How Spotify creates niche genres

Spotify and AncestryDNA launched a genetic music playlist offering

The playlist offering in 2018 purported to make a unique playlist based on cultural inheritance. The service required users to link their account, select the top five ethnic regions from their AncestryDNA results, and then Spotify would create the playlist based on that data.

Inside the rise of focus music

Any casual YouTube or Spotify user has likely stumbled upon a playlist called "lo-fi beats to study and relax to" while searching for new music. Those "lo-fi beats" actually represent a growing genre of music called "focus music." Spotify, for instance. saw a 50% increase in listening time for focus playlists in its 2023 Wrapped report. This article explains why productivity tunes are on an upswing right now. Read it here.

Viral pop artists create systems of participation, not just music

Musicologist (and Swift expert) Paula Clare Harper weighs in on the factors that make music go viral. Tracks designed for shareability that feed well into content algorithms on streaming platforms are able to grow in popularity, with traditional human gatekeepers sidelined.

Spotify took 18 years to reach profitability; 70% of revenue goes to rights-holders

The music streaming company lost revenue for years as it sought to grow, but once it went public, investors pushed the company to expand into podcasts, cut costs, and prefer passive mood listening via algorithmic curation to increase value. Users have mixed feelings about using it.

Spotify's most-streamed albums to date

Interested in people's listening habits? Look through this up-to-date list to find out the most streamed albums on Spotify. See which musicians top the list by year, decade, or even all-time.

Billboard’s Hot 100 methodology is notoriously private

The magazine’s singles chart is based on on-demand streams (from platforms like Spotify), digital sales (from stores like iTunes), and radio airplay. Not all of those sources are weighted equally, though—sales are more important than airplay, and airplay is more significant than streams. In 2018, Billboard began weighing streams from premium subscriptions more heavily than free streams (like listening to a song on Pandora).

The surprising and strange sources behind 12 famous songs

Britney Spears's "Toxic" borrowed strings from a 1981 Bollywood film, Billie Eilish sampled The Office, and one duo made an entire album using only the sounds of their Whirlpool washing machine. Explore how sampling can pull from pretty much anywhere.

Band names often fit into 'semantic spaces'

Linguist Chi Luu explains that we often understand and identify with band names, even if they're odd (or nonsensical) word combinations, based on their associations with other words. For example, bands that begin with "The" often nod to 1960s garage rock; heavy metal bands often rely on morbid or funereal words.

The psychedelic playlist inspired by a Johns Hopkins experiment

Dating back to 1967, the playlist is over seven hours long and organized in such a manner as to echo users’ experiences as their trips rise, crest, and fall. According to the initial creator of the playlist, the music is a “nonverbal support system” that keeps users from prematurely returning to normal consciousness.

Netflix profits when you're not watching, and its movies are designed that way—read a detail-rich critical essay exposing lesser-known Netflix takes

An introduction to becoming a K-pop superfan

K-pop is not a genre but rather an ever-evolving industry. This resource breaks down the different eras of K-pop. Learn how the first generation, with bands like H.O.T., evolved into today’s fourth generation, where idols can train and debut outside South Korea. Find new groups to listen to, and appreciate the diversity of the different groups’ sounds.

A century of Billboard issues documenting the evolution of popular music.

In 2025, an AI-generated song became a country hit

The song, “Walk My Walk” by Breaking Rust, racked up over 3 million streams on Spotify in less than a month and went to number one on Billboard’s Country Digital Song Sales in early November 2025. Because the genre prides itself on authenticity and has a long history of workaday songwriters, the song's success was controversial in the industry. Billboard does not currently have a policy prohibiting AI-generated songs.

Explore a podcast devoted to uncovering different conspiracy theories

Hear stories of controversial events from all around the world and come to your own conclusions about why they happened—and if someone shaped the narrative around them. From art fraud to the death of a Roman emperor, this Spotify podcast covers it all.

How underground radio revitalized rock 'n' roll

Early FM was a wasteland and quickly became the domain of amateurs and risk-takers, including many stations and DJs who played music that flew in the face of mainstream trends. This history of the band's scrappy beginnings unpacks how it realigned the rock charts.

Listen to a jazz composition triggered by the New York City Subway

A creative coder created a (synthetic) jazz ensemble that uses the locations of the city's trains to determine its performance. It's both a fascinating bit of internet culture and a fitting homage to New York, one of jazz's major hubs.

Bardcore: the modern exploration of medieval music

The medieval instrumentation and lyric interpretation of modern pop, rock, metal, and hip-hop took off in April 2020, launching a new and growing genre. Bardcore is defined by its use of musical nostalgia and internet culture’s “memeification,” according to the historians in this nearly two-hour-long podcast. Listen to this episode to hear a medievalist and music historian break down the rise, relevance, and reasons behind Bardcore.

Influencers have changed what music festivals look like

One major criticism of Coachella is that it's a playground for ultrarich people, with celebrities and influencers posing for selfies at a polo club. This article dissects the legitimacy of that stereotype and argues that the backlash to it has altered the festival's cultural standing.

