How one Portland dive bar helped drive Pabst Blue Ribbon's comeback

Why Pabst Blue Ribbon switched from brewing beer to making cheese during Prohibition

The brewer marketed its product, Pabst-ett, as "whole milk cheese food," available in both block and spreadable forms, as well as various flavors.

How Prohibition changed beer

This historical survey from The Beer Connoisseur explores the breweries that survived the government's ban on alcohol production. The common denominator? They all pivoted their business models.

Craft beer is partially responsible for disrupting Budweiser’s US market share

Over the past few decades, as craft beer from smaller breweries has become more popular (as well as seltzers, light beers, and other alternatives), Budweiser’s market share has declined.

The best beer cities in the US

This list contains some expected mainstays, like Asheville, North Carolina, and Portland, Oregon, as well as less-mentioned enclaves, like Minneapolis and Richmond, Virginia.

Budweiser stores yeast derived from the original 1800s strain in a secret bunker, which only the Head of Yeast Management can access—not even the CEO

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

Virtually tour 10 of America's oldest bars

If you’re the type of person who hunts for authenticity in everything you do, then you probably spend a fair amount of time looking for the first and original. Why settle for any less in your bar choices? We dug through records, spoke with local historians and fact-checked promotional material to bring you the ultimate original bar list: The oldest bar in every state.

How a failed investment bank almost became the name of a whiskey line

In the fallout of the Great Recession of 2008, Barclays bought several assets from the failed investment bank Lehman Brothers in a fire sale and maintained the company's trademark, despite the bank's collapse. Tiger Lily Ventures attempted to launch a whiskey line parodying the name, but the product was rejected in court due to questions over Barclays' maintenance of the trademark.

Disneyland's drinkers once had their own unofficial mascot

Disney has countless subcultures and unofficial fan clubs, including D3, also known as the Disney Day Drinkers. Founded in 2021, the club began informally meeting near a trashcan, nicknamed Binny, in Disney World’s Epcot park … until it mysteriously disappeared in 2023.

How Guinness became a social media trend

In early 2024, an unexpected meme emerged on Instagram and TikTok: "splitting the G," where Guinness drinkers would attempt to take a first sip big enough to leave the remaining beer perfectly aligned with the middle of the "G" on a Guinness pint glass. This Vinepair article explores where the trend came from and how it took off.

Red Lobster lost $11M on endless shrimp promotions—but its real estate holdings were what dragged it to bankruptcy

Golden Gate Capital, a PE firm, bought Red Lobster in 2014 for $2.1B. Golden Gate then sold Red Lobster's real estate, more than 500 storefronts, which generated $1.5B in revenue and helped finance the PE firm's acquisition of the company. Analysts say increased debt, high rent costs, and low equity put Red Lobster in an impossible position, leading to its 2024 bankruptcy filing—although the shrimp bill probably didn't help.

Cookout and barbecue culture boomed in post-war 1950s America

Magazines like "Life" fueled the outdoor cooking craze, and by 1955, barbecue had grown into a $100 million industry. American Studies scholar Kristin L. Matthews explains that the trend fit neatly with Cold War-era consumerism and the emphasis on home ownership.

'The Big Lebowski' slowly spawned a cult following—and a religion

When it was released in 1998, the Coen brothers' film didn't garner overwhelming critical praise or generate impressive ticket sales. Over time, though, it's become one of the defining cult movies, with midnight showings where audience members dress as Jeff Bridges' "Dude" and drink White Russians. It's even spawned its own religion: dudeism.

The news feature that broke grunge

The Sub Pop label paid for journalist Everett True, then writing for Melody Maker, to fly to the sleepy northwestern city to check out the scene, which was breeding a curious mix of punk rock and heavy metal. The gambit worked. "The most vibrant, kicking music scene encompassed in one city for at least 10 years," Everett wrote.

In the 1920s, Prohibition helped cement tipping norms in the US

During Prohibition, restaurants lost significant revenue, given that they could no longer legally serve customers high-margin alcohol. As a result, many of these restaurants leaned more heavily on tips to ease the financial pressure of paying employees.

Champagne has a rich history in hip-hop

The drink is both aspirational and a bragging right. Famous artists name-check brands like Cristal, and up-and-comers long for the day when sparkling wine will flow like water. The trend traces back to the early 1990s and Branson B., “hip-hop’s unofficial sommelier.” The Harlem-based artist would bring bottles of his favorite bubbly to parties, celebrations, and, crucially, recording studios, where friends like the Notorious B.I.G. were laying down some of rap’s foundational tracks.

The strange story behind President Jimmy Carter's brother's 'Billy Beer'

During Carter's 1976 presidential campaign, his brother, Billy Carter, became a sideshow attraction as a country bumpkin. The Louisville-based Falls City Brewing Company decided to capitalize on the attention and hired Carter has a brand ambassador to promote his own "Billy Beer." What followed was a strange, suspicious bit of guerilla marketing and hucksterism, all of it documented in this Mental Floss retrospective.

Pop Mart is the company behind the viral Labubu toy craze

Labubus, the Chinese collectible toys, are being heralded as the next Beanie Babies. Pop Mart, the company behind the Labubus, is using a few psychological tools to keep the Labubu economy booming.

The company building Irish pubs across the globe

The Irish Pub Company is a Dublin-based business specializing in designing Irish pubs around the world. The outfit has created over 2,000 custom Irish pubs in over 100 countries, each with its own distinctive flair incorporating essential features of the classic Irish pub. Read about the founders and their clients here.

