Sears and Roebuck once sold DIY house kits

In its famous catalog, Sears sold $600 DIY house kits from 1908 through the 1940s, resulting in an estimated 100,000 'Sears and Roebuck homes.'

Sears sold DIY house kits starting at $600 in its famous catalog from 1908 through the 1940s, resulting in roughly 10,000 'Sears and Roebuck houses' being built.

Sears used to sell entire DIY houses in its catalog

From 1908 through the 1940s, Sears sold DIY house kits starting at $600. An estimated 100,000 homes were built, but fewer than 5,000 have been identified today.

There’s a group of people hunting down the remaining Sears and Roebuck homes

A podcast episode dives into the history of Sears and Roebuck houses, including the people still searching for these real estate relics today. Many of them were destroyed or renovated beyond recognition, so they’re not easy to find or identify.

Explore a Sears historical timeline

Sears has existed for over 130 years, and is remembered for much more than its 2018 bankruptcy, from the Sears and Roebuck’s catalog to Discover Card and Allstate Insurance.

Explore Sears’ holiday Wish Book catalogs dating back to 1930

The Sears Wish Book was a holiday-themed version of its catalogs that helped people make Christmas gift wish lists and more from the 1930s until the early 2000s. See what they looked like with editions in this archive.

Sears once tried to become a tech company

In 1984, Sears arguably created one of the first online retail services, called “Prodigy,” in 1984 alongside IBM and CBS. But it was more of a WeChat than an Amazon, offering a variety of other services to users a few years before the dot com era.

Usonian design was invented as a response to Americans’ financial struggles

Around the time of the Wall Street crash of 1929 and the Great Depression, Frank Lloyd Wright sought to create homes that made life easier for those struggling financially. Usonian homes are typically characterized by simple materials, small square footage, and natural light.

Meet a 90-year-old who built his own hobbit-inspired house

A retired carpenter built himself a kind-of Hobbit house, and is living comfortably off the grid at 90 years old, tourists notwithstanding. Learn how he did it with this video.

The Sears Tower was the world’s tallest building for about 25 years

Originally constructed in 1970, the Sears Tower in Chicago was later renamed the Willis Tower shortly after Sears headquarters moved out of the building.

Dishonest brokers called ‘curbstoners’ once competed by placing signs on properties

In the 1910s, yards would be littered with dozens of signs representing competing and potentially dishonest salesmen. The concept of the “open house” developed during this period, as real estate agents would occupy a single home all day for what they called “open inspections.”

Massive 3D printers have been used to build homes by stacking layers of 'concrete toothpaste,' a fire-resistant material that effectively insulates against outside noise.

Bob's Discount Furniture was born from a motorcycle accident

Founder Bob Kauffman crashed his motorcycle and nearly required a leg amputation. After sleeping on a waterbed appeared to help his recovery, Kauffman decided to sell the beds. His authentic and frugal approach (and goofy commercials) led to quick growth.

In the 1920s, Rockwell worked as a commercial illustrator

After getting his start at Boys’ Life, Rockwell began illustrating advertisements for products like Jell-O and Orange Crush. Below is one of Rockwell’s advertisements for Jell-O, from 1923.

Dry goods stores sold products such as textiles and linens

RH Macy started Macy’s as a dry goods store in 1858. At the time, the store was located on New York City’s 14th Street. Dry goods stores later rebranded themselves for the future of retail around the 1930s.

Frank Lloyd Wright's houses are historically hard to sell because they're old, subject to local landmark commissions, and often unfashionable

The American middle class started imitating high-society weddings in an attempt to establish its status around the 1920s

Marshall Field's, a retailer based out of Chicago, published the first bridal registry in 1924. Brides magazine—which was geared to women creating elaborate wedding celebrations—debuted in 1934. This article dives into more of the wedding-industrial complex's history.

Cookout and barbecue culture boomed in post-war 1950s America

Magazines like "Life" fueled the outdoor cooking craze, and by 1955, barbecue had grown into a $100 million industry. American Studies scholar Kristin L. Matthews explains that the trend fit neatly with Cold War-era consumerism and the emphasis on home ownership.

Massive 3D printers have been used to build homes by stacking layers of 'concrete toothpaste,' a fire-resistant material that effectively insulates against outside noise.

The history of many kitchen appliances involves unexpected discoveries and applications, including wartime radar turned hamster defroster and replacing an 'ice king' with heat-stealing boxes.

