Hippies explored the possibilities of organic food

Natural food stores began sprouting up in the US in the 1960s and 1970s

Health food stores began opening in the ‘50s, though they were primarily focused on vitamins and holistic supplements. Natural food stores, however, provided pesticide-free produce and often relied on local farmers for their products. One of the first was New Age Natural Foods, in San Francisco’s Haight-Ashbury neighborhood, which opened in 1965.

Health food broke into the mainstream by the 1980s

A 1984 New York Times story noted that Americans were eating less red meat than a decade prior, and that, in general, the country was “talking, thinking and worrying about what they eat to a degree unique in the nation's history.” The feature then details foods that were then considered bizarre: whole-grain muffins, hummus, and a variety of vegetarian dishes. (Some readers may experience a paywall.)

The Whole Earth Catalog offered readers tools for healthy eating

The publication promised hippies "access to tools"—listings for "high quality or low cost" books, devices, and instructions for alternative living, including cultivating natural and organic foods. This archive comprises high-definition scans of nearly all materials published between 1968 and 2002.

Joan Didion's 1967 'Slouching Towards Bethlehem' laid the hippie counterculture bare

Didion wrote a detailed account of living alongside hippies in San Francisco's Haight Ashbury area in the 1960s. Beyond their style and politics, Didion uncovered chaos, with one particularly shocking interview of a 5-year-old on LSD. Her stories challenged the movement's message of freedom and utopia in California.

The Beat Generation inspired significant parts of 1960s counterculture

The Beat Generation championed the transformative power of psychedelics, rebelled against the post-war social order, and called for more radical politics. With a strong foothold in San Francisco, it's no surprise these themes were carried over to the city's 1960s counterculture, informing the larger national hippie movement.

A quarter of Gen Z eats organic food

A 2025 YouGov poll found that 25% of Gen Z US adults eat organic food, while 10% say they follow a whole-foods diet, meaning they seek out foods that are minimally processed.

J.I. Rodale helped pioneer organic farming in the US

Rodale began using the term “organic” in the 1940s to describe farming practices that avoided the use of pesticides and chemicals, which he believed were dangerous. Rodale used a 63-acre farm in Emmaus, Pennsylvania, to cultivate organic food and established a magazine, Organic Farming and Gardening, as well as a foundation based on a simple motto: “Healthy Soil = Healthy Food = Healthy People.”

Retracing the 1960s history of dropping out

A core element of the 1960s counterculture was the idea of dropping out of school and the broader technocratic institutions at the time. This push coincided with paranoia over mind control during the Cold War, and as some rogue psychologists advocated for the liberating use of psychedelics.

Trader Joe's hired a college student to advise on health food lingo

The grocer jumped into the 1970s health food movement by selling granola, fresh juice, nuts, and raw milk. Joe Coulombe, the company’s founder and namesake, hired “a young hippie woman” from the University of California at Santa Cruz to teach employees the language of the health food movement to properly label their products.

Organic food might be greener, but it’s not better for you

Weighing in on the ongoing debate surrounding organic versus “regular” foods, health experts explain whether organic foods offer significant health benefits. Studies suggest that organic foods have little additional nutritional value compared to...

Gypsy Boots was a proto-hippie and health food entrepreneur

The Southern Californian was an eccentric businessman who opened several health food businesses, wrote books on healthy living, and frequently appeared on late-night television, including 28 appearances on “The Steve Allen Show.” He’d also attend Los Angeles area football games and chant “Don’t panic, go organic.”

How Western psychedelics research fell to the wayside

Psychedelics' modern era began when LSD was discovered in the 1930s. By the 1950s, clinical trials were underway. US user experimentation outside of medical settings (and high-profile violence, like the Manson murders) inspired negative attitudes toward psychedelics, leading to use restrictions that prohibited companies from patenting psychedelic compounds. This strangled psychedelics' profitability until the 1990s when the government loosened its grip and psychedelics research began seeing a resurgence.

The Beatles' visit with Maharishi Mahesh Yogi helped inspire Western interest in Eastern spirituality

The Fab Four met with the guru—the creator of Transcendental Meditation—in 1968 in Rishikesh, India. The band's George Harrison and his wife had been interested in Indian culture for several years, but the meeting with Maharishi signified a meeting of Western popular culture with Eastern spirituality that would inspire the rising hippie movement.

What did the Vikings eat?

Examining a culture's culinary practices gives insight into its social structure, skills, and ideology. This article follows culinary archaeologist Daniel Serra as he explores the food habits and choices of Vikings. His findings have effectively ended "the myth of Vikings gnawing off the meat of the bones of wild animals," with evidence providing a clearer picture of Viking society as filled with farmers who didn't have time to hunt.

Coachella fashion repurposes looks from Woodstock

Coachella attendees’ flower-forward fashion sense has been widely replicated (and lampooned) since the festival became a mainstay of the cultural calendar. This podcast, featuring a panel of style writers and music reporters, traces the aesthetic back to the 1969 Woodstock festival. In the process, they also look to untangle why festivalgoers fall into certain styles—and what that means for Coachella and its attendees.

Pop art explored the concepts of mass production and consumerism

Consumerism emerged from industrial capitalism, promoting the idea that consuming goods was linked to personal success and happiness. Artists, especially pop artists, approached this cultural phenomenon through various perspectives, some supportive of consumerism and others against. Figures like Andy Warhol embraced mass media imagery and mimicked its style, while many artists rejected the “commodification” of things by creating art that couldn’t be sold or focusing on experiences rather than objects.

