Broadway grosses over $1B annually

Broadway is the epicenter of the American theater world

Broadway is shorthand for the Broadway theater district, an area in New York City's Manhattan borough that occupies a segment of Broadway, a 13-mile road. Although the Broadway theater district has a relatively small geographic footprint, its 41 theaters stage some of the world's most popular productions of plays and musicals.

Broadway employs tens of thousands of people in various roles

While we often just think of the actors and directors who take top billing, Broadway productions operate as distinct businesses employing numerous people in various roles: stage managers, sound designers, house managers, ushers and more.

The 'Wicked' movies turned an already-successful Broadway show into a behemoth

The production was already one of the most successful in Broadway history, but the release of the first movie kicked it into overdrive: It grossed 15% more in 2024, the year "Wicked: Part I" was released, than the previous year, bringing in more than $112M.

Plenty of excellent shows take place far outside the Big Apple

Regional theaters like the La Jolla Playhouse often act as testing grounds for Broadway, allowing audiences to witness groundbreaking world premieres before they hit the Great White Way.

Many shows close without earning a profit

Broadway is a tough market, and a show closing early is relatively common, especially in the winter: Between December 2024 and February 2025, 17 shows closed. It's more than just low ticket sales: Broadway shows face a number of hurdles to success, including stop clauses and bad reviews.

Broadway's superfans unite at BroadwayCon

Like ComicCon for theater lovers, BroadwayCon convenes annually in New York and offers panels, meet-and-greets, and, of course, singalongs. (Some readers may experience a paywall.)

The Eras Tour generated $2B in ticket sales, but $5B in consumer spending

Taylor Swift has achieved such high-profile status, her music and tours influence a broad swath of industries, communities, and economies. “Swiftonomics” is the term used to describe how Taylor’s tours, merchandise sales, and brand boost everything from local business receipts to tourism in a community.

Oktoberfest generates over $1B every year

As one of the largest festivals in the world, Oktoberfest is an economic mainstay for Munich. Analysts estimate the annual beer fest contributes at least $1.4B in revenue to the city alone, accounting for roughly 2% of the city's gross domestic product.

Americans spent nearly $150B in sports-related bets in 2024

These bets ranged from who would win the World Series to what color clothes famous celebrities would wear to the Super Bowl. Experts believe the industry will continue to grow.

The longest-running Broadway musical is 'The Phantom of the Opera'

Andrew Lloyd Webber's legendary show holds the record for the longest-running musical on Broadway, with an astounding 13,981 performances. When it was announced the show would close, its dedicated "phans" rushed to buy tickets, leading to an unexpected extension.

The US restaurant industry generates over $1T in sales

In 2024, the industry brought in $1.1T, and the National Restaurant Association anticipated reaching $1.5T in 2025, numbers that are considered a return to normal after the tumultuous years of the COVID-19 pandemic. The industry also employs a large workforce, with over 13 million employees. (Some readers may experience a paywall.)

BTS makes big profits, and spends just as big

While the band has been on hiatus since 2022, there are remarkable insights into the band’s success, like a $44M profit from a six-show tour. Their profits allow them massive spending, with investments like a shared mansion in addition to owning their own multimillion-dollar apartments.

Comic-Con generates over $165M for the San Diego economy each year

San Diego’s community gets a significant boost from Comic‑Con, which draws around 135,000 attendees annually. It generates over $165M in regional spending—with more than $90M coming directly from visitors—and adds approximately $3.2M in city tax revenue.

The New York MTA is North America's largest transit system

The MTA's FY2026 budget is $21.3B, and the system carried 1.6 billion riders on buses and subways in 2024, making it by far the largest transit network in the country.

Nearly 3 million people fly in and out of US airports every day

However, not all of those passengers generate revenue for the airlines they purchase their tickets from. One business class traveler typically pays for five to six economy travelers. That's partly because airlines measure profit by the square foot, and although a business class seat is usually roughly 30% roomier than economy seats, the business class traveler usually pays about three times as much as someone sitting in economy.

US state economies compared to entire countries

This map compares US state economies by their gross domestic product to that of a similarly sized country. For instance, California has the largest state economy in the US, with a GDP nearly equal to that of India, the fifth-largest economy in the world. Click here to see how the rest of the states compare.

