Pareidolia: the cognitive bias of finding meaning in randomness

Why does that bag look like a face?

If you've ever spotted a face hidden in an inanimate object, you've engaged in a timeless phenomenon known as pareidolia. This three-minute video explains why and how it happens.

Why patterns in art are so pleasing

Repeated visual cues like shapes or lines derive from the brain's innate compulsion to identify faces, places, bodies, and more. With repeated shapes, the brain seeks out resolution to the subtle variations between them. See examples in art and music.

Visualizing 11 cognitive biases that influence how you think

Humans are hardwired to make mental mistakes called cognitive biases, affecting the way we view our world. Among the most common are confirmation bias (seeking only evidence that affirms your views), authority bias (overweighting things said by authority figures), groupthink (assimilating ideas to avoid conflict), and more. This quick chart gives an overview of some of the most notable ways we mislead ourselves.

AI models incorporate a randomness parameter when generating responses to prompts

AI models use this parameter to prevent repeated outputs by sometimes choosing less likely next words during sequential generation. However, this randomness—alongside insufficient data and training—may cause hallucinations of incorrect results.

Nostalgia is a psychological coping mechanism created from bias

Memories are naturally reconstructed during recall, and research has shown a fading effect bias that causes negative ones to fade more quickly, helping us heal. This creates a natural longing for the past, particularly when faced with loneliness, boredom, or challenging moments in the present.

A mathematical and visual analysis distinguishing chaos from randomness

Random systems lack any underlying pattern or causal relationships, while chaos is mathematically deterministic because the behavior follows established laws of nature. In 3D plots, chaotic systems produce outputs that approximate a mathematical function, while random points appear as statistical noise.

The golden ratio is believed to underlie patterns in nature and beauty

The irrational mathematical constant has been cited in art, architecture, and nature since its origins in ancient Greece. Its connection to the Fibonacci sequence has associated it with spiral patterns in pineapples, pinecones, and other plants.

The life of Edward Lorenz, who originally used a seagull in his 'butterfly effect' metaphor

By accidentally finding that rounding one variable to its third decimal place and re-running a weather simulation produced a drastically different two-month forecast, the American mathematician established the field of chaos theory. His paper—"Predictability: Does the Flap of a Butterfly's Wings in Brazil Set off a Tornado in Texas?"—introduced the well-known metaphor for the behavior of chaotic systems. (Some readers may experience a paywall.)

The unavailability bias says what we don't see must not exist

Before social media, information was more scarce, and it was the norm not to know much about some controversy or episode. This led to a common prejudice: the availability bias, that what is at hand must be true (in business, the courts, finance, and many fields). With information overload today, the inverse occurs: when something is missing (like the photo of a suspect), it makes us think the suspect does not exist.

The doorway effect is when people forget their task when entering a new space

The "why did I come in here?" feeling after walking into a room comes from the brain creating event boundaries to organize memories. Mentally revisiting a previous room can help recall tasks and reverse memory loss. (Some readers may experience a paywall.)

Humans experience the world subjectively. What does that mean for scientific research?

When you close your eyes, do you see static or colorful patterns or an "intrinsic grey" known as Eigengrau in German? This variation of our internal experiences is just the tip of the iceberg, one that scientists are increasingly studying and...

Psychology research shows that conspiracy theorists tend to have a desire to be unique

While conspiracy theorists are often understood to have feelings of powerlessness in their lives, research suggests they may also be inclined to set themselves apart from the masses.

Dawkins believes cultural memes have mutated into internet memes

The world's creations fall into two categories: those that look designed but whose appearance or function came about due to random mutation and natural selection, such as birds, and those whose designs and mutations are knowingly crafted, such as airplanes.

'Creepypasta' is a meme that has its roots in folklore

The genre of crowdsourced, horror folklore comes from copypasta, a term that refers to snippets of content copy-and-pasted online ad nauseam. These memes' allure stems at least partly from how they seemingly rise from nowhere, with tales crafted by many hands over many iterations.

There’s a psychological explanation for ‘FOMO,’ or the fear of missing out

This video breaks down FOMO—what it is, how it works, and why it happens—showing how social comparison and uncertainty trigger anxiety that pushes people toward risk-taking and constant checking behaviors.

Aliens have invaded ancient history

Avid fans of archaeology can sometimes fall prey to unsubstantiated claims like "aliens built the pyramids," provocative, dubious theories which fall under the category of pseudo-archaeology. Many of these claims are premised on hidden biases toward non-Western cultural heritages. This professor explores the hidden contours of pseudo-archaeology in this 12-minute TED talk.

The perception of haunted places is influenced by psychology, setting and suggestion

Gothic architecture and tragic histories contribute to the perception of hauntings. Infrasound and black mold can cause experiences reminiscent of paranormal phenomena. Although paranormal investigators use technology to seek natural explanations, many paranormal experiences remain non-falsifiable.

Synesthesia: when sensation in one sense triggers an unrelated sense in the brain

The first reported clinical case of synesthesia dates back to the early 1800s, though the perceptual phenomenon may be much older than surviving records imply. This article by researcher Richard Cytowic details the scientific history of synesthesia, a neurological trait that causes some senses to overlap, giving color to numbers and flavors to names.

