There are 5 key reasons why people carry out hoaxes

Why America is obsessed with the stories of scammers

A "grifter" is someone who exploits systems at a high level. Notable cases like fake heiress Anna Delvey, Fyre Festival creator Billy McFarland, and startup faker Elizabeth Holmes, who deceived their way to success, captivate our culture. These...

The word 'hoax' comes from the phrase 'hocus-pocus'

The famous phrase "hocus-pocus" combines liturgical Latin and gibberish. It's a silly series of words often said during magic tricks. The phrase naturally evolved into "hoax" over time and became a standard English word around the year 1800.

Psychology research shows that conspiracy theorists tend to have a desire to be unique

While conspiracy theorists are often understood to have feelings of powerlessness in their lives, research suggests they may also be inclined to set themselves apart from the masses.

Some theorize that horror's artifice turns fear into enjoyment

The “excitation transfer theory” suggests that the unpleasant feelings a jump scare might elicit (like shortness of breath) are quickly relieved when the audience member remembers what they’re witnessing is fake.

Humans are wired to pick up on each other's emotion, making laughter contagious

The reaction plays a key role in establishing interpersonal connections and relieving stress by releasing endorphins—feel-good hormones. A 2021 study identified at least 65 animal species that produce playful sounds, such as laughter.

Marketers often use psychological tactics to sway consumer action

From making someone feel as though a resource is scarce (“only one item left in stock!”) to invoking a sense of authority (“top dentists recommend this toothpaste”), marketers use a variety of psychological tactics to elicit a desired response from their target audience.

Herd behavior is one cause of economic bubbles

A video breaks down the core forces behind economic bubbles, illustrating how forces including cheap credit, soaring optimism, and feedback loops push asset prices far beyond fundamentals—until a single shock triggers panic, selling and a rapid collapse.

Are you hypnotizable?

What causes some people to genuinely fall under the spell of hypnosis and others not? The technique only appears to work easily on about 10% of people, and a variety of both genetic and psychological factors determines one's susceptibility. Researchers suggest effective hypnosis has more to do with a person's self-control than with external influence—and the technique can have tangible benefits.

A video showing how drug dealing really works

What motivates people to sell drugs? The “News on Drugs” series asks how people get drawn into the drug trade, unpacking the different goals and aims involved in dealing drugs. While there is a lot of focus on cartels, traffickers, and gangs...

The myth of Santa Claus has partially caused a consumption-oriented holiday season

Yahoo pulled together a humorous collection of social media posts from people who seem to have forgotten that the holidays aren’t only about getting presents. The article is a sobering reminder to spend time with loved ones and show gratitude during the special season.

Learn about eight art heists that have gone terribly wrong

Half-baked plots, car troubles, and poor forgeries are some examples of blunders that led to failures in stealing works of art. For example, one heist by armed gunmen led to the theft of 20 van Gogh paintings. Before the robbers could declare victory, a flat tire on one of the getaway cars forced them to abandon the Dutch master's works and escape. They were later arrested for the crime.

How to catch a TikTok thief

Someone took a 10-second clip of a parody video made by Hugh Clegg and posted it to TikTok, where it racked up millions of views. The uncredited clip meant viewers assumed it was owned by the uploader, an assumption Clegg was eager to rectify. His messages and comments had no real effect outside of earning him temporary bans for "spamming." So he decided to moonlight as a private eye.

A closer look at why people snore

Snoring is simply noise caused by improper airflow during sleep—and while it’s something that most people will do at some point in their lives, it can also be indicative of larger health problems. Generally speaking, snoring occurs when soft...

Many early computer viruses were not created for malicious purposes

Besides those authored in research labs as proofs of concept for self-replicating software, hobbyists would create malware that played music or displayed text and animations that intentionally revealed the infection as a means of showing off, rather than hiding their spread.

20 of the most common cyberattacks

While there are dozens of different types of cyber attacks, this article explains the top 20 most common network attack examples, including phishing, whale-phishing, and spear-phishing attacks. Learn how to best protect yourself.

Five potential ways to achieve time travel

While the author discounts the possibility of traveling to the past, it lays out five hypothetical modes of catapulting into the future: speed, gravity, suspended animation, wormholes, and light. Each has some scientific basis, but none are realistic for humans. Read the article to learn where they offer promise and where they fall short.

Accountability can be why some people like support groups

Group camaraderie and peer support encourage people to continually connect through a support group and push participants to reflect, share, and find connection as they navigate through their lives.

Art theft is the third-largest source of criminal revenues worldwide, thanks in part to the subjective nature of valuing a work of art.

Why millions of telegrams are still sent every year

Telegrams enabled much faster communication across distances when they were invented in the 1800s, but they became generally obsolete after emails and cell phones were widely adopted. So why are 17 million still sent every year? A combination of factors: the legal requirement to send paper documents far and fast, the resistance to updating processes, and nostalgia. Explore more with this video.

