Go inside the ranch where the famous Budweiser Clydesdales live

Explore an archive of Budweiser’s past Super Bowl ads

With about 47 of them airing over the past few decades, Budweiser’s Clydesdale ads have basically become synonymous with the Super Bowl—but how many have you actually seen? From 1991 to 2024, this website includes many of Budweiser’s most famous Super Bowl ads.

Watch Budweiser's 2026 Super Bowl ad

Budweiser's Super Bowl LX commercial is called "American Icons" and features a Clydesdale foal.

From 1989 to 2022, Anheuser-Busch had exclusive alcohol ad rights to the Super Bowl

That meant if an alcohol company was not owned by Anheuser-Busch (and later after the merger, AB InBev), it could not advertise during the Super Bowl. This monopoly was part of how Budweiser became known for its Clydesdale Super Bowl ads.

August A. Busch, Sr. was gifted a six-horse Clydesdale hitch to celebrate Prohibition’s end

This helped reveal the marketing power of a horse-drawn beer wagon, so it invested in a second six-horse Clydesdale hitch. The Clydesdales soon went to New York, where they drew a crowd of thousands en route to the Empire State Building. Anheuser-Busch even gifted a case of Budweiser to New York Governor Alfred E. Smith in thanks for his help in the fight against Prohibition.

Scroll through a Budweiser historical timeline

From Eberhard Anheuser’s purchase of the Bavarian Brewery in 1860 to the Anheuser-Busch and InBev merger that created what became the world’s largest brewer, this historical timeline highlights the most significant moments in Budweiser’s more than 150-year story.

Anheuser-Busch was passed from father to son for five generations

The Busch family put a couple drops of Budweiser beer onto each first-born son’s tongue when they were born, according to family lore. Given their Anheuser-Busch ownership dynasty, the Busch family was considered beer royalty, with a Busch man running the operation up until the $52B InBev acquisition in 2008.

Budweiser stores yeast derived from the original 1800s strain in a secret bunker, which only the Head of Yeast Management can access—not even the CEO

Budweiser still uses the same yeast lineage derived from the one used in the 1800s

During the late 1800s when Budweiser beers hit the market, darker, all‑malt lagers dominated the US beer market. Budweiser was brewed with a single, consistent yeast strain that gave it a crisp uniform flavor, differentiating it from darker beers.

Horses can—and sometimes should—drink beer

Despite its reputation, beer is a good source of nutrition. In fact, it's a fairly common practice for horse owners to give beer to their horses. Beer is rich in skin-healing B vitamins, gut-stabilizing yeast, and hydration-encouraging barley. Plus, horse livers come prepared with special enzymes that break down alcohol, making inebriation nearly impossible.

In 2013, consumers reportedly purchased more beer on Cinco de Mayo than on Super Bowl Sunday or St. Patrick's Day

Beginning in the early 1980s, breweries positioned Cinco de Mayo as a "Mexican St. Patrick's Day," sponsoring events and targeting Latino consumers. Anheuser-Busch and Miller created Hispanic marketing departments, while Coors spent over $60 million marketing to Latino consumers.

Mark Zuckerberg owns a cattle ranch in Hawaii

Zuckerberg owns a cattle ranch on Kauai, where he says his goal is to raise the best beef in the world. Zuckerberg has said that he raises Wagyu and Angus and feeds them macadamia meal and beer, both of which are produced on the cattle ranch. In January 2024, Zuckerberg said his daughter thought his full-time job was cattle ranching.

Inside the world's largest two-headed calf collection

The Two-Headed Calf MOOseum in San Francisco contains 50 taxidermied cow heads, all of which are paired with another one. They are the result of rare genetic mutations called polycephaly, that is, two-headedness. The museum is run by punk musician Henry Rosenthal, who first became captivated by the rare phenomenon in his 20s. Learn more about the exhibit here.

The bison with mystery origins on California's Santa Catalina Island

Bison roam the 75 square-mile channel island of Santa Catalina about 25 miles south of Los Angeles in the Pacific. It's not clear exactly how they got there, but one theory says 14 of them were dropped off as part of a Hollywood film production. Generally beloved by the locals and vacationers, their numbers ballooned to nearly 600 but dwindled amid resource scarcity. What now? See the state of conservation efforts here.

Touring the northernmost brewery in the world

Svalbard Brewery is located in the Arctic village of Longyearbyen—in a region known for polar bears, reindeer, and miles of uninhabited frozen tundra—and caters to a diverse, international clientele who appreciate the beer's unique ingredient: 2,000-year-old glacier water.

Texas’ 1,600-pound longhorn mascot Bevo charged at Georgia’s Uga, a small bulldog, at the Sugar Bowl

During a pregame photo op at the 2019 Sugar Bowl, Bevo broke through a barrier and charged toward Uga, creating a chaotic scene that instantly became one of college football’s most viral mascot moments. Luckily, Bevo was stopped before reaching Uga.

The ubiquitous 1990s “Got Milk?” ad campaign was intended to fix milk’s dwindling popularity in the late 20th century

Despite its success in spreading the word about milk, the sales numbers weren’t quite as impressive. This Mental Floss article details the marketing efforts themselves, as well as how milk lobbyists didn’t necessarily succeed despite their revolutionary ads.