The first Grammys acknowledged only 4 genres

At the first Grammys, there were six awards presented in four genres: classical, jazz, country, and R&B. But over time, it became clear that plenty of music didn't fit neatly into those categories. Now there are more than a dozen genres recognized, spanning multiple cultures and continents.

Hear 50 years of iconic hip-hop samples, the genre's foundational looped tracks

Explore Wikipedia, but TikTok-style

Wikipedia's vast trove of information can be a bit dull to navigate. This homemade website takes real Wikipedia pages and places them in a swipeable format similar to TikTok, so you can learn about very random things in a similar mode as the culture-shifting TikTok app. Check it out here.

One podcast professional believes the format needs a new name

In the past few years, the podcast has moved from a purely audio-driven medium to one that doesn’t appear all that different from a television talkshow. Audio engineer Dennis Funk proposes renaming the classic podcast—an artful audio documentary—to distinguish it from the junk posing as the genuine article.

TikTok's 'sonic logo' imprints the app's identity across platforms

As the app's popular videos spread to other platforms like Instagram and Reddit, the company sought a way to alert viewers that the content originated on TikTok. They decided on the sonic logo that now acts as a bumper on all of its shared videos, to attract users.

Netflix's 'Kaleidoscope' experimented with non-linear storytelling

Netflix has regularly experimented with how it releases episodes, but its miniseries "Kaleidoscope" experimented with linear storytelling by crafting a show that supposedly allowed viewers to enjoy the show in any order they pleased.

Why romantasy is so popular on social media

Much of romantasy's success is thanks to social media, especially TikTok, where posts tagged as #BookTok or #Romantasy often propel titles to mainstream popularity. This deep dive into the trend interviews fans and marketers to explain why the genre's steamy content does so well online.

Modern sound mixing has contributed to audiences needing subtitles

Hidden, high-tech microphones allow actors to speak more softly, rather than yelling to be picked up by a distant boom mic, but this sacrifices clarity. The problem is exacerbated by mixing often prioritizing booming sound effects and soundtracks and audiences listening with small speakers on mobile devices.

A beginner's guide to the music of Billie Holiday

This primer from NPR breaks down some of the best entry points for newcomers to the jazz legend. From iconic tracks like "Strange Fruit" to deeper but essential late-era songs, the list offers a blueprint for appreciating Holiday before jumping into the deep end of her sprawling discography.

Music may give some of us the chills and goose bumps—perhaps because it shocks us

The science is still unsettled about why music can trigger a chill down your spine, formally known as frisson, but one theory is that anything surprising to the nervous system—including sudden beat drops or unexpected harmonies—stimulates a type of alarm response that gives rise to this feeling.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

Some Pokémon have been named after real and fictional organisms, while some real-world species have been named after Pokémon, such as Chilicola charizard and Binburrum zapdos.

Prince's sexually explicit 1984 track 'Darling Nikki' attracted the ire of the Parents Music Resource Center, an advocacy group that inspired the Parental Advisory sticker, even though the song ends with a Christian message.

Explore an interactive map built from more than 100,000 survey responses on where people find joy in their lives

SpaceX's S-1 or 'prospectus' revealed many previously unknown details about the company, including its unprofitability despite doing $18.7B in revenue in 2025, exactly how many voting shares Elon Musk will have in the company (roughly 85%), and more.

Budweiser stores yeast derived from the original 1800s strain in a secret bunker, which only the Head of Yeast Management can access—not even the CEO

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.

The word 'jazz' evolved from 'jasm,' 19th-century American slang for 'energy'

'Saturday Night Fever,' the 1977 film that introduced disco to the mainstream, was based on a fabricated magazine story.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

Watch how deep-sea mining equipment collects and processes polymetallic nodules—metal-rich, potato-shaped rocks—from the ocean floor and creates environmentally damaging plumes of sediments.

Fireworks make a loud booming sound after exploding due to air expanding faster than the speed of sound.

Listen to an in-depth conversation on the links between Parkinson's disease and herbicide exposure and the challenging pace of scientific investigation.

Visualize how CRISPR-Cas9—a type of immune system used by single-celled organisms to attack invasive viruses—targets and makes precise changes to a gene's DNA.

English mathematician Ada Lovelace wrote the first computer algorithm a century before computers existed and hypothesized that computing devices would one day be able to compose music—foreseeing the generative AI systems of today.

Chaos theory—informally known as the butterfly effect—is the reason why weather forecasts are presented with probabilities rather than certainties.

Bone marrow (soft tissue found inside certain bones) generates roughly 500 billion new blood cells each day

Some researchers have labeled nomophobia, the fear of being without your phone, as 'the phobia of the 21st century.'

Georgia O'Keeffe's flower paintings are often assumed to be sexual, though the artist claimed she was simply interested in highlighting the beauty of flowers that most people neglect

Gerrymandering works through two techniques: cracking opposing voters across districts to dilute their power, and packing them into a few to waste their votes in lopsided majorities.