30% of Americans make New Year's resolutions

Most people don’t keep their New Year’s resolutions

Studies suggest that only 9% of Americans who make resolutions keep them; 23% quit by the end of the first week of the new year, and 43% quit by the end of January.

35% of Americans have moved on from their childhood religion

A new Pew Research analysis finds that most Americans still identify with their childhood religion, but 35% have switched or left entirely—often due to lost belief or drifting away.

40% of Americans didn't read a book in 2025

The median American only read two books in 2025. Most of the books Americans read are consumed by a small segment of the population, with 4% of readers accounting for nearly half of all books read.

40% of Americans polled by Pew Research Center felt pessimistic about marriage

Black and Asian respondents reported more pessimism about marriage than white or Hispanic respondents. Over half of Republicans feel negatively about the future of marriage, while only 25% of Democrats felt the same.

Roughly 62% of US adults under 30 say they use TikTok

A Pew Research Center publication reports that most members of Gen Z use the app. That's significantly more than other age groups: 39% for those ages 30 to 49, 24% for those 50 to 64, and 10% for those 65 and older.

A failed resolution still defines directional exploration

The new year practice of making resolutions is so popular it can often inspire ironic dismissal from those all-too-aware of how many fail. This piece argues failure doesn't matter: Making the resolution itself helps define one's focus in life, arguably more important than racking up achievements.

17% of US adults said they had invested, traded, or used cryptocurrency in 2023

A survey from the Pew Research Center found that 63% of US adults have “little to no confidence that current ways to invest in, trade, or use cryptocurrencies are reliable and safe.”

Explore why Americans are drinking less alcohol

US alcohol consumption fell 5% in 2025, with beer and wine leading the decline. Economists point to tighter budgets and less face-to-face socializing overall, while younger Americans are increasingly choosing not to drink.

Over 25% of Americans regret using BNPL due to unexpected costs

Almost 24% of buy now, pay later users have missed payments, with younger users (32% of 18- to 29-year-olds) being more likely to fall behind on payments than their older counterparts. (Only 12% of adults age 60 or over had done the same.)

Many New Year's Eve traditions came from German immigrants

While it’s hard to trace the origins of many New Year’s traditions, many of the norms for American New Year’s Eve celebrations come from German immigrants, who significantly influenced American culture in the 1800s. Below is an excerpt from an 1863 New York Times article describing a German New Year’s celebration.

Around 32% of American adults have at least one tattoo

Tattoos have waxed and waned in popularity over the centuries, depending upon the social standing of their wearers. Throughout US history, they were often considered taboo. However, growing acceptance of tattoos means they’re more visible in the public eye.

A majority of Americans support replacing the Electoral College with a popular vote

A Pew Research Center survey found that 61% of Americans favor eliminating the Electoral College in favor of a nationwide popular vote, with concerns about fairness and representation cited most often.

Social Security is one of the most popular government programs

In a recent Pew Research Center survey of US adults, 79% said Social Security benefits shouldn’t be reduced in any way. This view is broadly shared across ages, races, political affiliations, and income brackets.

1 in 10 US adults are taking medication for depression

A US government report indicates that about 10% of US adults took prescription medication for this disorder in 2023. Women, at 15.3%, were more than twice as likely to take one of these medications than the 7.4% of men.

Americans ages 30 to 34 have $44,800 in their 401(k) accounts on average

Americans ages 28 to 44 save about 13.5% of their pretax income on average, which is close to the recommended retirement savings rate of 15%.

One-third of early- and mid-career workers have considered quitting due to stress

In 2024, around half of all full-time employees polled by the National Alliance on Mental Illness reported experiencing burnout at their jobs. Around a third of all employees ages 18 to 49 had considered quitting their jobs due to workplace stress.

57% of future homebuyers plan to put down less than the recommended 20% on a house

Historically, experts have recommended buyers put down 20% on a house when buying. But due to rising housing costs and the cost of living, this goal is unattainable for many buyers.

