Sears used to sell entire DIY houses in its catalog

Sears and Roebuck once sold DIY house kits

Between 1908 and 1940, "kit homes" that buyers could build themselves were advertised in Sears’ famous catalog—and many of them are still standing today.

The Sears catalog sold some weird products before it folded, including drugs

At various times in its existence, the Sears catalog sold everything from heroin to tombstones. But by the 2000s, the catalog was no longer in publication.

Explore Sears’ holiday Wish Book catalogs dating back to 1930

The Sears Wish Book was a holiday-themed version of its catalogs that helped people make Christmas gift wish lists and more from the 1930s until the early 2000s. See what they looked like with editions in this archive.

There’s a group of people hunting down the remaining Sears and Roebuck homes

A podcast episode dives into the history of Sears and Roebuck houses, including the people still searching for these real estate relics today. Many of them were destroyed or renovated beyond recognition, so they’re not easy to find or identify.

Scroll through a Sears historical timeline, starting in the year 1886

The Sears story starts with railroad worker Richard Sears purchasing a declined shipment of watches for a discounted price. An interactive historical timeline chronicles the history of Sears from then onwards.

Sears once tried to become a tech company

In 1984, Sears arguably created one of the first online retail services, called “Prodigy,” in 1984 alongside IBM and CBS. But it was more of a WeChat than an Amazon, offering a variety of other services to users a few years before the dot com era.

Some argue the Sears catalog undermined Jim Crow laws in the rural South

When the Sears catalog was popularized, Black Americans didn’t always have an easy time shopping in US stores due to racism and Jim Crow laws. Some say that the Sears catalog was radical at the time for helping Black Americans avoid retail shopping in the South—often a negative experience.

Sears failed to evolve in a changing economy

At its peak, Sears was the largest retailer in the world, making elite objects accessible to the middle class. But in 2018, the company officially filed for bankruptcy due to massive debt and losses.

How Sears helped create Discover Card

Sears owned the financial services company Dean Witter, which rolled out the Discover Card in 1986. The Discover Card is just one of many Sears inventions that seems to have outlasted Sears’ peak popularity, including Allstate Insurance and the clothing brand Lands End.

The Whole Earth Catalog provided an early blueprint for the social internet

The Whole Earth Catalog, a counterculture guide to alternative living, was a repository for hippie ideas. In 1985, its founder decided to bring Whole Earth to the nascent internet with the Whole Earth ‘Lectronic Link, or WELL, an early web forum.

Construction of small, affordable starter homes has decreased 75% since the 1970s

Rising costs aren’t the only thing stopping first-time homebuyers from buying real estate—only 9% of recent new construction is for starter homes. The majority of new housing construction focuses on higher-end buyers due to the increased cost of land, labor, and resources.

The American middle class started imitating high-society weddings in an attempt to establish its status around the 1920s

Marshall Field's, a retailer based out of Chicago, published the first bridal registry in 1924. Brides magazine—which was geared to women creating elaborate wedding celebrations—debuted in 1934. This article dives into more of the wedding-industrial complex's history.

An exploration of the life and death of US malls

American malls sought to recreate the cohesion of a downtown shopping center but with the indoor, quiet convenience of a rural or suburban setting. First developed in the 1950s, malls quickly took off and became the spine of American retail shopping. In the last two decades, online retail has forced many to close, leaving behind peculiar, vast abandoned spaces. Pick through the stark nostalgia with this fascinating photo essay.

Dishonest brokers called ‘curbstoners’ once competed by placing signs on properties

In the 1910s, yards would be littered with dozens of signs representing competing and potentially dishonest salesmen. The concept of the “open house” developed during this period, as real estate agents would occupy a single home all day for what they called “open inspections.”

The skinniest house in America was built out of spite

John Hollensbury was a brickmaker in the early 1800s, living in Alexandria, Virginia. He also had the misfortune of living next to an alley around 7.5 feet wide where horse-drawn carriages scraped against his wall and rowdy loiterers stood by. To solve his problem, he built what is now known as the Alexandria Spite House. Read more about the home created to end neighborhood riffraff.

Bob's Discount Furniture was born from a motorcycle accident

Founder Bob Kauffman crashed his motorcycle and nearly required a leg amputation. After sleeping on a waterbed appeared to help his recovery, Kauffman decided to sell the beds. His authentic and frugal approach (and goofy commercials) led to quick growth.

