Usonian design was invented as a response to Americans’ financial struggles

Take a virtual tour of a Usonian home

Wright's Usonian homes might have been more economical, but they didn't lack any of the inventive design of his other projects. That's evident throughout this tour of one of the homes in Pleasantville, New York's Usonia community.

The first home Frank Lloyd Wright designed alone was bold and geometric

A small residence sitting on the outskirts of Chicago, Wright’s first building, created entirely from his own artistic vision, was a home for his family. He would continue to live and work there for two decades after building it in 1889.

Frank Lloyd Wright's houses are historically difficult to sell

Though beautiful and world-renowned, homes by America's greatest architect spend years on the market without a buyer. Prospective homeowners are often driven away by the decades-old properties that require heavy maintenance, upkeep, specialized artisans, and rare materials.

Frank Lloyd Wright's houses are historically hard to sell because they're old, subject to local landmark commissions, and often unfashionable

Frank Lloyd Wright is known as a brilliant, prolific architect with a turbulent personality and life

Frank Lloyd Wright’s childhood was colored by Unitarianism, a nomadic lifestyle, his parents’ divorce, and financial difficulties. By his death, Wright was known as one of America’s most influential architects and left behind a legacy of thoughtful writings, modern architectural principles, an esteemed fellowship program, and countless masterpieces.

Prairie style homes are low with dramatic horizontal lines

Prairie style houses are characterized by their long, low, and boxy open plans, emphasizing horizontal lines. Inspired by his upbringing in Wisconsin, Frank Lloyd Wright spearheaded the Prairie style and created houses according to this plan from 1899 to 1910.

Unitarian Frank Lloyd Wright made Unity Temple to honor his own faith

In 1905, a Unitarian church in Frank Lloyd Wright's town was struck by lightning and destroyed. Wright, a Unitarian himself, was commissioned to build the replacement and constructed a simple yet radical concrete sanctuary known as Unity Temple.

Legendary architect Frank Lloyd Wright designed the SC Johnson headquarters in Wisconsin, aiming to make a cathedral-like workplace

Organic architecture marries man-made buildings with the natural context around them

Frank Lloyd Wright’s nebulous concept of organic architecture is one that even he struggled to define. Its basic premise is to make a building look as though it grew from the land it stands on by emphasizing natural materials and incorporating the surrounding environment into the design.

Why Americans keep buying McMansions

Some argue that McMansions—large, relatively newly built, amenity-filled, cookie-cutter homes—are ugly. Others say they're just not a good investment. And yet Americans continue buying them. This video explores why McMansions are still popular despite these criticisms, and how these homes got their start in the first place. Watch the video here.

The architect who made the most of a tiny New York apartment

This short documentary explores the 350-square-foot apartment of Ben Riskin, a New York resident looking to make the most of his new home through hidden storage and ingenious design.

The National Housing Act established the Federal Housing Administration

During the Great Depression, 1,000 homes were foreclosed on per day, and half of the mortgages across the country defaulted. To address this crisis, President Franklin D. Roosevelt signed the National Housing Act. It established the Federal Housing Administration, which is still around today and helps protect lenders and buyers.

A boom hit after WWI, with consumerism usurping frugality as an American value

When American soldiers returned home after WWI in the 1920s, they found a country ready to spend money, make a home, and indulge in creature comforts after wartime rationing. This uptick in US wealth and production led to job opportunities for advertising experts.

Edith Roosevelt's White House redesign created the modern West Wing

In 1902, first lady Edith Roosevelt oversaw a significant renovation that separated the family residence from official offices. Architect Charles McKim added the West Wing to house the president's staff—establishing the modern layout still used today.

Sears and Roebuck once sold DIY house kits

Between 1908 and 1940, "kit homes" that buyers could build themselves were advertised in Sears’ famous catalog—and many of them are still standing today.

The Model T's simple but functional design helped the car become popular

Thanks to its low manufacturing costs, the Model T made it so many Americans could actually afford a personal vehicle. The car was produced as a simple, open-air vehicle that could be upgraded with aftermarket additions (like window wipers or better headlights).

Breaking down the Bauhaus' minimalist, modern aesthetic

The Bauhaus style valued objects' functions above all else and, as such, largely did away with the ornate decoration of previous styles such as Victorian, colonial, or Art Deco. Instead, Bauhaus used primary colors, clean lines, and exposed industrial elements to create simple but sleek buildings, products, and typefaces.

US homes have been shrinking in recent years

Specifically, the median square footage of new single-family homes in the US has decreased in each of the past several years. In 2015, the typical new-construction home was about 2,467 square feet—but by 2024, that number had shrunk to 2,146 square feet.

Massive 3D printers have been used to build homes by stacking layers of 'concrete toothpaste,' a fire-resistant material that effectively insulates against outside noise.

