How Prohibition changed beer

Anheuser-Busch sold half of its real estate holdings to survive Prohibition

The Budweiser parent company also created and sold out more than 25 different nonalcoholic products during this time, including but not limited to infant formula, frozen eggs, and specialized coffees and teas.

How Jimmy Carter helped kick-start the craft beer trend

When Prohibition was repealed in 1933, the government did not specify that homebrewing of beer was permitted. That changed when President Jimmy Carter passed a bill in 1978 that explicitly legalized home brewing, allowing hobbyists to pursue an interest that eventually became a lucrative industry.

More than 100 types of beer are produced around the world

Beer dates back to ancient times, and since then, the fermented drink has taken on many different styles around the globe, depending on the grain and ingredients used. See how pilsners, IPAs, Sours, and other types evolved from the drink's early history.

American beer, by the numbers

This statistics-focused resource breaks down the shape of the beer industry in the US, outlining the amount of beer produced by American breweries, the state cranking out the most beer, and the states with the most breweries per capita.

Craft beer is partially responsible for disrupting Budweiser’s US market share

Over the past few decades, as craft beer from smaller breweries has become more popular (as well as seltzers, light beers, and other alternatives), Budweiser’s market share has declined.

Budweiser stores yeast derived from the original 1800s strain in a secret bunker, which only the Head of Yeast Management can access—not even the CEO

Budweiser still uses the same yeast lineage derived from the one used in the 1800s

During the late 1800s when Budweiser beers hit the market, darker, all‑malt lagers dominated the US beer market. Budweiser was brewed with a single, consistent yeast strain that gave it a crisp uniform flavor, differentiating it from darker beers.

How the federal income tax affected Prohibition

In the early 1900s, 30% to 40% of government tax revenue came from liquor, wine, and beer, a reliance that made Prohibition seem like a fiscal impossibility. But the passage of the federal income tax in 1913 changed the calculus, which helped allow the government to ban alcohol production and sales.

The 21st Amendment was the only amendment to repeal another

The 1933 constitutional amendment rolled back 1920's 18th Amendment, better known as Prohibition, which outlawed "the manufacture, sale or transportation of intoxicating liquors."

Why Pabst Blue Ribbon switched from brewing beer to making cheese during Prohibition

The brewer marketed its product, Pabst-ett, as "whole milk cheese food," available in both block and spreadable forms, as well as various flavors.

The federal government allowed toxic chemicals into alcohol during Prohibition

Industrial alcohol was still legal during Prohibition, and was often used by bootleggers. In an attempt to disrupt the black market, the government required toxic additives to be included in industrial alcohol, leading to more than one death.

How one Portland dive bar helped drive Pabst Blue Ribbon's comeback

In 2004, the Washington Post reported on the resurgence of Pabst Blue Ribbon, recast as a hip alternative to bigger-label brews, and said its comeback was thanks to Lutz Tavern in Portland, Oregon, which sold the beer for $1 a can.

Jimmy Carter signed a 1978 bill that legalized home brewing, a move credited with kick-starting the craft beer industry.

The long history of alcohol and sports

Spectators have long enjoyed alcohol at sporting events, dating back at least to ancient Rome. This article unpacks how companies leveraged this history to make beer a central part of sporting events and masculine culture.

Dive into the history of beer via comic book

Why was the covered beer stein invented, and what led to the creation of the Vienna Lager beer style? Find out in this article about a 173-page comic book outlining the history of beer. According to creator Mike Smith, the history of beer is a...

During Prohibition, 'happy hour' became the go-to term for illegally having a drink after work before heading to dinner

This article provides a timeline of happy hour’s shifting shape in US culture, from the first recorded happy hour on a US Naval ship to today’s happy hours that sometimes include non-alcoholic beverages. It also details how prohibition actually helped establish the tie between alcoholic beverages and happy hour.

Only six breweries are permitted at Oktoberfest

Oktoberfest’s beer offerings are tightly regulated. Only six breweries are invited to supply the entire festival with drinks. The “youngest” brewery, Paulaner, was founded in 1634.

America's ice cream obsession began under Prohibition

The emotional attachment to the sweet treat began during Prohibition, when many brewers started churning out ice cream instead of alcohol. Eventually, it symbolized joy during wartime and the Great Depression.

A group of daring bootleggers created NASCAR

When Prohibition made alcohol illegal in 1920, it didn’t stop Americans from making and consuming it. The law drove the practice underground. Runners risked their lives to deliver moonshine and began racing among themselves.

Colonial America imported brides for their beer brewing skills

Life in the New World's English colonies was hard, so it's easy to see how these colonizers might've wanted to reach for a cold one more often than not. This article explains how beer brewing became one of the most critical skills expected in imported English wives.

