Cookout and barbecue culture boomed in post-war 1950s America

Americans' love of combining freedom and charred meat began in the 1800s

In the 19th century, politicians (particularly in Virginia) hosted large public barbecues to celebrate Independence Day and, of course, boost their own campaigns. When personal grills became common in the 20th century, the tradition moved into backyards and block parties, where it's still going strong today.

The food took root with Black Americans in the Civil War era

Because the technique requires little equipment and can tenderize tough or undesirable cuts of meat like ribs, barbecue took root among impoverished Black Americans in the late 1800s. When these communities moved north during the Great Migration, barbecue followed.

Barbecue is a cooking style practiced across the globe

How many ways are there to cook meat over a fire? Tons, it turns out. Every continent, barring Antarctica, has a local version (or versions) of barbecue. For instance, in Japan, it’s meat-laden skewers cooked over Japanese oak charcoal. Head down to Argentina, and you’ll find parillas—open-flame grills that impart a smoky char to the ingredients.

The South prefers the term 'cookout'

A 2016 Eater poll showed that folks from the South generally prefer "cookout" to describe a backyard event centered around barbecued meat. In fact, that preference extends to much of the country, with 65% of Americans saying they prefer the term.

Kansas City is home to the first museum of barbecue

America is home to several kinds of barbecue, leading one Kansas City food writer to open the world's first museum dedicated to the cuisine. The Museum of BBQ tells the story of the food's evolution through interactive exhibits, a sauce immersion room, and even a barbecue-themed playground.

What Americans ate after WWII

Returning from World War II, the American cultural landscape saw a vast number of changes. Cuisine, in particular, diversified and modernized thanks to traveled soldiers and wartime innovation. From inventions like powdered cheese to the popularization of instant coffee and Chinese food, explore the changes to the American food industry that continue to influence what we consume today.

The original McDonald's served barbecue

Barbecue was a popular roadside cuisine in the early days of the US highway system, and McDonald's, while it was still a small enterprise in San Bernardino, California, served it as a part of its fast food menu.

Rockwell's Saturday Evening Post created an idealized American life

The Saturday Evening Post’s circulation exploded in the early 20th century, due in no small part to Rockwell’s iconic cover illustrations, which often portrayed idyllic portraits of American life from the not-so-distant past. This documentary explores how Rockwell’s covers played on national nostalgia, creating a vision of the country that grew to be associated with the American Dream.

'I Love to Eat' was the first nationally televised cooking show

Beard’s show, cohosted with Julia Child, debuted in 1946. It was invaluable in setting the stage for today’s massive trove of televised and online cooking content.

The 1950s saw the rise of the modern American road trip

Guaranteed time off and the ability to travel more affordably offered Americans the opportunity to hit the road for their vacations. The country's expanding interstate network of highways made those trips more convenient, especially for those looking to visit a site in the country's nascent National Parks System.

The unexpected return of the steakhouse

Although the 2010s and early 2020s saw fewer people eating red meat, the momentum has now swung in the opposite direction, with vegetarian spots closing and hip new restaurants slinging beef. Food writer Bettina Makalintal makes sense of the sudden shift by unpacking the steakhouse's resurgence.

There are roughly 7,000 Korean restaurants in the US

A generation ago, the average American had never heard of kimchi or bulgogi, but these days, Korean cuisine is booming in the United States. And it’s no accident. This one-minute explainer video from Morning Brew reveals what role the government played in boosting the popularity of Korean food abroad, and what it all has to do with foreign debt and soap operas.

Americans only became intolerant of body odor in the last century

Daily bathing only became a societal norm in the last century. Today, Americans routinely bathe and buy more deodorant than any other country, spending roughly $6 billion annually on odor-reducing products. The rise of industrialized soaps, deodorants, and antiperspirants—and extensive marketing around them—stimulated this demand.

The adoption of modern appliances led to the soap opera's rise

Soaps grew more popular as they transitioned to television in the 1950s. At the same time, the adoption of modern appliances like the automatic dishwasher and the clothes dryer offered housewives more free time, which soaps could now occupy. By 1970, CBS, NBC, and ABC were airing 18 daytime soaps.

Critics argue social media made 'foodie' culture increasingly superficial

For 40 years, being a "foodie" meant possessing knowledge and expertise about ingredients, restaurants, and flavors. Now, the author argues, being a foodie has more to do with documenting aesthetically pleasing meals than critical consumption. She argues for increased attention toward the complex systems that bring food to our tables.

At the beginning of the 20th century, a group of young men ate standard American food—replete with food additives like borax and formaldehyde—as part of government research to better understand food safety.

