The doorway effect is when people forget their task when entering a new space

Why do you feel like you've been here before?

Walking into a new environment and feeling like you've been there before is a hallmark of déjà vu, a French term meaning "already seen" that describes the sensation of remembering the unfamiliar and may come with "an illusory sense of prediction." Research suggests déjà vu may manifest when there's a hiccup in the brain's familiarity detection and memory recall, forcing one's attention inward to seek the supposed source of familiarity.

What is the brain up to when the mind wanders?

As you stare into the distance while washing your home's seemingly never-ending pile of dishes, the brain activates its default mode network. This collection of "task-negative" brain regions associated with memory, reward, action consideration, and prediction alight with activity when humans mentally turn inward, possibly giving rise to the brain's ability to wander and humans' ability to construct internal narratives about the world.

Why 'spacing out' or dissociating may help reduce trauma awareness

Dissociation may have developed as a defense mechanism in the brain to help navigate intense emotional or physical situations by providing out-of-body experiences that put distance between the mind and the environment. However, in about 1.1% and 1.5% percent of the general population, a severe form of this separation can produce alternate identities, or alters.

The science of optical illusions

The human brain has developed cognitive shortcuts to help us navigate in a world where our visual senses are constantly bombarded of information. But these shortcuts can also be exploited, tricking the brain into telling us something is happening when it really isn't. This short video unpacks the neuroscience behind some of the most common (but perplexing) optical illusions.

How the buildings you occupy may affect your brain health

Beautiful spaces filled with light and natural motifs aren't just aesthetic, but likely key to your health. Researchers had study participants view photographs of two distinct buildings, one designed with more natural elements while the other featured more abstract shapes and lines. Using electroencephalograph readings of each participant, they discovered participants had less brain inflammation while viewing the "biophilic," or natural, architecture. Learn more about the interdisciplinary framework of so-called neuroarchitecture here.

Consistency and emotional engagement can improve the formation of memories

While sleep lets the brain re-trigger neurons associated with our experiences to cement them in long-term memory, repeating actions, like storing one's keys in the same location, can mimic these benefits. Emotionally charged memories are often ruminated upon, improving their future recall.

Why do some people always get lost?

Using GPS, anthropological data, and VR, scientists have learned that one's sense of direction is largely influenced by upbringing. A person's wayfinding ability can be measured by how accurately they point toward an out-of-sight location, a challenge further complicated by imagining they're somewhere else and pointing toward a third location. Anxiety, safety concerns, and dislike of wandering can negatively impact one's sense of direction, which can improve with practice.

Explaining the 'Costco effect'

The "Costco effect" is a term used to describe how the warehouse chain has perfected the art of the impulse purchase. The strategic layout of the store and product placement encourage shoppers to explore and make impulse purchases after initially getting reeled in by low prices on high-quality goods. Read first-hand accounts from shoppers explaining the spell-like effect in this story.

When to see a doctor over memory lapses

Memory includes various, distinct functions, like working memory (storing information temporarily) and procedural memory (your body's ability to perform a task unconsciously). Forgetting a word or losing your keys can feel like red flag memory lapses, but they are, in fact, language or attention problems, not memory ones. However, a lapse on top of stress, lack of sleep, chronic dysfunction, or an injury may be a red flag to see your doctor.

Always forget a face? The science of face-blindness

Faces and names don't always go together in some people's minds. While everyone forgets other peoples's names occasion, people diagnosed with prosopagnosia can't recognize faces, much less names. Even friends can family members can appear to be strangers. This article covers the diagnosis and issues attendant to prosopagnosia and its sufferers.

Abandoned malls prompt 'liminal' vibes of being stuck in time

A Toronto-area tour of empty malls brings participants face-to-face with the past. Part nostalgia, part archaeology, this meditation on the "liminal" spaces of a bygone era provokes eerie reflections on our relationship to time and place.

The 'overview effect' heightens one's sense of unity and connectedness

Coined by space philosopher Frank White in 1987, the term refers to the paradigm-shifting experience a person undergoes upon viewing Earth from space. Commercial spaceflights aim to bring this perspective to a broader audience, inspiring changes in behavior and worldview among participants.

There’s a psychological explanation for ‘FOMO,’ or the fear of missing out

This video breaks down FOMO—what it is, how it works, and why it happens—showing how social comparison and uncertainty trigger anxiety that pushes people toward risk-taking and constant checking behaviors.

Humans can't smell the inside of their nose due to olfactory fatigue

Once a person is accustomed to a specific odor, their neurons have trouble continuing to respond to that smell because of that familiarity. That's why humans may not notice when their house smells like trash until they leave the house and then return to it.

False memories can form during recall when new information is incorporated

Often formed due to suggestion and misinformation, false memories can lead to serious consequences, such as wrongful convictions. The time between an event and recalling it affects one's susceptibility to false memories.

How Alzheimer's caregivers get pulled into their loved one's reality

Caregivers, most often children and spouses, do not just witness a family member's cognitive decline—they also often become drawn into it, navigating a world in which the typical rules of time, order, or logical continuity may not apply.

How to remember everything

On average, people can remember seven different things using their working memory. To better retain all the things we need to remember, Tiago Forte developed the Second Brain method: a simple approach for immediately capturing, organizing, and storing the myriad tasks, learnings, and resources we collect throughout the day.

How does the cocktail party effect work?