Britain’s bottle innovation saved Champagne

Champagne wouldn’t be where it is today without a surprising partner: 17th-century British glassmakers. An energy crisis caused by deforestation—not enough trees to burn—led to the search for an alternative fuel source. Enter coal. The plentiful resource burned much hotter than wood, creating stronger glass that could stand up to the pressure of the carbon monoxide produced by the wine’s second fermentation and solving one of the fledgling industry’s most vexing problems.

The company building Irish pubs across the globe

The Irish Pub Company is a Dublin-based business specializing in designing Irish pubs around the world. The outfit has created over 2,000 custom Irish pubs in over 100 countries, each with its own distinctive flair incorporating essential features of the classic Irish pub. Read about the founders and their clients here.

Explore a list of well-known monopolies

Many American monopolies popped up during the rapid industrial growth of the Gilded Age. Industries like steel, tobacco, railroads, and telecommunication have all been monopolized at some point in history.

Southwest Airlines was profitable for nearly 5 decades

Business History hosts Jacob Goldstein and Robert Smith explore how a carrier with just four airplanes shuttling across Texas revolutionized flying by offering free whiskey, cheap late-night tickets, and free-for-all seating allocation, despite how hard it is to make money running an airline. However, the success story didn't last forever.

Why a Nobel Prize winner was awarded 30 years of free beer

Niels Bohr, the Danish physicist who won the Nobel Prize for Physics in 1922, moved into the Carlsberg Honorary Residence in 1932 and was entitled to free delivery of Carlsberg beer for as long as he lived there. He did so until he died in 1962.

The 'Original Six' era between 1942 and 1967 is known as NHL's golden age

Shortly after the National Hockey League formed in 1917, the league expanded rapidly for a decade. But as the effects of World War II took their toll on the country, NHL teams were unable to stay afloat. By 1946, only six teams remained. Using historical photos, this video recounts the teams that survived and shows what hockey looked like during the "Original Six" era until it ended in the 1960s.

See which companies folded and which survived the dot-com crash

Companies that primarily used the web as a platform for doing business were more vulnerable than companies that created technology. While hardware and software companies managed to make it to the other side, most e-commerce companies took a brutal beating and share prices plummeted.

At the beginning of the 20th century, a group of young men ate standard American food—replete with food additives like borax and formaldehyde—as part of government research to better understand food safety.

After the Boston Tea Party, colonists switched to coffee, which became the main morning drink for revolutionaries.

The idea for the Federal Reserve was conceived in secret in 1910—with bankers donning duck hunt gear for disguise while traveling to a remote country club on Georgia's Jekyll Island

A century of Billboard issues documenting the evolution of popular music.

Explore fun facts from the USPS, including unique post office buildings, a stamp that traveled past Pluto, and more.

The distributor behind 'Rocky Horror' pulled the film from its scheduled national release, believing it would be a failure, though it eventually amassed a dedicated fanbase through midnight showings, a trend that continues over 50 years later.

Learn how to read a prospectus, the juicy document that any company must file with the SEC before going public.

Dozens of S&P 500 stocks, including Coca-Cola and Walmart—known as the dividend aristocrats—have increased dividends every year for 25 years

In 1939, baseball star Lou Gehrig delivered his inspirational 'Luckiest Man' speech after retiring due to the health condition that now bears his name.

A vending machine run with Anthropic's AI went out of business after it was convinced to give away items for free and sell a video game console.

See the evolution of Ebola vaccine and treatment development.

Up to a million Girl Scouts sell about 200 million cookie boxes every spring, generating $800 million, largely because refusing a child is frowned upon

A 2019 Facebook event called on attendees to "Storm Area 51, They Can't Stop All of Us," resulting in countless memes, the creation of a music festival, and eventually the arrests of those who did try to approach the area.

Long before Major League Baseball began allowing instant replay for balls and strikes, an umpire reluctantly used the technology to determine whether a hit was a home run, a move that inadvertently ushered in a new era for the sport.

The Brothers Grimm were lawyers before they were storytellers, but became interested in fairy tales as they began investigating how rules and customs had been passed down through cultures.

Frank Lloyd Wright's houses are historically hard to sell because they're old, subject to local landmark commissions, and often unfashionable

See this overview of the firework rules across all 50 states, ranging from a complete ban on non-professional fireworks in Massachusetts to states with more lax rules like Indiana.

Discover the catastrophic consequences of a failure of the US electrical grid—something that is more likely than many Americans think.

For centuries, Niagara Falls has been a magnet for daredevils seeking to conquer one of nature's most powerful wonders, with its 200-foot drop and water rushing at 32 feet per second with 280 tons of force.

Recent research found that the brain doesn't seem to massively rewire following amputation—upending earlier beliefs about the cause of phantom limb pain.

Most of the observable universe's volume consists of voids and supervoids—enormous regions of space with little to no galaxies, stars, or light.

The price of gas is a composite made up of several different factors, with the federal gas tax making up less than 20% of what drivers pay at the pump.