As of 2024, approximately 44% of Americans support fracking

This makes the method less popular than carbon-free forms of energy production, such as solar, wind, and nuclear power, but more popular than coal mining. Support for fracking increased 7% from 2020 to 2024, primarily due to increased support from Republicans and older Americans.

44% of Americans say they pray at least once a day—discover how your state's religiosity stacks up against the rest of the country.

Only 28% of Americans think restaurant prices are fair

Seven in 10 Americans dine out at least once a month, but only 28% of diners think menu prices are fair, a 2025 YouGov survey found. That changes only slightly by income, with 44% of higher-income Americans finding the prices fair.

Three ways the US population will change over the next decade

This article lists the top three ways the US population will change over the next decade. Using population data from the US Census Bureau and the UN Population Division, the piece explores what America might look like 10 years from now, which...

Explore an interactive map showing what makes people happy

Using 10,000 responses collected from people around the world about what makes them happy, this map offers insights into how relationships, finances, purpose, and small treats all contribute to a person's contentment. Recent data suggests that young people today are less happy than those in previous generations, indicating a need to reflect on what really matters in life.

One New Yorker saved $1,600 during her 'no-buy January'

A social trend in recent years encourages participants to buy essentials only for the month (an abbreviation of the even more radical no-buy year). Hannah Marder gave the fast a go, fastidiously dividing her purchases into wants and needs and managing to save roughly $1,600 over the month.

Every Thanksgiving, Americans eat over 40 million turkeys

That's 50% of all whole turkeys sold in the US in a given year. (Most of the remaining 50% are purchased for Christmas.)

Arthritis affects almost 60 million Americans

Arthritis refers to a range of conditions resulting in joint pain that currently affects nearly 60 million people in the United States alone. This resource from the Centers for Disease Control and Prevention explores the basics of arthritis and provides resources for understanding its near-universal impact on our population.

The 3.5% rule – how 3.5% of the population can drive change in the world

Nonviolent protests are twice as likely to succeed as armed conflicts – and those engaging a threshold of 3.5% of the population have never failed to bring about change.

US housing costs have risen by roughly 175% between 1991 and 2026—but a growing number of Gen Zers are becoming homeowners anyway. In 2025, 4% of homebuyers were Gen Z, up from 3% the year before.

Despite being favored by 87% of Americans, Congress does not have term limits.

Fireworks-related ER visits are on the rise—in 2024, they increased by 52% as compared to the prior year.

Explore an interactive map built from more than 100,000 survey responses on where people find joy in their lives

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

Researchers believe the brain consolidates memories, processes emotions, and plans for the future during dream states

Meet the 56 signers of the Declaration of Independence—most of whom didn't put pen to paper until August 2, 1776—and see their original signatures.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

The American Society of Civil Engineers' infrastructure report card gave the US a C in 2025, its highest grade since the project launched in 1998.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

About 2,000 US babies are born annually without some portion of their limbs, potentially leading to a lifetime of pricey prosthetics.

At the beginning of the 20th century, a group of young men ate standard American food—replete with food additives like borax and formaldehyde—as part of government research to better understand food safety.

As of 2025, the most cited papers in science include a review of graphene, methods to improve image recognition, streamlining electron density calculations, and optimizing protein studies.

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

Lesser-known phobias include turophobia, or the fear of cheese, and nomophobia, the fear of being without your cell phone.

The 19th-century painters of the Hudson River School were among the first American romantics, with portraits that displayed the natural beauty of the young country.

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

Bone marrow (soft tissue found inside certain bones) generates roughly 500 billion new blood cells each day

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

Apollo astronauts left items in the moon's 'toss zone,' including golf balls, family photos, and bags of human waste, to make room for lunar rocks.

Brian Wilson wrote the Beach Boys' 'Don't Worry Baby' for the Ronettes, but the legendary girl group rejected it.