The first Trader Joe's opened in California in 1967

Trader Joe's donates 100% of unsold products from every location, daily

The grocery store chain gives away all products that are unenjoyed but still fit to be enjoyed as part of their Trader Joe's Neighborhood Shares Program. In 2024, the then-579 stores donated 98 million pounds of leftover food to over 2,000 partners. Even more locations have opened since then.

Trader Joe's hired a college student to advise on health food lingo

The grocer jumped into the 1970s health food movement by selling granola, fresh juice, nuts, and raw milk. Joe Coulombe, the company’s founder and namesake, hired “a young hippie woman” from the University of California at Santa Cruz to teach employees the language of the health food movement to properly label their products.

Trader Joe's breaks every rule of modern retail

The successful grocer doesn't do e-commerce, delivery, or coupons. And yet Americans are still obsessed with Trader Joe's.

Natural food stores began sprouting up in the US in the 1960s and 1970s

Health food stores began opening in the ‘50s, though they were primarily focused on vitamins and holistic supplements. Natural food stores, however, provided pesticide-free produce and often relied on local farmers for their products. One of the first was New Age Natural Foods, in San Francisco’s Haight-Ashbury neighborhood, which opened in 1965.

The first sushi bar in the US opened in the 1960s in Los Angeles

Kawafuku opened in the city’s Little Tokyo neighborhood in 1923 and installed its sushi bar in the mid-1960s. The restaurant primarily sourced local seafood, including abalone, though it also imported fish from Japan, attracting many Japanese expatriates.

LA's oldest Mexican restaurant pioneered the burrito in America

El Cholo Spanish Cafe opened in 1923. It was among the first to serve several now-common Mexican dishes, including burritos in the 1930s, guacamole in 1955, and nachos in 1959.

Thomas Cook invented modern tourism

In the mid-1800s, Cook took wealthy Britons on tours of Europe, Africa, the Middle East, and the US, often packaging together transportation, lodging, and food, effectively creating the modern travel agent. He also pioneered travel writing, with “Travellers Handbooks” offering tourists tips for visiting various countries.

Haight-Ashbury's hippie character was shaped by The Psychedelic Shop

The "metaphysical book and trinket emporium" was opened by two brothers inspired by Timothy Leary, the Harvard professor who was a pioneer in the use of psychedelic drugs.

The history of the Caesar salad

Despite what you might guess from its name, the Caesar salad wasn't invented in ancient Rome. The popular dish was created in the 1920s by two Italian brothers who'd emigrated to the United States and opened a popular restaurant in Tijuana called Caesar's Palace. This history of the popular entrée digs into that history and unpacks how it became a restaurant staple.

Starbucks operates more than 38,000 stores on six continents

The brand started with a single Seattle cafe and grew into an international sensation, thanks to former CEO Howard Schulz’s bold move toward “reigniting the emotional attachment with customers” rather than focusing on expansion.

One odd Macy’s location is basically a museum

Here’s a list of things you wouldn’t expect to see at your average Macy’s store: a 19th-century French painting, a former midcentury children’s barbershop, nautical portholes, and the list goes on. Shoppers can find all those things and more in one unique Macy’s store in Pasadena, California.

The Judgment of Paris put Napa on the world stage

Napa wines burst onto the world stage in 1976 when a British wine merchant invited nine French wine experts for a blind tasting of French and Californian wines, meaning that the tasters would not know the origin of the wines as they sampled. Unexpectedly, Napa’s wines dominated the tasting. That tasting, called the Judgment of Paris, was the catalyst for California being taken seriously by the global wine community.

A young Steve Jobs visited India on a spiritual pilgrimage

In 1974, Steve Jobs traveled to India after reading a book by the famous American psychologist Ram Dass. Jobs visited the temple of one of Dass’s influences, Neem Karoli Baba. He stayed in India for seven months before returning to the US to found Apple. Jobs’s trip to India helped shape the tech leader’s vision for Apple.

Meet Alphonse Desjardins, a credit union pioneer

The first credit union opened in Germany in 1864, but the bank alternative didn’t reach North America until 1901. That’s when Canadian journalist Alphonse Desjardins introduced the concept to his hometown with a starter 10-cent deposit. Desjardins helped launch the first US credit union just eight years later. This engaging timeline highlights Desjardins, his contributions to credit unions, and how the institutions have evolved over the last 100-plus years. Scroll through the timeline here.

The history of Solvang, California's little Danish village

Just north of Santa Barbara sits a curious California gem: Solvang, a small town constructed in the Danish Provincial style. This video tour of the village provides a fascinating history of how the town became a miniature Copenhagen and does so in a unique way: by trying to recreate vintage photographs of the town. It makes for an entertaining and educational tour.

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

Mister Softee started as two brothers in a Chevy van

The company began on St. Patrick's Day in 1956, when James and William Conway made their way across Philadelphia, selling green-hued ice cream. They weren't the first to sell ice cream from a truck, but they perfected it—thanks to the know-how they acquired working for the Sweden Freezer Manufacturing Company.