Netflix is the dominant streaming service

As of 2025, Netflix had amassed more than 300 million subscribers globally and saw quarterly revenue over $11B.

College football generates over $11B annually—but many programs run at a loss

Despite total revenues surpassing $11.5B in 2024, college football’s high operating costs—$14.5B in the same year—mean only a handful of top programs turn large profits, while most run at a loss.

The rising cost of taking a family to the ballgame

While inflation affects the price of all goods and services across an economy, some hit harder for consumers than others. Taking data from the average cost of tickets all the way down to the number of hot dogs a family would buy, the average pricetag for a family of four to attend a baseball game is now just over $200–making America’s pastime cost-prohibitive for many families.

The economics of horse racing

The Triple Crown races last less than three minutes, but the training and resources needed to create a winning thoroughbred are extensive. This Fox Business article dives into the costs associated with owning and training a racehorse, which can range from $1K to over $1M. It also discusses the extent to which the horse racing industry contributes to the economy.

The ‘Harry Potter’ franchise is valued at more than $32B

Combining book sales, films, theme parks, and merchandise, Harry Potter ranks among the world’s highest-grossing media franchises—estimated at more than $32B in total value, alongside giants like Star Wars and Marvel.

Why does the stock market matter?

Open any newspaper, turn on your local TV news station, or listen to a daily business radio segment, and you’re bound to hear about how the stock market is performing. Netflix created a 17-minute (free) explainer that dives deep into the nitty-gritty of how we got here.

Atlantic City was a major vacation destination in the early 20th century

The city’s boardwalk, filled with amusement parks and vendors, became a significant attraction for vacationing families. The town also became a hub for entertainment, with actors often starting there before heading to Broadway.

Why is cocaine worth so much?

The global cocaine trade is worth an estimated $100B a year. But, where does that money go, who is spending it, and who is making it? Vice follows the money to understand why the cocaine business functions the way it does. From illicitly growing...

What something costs is reflective of a balance in the market determined by the amount of demand relative to the supply of goods and services

Because economies are complex systems, a wide variety of issues influence this balance—including some things generally considered to be positive, like rising wages.

The US dollar is the most widely circulated currency in the world, and is involved in nearly 90% of global transactions

US consumers collectively owe more than $1T to credit card companies—almost as much as they owe in auto loans.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

The distributor behind 'Rocky Horror' pulled the film from its scheduled national release, believing it would be a failure, though it eventually amassed a dedicated fanbase through midnight showings, a trend that continues over 50 years later.

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.

Calculate how much of your tax dollars go to each federal program based on your income, filing status, and number of children

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

Louisiana's 'Cancer Alley' is infamous for having some of the highest industrial pollution, toxic air emissions, and cancer risks in the US.

Stanford built a Google Maps for the Roman Empire, revealing how much it cost to travel in the ancient world

A century of Billboard issues documenting the evolution of popular music.

Before the current East Wing ballroom project, only two White House renovations in the past 100 years cost more than $10M.

See how Budweiser's famous Clydesdales spend their days at Warm Springs Ranch, where roughly 70 to 80 of the beer brand's giant horses can be found at any given time.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Hotels in Cannes, the glamorous city on the French Riviera, hire hawks to ward off seagulls during the city's famous film festival.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

Most of the observable universe's volume consists of voids and supervoids—enormous regions of space with little to no galaxies, stars, or light.

An initial public offering or 'IPO' is the process of a private company becoming public by putting shares of the company on the stock market for purchase.

In 1939, baseball star Lou Gehrig delivered his inspirational 'Luckiest Man' speech after retiring due to the health condition that now bears his name.

Fireworks-related ER visits are on the rise—in 2024, they increased by 52% as compared to the prior year.

Stars appear to twinkle because turbulence in the motion of molecules in Earth's atmosphere causes light to bend and wiggle rapidly on its way to the surface—a phenomenon called scintillation.

Electrical grids worldwide must double their power delivery capacity by 2050 to meet surging demand from AI and electric vehicles.

'Grand Canyon of the Yellowstone,' a work by American painter Thomas Moran, inspired Congress to establish Yellowstone National Park.

The syncytiotrophoblast is the outer layer of the placenta and the largest human cell, spanning an area about twice that of a king-sized bedsheet.

SpongeBob exemplifies Aristotle's philosophy for living well because he understands that happiness doesn't come from external factors like money, recognition, or power.