How energy drink company Red Bull makes money

See a ranking of the world's most valuable brands

Evaluating a brand's value involves evaluating investments in marketing, the strength of the brand, and even the company's performance. Technology companies represent most of the global economy's brand value. As of 2026, Apple has the most valuable brand in the world at $608B.

F1 is a billion-dollar industry

...but that money doesn't come easily. Team principals have to constantly ensure money is coming in to fund their million-dollar cars every weekend. This CNBC video explores all the costs of running a team. It also shows how team principals woo sponsors and find ways to maximize their technology with a cost cap.

Coca-Cola operates under an asset-light, divided structure

The "company" manages the brand itself, as well as its secret formula and syrup production. The capital-intensive "system" of independent bottlers, on the other hand, handles manufacturing and distribution.

Companies developing new weight loss drugs

In recent years, weight loss drugs made a tremendous amount of money for Novo Nordisk and Eli Lilly. Other companies are developing new drugs to break into the market. This piece is a concise overview of companies creating and testing new drugs, how far along they are, and what Novo Nordisk and Eli Lilly are doing to compete with these emerging rivals.

The history and success of the mysterious Mars Inc.

Mars, Incorporated manufactures some of the world’s favorite treats, including M&M’s, Snickers, and Milky Way bars. Despite their success, you’ve probably not heard of them. The privately held company is largely unknown to the world despite being owned by the second-richest family in the US. This podcast discusses the mysterious Mars family and their remarkable entrepreneurial feat. Listen to uncover more.

The business plan for Blue Ribbon Sports came from a Stanford assignment

Nike cofounder Phil Knight’s original idea was to begin selling Japanese shoes, which were cheaper and just as light and durable as the leading German shoes from Adidas and Puma, at a lower price in the American market. His last assignment in business school at Stanford became the original business plan for Blue Ribbon Sports.

How one Portland dive bar helped drive Pabst Blue Ribbon's comeback

In 2004, the Washington Post reported on the resurgence of Pabst Blue Ribbon, recast as a hip alternative to bigger-label brews, and said its comeback was thanks to Lutz Tavern in Portland, Oregon, which sold the beer for $1 a can.

The majority of Meta's revenue comes from advertising

Since introducing Facebook Ads in 2007, ads have become the main way Meta makes money and keeps the social media platforms free for users. Meta's targeted ad program allows businesses to set a maximum advertising budget and be charged only for the actual number of impressions an ad receives. In 2025, $196.175B of Meta's $200.966B annual revenue came from advertising.

How John D. Rockefeller became the world's first billionaire

From a young age, John D. Rockefeller knew he was interested in business. He worked as a bookkeeper and sold candy prior to starting the business empire that would help cement the Rockefeller name in history: Standard Oil.

How reusable rocket boosters work

Reusable rockets drastically reduce the costs of space travel, saving agencies and companies millions of dollars by preserving expensive, complex boosters and their engines. The advancement required engineers to develop systems that restarted a booster in mid-flight to slow it down before landing.

Oktoberfest generates over $1B every year

As one of the largest festivals in the world, Oktoberfest is an economic mainstay for Munich. Analysts estimate the annual beer fest contributes at least $1.4B in revenue to the city alone, accounting for roughly 2% of the city's gross domestic product.

Peloton makes most of its money via monthly subscriptions

Peloton has two core revenue streams: the exercise equipment it sells and the company's monthly subscription that gives users access to its class library. More than half of Peloton's revenue comes from the company's core product, the monthly subscription. Its "Peloton App+" membership tier is $28.99 per month.

How one supplement company cost a short seller $1B

Pershing Square, a hedge fund founded and run by Bill Ackman, put short positions on Herbalife in 2012, because it believed the company was a pyramid scheme. Ackman's longtime rival and legendary investor Carl Icahn began buying Herbalife shares, causing the stock price to rise—ultimately hurting Pershing Square's short position.

X Games emerged during “extreme” marketing boom in the 1990s

Launched as the “Extreme Games” in 1995, the event tapped into a trend from the '90s of brands labeling products and events “extreme” to appeal to youth culture—mirroring marketing in soft drinks, snacks, and video games.

Gatorade was first designed for college football players in Florida heat

To help replenish crucial chemicals football players were losing fast to their profuse sweat in southern heat, researchers at the University of Florida developed a drink blended with salts and sugars that were easy to absorb. The drink, Gatorade, took its name from the school's mascot.

Most Westerners don't need more protein, despite the protein boom

You can find the macronutrient in snack bars and pretzels, shakes, and more, even though most normal diets in the West are already protein-heavy with meat and milk. A mix of increased exercise culture and influencer sway has led to a market hungry for it.

Every world champion in F1 history

Over the last decade, Max Verstappen and Lewis Hamilton have dominated the winners podium, and their Red Bull Racing and Mercedes teams have taken every Constructors' Championship since 2010. But what team had the most championships in the 1950s? Who has the most Drivers' Championships in Formula 1's history? This article shows every Drivers' and Constructors' Champion since the start of Formula 1 in the 1950s.

