Taylor Swift owns more than 300 trademarks—a strategic way she protects her brand

Taylor Swift influenced record labels to change the way they write contracts

In addition to being a successful songwriter, Taylor Swift is a change-maker in the music industry. She asserted creative control over her music, re-recording her earlier albums after she lost the rights to them, and sparked a vinyl revolution in a digital age.

Taylor Swift is one of the world's most successful artists

Swift is one of the best-selling musicians of all time. She has sold more than 200 million records and won multiple Grammy Awards. Known for her storytelling and ability to reinvent her music, she’s expanded her career from country roots to global pop stardom.

The Eras Tour generated $2B in ticket sales, but $5B in consumer spending

Taylor Swift has achieved such high-profile status, her music and tours influence a broad swath of industries, communities, and economies. “Swiftonomics” is the term used to describe how Taylor’s tours, merchandise sales, and brand boost everything from local business receipts to tourism in a community.

A comprehensive understanding of Taylor Swift

The podcast Every Single Album: Taylor Swift on The Ringer covers everything you need to know about Swift's vast and successful music career. From changes in her voice over the years to the popularity of her album re-recordings, the hosts of this show offer a comprehensive understanding of Taylor Swift's impact and her evolution over time.

Taylor Swift fans are called 'Swifties'

Taylor Swift has a massive worldwide fanbase. Interacting with fellow so-called “Swifties” is part of what keeps her fans engaged. An interview with a 21-year-old fan who runs an influential Taylor fan account on X (formerly Twitter) talks about what it’s like to connect with fellow fans and their experiences.

Taylor Swift's one-note melody increases her relatability

Despite music’s variety, a few musical elements have been scientifically proven to make a song compelling to listeners. Swift's one-note melody helps her songs mimic the cadence of speech, assisting in her storytelling and accessible image.

Trademarks protect the branding of a service or product, while patents protect the product or service itself

Trademark protections cover the branding of a service or product, like its logo, its smell, or even its shape. However, patent protections give inventors exclusive control over a new product—as long as those inventors disclose how the product works and how they made it.

Taylor Swift's feud with executive Scooter Braun

Braun, whom Swift said had a personal vendetta against her, purchased the rights to Swift's early music throguh his company.

Taylor Swift helps drive fan engagement by filling her music with easter eggs

Taylor Swift is famous for incorporating Easter eggs—specifically, hidden messages and clues—in her music. Her music videos are often sprinkled with visual nods to her past, and fans pore over her lyrics for the cryptic messages they frequently contain.

Listen to the pros and cons of owning a trademark as a small business owner

For many small business owners, it can be hard to decide when the time is right to file a trademark. This trademark lawyer says the decision often comes down to a product's branding, the size of the business, and how established the company is.

Rockefeller heir Rebekah Harkness served as inspiration for Taylor Swift

In 2020, Taylor Swift wrote a song that highlighted her similarities to Rebekah Harkness, the former owner of Swift's Rhode Island beach house. Harkness filled the Rhode Island home's pool with champagne, courtesy of her late husband, a Standard Oil heir.

Read about the time Apple tried to trademark an actual apple in Switzerland

In 2017, tech company Apple filed for the trademark to a black-and-white image of a Granny Smith apple in Switzerland—a request that was only partially granted. Apple wanted full control over the image, but many worried that granting the trademark would open up too many opportunities for the company to own the rights to the mere shape of an apple.

'Genericide:' Learn how too much brand awareness can hurt a company's trademark

When a brand becomes so popular that consumers regularly call the product by the brand name like a noun or verb, that trademark becomes generic because consumers no longer associate a specific brand with a certain product. A generic product can hurt a company's right to trademark or even cause companies to lose it. (Some users may experience a paywall.)

The median trademark of public companies in the US is worth $22.5M

There are multiple approaches to evaluating the value of a trademark. Some strategies include analyzing the value of royalty payments a trademark produces and the cost of recreating the trademark or brand.

Explore a list of trademarked phrases

Trademarks can extend to phrases and slogans when the words become brand identifiers. Some phrases that have been trademarked are famed boxing announcer Michael Buffer's "Let's get ready to rumble!" and reality television star Paris Hilton's "That's hot."

The band 'The Bangles' was initially named 'The Bangs'

Legal troubles forced the band to change their name. See a slew of other music facts, like how Taylor Swift's "All Too Well (Taylor's Version) is the longest song to reach number one on the US singles chart. The song is over 10 minutes long, and surpassed Don McLean's "American Pie."

