Gypsy Boots was a proto-hippie and health food entrepreneur

Hippies explored the possibilities of organic food

The 1960s counterculture sought to buck traditions, including culinary ones. Hippies believed that healthier food was integral to dismantling the status quo and, in turn, started health food stores, espoused vegetarian diets, and cultivated organic food, which they found to be a welcome alternative to the over-commercialized farming industry. In the decades since the movement’s decline, many of its practices have been absorbed by the mainstream.

Trader Joe's hired a college student to advise on health food lingo

The grocer jumped into the 1970s health food movement by selling granola, fresh juice, nuts, and raw milk. Joe Coulombe, the company’s founder and namesake, hired “a young hippie woman” from the University of California at Santa Cruz to teach employees the language of the health food movement to properly label their products.

Haight-Ashbury's hippie character was shaped by The Psychedelic Shop

The "metaphysical book and trinket emporium" was opened by two brothers inspired by Timothy Leary, the Harvard professor who was a pioneer in the use of psychedelic drugs.

Gary Panter's punk art defined the '70s and '80s counterculture

The artist got his start providing fliers and logos for early Los Angeles punk bands, but later took his psychedelic, Pop Art-vision to designing on "Pee-Wee's Playhouse," for which he won three Emmy Awards.

A short-lived dance festival gave a promoter the idea for Coachella

In 1996, Goldenvoice CEO Paul Tollett helped organize the Organic festival, an all-night electronic music festival held at a ski resort east of Los Angeles. Tollett said he was inspired by the way Organic's lineup brought the United Kingdom's burgeoning rave culture to a distinctly picturesque and American venue and environment.

Before launching his cereal company, John Harvey Kellogg promoted natural food at a sanitarium

Kellogg was the director of the Battle Creek Sanitarium, a health resort in Michigan, where he served patients vegetarian dishes, including early experiments with meat substitutes. Kellogg espoused a philosophy of "Biologic Living," which suggested consuming natural food would lead to "racial hygiene" for white Americans, a tenet of the eugenics movement.

Richard Hittleman brought yoga to TV

"Yoga For Health" was a 1960s television show that sought to make yoga accessible for everyday Americans. Richard Hittleman, the show's host, walked viewers through basic postures, introducing them to the practice's therapeutic benefits. "We know that within us there's great forces, and great power, and great beauty," he says in this 1961 episode, "and the idea is to bring it out."

Beat Generation iconoclast William S. Burroughs once appeared in a Nike ad

Following the rise of grunge in 1991, major corporations sought to capitalize on the changing cultural tide by using "authentic" voices to bolster their brands. One of them was Beat writer William S. Burroughs, known for his iconoclastic novels "Naked Lunch" and "Junky," who appeared in a 1994 Nike ad, singing the praises of "the coming of the new technology."

Cyan Banister, once homeless, was an angel investor in Uber, SpaceX, and DeepMind

Cyan Banister has invested in more than 100 companies, building a reputation in the angel-investing world for her unorthodox approach.

Steve Jobs mandated that a legendary book on yoga be distributed at his memorial service

The iconic entrepreneur died in 2011, but before he did, he planned the details for his memorial service. One of the instructions was to leave attendees with a parting gift: a brown box that contained Paramahansa Yogananda’s book “Autobiography of a Yogi,” a book he read as a teenager and then returned to annually.

Before Chipotle, San Francisco was the epicenter of American burrito obsession

More than just something to eat, burritos were akin to a Bay Area religion in the early 1990s, inspiring performance art, comedy shows, music, philosophizing, and more.

‘The Kentucky Derby Is Decadent and Depraved’ signaled the birth of Gonzo Journalism

The 1970 essay opens with a crude conversation between Hunter S. Thompson, the author, and a man at an airport bar. Thompson’s first-person account places him as an active participant. Instead of focusing on the race itself, Thompson paints vivid details of his experience with the hedonistic scene surrounding it.

In 1957, a vice president at JPMorgan became an outspoken evangelist for psychedelic mushrooms

R. Gordon Wasson wrote "Seeking the Magic Mushroom" for Life magazine in 1957. It was a groundbreaking piece of journalism that introduced mainstream society to psychedelic mushrooms. He retired from JPMorgan in 1963 and continued researching and writing about psychedelic experiences for the rest of his life.

A researcher recently discovered an interview from 1967 between groundbreaking journalist Joan Didion and the Grateful Dead, years before the band became an institution.

Dylan was born Robert Zimmerman

The name change was just one facet of his self-created myth. From the moment he arrived in Greenwich Village’s folk scene, he was crafting tall tales about his life, including a claim that he'd spent the previous six years working for a carnival.

Fugazi refused to make merchandise, but that didn't stop bootleggers

The band—formed by members of Minor Threat and Rites of Spring—was known for its innovative post-hardcore music and its high-minded ethics: They released albums themselves through the Dischord label, ensured all shows were $5 all-ages affairs, and refused to make merchandise to avoid commodifying their art. That didn’t stop bootleggers.

Sun Ra and his band operated a grocery store in Philadelphia

Ra arrived in Philadelphia in 1968, settling into a home in the city's Germantown neighborhood with his band, the Arkestra, where they would practice for hours on end. The ban also operated a grocery store called Pahroah's Den, which sold produce, candy, and Sun Ra records. You can see scenes from the store, along with several astonishing performances, in the 1980 documentary "A Joyful Noise."