A Manhattan building doomed to collapse was saved in secret

After completing the Citicorp Center, its engineer realized that cost-cutting measures to use bolted instead of welded joints made the building vulnerable to collapse under quartering winds. For three months, crews worked in secret at night to reinforce the building under Project Serene.

Sears sold DIY house kits starting at $600 in its famous catalog from 1908 through the 1940s, resulting in roughly 10,000 'Sears and Roebuck houses' being built.

William HH Murray spurred American interest in rustic retreats

Murray's 1869 self-help book, "Adventures in the Wilderness; or, Camp-Life in the Adirondacks," encouraged urban residents to embrace outdoor activities, depicting upstate New York as an unsullied paradise free from the chaos of city life.

FDR inspired Rockwell's 'Four Freedoms'

In his 1941 State of the Union speech, President Franklin Delano Roosevelt defined "Four Freedoms" that democratic societies provided: freedom of speech, freedom of worship, freedom from want, and freedom from fear. Rockwell conceived of a series of paintings based on those values, using his small-town examples of the principles in action. Below is "Freedom From Want."

US housing costs have risen by roughly 175% between 1991 and 2026—but a growing number of Gen Zers are becoming homeowners anyway. In 2025, 4% of homebuyers were Gen Z, up from 3% the year before.

1970s U.S. energy crisis sparked waves of green innovation

Faced with the 1973 Arab oil embargo, the U.S. responded with bold innovation—enacting a 55 mph speed limit, pioneering daylight saving time, boosting solar research, expanding nuclear power, and pushing energy-efficient building designs and automotive technologies

WeWork filed its first S-1 in 2019

When WeWork prepared to file for its initial public offering in 2019, its S-1 revealed its poor financial state to the public.

Before the current East Wing ballroom project, only two White House renovations in the past 100 years cost more than $10M.

Famed American investor Jesse Livermore made millions when the stock market crashed in 1929

Livermore made his first major short against rail company Union Pacific in 1906, coincidentally before an earthquake in San Francisco, which ultimately tanked share prices. During a financial panic the next year, JP Morgan reportedly asked Livermore to increase his long-term investments to restore hope and restabilize the market—which Livermore did. However, Livermore began betting against the market in 1929, sensing that stocks were too hot, and was one of the few people to benefit from the 1929 stock crash.

In 1862, Friedrich Raiffeisen created cooperative banks to help farmers escape loan sharks

These cooperative banks offered fair loans and community-owned financial services. His vision spread worldwide, leading to credit unions with over 140 million members in the US alone today.

Their 1901 Wind Tunnel system revolutionized the study of aeronautics

Only the second to be built in the US, the wind tunnel allowed the brothers to study how air moves around more than 200 different wing shapes. This data helped them refine a key math equation, long held as the standard, that had been based only on one wing shape.

Massive 3D printers have been used to build homes by stacking layers of 'concrete toothpaste,' a fire-resistant material that effectively insulates against outside noise.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

The 19th-century painters of the Hudson River School were among the first American romantics, with portraits that displayed the natural beauty of the young country.

Before writing 'Walden,' transcendentalist Henry David Thoreau nearly burned down his hometown with a campfire that grew out of control.

In 1915, workers recovered a submarine-like vessel from the Chicago River, prompting fears of German espionage

Watch this video that uses Lego bricks to explain how venture capital works.

In 1939, baseball star Lou Gehrig delivered his inspirational 'Luckiest Man' speech after retiring due to the health condition that now bears his name.

At the beginning of the 20th century, a group of young men ate standard American food—replete with food additives like borax and formaldehyde—as part of government research to better understand food safety.

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

Explore an interactive map built from more than 100,000 survey responses on where people find joy in their lives

The United States is one of only around two dozen countries with a fully federal system of government, in which power is divided between national and state governments.

American dance legend Martha Graham, sometimes called 'the Picasso of dance,' refused to perform at the 1936 Olympics in Berlin and conceived the piece 'Chronicle' in response to the experience.

After NASA's Voyager 1 captured Earth as a single pixel as it left the solar system in 1990, astronomer Carl Sagan used the image to reflect on humanity's fragility and the responsibility to protect 'the only world we've ever known.'

To reduce wrinkles in clothing, research recommends gentle wash cycles with more water and tumble drying with smaller loads and longer times.

The word 'jazz' evolved from 'jasm,' 19th-century American slang for 'energy'

For centuries, it was common to sleep in two shifts: a few hours at the beginning of the night, and a longer period beginning around midnight

View the ten deadliest tornadoes in US history.

The first steps to rebuilding your credit score include getting to know exactly what's on your credit report and figuring out how far you are from the '700 club,' or 'good score' range.

Brian Wilson wrote the Beach Boys' 'Don't Worry Baby' for the Ronettes, but the legendary girl group rejected it.

Fear or disgust related to clusters of holes and cracks, called trypophobia, may stem from evolutionary processes to help us avoid pathogens.