Fear or disgust related to clusters of holes and cracks, called trypophobia, may stem from evolutionary processes to help us avoid pathogens.

Chaos theory—informally known as the butterfly effect—is the reason why weather forecasts are presented with probabilities rather than certainties.

Finding meaning in work matters, but can also happen outside your job

It's a perennial discussion: How do I find meaning in my work? Visionaries attest to the value of aligning your passions with your paycheck, but it isn't always possible. This podcast weighs the pros and cons of such a pursuit.

Famed psychologist Sigmund Freud believed dreams were symbolic expressions of desire

Austrian psychologist Sigmund Freud believed dreams should be interpreted using personal symbolism and free association, meaning relaxing the mind and waiting to see what concepts spontaneously erupt. Interpreting and unraveling these "involuntary ideas" is a precursor to understanding the psychology of neuroses, according to Freud.

How Spotify creates niche genres

One of Spotify's most recognizable features is its playlists. The provider offers an endless stream of strangely titled mixes with names like "Hyperpop," "Phonk," and "Lorem," which suggest uniform genres and scenes despite featuring seemingly random assortments of artists and songs. This article unpacks why Spotify organizes its music in this way and how, unintentionally, the process erases organic movements that developed outside of the app.

Claude Shannon, for whom Anthropic's AI tools are named, proved the existence of an unbreakable cipher

In the one-time pad approach, the encryption key is randomly generated and of equal length to the plaintext. This randomness ensures that every possible plaintext is equally likely—RBBHN can mean HELLO, SOLVE, CODES, and so on, using a different key—while matching the message and key lengths prevents the appearance of patterns that can be exploited.

Random lasers can be created from biomaterials, such as peanuts and birch leaves

Rather than creating a narrow beam of light via amplification in an optical cavity, the random laser produces a red glow by scattering photons created in the natural pores of a peanut kernel after it has been injected with a solution of light-generating carbon dots derived from birch leaves.

Some people really cannot imagine. Literally.

There are many people who are astonished to discover that their complete lack of ability to picture visual imagery is different from the norm.

Environmental determinism links human traits and societal progress to geography

Also known as climatic determinism, the theory states that the latitudes where people are located influence their emotional and intellectual capabilities. Originating in Ancient Greece, these ideas were used throughout history to justify racial hierarchies.

Crows are believed to have intelligence on par with a seven-year-old child and demonstrate complex behaviors, from problem-solving with tools to recognizing human faces.

Researchers believe the brain consolidates memories, processes emotions, and plans for the future during dream states

Georgia O'Keeffe's flower paintings are often assumed to be sexual, though the artist claimed she was simply interested in highlighting the beauty of flowers that most people neglect

This site reaches millions of visitors who are tired of AI chatbots and seeking human connection. Pretend to be an AI chatbot and ask questions, provide answers, and draw for people in real time.

Some Pokémon have been named after real and fictional organisms, while some real-world species have been named after Pokémon, such as Chilicola charizard and Binburrum zapdos.

Clever Hans was a 1900s horse that was believed to be able to solve math equations, tell time, and read and comprehend German, until a psychology student discovered how he got his answers.

According to the physics of black holes, our 4D reality may be a hologram—a projection of information coded on a 2D surface on the edge of the universe.

All rainbows are 'raincircles' caused by water droplets separating white sunlight into a spectrum of colors, but Earth's surface blocks the bottom half of the circle from our line of sight.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

Browse a detailed visual analysis of over 200,000 similes—comparisons that often use 'like' or 'as'—from popular fiction to see how frequently writers the same idiomatic expressions.

Salvador Dalí believed he was his own dead brother, who had died nine months before he was born

English mathematician Ada Lovelace wrote the first computer algorithm a century before computers existed and hypothesized that computing devices would one day be able to compose music—foreseeing the generative AI systems of today.

After NASA's Voyager 1 captured Earth as a single pixel as it left the solar system in 1990, astronomer Carl Sagan used the image to reflect on humanity's fragility and the responsibility to protect 'the only world we've ever known.'

Radioactive elements can introduce software errors because the ionizing radiation they produce can detach electrons from atoms, and computer code relies on the distribution of electrons.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

Graffiti dates back to at least ancient Pompeii, where citizens scrawled messages to one another on public walls

Some coin denominations have ridges etched on their sides, partly to prevent counterfeiting, in a practice called 'reeding.'

Listen to an in-depth conversation on the links between Parkinson's disease and herbicide exposure and the challenging pace of scientific investigation.

The word 'jazz' evolved from 'jasm,' 19th-century American slang for 'energy'

Gerrymandering works through two techniques: cracking opposing voters across districts to dilute their power, and packing them into a few to waste their votes in lopsided majorities.

Prince's sexually explicit 1984 track 'Darling Nikki' attracted the ire of the Parents Music Resource Center, an advocacy group that inspired the Parental Advisory sticker, even though the song ends with a Christian message.

Use this tool to calculate the dollar value of your parental mental load, from meal planning to coordinating after-school care, then see resources that help generate solutions.

Fireworks-related ER visits are on the rise—in 2024, they increased by 52% as compared to the prior year.