Running became more popular in the mid-20th century

Once considered a fringe activity, running eventually became an American interest. The trend was spurred in part by the 1966 book "Jogging," which was cowritten by Bill Bowerman, the cofounder of Nike.

Charting the rise of the American McMansion

US homes are growing larger and more luxurious, with Census Bureau data revealing a rise in four-bedroom houses equipped with air conditioning. Experts say the trend of elevated home prices is expected to continue.

The American middle class started imitating high-society weddings in an attempt to establish its status around the 1920s

Marshall Field's, a retailer based out of Chicago, published the first bridal registry in 1924. Brides magazine—which was geared to women creating elaborate wedding celebrations—debuted in 1934. This article dives into more of the wedding-industrial complex's history.

Consumer spending accounts for 70% of US GDP, making Black Friday significant

Lizabeth Cohen, a history professor at Harvard and author of the book “A Consumer's Republic: The Politics Of Mass Consumption In Postwar America,” has argued that the US government has presented consumerism as a way out of economic crisis or decline since around World War II.

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

PIckleball is the fastest-growing participation sport in America

The outdoor game experienced a surge in popularity during the 2020 pandemic because it could be set up in driveways, be played by all ages, and allowed for safe social interactions. That social aspect has helped pickleball’s popularity continue to rise post-pandemic. A March 2023 APP report showed 48.3 million American adults played the sport in the last 12 months.

Beer companies turned Cinco de Mayo into a mass consumer event in the 1980s

Starting in the early 1980s, breweries including Anheuser-Busch, Miller, and Coors created Hispanic marketing departments and sponsored Cinco de Mayo events. By 2003, American beer companies spent over $5M annually on Cinco de Mayo advertising. Some users may experience a paywall.

A 1954 Senate subcommittee investigated the comics industry

Comic books were wildly popular in the '50s, especially with children, whom some politicians believed were being corrupted by crime and horror comics. A subcommittee convened and eventually determined that “this Nation cannot afford the calculated risk involved in the continued mass dissemination of crime and horror comic books to children.” The government didn't endorse censorship, but the comics industry did, creating its own Comics Code Authority.

Pop culture sometimes changes the way people invest

After the "Barbie" movie premiered, the number of investors in Barbie parent company Mattel's stock grew more than six times larger on the investment platform Public, according to the platform's recent report. Other cultural trends have affected which stocks investors choose as well.

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

Le Crueset's France factory makes 10,000 of its $400 cast-iron pots each day

After nearly going bankrupt in the 1980s, the company expanded its color options and product line to boost sales—something that's also fueled the brand's fanaticism. The Le Crueset Dutch oven was among Julia Child's kitchen staples, and the 2009 hit "Julie & Julia" reintroduced Child's famous Dutch oven to a new generation, resulting in a sales boom.

The Whole Earth Catalog offered readers tools for healthy eating

The publication promised hippies "access to tools"—listings for "high quality or low cost" books, devices, and instructions for alternative living, including cultivating natural and organic foods. This archive comprises high-definition scans of nearly all materials published between 1968 and 2002.

In its famous catalog, Sears sold $600 DIY house kits from 1908 through the 1940s, resulting in an estimated 100,000 'Sears and Roebuck homes.'

The history of many kitchen appliances involves unexpected discoveries and applications, including wartime radar turned hamster defroster and replacing an 'ice king' with heat-stealing boxes.

See the most iconic photos from four decades of LIFE magazine

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

Before writing 'Walden,' transcendentalist Henry David Thoreau nearly burned down his hometown with a campfire that grew out of control.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

A century of Billboard issues documenting the evolution of popular music.

American short story writer Flannery O'Connor raised 40 peacocks, which became potent symbols for her fiction's elegant violence

A researcher recently discovered an interview from 1967 between groundbreaking journalist Joan Didion and the Grateful Dead, years before the band became an institution.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

SpongeBob exemplifies Aristotle's philosophy for living well because he understands that happiness doesn't come from external factors like money, recognition, or power.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

The power and influence of the American presidency have expanded significantly over time—far beyond what the founders envisioned.

The United States has had a tumultuous relationship with Cuba since its 1959 revolution, highlighted by a nuclear crisis and a decades-long trade embargo.

'Saturday Night Fever,' the 1977 film that introduced disco to the mainstream, was based on a fabricated magazine story.

The story of Dollree Mapp, whose legal challenge over her 1957 conviction for possessing "obscene material" led to a major strengthening of the Fourth Amendment

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

Louisiana's 'Cancer Alley' is infamous for having some of the highest industrial pollution, toxic air emissions, and cancer risks in the US.

The word 'jazz' evolved from 'jasm,' 19th-century American slang for 'energy'

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

'Silent' fireworks have gained more interest in recent years as a quieter celebratory option.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.