Joseph Chapman, the 'Forrest Gump' of Santa Barbara history

Joseph Chapman was born in Boston and began his career as a pirate, once raiding the Ortega estate in Santa Barbara. Nearly sentenced to death, Chapman was spared by the intervention of Maria Ortega. The two would marry years later after Chapman reformed his ways, contributing to the agriculture and architecture of coastal California.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

See an image of the earliest surviving coupons used in America

This clip from the "Acquired" podcast shows an image of one of the original Coca-Cola coupons. The hosts argue that the coupons helped popularize Coca-Cola in its early days, making them a key component in the story of one of the world's most iconic brands.

The New York Stock Exchange was started in 1792

When it first opened, traders would meet both outside on the street and in coffee shops to do business. Today, the NYSE is known as one of the most important financial institutions in the world.

California is one of the world’s 35 biodiversity hotspots

The state comprises the hotspot known as the California Floristic Province, where roughly 3,000 species of vascular plants grow—roughly three-fifths of which are found nowhere else in the world (also known as endemic).

Danish cookies became a treasured Lunar New Year gift, thanks to their unique tin container

Hong Kong experienced an economic boom in the 1970s, which led to snacking, including on Western foods, becoming a cultural norm. Kjeldsens butter cookies became a popular treat, and their packaging, a distinct tin container, presented them as more refined than a simple snack. Instead, they were considered a worthwhile present for Lunar New Year.

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

Jeff Bezos’ adoptive father Mike Bezos immigrated to the US from Cuba at age 16

Mike Bezos’ mother made a coat out of cleaning rags for him before he immigrated, assuming that the United States would be very cold. Mike and Jeff told the story of Mike’s journey to the US and early days in America together in this video.

Jefferson sent Lewis and Clark to map, trade, and secure the West

Beyond seeking a water route to the Pacific, Jefferson tasked the Corps of Discovery with mapping the new Louisiana Territory, cataloging its resources, and establishing trade with Native nations.

Disneyland opened in 1955

Walt Disney teased the amusement park a year in advance through his ABC show, "Walt Disney's Disneyland." This episode was from the park's opening day, an event that necessitated a news-like live broadcast and walked viewers through the park's attractions and amenities. One in three Americans watched the broadcast, despite its numerous technical difficulties.

In 2022, the US exported more than 450,000 metric tonnes of cheese worldwide

That same year, the US cheese export market was valued at $2.3B. The main consumer markets for the US were Mexico, South Korea, Japan, Australia, and Canada. Mexico was the largest importer of US cheese, with 87% of its cheese imports coming from its neighbor.

After the Boston Tea Party, colonists switched to coffee, which became the main morning drink for revolutionaries.

Quincy Jones' 'Big Band Bossa Nova' helped introduce bossa nova—a jazz-influenced Brazilian genre—to the US

A researcher recently discovered an interview from 1967 between groundbreaking journalist Joan Didion and the Grateful Dead, years before the band became an institution.

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

70 years ago today, city officials in Santa Cruz, California, banned rock 'n' roll to protect its youth from corruption after witnessing a 'provocative' concert the night before.

Legendary architect Frank Lloyd Wright designed the SC Johnson headquarters in Wisconsin, aiming to make a cathedral-like workplace

Explore an interactive map built from more than 100,000 survey responses on where people find joy in their lives

The first horror movie is believed to be George Méliès' 1986 short 'The Haunted Castle,' which pioneered the use of special effects

The American cockroach is actually from Africa, an apparent hitchhiker aboard ships carrying enslaved people, with evidence suggesting the bug may have arrived in the New World as early as the 1600s.

In its famous catalog, Sears sold $600 DIY house kits from 1908 through the 1940s, resulting in an estimated 100,000 'Sears and Roebuck homes.'

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

Mark Twain spent decades feuding with the US Postal Service, convinced its costs and regulations were bureaucratic overreach.

Track the location of the Voyager probes, currently between 13 and 15 billion miles away from Earth.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

El Niño, Spanish for 'the boy,' was named after Jesus Christ because the phenomenon resembled the weather changes observed around Christmastime.

The US first hosted the World Cup in 1994, a tournament that lives in soccer infamy for its poor planning and the murder of Colombian player Andres Escobar, who'd accidentally scored on his own net.

Against his wishes, Albert Einstein's brain was removed before his cremation, and the pathologist responsible stored it for decades in mason jars within a beer cooler.

In 2018, 26-year-old missionary John Allen Chau was killed by tribesmen after attempting to reach and evangelize on India's isolated North Sentinel Island

The identity of the Tank Man in the iconic photo from the 1989 Tiananmen Square protests remains unknown and was possibly killed.

The Great Salt Lake's distinct dual coloration results from high-salinity organisms that only live in the northern portion and produce a purple protein.

Louisiana's 'Cancer Alley' is infamous for having some of the highest industrial pollution, toxic air emissions, and cancer risks in the US.