Psychology research shows that conspiracy theorists tend to have a desire to be unique

Why do people join cults?

This quick TED video dives into some of the social psychology behind membership in radical cults, including famous ones where members took their own lives.

Conspiracy theories come from distrust in government, media, and institutions

Some believe JFK's assassination was orchestrated by larger networks rather than a lone shooter. Skeptics wondered how one unknown man could kill the most powerful person in America, and believed the CIA, FBI, or Soviet government played a role in the murder.

Dystopian narratives have influenced real-life extremists

J.M. Berger, a senior research fellow at Middlebury’s Center on Terrorism, Extremism, and Counterterrorism, traced how terrorist organizations have latched on to dystopian narratives, with some groups even embracing the texts’ lexicons and iconographies.

The reptilian conspiracy theory posits that humanoid lizards run the world

Conspiracy theorists believe shape-shifting reptiles have taken human form and gained authority to manipulate human populations. From US politicians to British royalty, could lizard people be holding positions of power?

People with schizophrenia are excluded from psychedelic research

Individuals with this mental health condition are routinely eliminated from any psychedelic research due to concerns about triggering or worsening psychosis. Yet there is little high-quality research in this area, raising questions about if further research into this question is warranted as interest grows in using psychedelics for therapeutic purposes.

Pareidolia: the cognitive bias of finding meaning in randomness

Many people equate "random" with "well-spaced," creating a cognitive bias that influences how people interpret events. This article explains how people tend to assume a generative force behind the patterns produced by randomness. This phenomenon, known as pareidolia, is seen in claims ranging from backward messages hidden in reversed audio recordings to tea leaf readings.

Could all mental health disorders have a unifying 'p-factor'?

Some researchers have argued in the past couple decades that all mental health disorders may have a unifying dimension—a theoretical "p-factor" that is common across mental illness, but life experiences and behaviors influence if and how illness manifests. Proponents point to similarities across different disorders, while detractors argue that such connections are largely exaggerated.

Some people may be genetically predisposed to loving roller coasters

Recent studies indicate that individuals with higher levels of dopamine may be more prone to thrill-seeking behaviours like riding roller coasters or even doing drugs or shoplifting.

Explore a podcast devoted to uncovering different conspiracy theories

Hear stories of controversial events from all around the world and come to your own conclusions about why they happened—and if someone shaped the narrative around them. From art fraud to the death of a Roman emperor, this Spotify podcast covers it all.

There are 5 key reasons why people carry out hoaxes

While it's hard to pinpoint just one motive for trickery, many cases indicate that hoaxers are seeking attention. Other reasons include making a profit, or simply that fooling others is fun.

There are psychological benefits to believing in spirits

A number of psychologists believe religion helps subdue our fears of death by giving us a sense of what’s to come and, therefore, a sense of control over how to ensure the best possible outcome.

Wind farms are targets for conspiracy theories due to their visibility and complexity

The proliferation of misinformation and conspiracy theories surrounding wind farms is driven by deep-seated anxieties about change, distrust of government, and resistance to confronting the complexities of modern energy solutions.

Some attorneys are using true crime fans to their advantage

True crime fans are notorious for falling down rabbit holes. Now that passionate interest is being exploited by attorneys marshaling influencers to serve as informal public relations representatives, a trend that's blurring the lines between fan theories and reality.

How the feared self fuels OCD

Obsessive-compulsive disorder is characterized by intrusive thoughts that prompt people to enact compulsions—behaviors intended to relieve the anxiety or stress from the obsession. A significant intrusive thought OCD sufferers endure is the fear they will become a dangerous or immoral person. Therapeutic approaches try to show patients this is just a story that can be set aside.

Marketers often use psychological tactics to sway consumer action

From making someone feel as though a resource is scarce (“only one item left in stock!”) to invoking a sense of authority (“top dentists recommend this toothpaste”), marketers use a variety of psychological tactics to elicit a desired response from their target audience.

Browse and explore dozens of major psychology theories

There are a ton of different psych theories—so here's a breakdown of some of the major ones according to the general psychological focus.

Some Gen Z men are obsessed with ‘American Psycho’

If you’ve ever spent any time on finance-themed meme pages, you’re likely already aware that today’s young men have a fascination with the serial killer main character of the movie "American Psycho." Find out what it is about the satirical representation of the late-1980s Wall Street investment banker-type that resonates with Gen Z men.

