Taylor Swift fans are called 'Swifties'

Listen to a Taylor Swift superfan podcast

One measure of Taylor Swift’s popularity is the scale of her online fan community, which manifests in everything from fan-created art and cover songs to podcasts hosted by her fans. Tay of the Day dives into Taylor Swift's world by demystifying everything from her music to her globe-spanning tours.

Taylor Swift's songwriting resonated with teenage girls around the world

One fan recalls that the themes of Swift's early songs included hope, betrayal, and a sense of being unremarkable but wanting to be special. She argues that these themes were especially powerful to young girls, regardless of where they were from.

Taylor Swift helps drive fan engagement by filling her music with easter eggs

Taylor Swift is famous for incorporating Easter eggs—specifically, hidden messages and clues—in her music. Her music videos are often sprinkled with visual nods to her past, and fans pore over her lyrics for the cryptic messages they frequently contain.

Taylor Swift is one of the world's most successful artists

Swift is one of the best-selling musicians of all time. She has sold more than 200 million records and won multiple Grammy Awards. Known for her storytelling and ability to reinvent her music, she’s expanded her career from country roots to global pop stardom.

Taylor Swift owns more than 300 trademarks—a strategic way she protects her brand

Taylor Swift holds trademarks ranging from her album titles and song lyrics to the names of her cats. While the sheer amount of trademarks may seem excessive, it's one way Taylor Swift can protect the integrity of her brand and make sure everything that's branded as Taylor Swift actually comes from her.

The Federal Reserve acknowledged the impact of the 'Eras' tour on regional economies

Taylor Swift’s music has become so successful, and her global fan base so extensive and so committed, her touring is as much of an economic story as it is an artistic one. Taylor’s tours bring a financial boost to sectors including hospitality and travel.

Music today is often intended to circulate on social media

Artists are increasingly using TikTok and other short form video platforms as a space to promote their music. One scholar notes this emphasis, and connect it to Taylor Swift's early use of social media to promote her own work and brand.

Taylor Swift's feud with executive Scooter Braun

Braun, whom Swift said had a personal vendetta against her, purchased the rights to Swift's early music throguh his company.

Taylor Swift became more outspoken about her politics in the late 2010s

Vocally supporting LGBTQ+ rights, speaking out against racial inequality, and endorsing presidential candidates are more recent features of Taylor Swift's career. She first broke her political silence around the 2018 midterm elections.

Jane Austen superfans are called Janeites

Austen has a modern fan community unrivaled by that of other novelists of her time, devoted in ways similar to more recent pop culture phenomena like "Star Trek" and "Harry Potter," with Janeites regularly donning period-specific costumes, writing fan fiction, and engaging in spirited debates about the work.

How Taylor Swift is related to poet Emily Dickinson

In 2024, genealogy site Ancestry.com claimed that the pop star and the poet were descended from a 17th-century English immigrant, Swift's ninth great-grandfather and Dickinson's sixth great-grandfather. That would make Swift and Dickinson sixth cousins, three times removed.

The 30 most popular YouTubers

From music superstars like Justin Bieber and Taylor Swift to streamers like PewDiePie and MrBeast, the ranks of YouTube’s most-subscribed-to accounts includes a mix of everything from celebrities whose YouTube presence complements the rest of their persona to stars who made a name for themselves solely from the platform. This ranking from Search Engine Journal breaks down the 30 biggest YouTube accounts as of June 2004.

X is a social media platform focused on real-time communication and content sharing

Users post and interact through short messages known as tweets. As of February 2025, X receives over 4.83 billion monthly visits, with users spending an average of 34 minutes daily on the platform.

Blackpink are the most followed female group on Spotify

The widespread popularity of the four-piece girl group Blackpink has built a large community of fans—called Blink—and proven the success of unconventional marketing strategies. Instead of producing a wealth of content and new material, Blackpink releases albums slowly, building tension for their fans. During their musical breaks, the women continue to build on their icon status, working with luxury brands like Chanel or even guest-starring in major American TV shows like “The Idol.”

TikTok explained: how the app became a global phenomenon

Since 2018, the short-form, video-sharing app TikTok has gone from launching in the US to becoming a habit-forming cultural force that’s signed up more than half of the country's population as users.

Fanfic can provide fans with wish fulfillment

Rather than complaining about a writer's decisions, fan fiction is interactive, providing the fandom with the opportunity to tell the story in the way they see fit. That's especially evident in "shipping," a popular fan fiction trope that's focused on the romantic pairing of characters who are not romantically involved in the source material.