In the 1950s, British cognitive scientist Colin Cherry started to explore how we could focus our hearing on one single source, even in a noisy environment. This video animation explains the phenomenon known as the cocktail effect and how selective hearing works. Discover how our brain is on the lookout for important or personally relevant information, even as we are occupied in other discussions.

Nostalgia is a psychological coping mechanism that can help combat loneliness—but it's created from bias

Researchers have observed that though nostalgia can help counteract feelings of loneliness, our memories of the past are somewhat rose colored. Negative emotions seem to fade faster than positive ones, a phenomenon that they suggest may be a psychological coping mechanism so that memories don't hurt every time they're recalled. (Some users may experience a paywall.)

How to cope with postvacation blues

While it might seem counterintuitive, new research shows that experiencing exhaustion or a lack of motivation postvacation is fairly common. While travel itself can, of course, be tiring, the contrast between vacation freedom and endless Slack messages can be even more so. This article explores why the return-to-work existential crisis happens, and offers advice for beating the post-vaycay blues. Read it here.

A researcher thinks she knows why people keep touching museum exhibits

A museologist who studied unauthorized touch at the British Museum concluded that people may feel it's difficult to learn about things "unless you handle them" and that people are trying to connect with the past, viscerally. Her work has included interviewing British Museum visitors who committed unauthorized touches and spending extensive periods observing people touching prohibited items across 2004 and 2005.

Researchers believe the brain consolidates memories, processes emotions, and plans for the future during dream states

The wave nature of matter can produce phenomena like negative time and retrocausality

Within quantum mechanics, matter simultaneously exists as both fixed particles and extended waves, allowing it to emerge across barriers—just as sound travels through walls—before it fully enters the obstacle. The resulting measurements can show that particles spent negative time within a barrier, with the future occurring before the past.

To get that song out of your head, try distracting yourself or playing a new song

Around 90% of people experience getting a snippet of a song stuck in their head, also known as an earworm. Researchers think they are linked to memory, repetition, and inner rehearsal. Before written language, music was used alongside rhyming in many cultures to help people preserve oral histories.

Later in life, the clock in Grace Hopper's office ran counterclockwise

Acknowledging that most people have "an enormous tendency to resist change," Hopper's clock served as a reminder for the computer scientist that just because things have been done a certain way does not mean they should forever remain that way: "They love to say, 'We've always done it this way.' I try to fight that." (Some users may experience a paywall.)

A history of "Memento Mori," from the ancients to today

The ancient Latin phrase 'memento mori' means 'remember you will die.' The counterintuitive utterance has long provided a moral and spiritual framework for individuals to evaluate their life's decisions and worldview. Though it appears morbid at first glance, the saying is meant to inspire a thirst for life. Review the various ways the idea has inspired different cultures in this article, from the Romans and Egyptians to contemporary tech leaders like Steve Jobs.

After 25 people used virtual reality headsets to practice flying with virtual wings—flapping their arms—their visual cortex responded to the wings almost as if they were real arms, treating them as body parts.

Apeirophobia is an overwhelming fear of living forever, perhaps stemming from the brain's inability to conceptualize an infinite life.

Alzheimer's can lead to brain shrinkage, with an average of around 2% of volume reduction per year

Fear or disgust related to clusters of holes and cracks, called trypophobia, may stem from evolutionary processes to help us avoid pathogens.

When you complete a CAPTCHA on a website to prove you are human, you may be unknowingly training algorithms for self-driving cars, whose systems require training data to help identify crosswalks, bicycles, and other outdoor objects.

Dorothy's famous entrance into Oz in 'The Wizard of Oz' relied on analog tricks, including a body double and sepia-toned paint, as much as it did on technology

Chaos theory—informally known as the butterfly effect—is the reason why weather forecasts are presented with probabilities rather than certainties.

Legendary architect Frank Lloyd Wright designed the SC Johnson headquarters in Wisconsin, aiming to make a cathedral-like workplace

Existentialist writer Jean-Paul Sartre coined the famous phrase 'Hell is—other people' in his play 'No Exit'

Explore our favorite visualization of the immense scale of space, from an astronaut to the size of the observable universe

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

Listen to an in-depth conversation on the links between Parkinson's disease and herbicide exposure and the challenging pace of scientific investigation.

In 1963, a basement renovation in Turkey revealed a passageway to a hidden, multilevel underground city that once housed as many as 20,000 people

Salvador Dalí believed he was his own dead brother, who had died nine months before he was born

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

Apollo astronauts left items in the moon's 'toss zone,' including golf balls, family photos, and bags of human waste, to make room for lunar rocks.

Explore what it's like inside a patient isolation unit, used in situations such as treating a patient or suspected patient with Ebola.

The history of many kitchen appliances involves unexpected discoveries and applications, including wartime radar turned hamster defroster and replacing an 'ice king' with heat-stealing boxes.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

Use this tool to calculate the dollar value of your parental mental load, from meal planning to coordinating after-school care, then see resources that help generate solutions.

Gerrymandering works through two techniques: cracking opposing voters across districts to dilute their power, and packing them into a few to waste their votes in lopsided majorities.

Search a massive database of over 4 decades of clues from the TV quiz show 'Jeopardy!'

The US first hosted the World Cup in 1994, a tournament that lives in soccer infamy for its poor planning and the murder of Colombian player Andres Escobar, who'd accidentally scored on his own net.