The quest to find natural ways to extend lifespan

Tales of searching for the Fountain of Youth persist. Our modern-day version is marked by promises of pharmaceutical miracles and a proliferation of viral "biohacking" routines. One doctor’s quest to unlock the keys to longevity stimulated much of this renewed fervor, though his ideas are often taken out of context.

Practices and beliefs from Hinduism, Buddhism, and Jainism influenced yoga

Yoga scholars Mark Singleton and James Mallinson’s study, “Roots of Yoga,” collects over 100 core texts on the subject. They found that many different ethnicities and religions practiced yoga in antiquity; Singleton says that the practice was a “floating technology between various religious systems.”

The Hawaiian pizza was popularized by a Canadian chef

Hawaii's tiki culture was popular in North America through the mid-20th century, with canned pineapple a household staple. Sam Panopoulos, a Greek immigrant who operated a diner in Ontario, experimented with outlandish pizza recipes until he stumbled upon the idea for topping a pie with canned pineapple and ham.

Revisiting the ornamental hermit craze of the 1700s

One of the more elaborate gardening trends of the 18th century was the placement of a well-designed hermitage within the landscape, a throwback to the more religious antiquity and the Middle Ages. The trend went so far for some that they hired real live hermits, preferably older, bearded, and willing to stay quiet and out of the way. Read about the wild trend here.

After her fellow cult members tried to kill her with an LSD-infused hamburger, one member of the Manson Family, the murderous cult led by Charles Manson, decided to testify against the group's leader.

At the beginning of the 20th century, a group of young men ate standard American food—replete with food additives like borax and formaldehyde—as part of government research to better understand food safety.

In the 1960s, eateries started using discounted drinks (and sometimes food) as a marketing tactic to make money during off-peak hours

Today, we know happy hours as a time where bars and restaurants offer discounted alcoholic beverages (and sometimes even food or non-alcoholic drinks) in order to attract customers during off-peak hours. But originally, the term “happy hour” didn’t involve alcohol at all.

A vegetarian diet is part of the Lunar New Year tradition

In keeping with China’s long history of Buddhism, which encourages vegetarianism, particularly on the first and 15th day of the lunar month, many people eat a plant-based diet (or at least a plant-based meal) on the first day of the Lunar New Year. The custom is supposed to increase participants’ good karma, bringing them extra blessings for the year to come.

COVID-19 disruptions revived ancient chinampa farming in Mexico City

When the pandemic disrupted food supply chains, chinamperos—farmers who cultivate the Aztec-era “floating gardens” built atop shallow lakebeds—shifted to direct sales in the city, boosting their visibility and reconnecting residents with a longstanding local agricultural tradition.

Many artisan cheesemakers avoid modern methods

While much of the cheese found at the supermarket has been made in a factory, there are still plenty of artisan cheesemakers who do things the old-fashioned way. There is also a burgeoning vegan cheese market, which has quickly evolved from plasticky neon-orange shreds to Camembert-style soft cheeses made using traditional techniques.

A researcher recently discovered an interview from 1967 between groundbreaking journalist Joan Didion and the Grateful Dead, years before the band became an institution.

Hip-hop is both a music and a culture

While the word is often used to describe the popular genre, it’s historically been used to describe the culture that sprang up around the music in 1970s New York, including breakdancing and graffiti.

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

After the Boston Tea Party, colonists switched to coffee, which became the main morning drink for revolutionaries.

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

Hear 50 years of iconic hip-hop samples, the genre's foundational looped tracks

70 years ago today, city officials in Santa Cruz, California, banned rock 'n' roll to protect its youth from corruption after witnessing a 'provocative' concert the night before.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

Listen to an in-depth conversation on the links between Parkinson's disease and herbicide exposure and the challenging pace of scientific investigation.

Sunflowers have long been a symbol of nuclear disarmament because they can extract large amounts of radioactive cesium from soil.

Poison ivy was sent to Europe in the 1600s as an exotic, ornamental oddity, where it was purposefully grown in the English royal gardens at Kew, the Faculty of Medicine in Paris, and a few other locations.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

Explore an interactive map built from more than 100,000 survey responses on where people find joy in their lives

Before writing 'Walden,' transcendentalist Henry David Thoreau nearly burned down his hometown with a campfire that grew out of control.

For centuries, it was common to sleep in two shifts: a few hours at the beginning of the night, and a longer period beginning around midnight

SpongeBob exemplifies Aristotle's philosophy for living well because he understands that happiness doesn't come from external factors like money, recognition, or power.

Before humans, the Soviet Union and the United States sent animals—including apes, dogs, and cats—to space during the Space Race.

The Mona Lisa's celebrity status and repeated restorations have obscured what made the painting so revolutionary for its time

Cultural norms about how to handle the bodies of loved ones in communities in West Africa have hampered Ebola responses.

American short story writer Flannery O'Connor raised 40 peacocks, which became potent symbols for her fiction's elegant violence

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

While the first exchange-traded fund (a 'basket' of different assets that can be bought and sold on a stock exchange) in the US only launched in 1993, the global ETF market has grown to more than $10T in the short time since.

Watch contemporary footage covering the US-backed Shah of Iran fleeing the country in the face of the 1979 Iranian Revolution

NBA superstar Victor Wembanyama spent the 2025 summer training with monks in central China to enhance his body and mind.