How does the cocktail party effect work?

The myth of multitasking's prestige

In this article, renowned neurologist Richard Cytowic seeks to expose multitasking as a fool’s errand. Cytowic explains how the brain, like a computer, switches between tasks rather than handling multiple tasks at once. He shares that attempting to focus on multiple activities at the same time consequentially decreases the brain's ability to ignore distractions, maintain focus, and organize information. Instead, he suggests, try to focus on completing one thing at a time.

Wearing a 'schizophrenia simulator,' designed to build empathy for patients, CNN's Anderson Cooper finds he struggles to function

Donning headphones that play a track mimicking the auditory hallucinations common in schizophrenia, Cooper finds he is very distracted, disconcerted, and frustrated. The auditory track aims to help listeners build empathy with patient populations by understanding the challenges they face in daily life.

What to listen to if you want to focus

Have you ever put your headphones in, turned on your favorite playlist, and tuned out the rest of the world? That’s the power of music. It can improve your mood, reduce stress, and enhance focus. But what kind of music is best when working or studying? Check out this list for some suggestions.

Modern sound mixing has contributed to audiences needing subtitles

Hidden, high-tech microphones allow actors to speak more softly, rather than yelling to be picked up by a distant boom mic, but this sacrifices clarity. The problem is exacerbated by mixing often prioritizing booming sound effects and soundtracks and audiences listening with small speakers on mobile devices.

The anechoic chamber at Bell Labs absorbs 99.999% of created sound

The space nearly eliminates sound wave reflection, allowing visitors to become aware of noises created by their own bodies, including their heartbeat and skeletal conduction. Experiments inside have contributed to the development of digital audio and phone touch tones.

A cochlear implant stimulates parts of the cochlea directly, with limited pitch and timbre capabilities

People with these devices have to learn or relearn how to train their brains to interpret nerve signals as sound. The range of the type of sounds that the brain can distinguish with a cochlear implant is limited and consequently it's difficult to understand a tonal language or distinguish individual speakers in a crowd.

Are you hypnotizable?

What causes some people to genuinely fall under the spell of hypnosis and others not? The technique only appears to work easily on about 10% of people, and a variety of both genetic and psychological factors determines one's susceptibility. Researchers suggest effective hypnosis has more to do with a person's self-control than with external influence—and the technique can have tangible benefits.

See what loud noises do to inner ear hair cells

This animation illustrates how louder music can affect inner ear hair cells. Damage to these cells is generally considered permanent. Hearing protection like ear plugs can reduce the level of sound entering into the ear and help protect those cells.

Why the nature of consciousness is such a difficult problem

David Chalmers is one of the leading philosophers of consciousness. In this video, he outlines some of the major questions in this field, including the "hard problem of consciousness," which seeks to find neural correlate for every conscious experience.

Stress can be contagious—and scientists want to learn more about it

Researchers have shown that being around someone who is stressed can trigger a stress response in your body, such as elevated cortisol levels and elevated heart rate. One way this was recently studied was by having people watch stressful activities, like a recorded job interview or solving challenging math problems, and then sampling hormones in observers' spit.

Cocktails now increasingly feature strange ingredients like bacon fat

Cocktail mixology has evolved in recent decades, shifting from a revival and reimagining of old favorites to pure experimentation. Where drinks were at one time anchored by a long-established favorite, now drink menus can feel incomprehensible to the average drinker, and little to indicate what the ultimate flavor profile of the libation will be.

NFL Draft decisions are shaped by brain science, data, and office culture

Carnegie Mellon researchers say Draft-room choices are influenced by the "jackpot effect"—where higher stakes can impair performance—as well as by groupthink, the limits of data, and whether scouts feel safe speaking up.

Pareidolia: the cognitive bias of finding meaning in randomness

Many people equate "random" with "well-spaced," creating a cognitive bias that influences how people interpret events. This article explains how people tend to assume a generative force behind the patterns produced by randomness. This phenomenon, known as pareidolia, is seen in claims ranging from backward messages hidden in reversed audio recordings to tea leaf readings.

Congressional committees quietly shape most legislation

This video explains how 20 congressional committees—standing, select, and conference—perform much of Congress's work, from drafting legislation and holding hearings to overseeing executive branch agencies.

Only a fraction of LSD reaches the brain, but it concentrates in key regions

When taken, LSD is absorbed quickly (often within an hour of ingestion) and exerts its effects primarily by binding to serotonin receptors. While only a small amount enters the brain, it's active in regions controlling the visual and auditory senses, potentially driving its psychedelic effects. The drug doesn't linger in the body, and is typically undetectable within a day.

Nine different studies exploring animals' relationship to music

Researchers have conducted multiple studies attempting to answer a certain question: do animals like human music? Across species, they observed different results and no clear pattern. Primates appear to prefer silence, and cockatoos appear to dance to funky beats.

Explaining the 'Costco effect'

The "Costco effect" is a term used to describe how the warehouse chain has perfected the art of the impulse purchase. The strategic layout of the store and product placement encourage shoppers to explore and make impulse purchases after initially getting reeled in by low prices on high-quality goods. Read first-hand accounts from shoppers explaining the spell-like effect in this story.

