Posted by 1440 Staff

Scientists are learning to guide your dreams using sound and touch

Researchers are using a technique called "targeted dream incubation"—where stimuli like sounds or vibrations are introduced as you drift off—to influence dream content and potentially improve creativity, memory consolidation, and PTSD treatment. With the same mechanism, companies could theoretically target sleeping consumers with brand suggestions while they're unaware and neurologically susceptible, or assist in reducing nightmares.

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