'Early to bed, early to rise, work like hell, and advertise.'

- Ted Turner, on his secret to success (1938-2026)

Joseph Chapman, the 'Forrest Gump' of Santa Barbara history

Joseph Chapman was born in Boston and began his career as a pirate, once raiding the Ortega estate in Santa Barbara. Nearly sentenced to death, Chapman was spared by the intervention of Maria Ortega. The two would marry years later after Chapman reformed his ways, contributing to the agriculture and architecture of coastal California.

Steve Martin was vying for love on 'The Dating Game' before he was selling out arenas

In 1968, the 21-year-old Martin was a writer for the Smothers Brothers, who had a popular variety show. He appeared on “The Dating Game” as one of the bachelors, attempting to impress the twin sister of his childhood crush. (Spoiler: It worked.)

Tony Hawk’s rise from outsider to skateboarding legend

In this podcast, Tony Hawk discusses his path from being an outsider in a niche sport to becoming skateboarding’s most recognizable figure—reflecting on competition dominance, business ventures, and lessons learned throughout his career.

'Years ago, I tried to top everybody, but I don't anymore. I realized it was killing conversation. When you're always trying for a topper you aren't really listening.'

- Comedian Groucho Marx (1890-1977)

Groupon was a digital coupon platform popular in the 2010s

Remember when everyone you knew seemed to have a Groupon for something? In August 2010, Forbes called the digital coupon platform the “fastest growing company ever.” However, the business model had some flaws: One analysis found that only an estimated 20% of Groupon buyers returned for full-price purchases.

Model Twiggy (1949 - ) on youth

"Being young isn't about age; it's about being a free spirit."

Who is wellness scammer Belle Gibson?

A new Netflix drama series called “Apple Cider Vinegar” tells a story inspired by the real-life scandal of Belle Gibson. Gibson falsely claimed to have healed herself of terminal brain cancer through healthy eating. She built a successful wellness empire without any medical background until journalists eventually found inaccuracies in her story. Discover more about the woman who founded a business on deception, how she got caught, and where she is now.

Don Herbert, better known as 'Mr. Wizard,' was the predecessor to the 'Science Guy'

From 1951 to 1965, the former B-24 bomber pilot performed science experiments that home audiences could replicate on "Watch Mr. Wizard," inspiring about 50,000 Mr. Wizard Science Clubs throughout North America. Subsequent series, including "Mr. Wizard’s World" and "Teacher to Teacher with Mr. Wizard," ran on Nickelodeon until 1996.

After her fellow cult members tried to kill her with an LSD-infused hamburger, one member of the Manson Family, the murderous cult led by Charles Manson, decided to testify against the group's leader.

American dance legend Martha Graham, sometimes called 'the Picasso of dance,' refused to perform at the 1936 Olympics in Berlin and conceived the piece 'Chronicle' in response to the experience.

70 years ago today, city officials in Santa Cruz, California, banned rock 'n' roll to protect its youth from corruption after witnessing a 'provocative' concert the night before.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

Quincy Jones' 'Big Band Bossa Nova' helped introduce bossa nova—a jazz-influenced Brazilian genre—to the US

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

Telehealth demand for GLP-1s for weight loss is booming as consumers seek easier access.

At the beginning of the 20th century, a group of young men ate standard American food—replete with food additives like borax and formaldehyde—as part of government research to better understand food safety.

In 1939, baseball star Lou Gehrig delivered his inspirational 'Luckiest Man' speech after retiring due to the health condition that now bears his name.

Warren Buffett's former professor Benjamin Graham is known as the 'father of value investing,' a strategy in which investors seek to buy stocks trading below their intrinsic worth.

Listen to an in-depth conversation on the links between Parkinson's disease and herbicide exposure and the challenging pace of scientific investigation.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

The distributor behind 'Rocky Horror' pulled the film from its scheduled national release, believing it would be a failure, though it eventually amassed a dedicated fanbase through midnight showings, a trend that continues over 50 years later.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Before writing 'Walden,' transcendentalist Henry David Thoreau nearly burned down his hometown with a campfire that grew out of control.

One of the most famous portraits ever taken is 'Afghan Girl' (1984) by Steve McCurry, yet the subject Sharbat Gula went much of her life without being identified or benefitting from the image's success.

SpongeBob exemplifies Aristotle's philosophy for living well because he understands that happiness doesn't come from external factors like money, recognition, or power.

After NASA's Voyager 1 captured Earth as a single pixel as it left the solar system in 1990, astronomer Carl Sagan used the image to reflect on humanity's fragility and the responsibility to protect 'the only world we've ever known.'

Elk Cloner, the first computer virus to spread in public, was written as a practical joke by Richard Skrenta, a Pittsburgh high school student.

Volcanic activity may have triggered the Black Death by spewing gases that led to crop failures in Europe, thus forcing the import of grain ships with plague-infested fleas.

NBA superstar Victor Wembanyama spent the 2025 summer training with monks in central China to enhance his body and mind.

For centuries, it was common to sleep in two shifts: a few hours at the beginning of the night, and a longer period beginning around midnight

Stanford built a Google Maps for the Roman Empire, revealing how much it cost to travel in the ancient world

Lesser-known phobias include turophobia, or the fear of cheese, and nomophobia, the fear of being without your cell phone.