The Federal Reserve acknowledged the impact of the 'Eras' tour on regional economies

The Eras Tour generated $2B in ticket sales, but $5B in consumer spending

Taylor Swift has achieved such high-profile status, her music and tours influence a broad swath of industries, communities, and economies. “Swiftonomics” is the term used to describe how Taylor’s tours, merchandise sales, and brand boost everything from local business receipts to tourism in a community.

Taylor Swift is one of the world's most successful artists

Swift is one of the best-selling musicians of all time. She has sold more than 200 million records and won multiple Grammy Awards. Known for her storytelling and ability to reinvent her music, she’s expanded her career from country roots to global pop stardom.

Taylor Swift frequently reinvents herself musically

Swift began her career as a country music artist, morphed into a pop singer, and from there experimented with everything from dance to anthemic pop-rock to a more indie singer-songwriter sound. Her introspective 2020 album “Folklore” offered melancholic tunes to accompany the uncertain times of the COVID-19 pandemic.

Taylor Swift helps drive fan engagement by filling her music with easter eggs

Taylor Swift is famous for incorporating Easter eggs—specifically, hidden messages and clues—in her music. Her music videos are often sprinkled with visual nods to her past, and fans pore over her lyrics for the cryptic messages they frequently contain.

Taylor Swift fans are called 'Swifties'

Taylor Swift has a massive worldwide fanbase. Interacting with fellow so-called “Swifties” is part of what keeps her fans engaged. An interview with a 21-year-old fan who runs an influential Taylor fan account on X (formerly Twitter) talks about what it’s like to connect with fellow fans and their experiences.

Nashville's economy is benefitting from bachelorette parties at what some say is a cultural cost

In the past decade, Tennessee’s capital has gone from a destination known for its music scene to the country’s bachelor/bachelorette party hub. This podcast episode reveals that despite the financial benefits that bachelorette tourism brings, residents worry about how these specific tourists could threaten Nashville's reputation as a music city.

Rockefeller heir Rebekah Harkness served as inspiration for Taylor Swift

In 2020, Taylor Swift wrote a song that highlighted her similarities to Rebekah Harkness, the former owner of Swift's Rhode Island beach house. Harkness filled the Rhode Island home's pool with champagne, courtesy of her late husband, a Standard Oil heir.

The Federal Reserve's decisions can impact your money

Car loans, mortgages, business investments—these and more can be drastically impacted by the adjustment of the Federal Reserve’s federal funds rate. Alternatively, savers can earn higher, low-risk yields on their savings when the Fed’s target rate is higher.

Broadway grosses over $1B annually

The famous but relatively small geographic area is responsible for a relatively enormous economy, thanks to high demand and high ticket prices.

Rhode Island plans to impose a ‘Taylor Swift tax’ on second homes

Starting in the summer of 2026, the state will impose a new property tax surcharge on second homes valued at, or over, $1M that aren’t used as primary residences. Some are calling it the “Taylor Swift tax,” given that Rhode Island is home to the pop star’s gargantuan historic beach house.

College football weekends deliver major economic boosts to local communities

Home games draw tens of thousands of fans who spend on hotels, restaurants, and entertainment—injecting millions into local economies and making football Saturdays vital for many college towns’ businesses and seasonal revenue.

Experts don’t believe upbeat tunes, called ‘recession pop,’ are legitimate recession indicators

Social media users have begun deeming pop music by the likes of Kesha and Katy Perry a “recession indicator” as they try to predict the next economic downturn.

The economics of ski resorts

More than 480 ski resorts pack in nearly 65 million visitors each year in the US for historically high prices. Daily lift tickets may cost three figures at many locations. Amid industry consolidation and more stringent land use regulations, ski resorts are upping their prices—a factor that does not appear to be dampening the sport's popularity. Learn more here.

An economic evaluation of US tariffs

Most economists agree that the implementation of large-scale tariffs on foreign goods would hurt both the American and global economies. This video from The Wall Street Journal explains the rationale for tariffs as a tool for domestic job creation, but explains why they may hurt the overall economy.

The Federal Reserve tracks how much US currency is circulated around the world every year

It's estimated that about half of US currency is circulated outside of the US. In 2023, there were 54.6B US notes circulated, with 18.9B of those being $100 bills. This chart shows how many US notes have circulated since 1997.

Tourists are significantly influenced by pop culture

A 2024 study from Expedia Group found that two-thirds of tourists said movies and TV influence where and how they travel.