Personality tests use the Barnum effect, where vague flattery makes generic descriptions feel specific

A 1949 experiment by psychologist Bertram Forer showed that students rated identical, generic personality profiles as highly personalized. This is the same approach used in horoscopes, Myers-Briggs personality types, and fortune tellers. Even well-resourced tests like Myers-Briggs show poor test-retest reliability, with up to half of retakers getting different results.

Google Search trends reveal truths about society that traditional surveys miss

Studies of human behavior show that survey respondents may lie to present themselves more favorably. By studying anonymous search data, researchers have uncovered hidden racism, mental health struggles, and interest in taboo or stigmatized topics.

Defiance is choosing to act in line with your values under pressure

Compliance often arises from insinuation anxiety and social pressure, making defiance critical in protecting personal integrity and, in turn, strengthening institutions. Practicing defiance may be achieved through the Defiance Compass framework and can lead to a more values-driven society.

Some Nobel laureates have expressed beliefs in pseudoscience after winning

Examples of the phenomenon, known as Nobelitis or Nobel disease, include promoting psychic research, harmful practices like eugenics, and seeing talking raccoons. Increased external pressures after a win and a greater spotlight may contribute to developing or exposing these beliefs.

As of 2022, Congress was more ideologically polarized than at any point in 50 years

Research from the Pew Research Center indicates that Democrat and Republican lawmakers have become more ideologically unified internally while moving further apart overall—with Republicans shifting to the right faster than Democrats have shifted to the left.

Social scientists hold various beliefs about the role of marriage in our lives

Functionalists believe that marriage fulfills specific needs, while conflict theory highlights inherent power struggles within a couple’s relationship.

Regular coupon users pay less attention to the actual price of what they’re buying

The psychology of coupon users can feel counterintuitive: Research suggests regular coupon users actually prioritize coupon availability over actual price comparisons.

Fear or disgust related to clusters of holes and cracks, called trypophobia, may stem from evolutionary processes to help us avoid pathogens.

Writer Gay Talese has unorthodox practices for researching his stories

Since Talese began working at the New York Times in the 1950s, he has woven eccentric details into his stories about the people he covers. His immersive journalistic methods, such as living in a nudist colony, sparked controversy, but also helped him uncover aspects of people's lives.

In recent years a child anxiety expert has created and tested a novel phobia and anxiety treatment approach for children, focused on changing how parents respond to the fears.

Larger animals like giraffes, elephants, and blue whales have developed a unique defense against cancer, a phenomenon known as Peto's Paradox

Chaos theory—informally known as the butterfly effect—is the reason why weather forecasts are presented with probabilities rather than certainties.

Crows are believed to have intelligence on par with a seven-year-old child and demonstrate complex behaviors, from problem-solving with tools to recognizing human faces.

Explore an interactive map built from more than 100,000 survey responses on where people find joy in their lives

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

While atoms are normally made of protons, neutrons, and electrons, exotic ones have been built with antimatter—alternate versions of normal matter that live for fractions of a second and are about a billion times as rare.

After her fellow cult members tried to kill her with an LSD-infused hamburger, one member of the Manson Family, the murderous cult led by Charles Manson, decided to testify against the group's leader.

US housing costs have risen by roughly 175% between 1991 and 2026—but a growing number of Gen Zers are becoming homeowners anyway. In 2025, 4% of homebuyers were Gen Z, up from 3% the year before.

Existentialist writer Jean-Paul Sartre coined the famous phrase 'Hell is—other people' in his play 'No Exit'

Against his wishes, Albert Einstein's brain was removed before his cremation, and the pathologist responsible stored it for decades in mason jars within a beer cooler.

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

According to the physics of black holes, our 4D reality may be a hologram—a projection of information coded on a 2D surface on the edge of the universe.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Iran's Revolutionary Guard Corps is independent of Iran's regular army and is one of the most powerful and influential military-political organizations in the Middle East.

The hormonal disorder PCOS was renamed PMOS in 2026, a move designed to improve care and research by shifting the focus to the hormonal causes of this condition that affects 1 in 8 women.

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.

44% of Americans say they pray at least once a day—discover how your state's religiosity stacks up against the rest of the country.

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.

Gerrymandering works through two techniques: cracking opposing voters across districts to dilute their power, and packing them into a few to waste their votes in lopsided majorities.

During the French Revolution, a botanist's letter asking about "dear Rhus" (poison ivy) was intercepted, leading authorities to suspect he was conspiring with the Russians.

'Silent' fireworks have gained more interest in recent years as a quieter celebratory option.