Bed Bath and Beyond’s 20% off coupon had a cult following

The home goods store’s most fervent fans loved these coupons so much that some bought them in batches on eBay. The FBI even reportedly found one of these big blue coupons in famous mobster Whitey Bulger’s junk drawer. (Some users may experience a paywall.)

Massive 3D printers have been used to build homes by stacking layers of 'concrete toothpaste,' a fire-resistant material that effectively insulates against outside noise.

Dry goods stores sold products such as textiles and linens

RH Macy started Macy’s as a dry goods store in 1858. At the time, the store was located on New York City’s 14th Street. Dry goods stores later rebranded themselves for the future of retail around the 1930s.

Frank Lloyd Wright's houses are historically hard to sell because they're old, subject to local landmark commissions, and often unfashionable

In 2020, rumors spread that Wayfair ran a child sex trafficking operation

Users took note of many Wayfair furniture items with girls' names being sold for high prices. A well-known QAnon activist helped spread the conspiracy more widely during a time of heightened distrust in institutions as a result of the COVID-19 pandemic. The theory was proven to be untrue.

Take a virtual tour of a Usonian home

Wright's Usonian homes might have been more economical, but they didn't lack any of the inventive design of his other projects. That's evident throughout this tour of one of the homes in Pleasantville, New York's Usonia community.

Esther Howland built a Valentine's Day card empire in 19th-century New England

In 1849, Howland launched her card business, the New England Valentine Company, in her home, staffing an assembly line with her friends, who'd piece together the intricate valentines. The cards were elaborately decorated, with silk, lace, and romantic verse. Howland's annual sales eventually grew to $100K and helped popularize the holiday in the US.

The rare 1970s Ken Doll with facial hair

In 1973, Mattel released the Mod Hair Ken Doll. The toy was the first Ken since 1961 to possess "real" rooted hair, plus it came with sideburns, a beard, and two mustaches. For clothes, he wore a brown and white checked jacket, white turtle neck, light brown pants, and brown shoes. Take a look at images of the doll decked out in 1970s fashion for insight into life in another era.

The most iconic vintage ads

Looking at vintage ads can provide a deep dive into the history of how businesses communicate with their customers. This archive of some of the most iconic print and out-of-home ads of all time breaks down why each ad resonated at the time (think brutally honest copywriting, and long copy that is a pleasure to read). See ads from Porsche, Listerine, and more.

In 1955, the first Dollar General store was opened in Kentucky

It was created by a father and son, Cal Turner Sr. and JL Turner. At the time, no item in the store cost more than one dollar, although that has since changed.

US housing costs have risen by roughly 175% between 1991 and 2026—but a growing number of Gen Zers are becoming homeowners anyway. In 2025, 4% of homebuyers were Gen Z, up from 3% the year before.

Explore fun facts from the USPS, including unique post office buildings, a stamp that traveled past Pluto, and more.

The history of many kitchen appliances involves unexpected discoveries and applications, including wartime radar turned hamster defroster and replacing an 'ice king' with heat-stealing boxes.

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

Hear about the 250-year history of the United States Postal Service, complete with some of its strangest deliveries, important innovations, and the figures that made it an American institution.

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

Sony set the standard for cylinder-shaped batteries when it repurposed manufacturing equipment used to make rolls of magnetic recording tape.

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

In 1915, workers recovered a submarine-like vessel from the Chicago River, prompting fears of German espionage

20,000 letters to the advice columnist 'Dear Abby' provide insight into prevailing sex, religion, and LGBTQ fears, anxieties, and concerns from the 1950s onward.

The first robot in literature may have been a 'mechanical man' in 1907's 'Ozma of Oz,' a book in L Frank Baum's 'Wizard of Oz' series.

In 2019, a laptop loaded with six of the worst malware in history and described as 'an exhibit of historical weaponry' sold for $1.3M.

Visualize the path of every solar eclipse from 1900 to 2099 and see what each looks like when observed from different locations on Earth.

About 2,000 US babies are born annually without some portion of their limbs, potentially leading to a lifetime of pricey prosthetics.

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

The Ramones' 'Pet Sematary,' the theme song for the Stephen King novel of the same name, was written while the band was admiring the writer's collection of horror memorabilia.

Many legends about George Washington, including his supposed wooden teeth and the story of cutting down the cherry tree, lack evidence.

Salvador Dalí believed he was his own dead brother, who had died nine months before he was born

For centuries, it was common to sleep in two shifts: a few hours at the beginning of the night, and a longer period beginning around midnight

Apollo astronauts left items in the moon's 'toss zone,' including golf balls, family photos, and bags of human waste, to make room for lunar rocks.