Opera faces many economic problems today

Opera is a notably expensive art form, and therefore currently struggling to survive economically. Pandemic losses, reduced government funding, and dwindling ticket sales all pose a threat to its continuation. According to a recent survey, about half of the UK wouldn't feel impacted if all opera houses were shut down.

States have stepped in to keep national parks open during shutdowns

National parks typically close during federal shutdowns, but in 2023, Arizona and Utah planned to use state funds to keep parks open—highlighting how shutdowns can disrupt tourism and local economies.

The Lunar New Year is a major driver in China's economy

The annual festival brings in billions of dollars in both foreign and domestic tourism. The 2026 holiday includes an additional day, something Chinese officials hope will provide an even bigger boost to the country's somewhat stubborn national retail sales.

Bob Dylan's 'Never Ending Tour' has racked up close to 3,000 dates

Since 1987, Bob Dylan and his band (featuring a range of rotating members) have toured venues of various sizes on what fans have come to call "The Never Ending Tour." This is thanks to the legendary artist's abundance of dates and lack of demarcation between one tour and the next.

The Ford Foundation helped expand America’s regional theater

In 1961, the philanthropic arm of Henry Ford’s massive empire seeded an initial grant of $9M to fund regional theaters around the United States. This was done to replicate the repertory theaters throughout Europe.

Days after her release from prison, Billie Holiday sold out Carnegie Hall

The jazz icon was released early from federal prison on good behavior. Following her arrest, she was effectively prohibited from performing in New York's nightclubs, but she realized she could still perform, so long as it was in a venue that hadn't been deemed a "cabaret." The solution? The famous Carnegie Hall. The show sold out within a week, and the venue became a regular stop for Holiday, who performed there 22 times.

The number of people collecting money from gig work tripled between 2017 and 2021

That includes people driving for Lyft or delivering food through GrubHub. Those people might be changing the face of the US economy at large, too. Gig work provides a cushion between jobs outside of government unemployment assistance, for example.

The role stories play in mass economic trends like bitcoin, crashes

Economics is dominated by numbers, but stories play a huge role in the emotional shifts seen within macroeconomic trends. For example, bitcoin is not just a cost-benefit winner, but a compelling tale of decentralization and independence. This is a 20-minute summary of Nobel prize-winning economist Robert Shiller's "Narrative Economics."

The electric microphone led to a country music boom

The electric microphone provided enhanced audio and greater portability, saving the fledgling record industry and making recording outside of New York and Camden, New Jersey, possible. This proved critical for capturing early country and rock ‘n’ roll.

The US dollar is the most widely circulated currency in the world, and is involved in nearly 90% of global transactions

Roughly 43 million US borrowers owe roughly $1.7T in student debt, the second-largest source of consumer debt behind mortgages.

The idea for the Federal Reserve was conceived in secret in 1910—with bankers donning duck hunt gear for disguise while traveling to a remote country club on Georgia's Jekyll Island

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

Calculate how much of your tax dollars go to each federal program based on your income, filing status, and number of children

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

In preparation for this weekend's Eurovision finale, which is something like the World Cup of pop music, here's a young Céline Dion performing (for Switzerland?) at the 1988 competition.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

A century of Billboard issues documenting the evolution of popular music.

Fireworks-related ER visits are on the rise—in 2024, they increased by 52% as compared to the prior year.

One disco producer saw 'Star Wars' four times on its opening weekend and was so inspired that he recorded the album 'Star Wars and Other Intergalactic Funk,' which produced a chart-topping single.

Fish populations in the Great Barrier Reef have increased after installing waterproof speakers on the ocean floor that played recordings of sounds from healthy coral reefs.

Before the current East Wing ballroom project, only two White House renovations in the past 100 years cost more than $10M.

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

Stars appear to twinkle because turbulence in the motion of molecules in Earth's atmosphere causes light to bend and wiggle rapidly on its way to the surface—a phenomenon called scintillation.

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.

Some renewable energy sources may weaken the resiliency of electric grids by removing outage buffers provided by coal- and natural gas-fired plants, which provide the system with more time to find a new power source if a plant goes down.

See how Ebola tore through Guinea, Sierra Leone, and Liberia in 2014-2016.

Stanford built a Google Maps for the Roman Empire, revealing how much it cost to travel in the ancient world

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

The Ramones' 'Pet Sematary,' the theme song for the Stephen King novel of the same name, was written while the band was admiring the writer's collection of horror memorabilia.

Iran's Revolutionary Guard Corps is independent of Iran's regular army and is one of the most powerful and influential military-political organizations in the Middle East.

Tattoos remain visible on your skin thanks to immune cells called macrophages