Bill Bowerman got the idea for the breakthrough waffle-knit running shoe from a waffle iron

Bill Bowerman’s daughter-in-law found the waffle iron he used to create a breakthrough shoe

Nike cofounder and University of Oregon track coach Bill Bowerman poured polyurethane into a waffle iron for his first attempt at creating the revolutionary waffle-knit sole. The waffle iron, which was found in his backyard, now sits in Nike’s headquarters.

Bill Bowerman brought running for fitness to America

Nike cofounder Bill Bowerman once cowrote a book with a doctor, W.E. Harris, called “Jogging.” Published in 1967 by New York, Grosset & Dunlap, it introduced America to the idea of running for health, instead of just sport—and kicked off the fitness frenzy of the 1970s that fueled Nike’s early success. (Some readers may experience a paywall).

Nike's Phil Knight ran for Bill Bowerman at the University of Oregon before they became business partners

They became business partners when Knight tried to sell the Onitsuka Tigers to Bowerman for the Oregon track team. Bowerman told Knight he didn't just want the shoes; he wanted in on the whole deal.

A NASA engineer came up with the idea for the air-cushioned Nike Air shoes

Frank Rudy came to Nike with the idea of using air capsules in the soles of running shoes to provide better cushioning. The first shoe with this technology, the Tailwind, came out in 1979.

Watch Bill Nye discuss biomechanics and sustainability while shopping for sneakers

While exploring sneaker history and technology, Nye covers the science of structural design, air bubbles and materials, including algae foam. He once voiced a 20-minute guided run on the Nike Run Club app.

Nike was almost named ‘Dimension Six’

Jeff Johnson, the company’s first full-time employee, said the name came to him in a dream just before Blue Ribbon Sports filed a patent for the “Nike” football shoe. Nike cofounder Phil Knight wanted to name the company “Dimension Six,” but was ultimately convinced that a one-word name would be better. (Some users may experience a paywall.)

Nike’s slogan was inspired by a death row inmate’s last words

Advertising superstar Dan Wieden of legendary advertising agency Widen+Kennedy said he got inspiration for Nike’s “Just do it” from an inmate’s last words on death row. Wieden said the way the inmate talked about facing uncertainty inspired him.

The Wright brothers began as bicycle manufacturers in Dayton, Ohio

In the late 1800s, the duo managed several bike shops in the Dayton, Ohio area, where they would sharpen their teeth in engineering and design. Some of their earliest aviation efforts were funded by their bicycle business and initiated in their bike shops.

The original basketball was hand-sewn

When the first basketball landed in a peach basket in 1891, it didn't look like the leather Wilson ball you see on today's NBA courts. The basketball evolved from the nondribbling days, when a hand-sewn ball with stitching like a football was used.

Kanye abruptly left Nike in 2013 and took his Air Yeezys to Adidas for $10M

In 2009, Kanye West became the first non-athlete Nike produced a signature shoe for. However, Kanye left Nike for the company’s rival, Adidas, just a few years later. Kanye said Nike was stifling his creative vision, and he felt like he wasn’t getting enough royalties.

The inventor of fantasy football first experimented with two other sports

In the mid-1950s, Wilfred “Bill” Winkenbach, a part-owner of the Oakland Raiders, concocted two fantasy sports games: one for Major League Baseball and one for the Professional Golfers’ Association. In 1962, he invented fantasy football alongside two writers from the Oakland Tribune.

The Adidas shoes that helped break the marathon's 2-hour barrier

Two men broke the two-hour mark at the 2026 London Marathon, a feat previously unofficially achieved only by Eliud Kipchoge, thanks to a number of aides not permitted in an official race. Both men who broke the two-hour barrier in London wore the same shoe, the Adizero Adios Pro Evo 3, a new model that weighs just over three ounces.

The treadmill was invented as a machine for prison labor

William Cubitt invented the machine in the early 1800s, imagining prisoners, usually two at a time, would use it to grind grain or pump water.

Many of Wright's buildings used radiant heating

Frank Lloyd Wright’s buildings weren’t just radical because of how they looked, but many of them also incorporated stunning technological innovations. Radiant heating is one of Wright’s most popular heating systems, offering the comfort of walking on warm floors on a cold day.

How Seabiscuit's DNA made him a winner

Seabiscuit's sudden success in the sport has been framed as a classic against-the-odds sports story. One Binghamton University molecular physiologist wanted to go a bit deeper, though, to see how much genetics played a role in the horse's legendary career. Using the horse's silvered hooves, his research team discovered that Seabiscuit's genotype was typically associated with late bloomers, a finding confirmed by the horse's track record.

Steve Wozniak invented the personal computer

Steve Wozniak's Apple I and Apple II computers launched the personal computer industry, influencing the future of consumer electronics. He was also awarded the National Medal of Technology and the Heinz Award in Technology, the Economy, and Employment because of his invention.

Tesla's first successful AC prototype used a metal shoe polish tin for a rotor

After leaving his position working with Thomas Edison, Tesla partnered with George Westinghouse to promote alternating current systems as a more viable, scalable solution to electricity transmission.