Explore the brands owned by Estée Lauder Companies

While Estée Lauder remains the flagship brand and namesake of the cosmetic conglomerate, the company owns more than 20 premier brands. Some of the brands—like Clinique and Origin—were created in-house, but others—like Tom Ford and Jo Malone—are a result of the company's acquisition strategy, which often targets companies with high-end retail products.

Prediction markets have faced questions about insider trading

While prediction markets encourage bettors to use their knowledge of a situation to inform their trades, these platforms have faced questions about when this borders on insider trading. For instance, traders on Kalshi can bet on who Taylor Swift's bridesmaids will be—but some worry that it would be unfair for Taylor Swift herself to earn money on that specific bet.

TikTok's 'sonic logo' imprints the app's identity across platforms

As the app's popular videos spread to other platforms like Instagram and Reddit, the company sought a way to alert viewers that the content originated on TikTok. They decided on the sonic logo that now acts as a bumper on all of its shared videos, to attract users.

The success of 'Fifty Shades' raised questions about fan fiction and copyright

James might've revised her "Twilight" fan fiction book "Master of the Universe" before it was republished as "Fifty Shades of Grey," but studies found that the two manuscripts were essentially the same text. Some wondered whether that meant Stephanie Meyer, author of "Twilight," was entitled to royalties, though Meyer never pursued legal action.

There are more than 300 different thematic ETFs

Exchange-traded funds seem to offer something for everyone. As tracked by ETF.com, there are 338 thematic ETFs, offering exposure to “baskets” of stocks covering global infrastructure, genomics, cannabis, and more.

Fair use may shield AI companies from potential copyright violations

AI models are trained on enormous datasets built from content scraped from websites across the internet. Copyright law includes a four-factor test to determine whether copies of content fall under fair use, but the law's enforcement has been inconsistent.

Trusts are estate planning tools

They’re used as a way to designate assets to beneficiaries while skirting certain taxes and maintaining one’s privacy. They can hold a wide range of assets, including cash, real estate, stocks, businesses, and more.

Twain was a notoriously bad investor

After becoming a famous writer, Twain invested in railroad stocks, a magnetic telegraph, and a printing press that weighed four tons. Eventually, he founded his own publishing company, which ultimately led to his bankruptcy. “He is, in business,” one lawyer said, “just a big overgrown boy.”

Explore the nearly 1,000 laws, regulations, and provisions the court has held unconstitutional since Marbury v. Madison

Over more than two centuries, the Supreme Court has struck down nearly 1,000 federal, state, and local measures—exercising its authority to invalidate laws that conflict with the Constitution and shaping civil rights, the separation of powers, and the scope of government authority.

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.

SpaceX's S-1 or 'prospectus' revealed many previously unknown details about the company, including its unprofitability despite doing $18.7B in revenue in 2025, exactly how many voting shares Elon Musk will have in the company (roughly 85%), and more.

Dozens of S&P 500 stocks, including Coca-Cola and Walmart—known as the dividend aristocrats—have increased dividends every year for 25 years

American short story writer Flannery O'Connor raised 40 peacocks, which became potent symbols for her fiction's elegant violence

The US Constitution is widely regarded as the longest-standing written national constitution still in force—see how it has influenced rights worldwide.

US consumers collectively owe more than $1T to credit card companies—almost as much as they owe in auto loans.

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

Frank Lloyd Wright's houses are historically hard to sell because they're old, subject to local landmark commissions, and often unfashionable

Tattoos remain visible on your skin thanks to immune cells called macrophages

Prince's sexually explicit 1984 track 'Darling Nikki' attracted the ire of the Parents Music Resource Center, an advocacy group that inspired the Parental Advisory sticker, even though the song ends with a Christian message.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

Mark Twain spent decades feuding with the US Postal Service, convinced its costs and regulations were bureaucratic overreach.

See 33 images that became central to huge scandals, including a young Charles and Camilla, Michael Jackson's baby on a hotel balcony, and Hugh Grant's mugshot.

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

Budweiser stores yeast derived from the original 1800s strain in a secret bunker, which only the Head of Yeast Management can access—not even the CEO

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

Power lines are dotted with large, brightly colored balls to improve the visibility of these thin wires to helicopters and small planes and help prevent potential crashes.

When you complete a CAPTCHA on a website to prove you are human, you may be unknowingly training algorithms for self-driving cars, whose systems require training data to help identify crosswalks, bicycles, and other outdoor objects.

To reduce wrinkles in clothing, research recommends gentle wash cycles with more water and tumble drying with smaller loads and longer times.

Sony set the standard for cylinder-shaped batteries when it repurposed manufacturing equipment used to make rolls of magnetic recording tape.

The Brothers Grimm were lawyers before they were storytellers, and became interested in fairy tales as they began investigating how rules and customs had been passed down through cultures.