How we learn: comparing classical and operant conditioning

Psychology helps us see how we learn, whether through positive reinforcement or by conditioning a response to a stimulus. Learn about these two key theories in this brief video.

Brain hemispheres control opposite sides of the body without either dominating

Although distinctions exist between the two halves—language processing is left-oriented, and emotions are right-oriented—signals are sent along neural pathways between the hemispheres and across different regions to collectively process information about external stimuli.

What is the Overton Window?

The concept of the Overton window is an excellent framework through which to analyze why politicians talk (or avoid) certain topics and policy positions, and how ideas change over time as societal attitudes evolve.

Fish populations in the Great Barrier Reef have increased after installing waterproof speakers on the ocean floor that played recordings of sounds from healthy coral reefs.

Watch a USA Memory Champion answer questions about memory

Six-time USA Memory Champion, Nelson Dellis, answers popular questions about memory, from how sleep, stress, emotion, and attention influence memory to ways techniques like the memory palace, mnemonics, and the PAO system can dramatically improve recall.

Watch a conservative icon interview Allen Ginsberg

At the height of the hippie movement, the conservative commentator and founder of National Review, William F. Buckley Jr., invited poet Allen Ginsberg to help him make sense of the countercultural moment. Over the course of a surreal hour, Ginsberg tries to find common ground with a skeptical Buckley.

How Alfred Hitchcock changed cinema

In 1960, Alfred Hitchcock changed moviegoing with "Psycho." At a time when audiences came and went during screenings, he enforced strict start times, banned late arrivals, and kept plot details secret. The result? A $32M hit that helped shape modern theater etiquette.

Some novel ideas to improve presidential debates

The first televised presidential debates of 1960 were seemingly so consequential, candidates opted not to participate in one for 16 years. In the last 60 years, debate format has changed frequently as the political parties and news outlets vie for rules to either protect candidates or increase TV ratings. In this brief video, one expert suggests five interesting innovations to the debate format to make them more informative for the average US voter.

Robert Fripp manipulated feedback to create his guitar part on David Bowie's 'Heroes'

The King Crimson guitarist placed markings on the studio floor that instructed him where to get the particular sounds he was seeking. Producer Brian Eno then ran the signal through a synthesizer and bent the sound waves with a joystick.

Listen to an in-depth conversation on the links between Parkinson's disease and herbicide exposure and the challenging pace of scientific investigation.

Crows are believed to have intelligence on par with a seven-year-old child and demonstrate complex behaviors, from problem-solving with tools to recognizing human faces.

Researchers believe the brain consolidates memories, processes emotions, and plans for the future during dream states

'Silent' fireworks have gained more interest in recent years as a quieter celebratory option.

A pickleball's loud 'pop' sound can reach 120 decibels, which is equivalent to a hammer hitting a nail

Chaos theory—informally known as the butterfly effect—is the reason why weather forecasts are presented with probabilities rather than certainties.

In recent years a child anxiety expert has created and tested a novel phobia and anxiety treatment approach for children, focused on changing how parents respond to the fears.

Clever Hans was a 1900s horse that was believed to be able to solve math equations, tell time, and read and comprehend German, until a psychology student discovered how he got his answers.

At the beginning of the 20th century, a group of young men ate standard American food—replete with food additives like borax and formaldehyde—as part of government research to better understand food safety.

This site reaches millions of visitors who are tired of AI chatbots and seeking human connection. Pretend to be an AI chatbot and ask questions, provide answers, and draw for people in real time.

Gerrymandering works through two techniques: cracking opposing voters across districts to dilute their power, and packing them into a few to waste their votes in lopsided majorities.

Watch a 1934 short film starring jazz legend Cab Calloway, a major figure in the Harlem Renaissance's music scene

Visualize how CRISPR-Cas9—a type of immune system used by single-celled organisms to attack invasive viruses—targets and makes precise changes to a gene's DNA.

All rainbows are 'raincircles' caused by water droplets separating white sunlight into a spectrum of colors, but Earth's surface blocks the bottom half of the circle from our line of sight.

After the Boston Tea Party, colonists switched to coffee, which became the main morning drink for revolutionaries.

The name 'Silicon Valley' arose from the founding of Shockley Semiconductor Laboratory in Fairchild Semiconductor in 1956-57, founded near Stanford University in Palo Alto

A Yale student wrote a profound essay about the consulting industry's influence on elite college students that was published in a book of her writing after she died in a post-graduation car accident.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

SpongeBob exemplifies Aristotle's philosophy for living well because he understands that happiness doesn't come from external factors like money, recognition, or power.

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

The first image of a black hole was captured by creating an Earth-sized virtual observatory from a network of eight radio telescopes.

Explore what it's like inside a patient isolation unit, used in situations such as treating a patient or suspected patient with Ebola.

Pure water does not conduct electricity because this flow of energy requires the movement of charged particles, and water is a neutral molecule.