The coronavirus pandemic sparked theories about the dangers of 5G

COVID-19 spreading around the same time as the rollout of 5G sparked conspiracy theories and outrage that the new wireless technology was harming people and the environment. (Some users may experience a paywall.)

Reasons the wealthy like to give to universities

Every year, higher education receives the lion’s share of philanthropy for key reasons. Universities have huge budgets and can handle big sums. They also oversee a broad range of initiatives tailored to an individual’s goals, and are particularly credible institutions with long track records and strong brands.

Today, in the US, people can face years in prison for counterfeiting money

There are both federal and state laws that punish people who use or create counterfeit money. The crime can not only trigger hefty fines, but could also lead to decades behind bars.

The true power of being a medieval fool

The stereotypical image of a court jester – their jagged, jingling tunics, donkey-eared hoods, and exaggerated expressions – belies their influence and power in medieval European courts. Jesters mocked their masters and communities through performances that could include witty ripostes, musical instruments, dance, juggling, and more. This gallery offers commentary on the fool’s role and power during the Middle Ages.

In 1957, the BBC conducted one of the first televised April fool pranks

The reputable broadcaster reported a story about a family in southern Switzerland harvesting spaghetti from a "spaghetti tree." Some viewers didn't appreciate the joke and felt angry about being misled.

Five of the strangest cemeteries in the world

Since forever ago, people have been burying the dead in odd ways that are still practiced today. Here's a roundup of some of the strangest burial spots in the world.

Are you a digital hoarder? There are four types, actually

Digital hoarding: the phenomenon where people accumulate excessive digital clutter, like thousands of emails, hundreds of open browser tabs, and unused apps on their devices. This behavior has been associated with increased stress levels and potential negative impacts on mental well-being. Are you a digital hoarder? Find out the four types here.

Fear or disgust related to clusters of holes and cracks, called trypophobia, may stem from evolutionary processes to help us avoid pathogens.

Explore an interactive map built from more than 100,000 survey responses on where people find joy in their lives

Clever Hans was a 1900s horse that was believed to be able to solve math equations, tell time, and read and comprehend German, until a psychology student discovered how he got his answers.

In 2009, the nation was gripped by the story of a missing young boy who was believed to be floating over Colorado in a homemade balloon, until it was revealed that he was at home the whole time.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

Elk Cloner, the first computer virus to spread in public, was written as a practical joke by Richard Skrenta, a Pittsburgh high school student.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Learn more about the history of fireworks, which dates back to an accidental invention during an alchemist's quest for information about immortality.

See 33 images that became central to huge scandals, including a young Charles and Camilla, Michael Jackson's baby on a hotel balcony, and Hugh Grant's mugshot.

Some coin denominations have ridges etched on their sides, partly to prevent counterfeiting, in a practice called 'reeding.'

Children are now three times more likely to say they want to be a YouTuber when they grow up than an astronaut, with some even attending 'YouTube camps' that teach kids how to create content for the platform.

The Nasdaq's 'Magnificent 7' companies are responsible for roughly 40% of the Nasdaq 100 index's gains, while the remaining 93 companies account for the other 60%.

Gerrymandering works through two techniques: cracking opposing voters across districts to dilute their power, and packing them into a few to waste their votes in lopsided majorities.

American short story writer Flannery O'Connor raised 40 peacocks, which became potent symbols for her fiction's elegant violence

Existentialist writer Jean-Paul Sartre coined the famous phrase 'Hell is—other people' in his play 'No Exit'

Mark Twain spent decades feuding with the US Postal Service, convinced its costs and regulations were bureaucratic overreach.

An initial public offering or 'IPO' is the process of a private company becoming public by putting shares of the company on the stock market for purchase.

Researchers believe the brain consolidates memories, processes emotions, and plans for the future during dream states

Take a 3D tour of the Hajj, Islam's annual pilgrimage to Mecca, undertaken by over 1.5 million Muslims.

'Saturday Night Fever,' the 1977 film that introduced disco to the mainstream, was based on a fabricated magazine story.

The first steps to rebuilding your credit score include getting to know exactly what's on your credit report and figuring out how far you are from the '700 club,' or 'good score' range.

Hotels in Cannes, the glamorous city on the French Riviera, hire hawks to ward off seagulls during the city's famous film festival.

While the sun's gravity keeps the planets in orbit, their gravity also pulls on the sun, causing it and everything else in the solar system to orbit around a mutual balance point called the barycenter—the true center of the solar system.

As of 2025, the most cited papers in science include a review of graphene, methods to improve image recognition, streamlining electron density calculations, and optimizing protein studies.