The face value of a Super Bowl ticket rose 136% from 2016-26

At Levi’s Stadium, which first hosted the Super Bowl in 2016, face-value lower-bowl end zone seats increased from $1,800 to $4,250 by 2026, while price tiers expanded and the overall cost of attendance skyrocketed.

What we know about aurochs, the ancestors of modern cattle

The relationship between humans and cattle is invaluable and longstanding. Evidence suggests cattle's wild, larger, and now-extinct ancestors, the aurochs, were also linked to early humans. Similarly valuable for their milk and labor power, yet significantly more threatening due to their size, aggression, and speed, auroch domestication was slow and complex. Discover new information about the fascinating ancestors of modern cows and the potential of re-introducing the species with selective breeding.

Kendrick Lamar brought his Drake feud to the Super Bowl stage

At the Super Bowl LIX halftime show in New Orleans, Kendrick Lamar leaned into his high-profile feud with Drake, turning months of diss-track drama into one of the most discussed performances in recent Super Bowl history.

The Madison Avenue Walk of Fame

In Hollywood, the most prominent celebrities get “stars” on the Hollywood Walk of Fame. Now, industry events producer Advertising Week has created a virtual walk of fame for the biggest stars of the ad world, from the Celestial Seasonings Sleepytime Bear to the Energizer Bunny.

Campaigning for the Westminster dog show can cost up to $6K

Before dogs make it to the high-profile Westminster Kennel Club Dog Show, owners invest money in registering their dog in numerous shows, paying for professional photoshoots, and grooming services. While winning dog shows often doesn't come with cash prizes, it does usually result in more interest in the dog's breeding stock.

Champagne has a rich history in hip-hop

The drink is both aspirational and a bragging right. Famous artists name-check brands like Cristal, and up-and-comers long for the day when sparkling wine will flow like water. The trend traces back to the early 1990s and Branson B., “hip-hop’s unofficial sommelier.” The Harlem-based artist would bring bottles of his favorite bubbly to parties, celebrations, and, crucially, recording studios, where friends like the Notorious B.I.G. were laying down some of rap’s foundational tracks.

Horse diving was a popular attraction for 50 years

The event, which took place in Atlantic City, is exactly as it sounds: horses, directed by (sometimes scantily clad) riders, would jump from diving boards into pools. Although it was a popular spectacle for decades, it fell out of favor by the late 1970s.

Horse racing's most notorious trainer

Few names are as synonymous with American horse racing as Hall of Fame trainer Bob Baffert. He has trained seven Kentucky Derby winners and two Triple Crown winners. But he also amassed over 30 drug violations in his career. This LA Times article dives into the suspensions and bans, and gives Baffert a space to defend his complex legacy in horse racing. (Some users may experience a paywall.)

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

See a ranking of the most memorable presidential pets in history

This list highlights famous White House animals—from Abraham Lincoln's goats, Nanny and Nanko, to Joe Biden's German shepherds, Champ and Major—showing how pets have long been part of presidential life. (Some readers may experience a paywall.)

The hand-dug 'Big Well' of Greensburg, Kansas

Clever Hans was a 1900s horse that was believed to be able to solve math equations, tell time, and read and comprehend German, until a psychology student discovered how he got his answers.

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

Dozens of S&P 500 stocks, including Coca-Cola and Walmart—known as the dividend aristocrats—have increased dividends every year for 25 years

Hear about the 250-year history of the United States Postal Service, complete with some of its strangest deliveries, important innovations, and the figures that made it an American institution.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

In 1939, baseball star Lou Gehrig delivered his inspirational 'Luckiest Man' speech after retiring due to the health condition that now bears his name.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

Some Pokémon have been named after real and fictional organisms, while some real-world species have been named after Pokémon, such as Chilicola charizard and Binburrum zapdos.

Larger animals like giraffes, elephants, and blue whales have developed a unique defense against cancer, a phenomenon known as Peto's Paradox

Before humans, the Soviet Union and the United States sent animals—including apes, dogs, and cats—to space during the Space Race.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

The distributor behind 'Rocky Horror' pulled the film from its scheduled national release, believing it would be a failure, though it eventually amassed a dedicated fanbase through midnight showings, a trend that continues over 50 years later.

The Great Salt Lake's distinct dual coloration results from high-salinity organisms that only live in the northern portion and produce a purple protein.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

In 2009, the nation was gripped by the story of a missing young boy who was believed to be floating over Colorado in a homemade balloon, until it was revealed that he was at home the whole time.

A small portion of The Winstons' 'Amen, Brother,' an obscure '60s gospel record, is the basis for thousands of hip-hop tracks, making it one of the most sampled records ever that's informally known as 'the Amen break.'

Track the location of the Voyager probes, currently between 13 and 15 billion miles away from Earth.

In preparation for this weekend's Eurovision finale, which is something like the World Cup of pop music, here's a young Céline Dion performing (for Switzerland?) at the 1988 competition.

A researcher recently discovered an interview from 1967 between groundbreaking journalist Joan Didion and the Grateful Dead, years before the band became an institution.

Roughly 43 million US borrowers owe roughly $1.7T in student debt, the second-largest source of consumer debt behind mortgages.

Some coin denominations have ridges etched on their sides, partly to prevent counterfeiting, in a practice called 'reeding.'

NBA superstar Victor Wembanyama spent the 2025 summer training with monks in central China to enhance his body and mind.