Why so many people love roller coasters even though they’re scary

Why we pay to be scared

Why do we love roller coasters? It’s not just the speed or height, it’s controlled fear. Your brain thinks you’re in danger, then rewards you with dopamine.

Researchers are studying roller coasters to improve mental health treatments

Scary rides stimulate our fight-or-flight response while simultaneously releasing feel-good endorphins like dopamine, serotonin, and oxytocin. Once we realize we're in a safe space, we can enjoy the ride and even feel confident and relieved by the accomplishment of overcoming a fearful feat.

Some people may be genetically predisposed to loving roller coasters

Recent studies indicate that individuals with higher levels of dopamine may be more prone to thrill-seeking behaviours like riding roller coasters or even doing drugs or shoplifting.

Why are humans hooked on horror?

A haunted horror attraction in Denmark is regularly stalked by researchers of the world's only laboratory dedicated to understanding fear's good side. Fear is one of many human emotions that correspond to a physiological response. As fear rises, so do adrenaline, cortisol, and heart and breath rates. As it ebbs, the body is flooded with dopamine, a hormone and neurotransmitter associated with desire, learning, and motivation.

The odds of getting seriously injured on a US roller coaster are one in 15.5 million rides taken

Understanding the mechanics of a ride can help explain why they are so safe. Lift hills, launches, and breaks are each crucial components of coasters and are designed to possess numerous safety features in case of any dysfunction.

Some theorize that horror's artifice turns fear into enjoyment

The “excitation transfer theory” suggests that the unpleasant feelings a jump scare might elicit (like shortness of breath) are quickly relieved when the audience member remembers what they’re witnessing is fake.

Modern innovations have allowed rides to simultaneously become more extreme and safer

Several ingenious additions to roller coasters, such as extra wheels, magnetic brakes, and hydraulic system safety bars, have largely reduced discomfort and threats such as broken rides or ejected passengers.

The impact of gravitational force on our bodies surprised early coaster riders and engineers

There is only a certain amount of gravitational force that the body can handle before dealing with consequences like short-term vision loss or unconsciousness. Increased scientific understanding has largely reduced these impacts, with engineers combining periods of intense pressure with periods of relief.

Music may give some of us the chills and goose bumps—perhaps because it shocks us

The science is still unsettled about why music can trigger a chill down your spine, formally known as frisson, but one theory is that anything surprising to the nervous system—including sudden beat drops or unexpected harmonies—stimulates a type of alarm response that gives rise to this feeling.

Where do phobias come from?

Scientists say phobias are extreme version of a primitive evolutionary mechanism that tells us when danger is near or we are in a dangerous situation. A number of brain regions work in concert to trigger flight or fight responses, and with some...

Brain conditions and surgery can cause some individuals to feel no fear

Fear is a survival mechanism that originates in the brain's amygdala, triggering the body's fight-or-flight response. However, in modern society, without the same natural dangers, fear can lead to anxiety and mental health issues when unnecessarily triggered. Understanding individuals without fear may help identify new methods to treat anxiety disorders.

Why roller coaster loops are never circular

The beloved looped roller coaster rides used to be shapes as perfect circles and constructed with wood, resulting in wobbly machinery that gave people whiplash. After the invention of steel and further scientific understanding, Six Flags debuted The Great American Revolution—a modern, oval loop with steel that offered a safer and smoother experience.

The steep and slippery Russian ice slides sparked centuries-long obsessions with thrill-seeking

When a French traveler happened upon the 17th and 18th century Russian pastime of sledding down man-made hills, he brought the idea home and inspired others to modernize the mechanics. Adoration for coasters spread around Europe and eventually reached the US, where the scream machine would undergo major advancements.

Why does the body have a stress response?

When encountering a stressful situation, the human body typically goes into what is known as "fight-or-flight" mode. Because it evolved as a survival mechanism, the biochemical response enables people and other mammals to react quickly to life-threatening situations. The carefully orchestrated yet near-instantaneous sequence of hormonal changes and physiological responses helps someone to fight the threat off or flee to safety.

Millennial tastes in amusement parks have made coasters more family-friendly

As parks raced to make the biggest, longest, tallest roller coasters, costs skyrocketed, and the return on investment became more challenging to achieve. Consumer tastes have also changed, with Millennials in the US preferring more mid-tier rides for family inclusion.

Why do you shiver when cold?

Humans are warm-blooded creatures, so our bodies like to maintain internal temperatures separate from and typically above those in their environment. This is made possible by a process known as thermoregulation. When the brain's hypothalamus senses a drop in the body's core temperature, skeletal muscles may be ordered to shiver, sending out waves of muscle contractions and exothermic biochemical reactions whose byproduct includes heat and energy.

Love and heartbreak trigger powerful, neurochemical-driven changes in the body

The feeling of falling in love floods the brain with dopamine, oxytocin and serotonin, which collectively dull pain and boost immunity. However, the loss of these chemicals during a break-up produces withdrawal-like symptoms and heart issues, such as high blood pressure.