Hedge funds, the private investment firms that trade a wide swath of financial assets, make money by imposing steep fees on investors and from the fund's investment performance.

'Red envelope' payments spurred WeChat's financial services growth

What started as a messaging platform morphed into much more with the advent of so-called red envelope payments, where friends, colleagues, and acquaintances recreate an age-old Chinese custom with the tap of a finger. The viral custom helped WeChat expand its digital payment services, effectively becoming a “superapp.”

Where colleges get their money, visualized

If you're curious about how different colleges and universities generate their revenue, this National Center for Education Statistics webpage offers a clear visual breakdown. See how public, private nonprofit, and for-profit institutions fund their operations, highlighting the differences between funding sources depending on the type of institution.

MrBeast became one of YouTube's biggest creators

Jimmy Donaldson, aka "MrBeast," has racked up more than 312 million subscribers on the platform thanks to high-energy videos that mostly feature challenges, stunts, and philanthropy. He joined YouTube in February 2012, and his 800-plus videos have racked up more than 57 billion views.

A company is ‘in the black’ if it is profitable

If a company is “in the red,” however, it is unprofitable. The expressions stem from the days before computers were widely used in accounting, when accountants updated financial data in their books by hand, using different colored ink (black and red) to signal a company's profitability.

Seven things you might not know about blood

The red stuff currently pumping throughout your body is a type of connective tissue that is both a solid and a liquid. The liquid portion—plasma—acts as a carrier for the solid portion, which includes blood cells and their biological brethren. Your body is constantly refreshing its supply of blood, creating new cells to replace those that have expired or died. This article overviews some lesser-known facts about blood (and why it's not always red).

Batteries store energy in chemical bonds that can be turned into electricity

To achieve a more stable, nonreactive state, many elements in nature are reactive and will seek to lose electrons via oxidation or gain electrons through reduction reactions. By pairing an oxidizing chemical with a reducing chemical in a battery, electrons will naturally flow between them, producing an electric current.

Up to 400 milligrams of caffeine a day is considered safe

Small, frequent doses can be more effective than large amounts, though caffeine can raise blood pressure and heart rate, especially in people with hypertension. While low doses of caffeine may help with depression by stimulating dopamine, excessive caffeine, particularly from energy drinks, can lead to anxiety and heart issues.

Pepsi uses augmented reality to prank people at a bus shelter

Commuters at a London bus stop have seen alien invasions, monsters from the sewers grabbing pedestrians and tigers running down the street as part of an elaborate advertising campaign.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

SpaceX's S-1 or 'prospectus' revealed many previously unknown details about the company, including its unprofitability despite doing $18.7B in revenue in 2025, exactly how many voting shares Elon Musk will have in the company (roughly 85%), and more.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

Budweiser stores yeast derived from the original 1800s strain in a secret bunker, which only the Head of Yeast Management can access—not even the CEO

Dozens of S&P 500 stocks, including Coca-Cola and Walmart—known as the dividend aristocrats—have increased dividends every year for 25 years

The most expensive ad of all time was for Chanel No. 5 perfume and cost roughly $33M to produce in 2004—about $57M in today's dollars.

Warren Buffett's former professor Benjamin Graham is known as the 'father of value investing,' a strategy in which investors seek to buy stocks trading below their intrinsic worth.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

Memecoins are a type of cryptocurrency—a form of digital currency with a wide variety of uses—created around popular 'memes,' or viral internet jokes.

The 1987 Nintendo video game 'Stadium Events' isn't known for being particularly fun, but its scarcity has made it a highly sought-after item that has sold for up to $35K at auction.

The distributor behind 'Rocky Horror' pulled the film from its scheduled national release, believing it would be a failure, though it eventually amassed a dedicated fanbase through midnight showings, a trend that continues over 50 years later.

Bone marrow (soft tissue found inside certain bones) generates roughly 500 billion new blood cells each day

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

Sony set the standard for cylinder-shaped batteries when it repurposed manufacturing equipment used to make rolls of magnetic recording tape.

See how fireworks are made and learn how metals like magnesium and copper are responsible for different colors.

After the Boston Tea Party, colonists switched to coffee, which became the main morning drink for revolutionaries.

Pure water does not conduct electricity because this flow of energy requires the movement of charged particles, and water is a neutral molecule.

US consumers collectively owe more than $1T to credit card companies—almost as much as they owe in auto loans.

According to the physics of black holes, our 4D reality may be a hologram—a projection of information coded on a 2D surface on the edge of the universe.

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

This site reaches millions of visitors who are tired of AI chatbots and seeking human connection. Pretend to be an AI chatbot and ask questions, provide answers, and draw for people in real time.

Iran's Revolutionary Guard Corps is independent of Iran's regular army and is one of the most powerful and influential military-political organizations in the Middle East.

The 2026 Ebola outbreak in the DRC is spurring new Ebola vaccine development for the Bundibugyo species.

A small portion of The Winstons' 'Amen, Brother,' an obscure '60s gospel record, is the basis for thousands of hip-hop tracks, making it one of the most sampled records ever that's informally known as 'the Amen break.'