Taylor Swift helps drive fan engagement by filling her music with easter eggs

Taylor Swift fans are called 'Swifties'

Taylor Swift has a massive worldwide fanbase. Interacting with fellow so-called “Swifties” is part of what keeps her fans engaged. An interview with a 21-year-old fan who runs an influential Taylor fan account on X (formerly Twitter) talks about what it’s like to connect with fellow fans and their experiences.

Watch Taylor Swift write a song

Taylor Swift is one of the most famous and successful entertainers of the modern era, whose music wins fans and Grammy awards, and secures billions of streams on Spotify. In this clip from the Netflix documentary Miss Americana, Taylor lets cameras film her in the process of writing a song.

Taylor Swift's one-note melody increases her relatability

Despite music’s variety, a few musical elements have been scientifically proven to make a song compelling to listeners. Swift's one-note melody helps her songs mimic the cadence of speech, assisting in her storytelling and accessible image.

Taylor Swift frequently reinvents herself musically

Swift began her career as a country music artist, morphed into a pop singer, and from there experimented with everything from dance to anthemic pop-rock to a more indie singer-songwriter sound. Her introspective 2020 album “Folklore” offered melancholic tunes to accompany the uncertain times of the COVID-19 pandemic.

Music today is often intended to circulate on social media

Artists are increasingly using TikTok and other short form video platforms as a space to promote their music. One scholar notes this emphasis, and connect it to Taylor Swift's early use of social media to promote her own work and brand.

The Federal Reserve acknowledged the impact of the 'Eras' tour on regional economies

Taylor Swift’s music has become so successful, and her global fan base so extensive and so committed, her touring is as much of an economic story as it is an artistic one. Taylor’s tours bring a financial boost to sectors including hospitality and travel.

Taylor Swift became more outspoken about her politics in the late 2010s

Vocally supporting LGBTQ+ rights, speaking out against racial inequality, and endorsing presidential candidates are more recent features of Taylor Swift's career. She first broke her political silence around the 2018 midterm elections.

Taylor Swift owns more than 300 trademarks—a strategic way she protects her brand

Taylor Swift holds trademarks ranging from her album titles and song lyrics to the names of her cats. While the sheer amount of trademarks may seem excessive, it's one way Taylor Swift can protect the integrity of her brand and make sure everything that's branded as Taylor Swift actually comes from her.

A comprehensive understanding of Taylor Swift

The podcast Every Single Album: Taylor Swift on The Ringer covers everything you need to know about Swift's vast and successful music career. From changes in her voice over the years to the popularity of her album re-recordings, the hosts of this show offer a comprehensive understanding of Taylor Swift's impact and her evolution over time.

Rockefeller heir Rebekah Harkness served as inspiration for Taylor Swift

In 2020, Taylor Swift wrote a song that highlighted her similarities to Rebekah Harkness, the former owner of Swift's Rhode Island beach house. Harkness filled the Rhode Island home's pool with champagne, courtesy of her late husband, a Standard Oil heir.

How Taylor Swift is related to poet Emily Dickinson

In 2024, genealogy site Ancestry.com claimed that the pop star and the poet were descended from a 17th-century English immigrant, Swift's ninth great-grandfather and Dickinson's sixth great-grandfather. That would make Swift and Dickinson sixth cousins, three times removed.

Several major artists have embraced manipulating the Billboard charts

Billboard is supposed to be an accurate, objective representation of the country’s listening habits, but artists and their fans have discovered ways to manipulate the magazine’s methodology in order to push tracks to the top of the charts. In 2018, Taylor Swift rewarded fans for purchasing her album multiple times; in 2020, Justin Bieber reposted suggestions that fans repeatedly stream one of his songs while they sleep.

Google Search includes over 50 Easter eggs hidden behind specific search terms

Some queries—besides providing search results—trigger additional effects on the site, including tilting the page after searching for "askew," having the page perform dance moves to the song after searching for "[cha-cha slide]," and the ability to play a version of block breaker after searching for "Atari breakout."

In 'Life of a Showgirl,' Taylor Swift nods to Pre-Raphaelite muse Elizabeth Siddal

Born in 1829, Siddal was an artist and poet who would become immortalized when she modeled for John Everett Millais' 1852 painting 'Ophelia,' depicting the suicidal lover from Shakespeare's 'Hamlet.' For years, Swift has alluded to Siddal as an exemplar of the sidelined female artist.

Tesla has incorporated several Easter eggs into its electric vehicles

After a customer complained that the car's sounds woke up his baby, Tesla implemented "Joe Mode," which quiets sounds, in his honor. Autopilot can be used to engage a depiction of Rainbow Road from Mario Kart on the navigation screen.

Twelve ways the world celebrates springtime

Celebrating the seasonal change is rarely filled with as much relief and hope around the world as spring. This list compiles some famous and lesser-known springtime traditions from diverse cultures.