How the feared self fuels OCD

Obsessive-compulsive disorder is characterized by intrusive thoughts that prompt people to enact compulsions—behaviors intended to relieve the anxiety or stress from the obsession. A significant intrusive thought OCD sufferers endure is the fear they will become a dangerous or immoral person. Therapeutic approaches try to show patients this is just a story that can be set aside.

Consuming true crime media can increase stress and anxiety

Consuming true crime media can activate one's sympathetic nervous system, which controls the fight-or-flight response. Staying in this heightened state of vigilance can lead to stress-related illnesses, including hypertension, and mental conditions, including depression and anxiety. Additionally, people who actively consume crime news, whether they consider it to be entertainment or educational in nature, report being more fearful of crime, regardless of actual crime rates.

Animal phobias are likely the most common type of phobias, followed by an extreme fear of heights.

How science explains déjà vu

Take a fun look at the science explaining the odd experience of déjà vu, which some theories suggest is actually a sign of a healthy brain.

A history of vaccine rollouts

History tells us the public will tolerate risk of harm from a vaccine if their fear of the disease exceeds their fear of the vaccine.

The myth of sugar rushes vs. the reality of sugar crashes

It's generally accepted that sugar rushes are a myth, and that hyperactivity is a more psychological experience. However, there is real science behind the rare sugar crash that primarily impacts those with diabetes. Read this article to understand how historical and cultural factors have shaped sugar perceptions, and how low blood sugar can trigger shakiness, fatigue, weakness, and more in diabetes patients.

Over time, people develop a resistance to spicy foods

TRPV1 is a receptor in the body that detects potentially harmful things and responds in a variety of ways, including sweating, tearing up or a runny nose. Over time, more exposure to spicy foods can build up a resistance that minimizes these reactions.

Hysterical strength allows someone to lift a car off their child

When the body responds to an acute crisis—say a family member trapped under a car—people can sometimes perform seemingly superhuman feats. This is more than an urban legend: In 2012, a 22 year-old-woman lifted a vehicle off her father, and seven years earlier another man lifted a vehicle off a trapped cyclist. Yet scientists are still unraveling details about why this can occur.

Certain medications that affect blood flow or mood boost the risk of heatstroke

Drugs that narrow blood vessels, beta blockers that regulate blood pressure, diuretics, antidepressants, and antipsychotics can all affect the body's ability to regulate its internal body temperature, and so individuals taking these medications need to take special care in extreme heat and when exercising in hot conditions.

After 25 people used virtual reality headsets to practice flying with virtual wings—flapping their arms—their visual cortex responded to the wings almost as if they were real arms, treating them as body parts.

Learn how your body is, scientifically, like a firework with its own slow, controlled burn.

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

Chaos theory—informally known as the butterfly effect—is the reason why weather forecasts are presented with probabilities rather than certainties.

Human-to-human transmission of hantavirus remains extremely rare, so the 2026 hantavirus cruise ship outbreak doesn't mean we're facing a COVID-style pandemic risk.

Researchers believe the brain consolidates memories, processes emotions, and plans for the future during dream states

The deadliest aspect of volcanic eruptions is often not lava, but pyroclastic flows—avalanches of ash, gas, and rock that can move more than half the speed of sound.

Explore an interactive map built from more than 100,000 survey responses on where people find joy in their lives

Larger animals like giraffes, elephants, and blue whales have developed a unique defense against cancer, a phenomenon known as Peto's Paradox

Read a deep dive on the 'all-purpose healing' peptide BPC-157.

Power lines are dotted with large, brightly colored balls to improve the visibility of these thin wires to helicopters and small planes and help prevent potential crashes.

Hookworm infection, though risky, may help fight certain autoimmune conditions by tamping down the immune system's inflammatory response.

At the beginning of the 20th century, a group of young men ate standard American food—replete with food additives like borax and formaldehyde—as part of government research to better understand food safety.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

Poison ivy's rash-causing compound is found in the plant's roots, stem, and leaves—so coming into contact with any part of the plant can lead to rashes for the 85% of people who are allergic to it.

The distributor behind 'Rocky Horror' pulled the film from its scheduled national release, believing it would be a failure, though it eventually amassed a dedicated fanbase through midnight showings, a trend that continues over 50 years later.

Some Pokémon have been named after real and fictional organisms, while some real-world species have been named after Pokémon, such as Chilicola charizard and Binburrum zapdos.

While the sun's gravity keeps the planets in orbit, their gravity also pulls on the sun, causing it and everything else in the solar system to orbit around a mutual balance point called the barycenter—the true center of the solar system.

Hotels in Cannes, the glamorous city on the French Riviera, hire hawks to ward off seagulls during the city's famous film festival.

Existentialist writer Jean-Paul Sartre coined the famous phrase 'Hell is—other people' in his play 'No Exit'

The 19th-century painters of the Hudson River School were among the first American romantics, with portraits that displayed the natural beauty of the young country.

See photos of Meteora, a mountainous site in central Greece, home to 14th-century monasteries perched atop soaring outcroppings.

In 2009, the nation was gripped by the story of a missing young boy who was believed to be floating over Colorado in a homemade balloon, until it was revealed that he was at home the whole time.