The ‘three-martini lunch’ was popularized on Madison Avenue

Advertising executives working on Madison Avenue in the 1960s and ’70s popularized the so-called “three-martini lunch” between businesspeople during the work week. Admen of the time supposedly believed alcohol brought more creativity to the second half of their workday. This article explains why three-martini lunches are no longer commonplace.

In 2008, one writer demonstrated the fickle nature of wine reviews

Robin Goldstein submitted a fake restaurant to the well-respected Wine Spectator for a competition. He created a website for the fake Milan-based business, complete with a menu of wines the magazine itself had disparaged. That didn't stop Wine Spectator from naming Goldstein's ruse among that year's winners.

How energy drink company Red Bull makes money

Red Bull was founded by Dietrich Mateschitz and is one of the world's most successful energy drink companies. The brand's value comes from its aggressive marketing efforts among students, nightlife, and sports figures, equating the consumption of one of its cans with excitement and athleticism.

The business plan for Blue Ribbon Sports came from a Stanford assignment

Nike cofounder Phil Knight’s original idea was to begin selling Japanese shoes, which were cheaper and just as light and durable as the leading German shoes from Adidas and Puma, at a lower price in the American market. His last assignment in business school at Stanford became the original business plan for Blue Ribbon Sports.

Portland, Oregon, ran under a commission government for more than 100 years

From 1913 to 2024, Portland operated under a commission form of government, in which five elected commissioners each directly managed their own city bureaus—a structure that was largely abandoned elsewhere in the US by the mid-20th century.

Nashville's economy is benefitting from bachelorette parties at what some say is a cultural cost

In the past decade, Tennessee’s capital has gone from a destination known for its music scene to the country’s bachelor/bachelorette party hub. This podcast episode reveals that despite the financial benefits that bachelorette tourism brings, residents worry about how these specific tourists could threaten Nashville's reputation as a music city.

Some say baseball's drug problem goes back to the late 1800s

At age 32, pitcher James “Pud” Galvin was feeling tired and decided to take "the Brown-Séquard elixir," which contained a testicular fluid from dogs and guinea pigs, believed to invigorate tired bodies. It might've worked: Galvin pitched a two-hit shutout the next day.

'The Pitt' has found success following an old-school production model

Hollywood reporter Matthew Belloni interviews John Wells, executive producer of "The Pitt," an HBO Max drama that's found both critical and commercial success by leaning into the broadcast television model that has largely grown unfashionable in the streaming era. According to Wells, who also worked on "ER" and "The West Wing," modern audiences are eager for broad but well-written "water cooler" weekly shows.

Fast-casual restaurant Chili's is experiencing a resurgence, with its parent company recently reporting a nearly 32% increase in sales, thanks to passionate Gen Z fans on TikTok.

When a Paris department store hesitated to sell Estée Lauder's perfume, she 'accidentally' broke a bottle, causing the smell to spread throughout the store and shoppers to start asking to buy the scent.

In 1915, workers recovered a submarine-like vessel from the Chicago River, prompting fears of German espionage

Exploring the Larry Bird punch that almost changed March Madness

The distributor behind 'Rocky Horror' pulled the film from its scheduled national release, believing it would be a failure, though it eventually amassed a dedicated fanbase through midnight showings, a trend that continues over 50 years later.

The Beatles' US label rejected the band's first two singles, 'Please Please Me' and 'From Me to You,' with one executive calling the band 'dead in the water.'

A century of Billboard issues documenting the evolution of popular music.

A small portion of The Winstons' 'Amen, Brother,' an obscure '60s gospel record, is the basis for thousands of hip-hop tracks, making it one of the most sampled records ever that's informally known as 'the Amen break.'

A researcher recently discovered an interview from 1967 between groundbreaking journalist Joan Didion and the Grateful Dead, years before the band became an institution.

After the Boston Tea Party, colonists switched to coffee, which became the main morning drink for revolutionaries.

Domino's Pizza's 30-minute delivery guarantee was responsible for the chain's 1980s surge, but it was discontinued after the company was found liable for delivery driver accidents.

Fish populations in the Great Barrier Reef have increased after installing waterproof speakers on the ocean floor that played recordings of sounds from healthy coral reefs.

'Shogun,' a 1980s TV series, helped popularize sushi in the US by stimulating an American interest in Japanese culture.

Mid-century modern graphic designers, known for their bright colors and bold lines in advertising, also found success with children's books.

Read a deep dive on the 'all-purpose healing' peptide BPC-157.

How Amazon operates a 'flywheel' business model, a self-reinforcing cycle that drives continuous growth

Dozens of S&P 500 stocks, including Coca-Cola and Walmart—known as the dividend aristocrats—have increased dividends every year for 25 years

The USPS spent $3.97B in 2024, accounting for .058% of the federal budget.

Brandi Chastain, the star of the 1999 US victory over China in the 1999 Women's World Cup, was a last-second choice to take the penalty kick that sealed the victory.

The Great Salt Lake's distinct dual coloration results from high-salinity organisms that only live in the northern portion and produce a purple protein.

Graffiti dates back to at least ancient Pompeii, where citizens scrawled messages to one another on public walls

An initial public offering or 'IPO' is the process of a private company becoming public by putting shares of the company on the stock market for purchase.

Some coin denominations have ridges etched on their sides, partly to prevent counterfeiting, in a practice called 'reeding.'