Henry Ford built a plastic car from soybeans in 1941

To pursue his goal of marrying industry with agriculture, among other reasons, the automobile giant oversaw the design and creation of a vehicle with 12 panels made from plastic. At 2,000 pounds, the car was much lighter than all-steel ones, but production stopped during World War II.

The rare 1970s Ken Doll with facial hair

In 1973, Mattel released the Mod Hair Ken Doll. The toy was the first Ken since 1961 to possess "real" rooted hair, plus it came with sideburns, a beard, and two mustaches. For clothes, he wore a brown and white checked jacket, white turtle neck, light brown pants, and brown shoes. Take a look at images of the doll decked out in 1970s fashion for insight into life in another era.

Thomas Edison created the first strand of electric Christmas lights in 1880

Edison strung electric bulbs outside his laboratory in 1880, and his business partner Edward H. Johnson first wrapped a tree in lights in 1882. It wasn’t until the lights were commercialized in 1917 that they became common in household Christmas decorations.

Anheuser-Busch sold half of its real estate holdings to survive Prohibition

The Budweiser parent company also created and sold out more than 25 different nonalcoholic products during this time, including but not limited to infant formula, frozen eggs, and specialized coffees and teas.

Is IKEA continuing the Bauhaus movement's mission?

Both the influential German design school and the popular Swedish brand are known for sleek, mass-produced modernist furniture. This essay argues that the comparisons run deeper, with both the Bauhaus and IKEA espousing an anti-elitist philosophy.

How silica gel took over the world

Silica gel packets are those sugar packet-like bags that keep packaged foods and more dry and free of mildew. First invented in the early 20th century, they saw great commercial success starting in 1927, being deployed in traded goods across the world. This simple invention allows modern supply chains to extend across the globe by extending the preservation of shipped goods.

The first motel appeared in 1925

The Milestone Mo-Tel was designed by Arthur and Alfred Heneman. The two architect brothers in San Luis Obispo noticed Americans choosing road trip vacations—which grew in popularity in the 1920s—but had limited sleeping options outside of campgrounds. The Milestone Mo-Tel was later renamed the Motel Inn.

Singapore grew its homeownership rate from 27% to 90% in less than 30 years

That progress stemmed from Singapore's founding prime minister, Lee Kuan Yew. He used a three-pronged approach to the homeownership solution: create affordable housing; make financing readily available to people of all walks of life; and help people gather down payments.

US housing costs have risen by roughly 175% between 1991 and 2026—but a growing number of Gen Zers are becoming homeowners anyway. In 2025, 4% of homebuyers were Gen Z, up from 3% the year before.

Amateur engineers built America’s first great infrastructure project

With no engineering schools in the US, the Erie Canal was designed and built by self-taught amateurs who improvised new methods and became known as the “Erie School of Engineering.”

The Flyer sat in a shed for 13 years behind the brothers’ Dayton bike shop

While the wood is the same used in the 1903 flight, the muslin has been replaced twice. After laying forgotten in sheds, the vehicle eventually took on national importance. However, the Smithsonian Institution did not recognize it until the 1940s, after it spent time at the Science Museum in London.

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

The first robot in literature may have been a 'mechanical man' in 1907's 'Ozma of Oz,' a book in L Frank Baum's 'Wizard of Oz' series.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Before writing 'Walden,' transcendentalist Henry David Thoreau nearly burned down his hometown with a campfire that grew out of control.

Sony set the standard for cylinder-shaped batteries when it repurposed manufacturing equipment used to make rolls of magnetic recording tape.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

Visualize the path of every solar eclipse from 1900 to 2099 and see what each looks like when observed from different locations on Earth.

'Silent' fireworks have gained more interest in recent years as a quieter celebratory option.

Long before Major League Baseball began allowing instant replay for balls and strikes, an umpire reluctantly used the technology to determine whether a hit was a home run, a move that inadvertently ushered in a new era for the sport.

Mark Twain spent decades feuding with the US Postal Service, convinced its costs and regulations were bureaucratic overreach.

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

Watch a 1934 short film starring jazz legend Cab Calloway, a major figure in the Harlem Renaissance's music scene

20,000 letters to the advice columnist 'Dear Abby' provide insight into prevailing sex, religion, and LGBTQ fears, anxieties, and concerns from the 1950s onward.

For centuries, it was common to sleep in two shifts: a few hours at the beginning of the night, and a longer period beginning around midnight

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

Corals are themselves not coral reefs—the term refers to the tiny marine invertebrates that build the rigid reef.