

​​Andy Warhol made a Coca-Cola perfume called 'You're In'

The 100 spray-painted bottles were filled with a cheap citrusy perfume, practically begging audiences to ask if they were indeed filled with urine. The Coca-Cola Company sent a cease-and-desist letter shortly after learning of the project. IN 2017, a Japanese fashion brand remade the works without mentioning Coca-Cola.

The Coca-Cola Company also owns Sprite, Smartwater, and many more brands

The parent company owns lots of beverage brands, from sodas to water, including Dasani, Minute Maid, Topo-Chico, and more. You can see all of the roughly 200 brands it owns on its website.

The history of the iconic Barbie doll

The 1959 debut of the Barbie doll changed the culture of toys permanently, and its many iterations have come to reflect, in a certain way, the aspirations of women around the world. But Barbie's unrealistic looks and plastic substance have prompted...

One of the Widow Clicquot’s many innovations was the process of riddling

Riddling involves storing Champagne bottles at an angle and methodically turning them in order to collect any sediment in the neck of the bottle. The technique—which was kept a strict secret—cut down on both time and waste, allowing the House of Clicquot to outsell its competitors for decades until word inevitably leaked and riddling became the standard.

The designs on US coins have changed a lot over the years

From states producing and issuing their own coins after the Revolutionary War, to collectors’ coins in modern times, US coins have had many design changes throughout history. You can learn about the different variations, plus what design elements are added to all US coins today, in an article.

How Guinness became a social media trend

In early 2024, an unexpected meme emerged on Instagram and TikTok: "splitting the G," where Guinness drinkers would attempt to take a first sip big enough to leave the remaining beer perfectly aligned with the middle of the "G" on a Guinness pint glass. This Vinepair article explores where the trend came from and how it took off.

Bottled water started as a 19th-century wellness trend

Selling drinking water in America began at resorts in New York and West Virginia, where tourists were encouraged to take the regenerative mineral water back to their homes.

The most iconic vintage ads

Looking at vintage ads can provide a deep dive into the history of how businesses communicate with their customers. This archive of some of the most iconic print and out-of-home ads of all time breaks down why each ad resonated at the time (think brutally honest copywriting, and long copy that is a pleasure to read). See ads from Porsche, Listerine, and more.

These famous brands used to have different names

Did you know that Nike used to be called Blue Ribbon Sports? Or that Google was originally named BackRub? Getting a brand's name right is a tough job; there's an entire cottage industry of brand naming agencies to prove it. See which brands got it right the first time—and which ones might be better off with their current names—in this article.

Dozens of S&P 500 stocks, including Coca-Cola and Walmart—known as the dividend aristocrats—have increased dividends every year for 25 years

A century of Billboard issues documenting the evolution of popular music.

Why the craft beer industry is in decline

The trend began in 2024, when more craft breweries closed than opened, and has continued since then. Some blame the rise of canned cocktails, hard seltzers, and non-alcoholic beers, while others point to declining drinking rates for Gen Z.

Why roller coaster loops are never circular

The beloved looped roller coaster rides used to be shapes as perfect circles and constructed with wood, resulting in wobbly machinery that gave people whiplash. After the invention of steel and further scientific understanding, Six Flags debuted The Great American Revolution—a modern, oval loop with steel that offered a safer and smoother experience.

The NASCAR championship trophy has evolved for decades

From the Winston Cup’s reign from 1971 to 2003, to the Nextel/Sprint Cup awarded from 2004 to 2016, this NASCAR video shows the evolution to the new Bill France Trophy with every track outlined.

Go inside the ranch where the famous Budweiser Clydesdales live

Budweiser's famous Clydesdales, including the ones you see in Super Bowl commercials, live a cushy lifestyle on Warm Springs Ranch in Boonville, Missouri. The ranch is home to roughly 70 and 80 Clydesdales at any given time.

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

An illustrator named Thomas Nast helped create the Santa Claus we know today

Older depictions of Saint Nicholas present a tall and thin bishop, while 19th-century illustrations from Thomas Nast gave the world Santa’s iconic white beard, big belly, jolly smile, and red suit.