A network of live bird song trackers

Do you know where the birds are singing? In a kind of magical way, now you can see where the latest literal tweets are happening with this innovative network of birdsong trackers dispersed around the world. The network automatically identifies which bird produced the sound and shares the data with the network. See who's singing here.

Prediction markets have faced questions about insider trading

While prediction markets encourage bettors to use their knowledge of a situation to inform their trades, these platforms have faced questions about when this borders on insider trading. For instance, traders on Kalshi can bet on who Taylor Swift's bridesmaids will be—but some worry that it would be unfair for Taylor Swift herself to earn money on that specific bet.

The average US adult spends roughly $195 on Easter

That's up from $189 in 2025 and the previous record of $192 in 2023. The vast majority of consumers intend to use it on candy (92%), followed by food (89%) and other gifts.

Why TikTok loves Rainer Maria Rilke

It seems like an odd fit: A social media app known for bite-sized videos and a long-dead Austrian poet. Despite the odds, Rilke, especially his famous "Letters to a Young Poet," has become an unexpected trend on TikTok, where influencers share his wisdom on creativity and self-discovery.

A fun analysis of Radiohead's depressive song 'Creep'

Radiohead is a highly acclaimed English rock band founded in 1985. The band has sold more than 30 million albums, and their nine full-length albums are critically appreciated. This episode of One Song goes deep into the band's very first single and by far most-listened-to hit: "Creep," a slacker anthem filled with self-loathing and anxiety. Learn the details of the hit indie song here.

'Hope is the thing with feathers that perches in the soul—and sings the tunes without the words—and never stops at all.'

- Emily Dickinson (1830-1886)

The IRS may look at your social media if you're being audited

While some people cheat on their taxes, others evade paying them altogether. This article details methods the Internal Revenue Service uses to catch these people in the act, such as scanning social media, computer data analysis, and whistleblowers.

Mariah Carey earns millions each year from 'All I Want for Christmas Is You'

Mariah Carey’s 1994 hit has become a holiday cash machine, generating an estimated $2.5M–$3M in annual royalties. The song consistently tops the streaming charts each holiday season.

The 'Mission: Impossible' theme song's opening notes were inspired by Morse code

The espionage franchise is all about secret codes, including one embedded in its popular theme song. The opening notes are based on Morse code, which translates to "M" and "I."

In preparation for this weekend's Eurovision finale, which is something like the World Cup of pop music, here's a young Céline Dion performing (for Switzerland?) at the 1988 competition.

Prince's sexually explicit 1984 track 'Darling Nikki' attracted the ire of the Parents Music Resource Center, an advocacy group that inspired the Parental Advisory sticker, even though the song ends with a Christian message.

Browse a detailed visual analysis of over 200,000 similes—comparisons that often use 'like' or 'as'—from popular fiction to see how frequently writers the same idiomatic expressions.

Georgia O'Keeffe's flower paintings are often assumed to be sexual, though the artist claimed she was simply interested in highlighting the beauty of flowers that most people neglect

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

Explore an interactive map built from more than 100,000 survey responses on where people find joy in their lives

The Ramones' 'Pet Sematary,' the theme song for the Stephen King novel of the same name, was written while the band was admiring the writer's collection of horror memorabilia.

English mathematician Ada Lovelace wrote the first computer algorithm a century before computers existed and hypothesized that computing devices would one day be able to compose music—foreseeing the generative AI systems of today.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

When caught in the mouths of cardinal fish, seed shrimp release glowing, bioluminescent chemicals, which alert predators of the cardinal fish, prompting the shrimp's ejection.

Crows are believed to have intelligence on par with a seven-year-old child and demonstrate complex behaviors, from problem-solving with tools to recognizing human faces.

Sunflowers have long been a symbol of nuclear disarmament because they can extract large amounts of radioactive cesium from soil.

20,000 letters to the advice columnist 'Dear Abby' provide insight into prevailing sex, religion, and LGBTQ fears, anxieties, and concerns from the 1950s onward.

'Silent' fireworks have gained more interest in recent years as a quieter celebratory option.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

Hear 50 years of iconic hip-hop samples, the genre's foundational looped tracks

All rainbows are 'raincircles' caused by water droplets separating white sunlight into a spectrum of colors, but Earth's surface blocks the bottom half of the circle from our line of sight.

Search a massive database of over 4 decades of clues from the TV quiz show 'Jeopardy!'

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

Hear about the 250-year history of the United States Postal Service, complete with some of its strangest deliveries, important innovations, and the figures that made it an American institution.

Scientists can determine Earth's past climate conditions by analyzing air trapped in microscopic bubbles within ice cores—columns of compressed snow layers that build up over hundreds of thousands of years.

Watch what the Ebola virus does inside our cells and organs in order to spread and survive.