Why your favorite color is probably blue

The science behind why some noises have color names

Different noise colors (white, brown, pink, blue) have been proven to affect mood and focus. An audiologist explains that these sounds are named after specific light wave frequencies. While individual preferences vary, certain noises consistently impact sleep, stress reduction, cognitive performance, and problem-solving. The article highlights how these sounds can enhance productivity, relaxation, and even gaming experiences.

The color blue is almost never mentioned in ancient Greek literature

Linguists have noted blue is regularly the last color to enter the language of most cultures. Researchers guess that the color's rarity in living organisms is partly the cause of its linguistic absence.

Modern media exposure may impact whether people dream in color or black and white

A 1942 study found that 70.7% of college sophomores rarely saw colors in their dreams, while a similar survey in 2003 showed that only 20% reported the same. The prevalence of color television and films may make color dreams or the recollection of color features easier to remember.

Water is naturally tinted with a slight blue, but sediments and organics can alter its color

The innate coloration comes from water absorbing red light in the visible spectrum more than green or blue, giving shallow waters in some parts of the Caribbean their turquoise hue. If sand is light, it can be churned up by turbulent water, clouding its appearance. Plankton and other organisms can color water by affecting how the rest of the spectrum is absorbed or reflected.

Melanin and light scattering contribute to different eye colors

Brown eyes have high melanin, while blue eyes have low melanin. Multiple genes contribute to eye color, which can change over time due to melanin buildup. Hazel eyes can shift color depending on ambient light.

Why kids are picky eaters

Parents who are stressed about their child repeatedly refusing vegetables: It may not be your fault. Rather than being a result of nurture, it appears that nature decides whether a kid is more adventurous with their appetite. Researchers tracked more than 2,400 sets of twins and found how genetics may actually be a major contributor to children's finicky eating habits.

Humans experience the world subjectively. What does that mean for scientific research?

When you close your eyes, do you see static or colorful patterns or an "intrinsic grey" known as Eigengrau in German? This variation of our internal experiences is just the tip of the iceberg, one that scientists are increasingly studying and...

Visualizing 11 cognitive biases that influence how you think

Humans are hardwired to make mental mistakes called cognitive biases, affecting the way we view our world. Among the most common are confirmation bias (seeking only evidence that affirms your views), authority bias (overweighting things said by authority figures), groupthink (assimilating ideas to avoid conflict), and more. This quick chart gives an overview of some of the most notable ways we mislead ourselves.

How big brands keep your loyalty

We perceive ourselves as rational decision-makers—but research about our consumption habits suggest we are easily played by clever marketing. Here's how big brands design their branding to keep you coming back.

Relative motion between a source and an observer shifts the color of observed light

The phenomenon, known as the Doppler effect, is the result of experiencing an increase in the frequency of observed waves when approaching a source and a decrease when moving away. Because this property corresponds to color, approaching objects appear bluer than normal—blueshift—and receding objects appear redder than usual—redshift.

The history of iconic pigments used in seven famous paintings

While art paints can be bought by the bucket at any craft store today, pigments throughout history have been difficult to come by. Art historian Kelly Grovier traces the fascinating history of pigments that make up hidden layers in masterpieces from Picasso and Hokusai’s Prussian Blue to Vermeer’s shade of red.

Red and blue election maps are a modern media invention

The red–blue color scheme used on election night maps emerged in the 20th century as television networks adopted color graphics to make results easier to follow. The association of red with Republicans and blue with Democrats later became standardized.

Why patterns in art are so pleasing

Repeated visual cues like shapes or lines derive from the brain's innate compulsion to identify faces, places, bodies, and more. With repeated shapes, the brain seeks out resolution to the subtle variations between them. See examples in art and music.

Do people really look younger than they used to?

Why do people today look younger than they used to? From style to science, there are 3 surprising reasons we age differently now.

NFL Draft decisions are shaped by brain science, data, and office culture

Carnegie Mellon researchers say Draft-room choices are influenced by the "jackpot effect"—where higher stakes can impair performance—as well as by groupthink, the limits of data, and whether scouts feel safe speaking up.

Your DNA may determine whether you like coffee or tea

Whether people prefer coffee or tea may boil down to a matter of taste genetics. People with a version of a gene that increases sensitivity to the bitter flavor of caffeine tend to be coffee drinkers, according to a report. Read on for more.

Today’s kids would rather be YouTubers than astronauts

While the other children in your kindergarten class might have wanted to be firefighters or astronauts when they grew up, modern kids are different. Lego conducted a study that found children were more likely to say they wanted to be a YouTuber when they grew up than an astronaut.