A Connecticut man claims he invented the wrap

Bobby Valentine, a Connecticut-based restaurateur, claims that the burrito-inspired item was invented because someone requested a club sandwich on a day when his toaster was broken. Improvising, Valentine threw all the ingredients into a tortilla and put it on a $4 grill.

Many startup founders pull out-of-the-box stunts to get their businesses off the ground

Do you know Airbnb’s founders used cereal (yes, as in the breakfast food) to secure their initial round of funding? Or that PayPal’s founders once gave out free money to get people to sign up for the platform? These stories might be crazy, but they’re not uncommon.

Some athletes warm up with equipment from other sports

Baseball superstar Shohei Ohtani uses a cricket bat; his teammate Yoshinobu Yamamoto throws a javelin. Quarterback CJ Stroud shoots free throws. The reasons are partially physical (it's good to exercise different parts of your body) and partially mental (it's nice to take the pressure off with someone else's game).

The history of many kitchen appliances involves unexpected discoveries and applications, including wartime radar turned hamster defroster and replacing an 'ice king' with heat-stealing boxes.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

What makes food crispy, and how science can be used to maximize this property

The fracturing texture experienced when biting into vegetable tempura, fried chicken, pastry crusts, and other foods comes from having a dehydrated, porous surface. When frying food in hot oil, trapped water vaporizes and escapes, creating tunnels and pores in the food as it dehydrates. Breading, particularly with the large, irregular shapes of panko, and leaveners can help create more air spaces.

Modern roll-on deodorant design was modeled on the ballpoint pen

Instead of a messy cream, which had been the norm in the 1940s, a new roll-on deodorant inspired by the easy flow of a ballpoint pen debuted in 1952.

Fascinating evolution of the oven

From ancient wood-fired ovens in Rome and Egypt to modern microwaves, the oven’s evolution has shaped how we cook. Early ovens focused on heat retention, but breakthroughs like the gas stove in 1834, and the electric stove in 1892, brought precision. Then, in 1967, the microwave redefined convenience.

How the inventor of Mario designs games

Shigeru Miyamoto has created some of the most iconic video games in history, from Super Mario Bros. and Donkey Kong to The Legend of Zelda. The game producer boils down his creative philosophy to three basic principles: story, simplicity, and...

According to Kurt Cobain, Wipers invented grunge

Wipers began in Portland, Oregon in 1977, playing a form of punk rock that sounded darker and heavier than their contemporaries in New York, California, and England. The band remained an underground secret for years, influencing countless artists, including Nirvana's Kurt Cobain. "What more can I say about them?" he said in an interview. "They started Seattle grunge rock in Portland, 1977."

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

Exploring the Larry Bird punch that almost changed March Madness

Budweiser stores yeast derived from the original 1800s strain in a secret bunker, which only the Head of Yeast Management can access—not even the CEO

Legendary architect Frank Lloyd Wright designed the SC Johnson headquarters in Wisconsin, aiming to make a cathedral-like workplace

A small portion of The Winstons' 'Amen, Brother,' an obscure '60s gospel record, is the basis for thousands of hip-hop tracks, making it one of the most sampled records ever that's informally known as 'the Amen break.'

English mathematician Ada Lovelace wrote the first computer algorithm a century before computers existed and hypothesized that computing devices would one day be able to compose music—foreseeing the generative AI systems of today.

After 25 people used virtual reality headsets to practice flying with virtual wings—flapping their arms—their visual cortex responded to the wings almost as if they were real arms, treating them as body parts.

NBA superstar Victor Wembanyama spent the 2025 summer training with monks in central China to enhance his body and mind.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

Before writing 'Walden,' transcendentalist Henry David Thoreau nearly burned down his hometown with a campfire that grew out of control.

To reduce wrinkles in clothing, research recommends gentle wash cycles with more water and tumble drying with smaller loads and longer times.

Warren Buffett's former professor Benjamin Graham is known as the 'father of value investing,' a strategy in which investors seek to buy stocks trading below their intrinsic worth.

Trace how the Bill of Rights, inspired by centuries of political theory, took shape between 1774 and 1789.

Brian Wilson wrote the Beach Boys' 'Don't Worry Baby' for the Ronettes, but the legendary girl group rejected it.

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

Sony set the standard for cylinder-shaped batteries when it repurposed manufacturing equipment used to make rolls of magnetic recording tape.

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

Power lines are dotted with large, brightly colored balls to improve the visibility of these thin wires to helicopters and small planes and help prevent potential crashes.

The Brothers Grimm were lawyers before they were storytellers, but became interested in fairy tales as they began investigating how rules and customs had been passed down through cultures.

American dance legend Martha Graham, sometimes called 'the Picasso of dance,' refused to perform at the 1936 Olympics in Berlin and conceived the piece 'Chronicle' in response to the experience.

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

Some coin denominations have ridges etched on their sides, partly to prevent counterfeiting, in a practice called 'reeding.'