Autograph hunters form secretive networks to trade celebrity access tips

Inside the rarefied world of the autograph collector, individuals who will go to great lengths to gather celebrities' signatures.

What is the Fediverse?

The "fediverse" is a league of like-minded apps looking to make our digital identities—including posts, followers, activity—move seamlessly between networks. It's a decentralized approach, making various social networks interoperable in contrast to Facebook and Twitter, where content is platform-specific. The fediverse provides stability and control to users. Learn more here.

All kinds of people follow the FIRE movement

Amy X. Wang, the assistant managing editor of The New York Times Magazine, looked at the people behind the growing FIRE movement in a recent podcast episode.

Fantasy sports have turned fans into 'second screen' consumers

The rise of smartphones made fantasy sports more accessible and contributed to a phenomenon called “second screen consumption,” where sports fans are not only watching a live broadcast but are simultaneously watching the statistics from that game play out in their fantasy matchup.

Influencers try to make money off posts—but that's not always the case for creators

The words “influencer” and “creator” are used interchangeably to describe someone who posts consistent content to a significant number of followers on at least one social media platform. But the difference between the two is important. Especially to marketers seeking to tap social media stars to promote products and services.

Peloton's success is partly due to users' relationships with instructors

Despite Peloton's online model, most users feel a deep connection with the instructors and have created community groups around their shared identities (like being a mom or a lawyer). The relationship users have with their instructors has fueled consistent engagement and paved the way for instructors to take on personal brand deals. (Some users may experience a paywall.)

Prediction markets have faced questions about insider trading

While prediction markets encourage bettors to use their knowledge of a situation to inform their trades, these platforms have faced questions about when this borders on insider trading. For instance, traders on Kalshi can bet on who Taylor Swift's bridesmaids will be—but some worry that it would be unfair for Taylor Swift herself to earn money on that specific bet.

Why A24 has had such massive success

It's rare for a production studio to have a fanbase, but A24 Films has achieved that in its decade of existence. This five-minute video explains why the studio's focus on authentic, "cool" films has helped make it standout.

Aaron Judge asks Yankees fans about Aaron Judge

In this 2017 clip from the Tonight Show, Aaron Judge asks Yankees fans what they think about Aaron Judge — and some of them don’t realize they’re talking to the actual Aaron Judge.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

This site reaches millions of visitors who are tired of AI chatbots and seeking human connection. Pretend to be an AI chatbot and ask questions, provide answers, and draw for people in real time.

Roughly 43 million US borrowers owe roughly $1.7T in student debt, the second-largest source of consumer debt behind mortgages.

20,000 letters to the advice columnist 'Dear Abby' provide insight into prevailing sex, religion, and LGBTQ fears, anxieties, and concerns from the 1950s onward.

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

In preparation for this weekend's Eurovision finale, which is something like the World Cup of pop music, here's a young Céline Dion performing (for Switzerland?) at the 1988 competition.

Browse a detailed visual analysis of over 200,000 similes—comparisons that often use 'like' or 'as'—from popular fiction to see how frequently writers the same idiomatic expressions.

Crows are believed to have intelligence on par with a seven-year-old child and demonstrate complex behaviors, from problem-solving with tools to recognizing human faces.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Some researchers have labeled nomophobia, the fear of being without your phone, as 'the phobia of the 21st century.'

Tattoos remain visible on your skin thanks to immune cells called macrophages

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

Prince's sexually explicit 1984 track 'Darling Nikki' attracted the ire of the Parents Music Resource Center, an advocacy group that inspired the Parental Advisory sticker, even though the song ends with a Christian message.

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

Stars appear to twinkle because turbulence in the motion of molecules in Earth's atmosphere causes light to bend and wiggle rapidly on its way to the surface—a phenomenon called scintillation.

The Beatles' US label rejected the band's first two singles, 'Please Please Me' and 'From Me to You,' with one executive calling the band 'dead in the water.'

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

One of the most famous portraits ever taken is 'Afghan Girl' (1984) by Steve McCurry, yet the subject Sharbat Gula went much of her life without being identified or benefitting from the image's success.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

An initial public offering or 'IPO' is the process of a private company becoming public by putting shares of the company on the stock market for purchase.

Sunflowers have long been a symbol of nuclear disarmament because they can extract large amounts of radioactive cesium from soil.

Iran's Revolutionary Guard Corps is independent of Iran's regular army and is one of the most powerful and influential military-political organizations in the Middle East.

Explore what it's like inside a patient isolation unit, used in situations such as treating a patient or suspected patient with Ebola.