Sex determination isn’t all XX and XY

We’re generally taught that chromosomes determine an animal’s sex, but it is way more nuanced than that. Watch this 12-minute video to find out how.

What the research says about the link between lead pollution and crime

The lead-crime hypothesis links childhood lead exposure to impulsivity and aggression as an adult, traits typically associated with higher crime risk. A 2022 meta-analysis found that reducing lead may explain up to 28% of the US homicide decline, but not the broader crime drop.

Why some people have allergies

Why do some people have allergies while others don’t? One theory suggests allergies are a relic of our evolutionary past. Our immune system, once primed to fight parasites, now mistakes harmless substances for threats.

The Industrial Revolution changed childhood—including education

Industrialization transformed childhood—from free-range, mixed-age play long embedded in human culture to the regimented, adult-controlled environments of today's schools.

35% of Americans have moved on from their childhood religion

A new Pew Research analysis finds that most Americans still identify with their childhood religion, but 35% have switched or left entirely—often due to lost belief or drifting away.

See how fireworks are made and learn how metals like magnesium and copper are responsible for different colors.

Bluesky is gaining momentum by offering users full control over their experience

Controversial changes made by Elon Musk to X have inspired an exodus from that platform and growth in Bluesky. The latter's open-source model gives users customizable feeds, portability between services, and a "billionaire-proof" design that prevents corporate takeover.

Psychology research shows that conspiracy theorists tend to have a desire to be unique

While conspiracy theorists are often understood to have feelings of powerlessness in their lives, research suggests they may also be inclined to set themselves apart from the masses.

Seven things you might not know about blood

The red stuff currently pumping throughout your body is a type of connective tissue that is both a solid and a liquid. The liquid portion—plasma—acts as a carrier for the solid portion, which includes blood cells and their biological brethren. Your body is constantly refreshing its supply of blood, creating new cells to replace those that have expired or died. This article overviews some lesser-known facts about blood (and why it's not always red).

Chaos theory—informally known as the butterfly effect—is the reason why weather forecasts are presented with probabilities rather than certainties.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

Explore an interactive map built from more than 100,000 survey responses on where people find joy in their lives

An investigation suggests a Scottish island became awash in forever chemicals via seafoam and seaspray—raising questions about what that means for the safety of other coastal areas.

The Great Salt Lake's distinct dual coloration results from high-salinity organisms that only live in the northern portion and produce a purple protein.

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

Crows are believed to have intelligence on par with a seven-year-old child and demonstrate complex behaviors, from problem-solving with tools to recognizing human faces.

All rainbows are 'raincircles' caused by water droplets separating white sunlight into a spectrum of colors, but Earth's surface blocks the bottom half of the circle from our line of sight.

Larger animals like giraffes, elephants, and blue whales have developed a unique defense against cancer, a phenomenon known as Peto's Paradox

Studies suggest when you sleep is as important as how much you get, and syncing with your circadian rhythms may lead to less fatigue and improved long-term health outcomes

Recent research found that the brain doesn't seem to massively rewire following amputation—upending earlier beliefs about the cause of phantom limb pain.

According to the physics of black holes, our 4D reality may be a hologram—a projection of information coded on a 2D surface on the edge of the universe.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

The Mona Lisa's celebrity status and repeated restorations have obscured what made the painting so revolutionary for its time

Apeirophobia is an overwhelming fear of living forever, perhaps stemming from the brain's inability to conceptualize an infinite life.

Warren Buffett's former professor Benjamin Graham is known as the 'father of value investing,' a strategy in which investors seek to buy stocks trading below their intrinsic worth.

Some Pokémon have been named after real and fictional organisms, while some real-world species have been named after Pokémon, such as Chilicola charizard and Binburrum zapdos.

In 2009, the nation was gripped by the story of a missing young boy who was believed to be floating over Colorado in a homemade balloon, until it was revealed that he was at home the whole time.

Play the role of a student in a game where you try to navigate college and remain debt-free, selecting different income levels, high school experience, race, ethnicity, and more.

Prince's sexually explicit 1984 track 'Darling Nikki' attracted the ire of the Parents Music Resource Center, an advocacy group that inspired the Parental Advisory sticker, even though the song ends with a Christian message.

Poison ivy can cause rashes year-round since all parts of the plant contain urushiol, the oil that triggers our allergic response.

The US dollar is the most widely circulated currency in the world, and is involved in nearly 90% of global transactions

Budweiser stores yeast derived from the original 1800s strain in a secret bunker, which only the Head of Yeast Management can access—not even the CEO

After the Boston Tea Party, colonists switched to coffee, which became the main morning drink for revolutionaries.