See every Coachella lineup from the festival's 2-plus decades

The unveiling of the Coachella poster has become an annual cultural tradition (and an amusing internet meme). This official collection of every poster from the festival's lifespan showcases the undercard acts that eventually became headliners, as well as the big names that fell into obscurity. The collection shows not only a fascinating illustration of the evolution of pop culture, but also subtle changes in Coachella's design, offering a case study in slowly refining a brand's identity.

Animal wines: Wine bottles with pigs on the label had the lowest median prices at $23.22

If you’ve ever spent too much time staring at a shelf in a wine store, you might have noticed something similar: animals, specifically, cats, pigs, or birds on the labels. So, what do these wines have in common? This interactive tool attempts to figure out what wines that include the same animal have in common.

At the 100th birthday of Route 66, a look at what makes it distinctive

The iconic road from Chicago to Santa Monica was first laid out by Cyrus Avery, a member of the highway board, in the 1920s. Before the interstate system was created in the 1950s (rendering the route a tourist route), Route 66 became the site of major roadside attractions, food stops, and lore as early American drivers explored the countryside by highway. This visual-rich essay showcases its origins and how the route stands today.

Frisbees are named after a pie company

The toy was based on pie tins manufactured by the Frisbie Pie Company. Students used to throw the used tins around, inspiring Walter Frederick Morrison and his partner Warren Franscioni to design a plastic version.

What exactly are hiccups?

If you don’t know a surefire cure for hiccups, it’s not really a surprise—while there are some known facts about this funny affliction, a surprising amount remains a mystery. Doctors believe that a round of hiccups usually either comes from...

See what women's tennis looked like through history

Women playing tennis today wear athletic clothing tailored to the demands of the sport. But when tennis started in the late 1800s, women were expected to play wearing long, Victorian dresses. Using historic photos, this Bustle article explores how tennis was brought to the US, what it looked like at the 1900 Olympics, and how the sport has grown since its inception.

Picasso is known as one of the creators of cubism

Cubism is an artistic style pioneered by Pablo Picasso and Georges Braque in the early 20th century. Cubist works portray objects and people from multiple perspectives rather than from one fixed position. This helpful explainer from The National Galleries of Scotland breaks down the history of the style and movement, offering some examples of cubist works.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

Dorothy's famous entrance into Oz in 'The Wizard of Oz' relied on analog tricks, including a body double and sepia-toned paint, as much as it did on technology

Some coin denominations have ridges etched on their sides, partly to prevent counterfeiting, in a practice called 'reeding.'

Sears sold DIY house kits starting at $600 in its famous catalog from 1908 through the 1940s, resulting in roughly 10,000 'Sears and Roebuck houses' being built.

Explore fun facts from the USPS, including unique post office buildings, a stamp that traveled past Pluto, and more.

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

Sony set the standard for cylinder-shaped batteries when it repurposed manufacturing equipment used to make rolls of magnetic recording tape.

Browse a detailed visual analysis of over 200,000 similes—comparisons that often use 'like' or 'as'—from popular fiction to see how frequently writers the same idiomatic expressions.

One of the most famous portraits ever taken is 'Afghan Girl' (1984) by Steve McCurry, yet the subject Sharbat Gula went much of her life without being identified or benefitting from the image's success.

At the beginning of the 20th century, a group of young men ate standard American food—replete with food additives like borax and formaldehyde—as part of government research to better understand food safety.

Larger animals like giraffes, elephants, and blue whales have developed a unique defense against cancer, a phenomenon known as Peto's Paradox

See the evolution of Ebola vaccine and treatment development.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

The United States has had a tumultuous relationship with Cuba since its 1959 revolution, highlighted by a nuclear crisis and a decades-long trade embargo.

'Silent' fireworks have gained more interest in recent years as a quieter celebratory option.

The hormonal disorder PCOS was renamed PMOS in 2026, a move designed to improve care and research by shifting the focus to the hormonal causes of this condition that affects 1 in 8 women.

Hurricanes, which rely on air consistently spinning in the same direction, cannot cross the equator because air curves in opposite directions north and south of it.

For centuries, it was common to sleep in two shifts: a few hours at the beginning of the night, and a longer period beginning around midnight

To reduce wrinkles in clothing, research recommends gentle wash cycles with more water and tumble drying with smaller loads and longer times.